Twitch TV audience is relatively young but growing. It features predominantly male aged 19-49. Due to the small Twitch TV web traffic in Canada, advertisement opportunities to advertise beyond Canada exist. Therefore, it is recommended to extend the campaigns to the USA where there is a more prominent and diversified audience. Find detailed statistics about Twitch TV, below including 2012-2019 data on size and growth, age of the users, and gender.
SIZE & GROWTH
The data below represents Twitch TV top number of concurrent users and dynamics
- 2012 – 101,775
- 2013 – 207,547 (change +105,772)
- 2014 – 350, 550 (change +143,003)
- 2015 – 536,433 (change +185,883)
- 2016 – 591,809 (change +55,376)
- 2017 – 746,600 (change +154,791)
- 2018 – 1,069,194 (change +322, 594)
- 2019 – 1,253,361 (change +184,167)
AGE OF THE USERS/VIEWERS
In 2018, 55% of users were aged from 19-34 while 73% of the users were aged from 18-49. Likewise, in 2016:
- 37% of users were aged from 16-24
- 34% of users were aged from 25-34
- 19% of users were aged from 35-41
- 7% of users were aged from 42-54
- 3% of users were aged from 55-64
GENDER OF THE USERS/VIEWERS
WHY DO/DON'T ADVERTISE ON TWITCH
According to the statistics retrieved, Twitch TV audience is continually growing (from 101,775 users in 2012 to 1,253,361 users in 2019). The audience is relatively young and is likely to continue using the platform into the future since the majority of users are aged from 18-49 according to the 2016 and 2018 trends summarized above. It appears that Twitch TV does not perform exemplary across all geographic regions. Based on web traffic analyses, Twitch TV does not perform well in Canada with the country accounting for a share less than 6.8% of the platform's overall web traffic.
In conclusion, it is fine to advertise on Twitch TV with a lesser focus on the Canadian market due to a smaller audience. Web traffic data analyses infer that the advertising activities targeted only to Canada may not be efficient when subject to cost/effect ratio. Therefore, extending the campaign to the U.S., which has the biggest share of Twitch TV overall traffic would improve the outcome.