Demographics - Dickinson
According to an article by Entertainment Weekly, producers of Dickinson wanted to undo the image of the actual character of Dickinson as an older writer, and hermit and introduce the viewers to something more relatable. While there is limited information on the actual demographics of the viewers of the show, statements made by the cast, producers, and TV critics show that the viewers often relate to the character of Dickinson and are likely to be female, who are teens or young adults (13-26), white, unmarried, and are college-educated.
- According to a news article from France24, Dickinson's target audience is teens and young adults. Since young adults can be identified as people aged 18-26, the target demographic (including teens) of this TV show can be considered to be in the range of 13-26.
- Anna Baryshnikov, who plays Dickinson's sister Lavinia had said that the show is "an incredibly contemporary story for young people because it's about a young queer poet wondering if there's space for her in the world."
- Hailee Steinfeld, an executive producer of Dickinson, has stated that while the show has something for everyone and appeals to all ages, she hopes that young women in particular will relate to the story.
- Official demographics on the education level of Dickinson viewers are not available. However, an article from Primetimer written by a TV critic made the following statement about the show: "If you’re a certain college major of a certain gender, it probably caught your eye, too." This indicates that the show appeals to college educated viewers.
- While there is insufficient information available on the marital status of the show's audience, a review article states that Dickinson appeals to the modern viewer who "wants an education, doesn’t want to get married, and thus checks off all the boxes that make a period heroine a typical fan favorite," implying that the targeted viewer is unlikely to be married.
- Racial demographics of Dickinson viewers are not available. However, a reviewer that writes for the Claremont Graduate University poetry blog has stated that "the show has costumed Emily Dickinson to be an icon of contemporary white, female liberation." This shows that the show is likely targeted at viewers from a similar racial background (i.e white).