Twitch - General Public
The general public uses Twitch to stream games, follow game launches, stream videos, participate and follow Esports, stream NBA games, and earn money from streaming.
Game Streaming and Launches
- The major way the general public uses Twitch is to stream games, have fun, and interact with other gamers.
- More than 2.2 million Twitch creators broadcast live games on Twitch every month.
- Fortnite, the most viewed game in 2018, had a peak viewership of over 1.4 million.
- The general public also uses Twitch to watch game premieres and launch. For instance, EA released Apex Legends on Twitch without prior announcement or much traditional marketing. The game saw more than 2.5 million players within 24 hours after release, and had 25 million players by the end of its first week."
- Twitch users spend an average of 95 minutes a day streaming video content on the platform.
- Twitch viewers consumed 255 billion minutes of streamed video content in 2017.
- Twitch has between 2.2 and 3.2 million streamers monthly.
- Esports, a gaming competition with millions of dollars in cash prices, accounts for over 21.3% of Twitch viewership. People use Twitch to follow and compete in the competition.
- The record for a single stream concurrent users in Twitch is 1,025,493 viewers, and "it was a stream from ELEAGUE TV, a professional esports team."
NBA Games Streaming
- Twitch acquired the right to stream minor NBA games recently and users on the platform are now using the platform to stream some live NBA games.
- Twitch has a partner program that allows content creators and broadcasters to monetize their streams and earn revenue.
- There are currently over 27,000 partners and 220,000 affiliates on Twitch.
- Twitch content creators share in advertising revenue and can also create exclusive content and charge for access to the content.
- Partners are also able to sell merchandise on Twitch.
- Twitch streamers generated over $81 million on Twitch in 2017.