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Company Overview - Tupperware Brand

Established in 1946 by Earl Tupper, Tupperware Brands sells products in different categories and across multiple brands via an independent sales force. Its main product categories include cookware, food storage, and food preparation. It also sells personal care and beauty products. It has a footprint in over 60 countries across more than five regions.


  • Tupperware Brands was founded in 1946 by Earl Tupper. The company's founder was a self-educated plastics pioneer who worked at Doyle Works in 1936.
  • By 1938, Earl Tupper was ready to venture off on his own and focus on research in plastics. In the same year, he left DuPont Co. and began his company, Earl S. Tupper Co. His company stayed afloat by creating plastic parts for gas masks, while he continued researching polyethylene.
  • He proceeded to modify and make his own refining process by looking for appealing forms of plastic. In 1942, he developed a durable and safe plastic that could be used for storing food. The plastic was lightweight, flexible but unbreakable, odorless, clear, and nontoxic. He named this plastic Poly-T and worked on refining the product even further.
  • By 1946, Earl Tupper established Tupperware Brands. He started developing serving and food storage materials using the Poly-T plastic he refined. The following year, these containers were enhanced with the special and innovative Tupperware airtight seal.
  • Soon after, Earl Tupper found department and hardware stores that were willing to retail the product. However, these stores found it hard to get customers to buy them, because the customers did not know how to use the seal and were unaware of the benefits of the Poly-T material.

Growth: 1950s-1970s

  • In the late 1940s, Tupperware Brands was finally selling rapidly after some direct sellers of "Stanley Home Products added Tupperware to their demonstrations. " The product was more successful via direct selling, as sales professionals could describe the benefits of the plastic and show how the seal was used.
  • Brownie Wise, a single mother, was the most successful direct seller of Tupperware at the time. She was later hired by the company in 1951 to help develop a direct selling system that works. A few months after, the brand created a subsidiary known as Tupperware Home Parties and stopped selling via retail.
  • In 1954, the company recruited almost 9,000 independent consultants, most of whom were enthusiastic and upbeat women. As a result, by the late 1950s, Tupperware Brands' sales skyrocketed. The company's sales multiplied by over 20 times within three years. With little to no advertising, it became a household name and most well-known.
  • By 1958, Earl Tupper sold the company to Rexall Drug. Still, the company remained successful as sales doubled every few years in the 1960s and 1970s. Tupperware Brands entered foreign markets in the late 1950s. The company's first international market entry was Canada in 1958. Soon after, it expanded to Latin America, Japan, and Europe.
  • In the 1970s, due to its international expansion, the company surpassed $500 million in sales. At the time, Regall Drug - its parent company - became Dart Industries and merged with Kraft Inc. They changed Tupperware Brands to Tupperware Internationals

Growth: 1980s to date

  • Tupperware's growth slipped in the 1980s due to increased competition from brands like Rubbermaid and Eagle Affiliates, as well as, an economic recovery that led to its part-time sales professionals finding jobs elsewhere. Sales continued to plummet. Sales dropped from $827 million to $777 million in 1984 and later to $762 million.
  • The company decided to employ a new management team in 1985. The new team made some changes that boosted employee morale and company sales. Tupperware introduced a new line of cookware in 1985 called Ultra21. This new line showed significant growth while its traditional storage containers still struggled. By 1986, Dart and Kraft reversed their merger. As a result, Tupperware's profits increased by 48%.
  • Tupperware's finances were uneven at first until several changes were made, such as introducing 100 new products from 1994 to 1996, cutting costs, moving to direct mail, and improving its recruiting efforts. By 1996, these changes improved Tupperware's finances. It reached sales of $1.4 billion and earnings of $235 million that year. In May 1996, Tupperware became an independent public company. Its stocks rose to $55 per share.
  • In the late 1990s, Tupperware expanded to India, China, and Russia. The company's sales declined again due to the loss of some of its sales representatives, as well as, the fact that it prohibited the sale of its products online. It later diversified its distribution channel, developed new product lines, and expanded to new geographical areas. Although its stock price and sales still declined, its customer loyalty was unmatched.
  • In the early 2000s, the company bought out BeautiControl, thus entering a new market. It faced strong competition as cheap and disposable plastic containers from Ziploc and similar companies were becoming popular. At the times, North America only accounted for 20% of the company's sales. About 50% of its global revenue came from Europe.
  • In 2003, Tupperware completely shut down its Great Britain direct sales operation and kept other distribution centers open. At the same time, it kept expanding its product range with products like dishes and cookware.
  • In 2005, Tupperware was renamed Tupperware Brands. It expanded its beauty category by buying out Sara Lee's "direct-sale, beauty supply line for around $560 million."

Countries & Headquarters

  • Tupperware Brands operates in almost 100 countries under its "seven brands: Tupperware, Avroy Shlain, Fuller, NaturCare, Nutrimetics and Nuvo." It has a strong presence in Europe, North America, Asia, Africa, the Middle East, South America, and Pacific.
  • In North America, it operates in Canada, Costa Rica, El Salvador, Guatemala, Mexico, the US, and Puerto Rico.
  • In South America, it operates in Argentina, Brazil, Bolivia, Colombia, Costa Rica, Ecuador, El Salvador, Paraguay, Peru, Uruguay, and Venezuela.
  • In Europe, Tupperware operates in over 40 countries, including the UK, Portugal, Ukraine, Spain, Russia, France, Malta, Germany, Cyprus, Poland, Bosnia & Herzegovina, and Austria.
  • In Africa & the Middle East, it operates in Algeria, South Africa, Tunisia, Egypt, Lebanon, and Morocco.
  • In Asia & the Pacific, it operates in about 14 countries, including Australia, China, India, Israel, Malaysia, Korea, the Philippines, and Vietnam.
  • Tupperware sells its products through an independent sales force or via the direct-to-consumer channel. In each of the aforementioned countries, Tupperware has distributors. The company also has a website in some of these countries that its products can be bought on.
  • The company is headquartered in Orlando, Florida. Depending on the exact products, its price point is $5 to $279.

Paid Advertising & Financials

  • In different countries it operates it, Tupperware Brands leverages TV ads - which it pays for. The company has several marketing agencies in different countries that facilitate these ads.
  • In September 2019, it launched a TV campaign in India titled "More Time Living." As described by an executive at the company "'More Time Living', is inspired from the magical nature of our products and how they not only save time, but fill each moment with delight." The campaigns went live on leading entertainment channels in India, such as Animal Planet, TLC, and Discovery.
  • In 2017, Tupperware's revenue grew by 1.93% to $2.26 billion, while in 2018, the company's sales fell to $2.07 billion (a revenue growth of -8.25%).
  • In 2018, its gross profit was $1.38 billion, down from $1.5 billion the previous year.
  • Tupperware's cost of goods sold was $692.2 million in 2018, down from $744.3 million in 2017.
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Biography - Christopher D. O’Leary/CEO of Tupperware Brand

Christopher D. O’Leary is an independent director of Tupperware and also the current Interim CEO. He previously spent 17 years working at PepsiCo, Inc. before joining General Mills in 1997 as vice president, Corporate Growth.

Personal Biography

a) Educational Background

b) Family Life

c) Hobbies and Interests

d) Social Causes or Charities Supported

e) Social Media Accounts

  • O’Leary is not active on social media and does not have an account to his name on Facebook, twitter or Instagram. His LinkedIn account can be found here.

Professional Biography

a) Prior Work Experience

b) Current Responsibilities

c) Boards Served

d) Recent News Articles

Research Strategy

The research team started the search by consulting the reliable websites on Christopher D. O’Leary's bio and his social media accounts for information about his profile. The team further combed trusted articles like the Business Insider and The Street Insider for details about his current responsibilities and work experience. From these resources, Christopher D. O’Leary is a family man who was born in New York with more than 40 years of work experience in blue chip environments.

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Biography - Asha Gupta Chief Strategy & Marketing Officer Tupperware Brand

Asha Gupta is the Chief Strategy and Marketing Officer at Tupperware. She completed her Masters in Management Studies from the university of Mumbai and started her professional career in 1994. She started her career in Tupperware in 1997, when it was just a start up in India.

Personal Information


  • Asha Gupta did her Masters in Management Studies (MMS) specializing in Business, Management, Marketing, and Related Support Services from the University of Mumbai in 1994.
  • She completed her Bachelor's degree in the University of Madras with a Commerce degree specializing in accounting and finance.

Family Life

  • She has an eight year-old son.
  • She tries to balance her family life with her work life by not working on weekends whenever she can. After a long travel schedule, she tries to take it slow for the next 1-2 days by working from home.

Hobbies or Interests

  • She likes beach holidays over sightseeing holidays, as she has done mostly sightseeing holidays till date.
  • She also mentions that if she ever gets more time to unwind, she would love to watch movies on Netflix.
  • Despite having a tight schedule, she squeezes time for personal fitness. In a typical day, she prioritizes exercising, preferably at a gym, before heading to work.
  • She also follows Shinzo Abe, Meg Whitman, and Lucy Bernholz, indicating her interest in leadership skills.

Social Media Accounts

  • Asha Gupta has a Twitter Account with 139 followers but she is currently not active there, as her the last post was in 2015.
  • Other than Twitter, Asha only has a LinkedIn profile with 500 connections.

Professional Information

Prior Work Experience

  • Gupta started her career in a textile firm called Coats Viyella India. She worked in the organization for three years from 1994-1997.
  • Gupta joined Tupperware in 1997 to head their sales department in South India. Two years later, she was promoted to the Head of Marketing for Tupperware India.
  • She also worked for Coca-Cola's Middle East division for a year, between 2001 and 2002, where she was involved in the launches of juices and energy drinks.
  • Gupta spent three years, from 2002 to 2004, at Tupperware Nordic, where she headed the marketing departments of eight European countries.
  • She took became Tupperware India's Managing Director in 2004.
  • On January 1, 2014, Asha Gupta was appointed as the Group President for Tupperware's Asia Pacific region.

Current Responsibilities at Tupperware

Recent Press Articles

  • Asha Gupta was recognized by Fast Company for her Tupperware work in the past year.
  • Tupperware Brands won the 2019 Fast Company Design Company of the Year and Best Design in North America Award.
  • Tupperware's recent sustainability initiative called "No time to Waste", which is a comprehensive program launched in June 2019 to eliminate waste throughout Tuppperware's manufacturing and distribution systems as well as to help consumers reduce their own waste, features several quotes from Asha Gupta on the sustainability initiative, the different measures, and its relevance to Tupperware's history.

Research Strategy:

While most of the personal information was readily available, we were not able to find any social causes or charities she supports.

We began by going through press articles, with a focus on interviews. We focused on interviews from YouTube and other news organizations that would focus on her social work. We were able to identify a recent interview with her and 360 from 2018, where she talked about her family life, hobbies, and interests but she did not elaborate on the social causes or charities she supported.
We also scoured through the Tupperware website, looking for press releases that would feature articles written by Asha Gupta but most of the information pertained to her work experience and personal life. As a last resort, we went through credible business reports and magazines like Forbes, Economic Times, Digital Selling News, and the India Television News, for information regarding the social causes and charities she supports but we could not find any relevant information.

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Media Scan - Tupperware Brand

Poor financial performance has featured prominently in news about Tupperware over the last 12 months. There is little doubt this contributed to the CEO's decision to resign. The company is looking to expand in the Indian market through online sales and retail stores, which they hope will reverse their negative financial results. The products remain as innovative as they were in 1946, with Tupperware winning a design award for a product NASA uses in space.

Tricia Stitzel Resignation

  • Tricia Stitzel announced her resignation as the CEO of Tupperware on 12 November 2019, after being in the job for less than 2 years. Stitzel was the first female CEO in the company's history, when appointed in May 2018.
  • No reason was given for her resignation. It was noted in the article that the company's stock had fallen 73% since the start of 2019. The latest earnings report showed sales were down 14% over the third quarter when compared to the same time last year.
  • Christopher O'Leary was announced interim CEO.

Tupperware Suspends Quarterly Payment

  • An announcement by the Tupperware Board that they were suspending the quarterly common dividend payment was reported on 8 November 2019.
  • The announcement emphasized that the Board and management were working together to drive profitability and improve financial flexibility.

Tupperware Brands Named a Top Design Company

  • On 10 September 2019, it was reported that Tupperware has been recognized in Fast Company's Innovation Design Awards in the categories of Design Company of the Year and Best Design in North America for the PONDS plant growing system, which they developed in partnership with Techspot.
  • The product has been used by NASA to grow vegetables in space. The design reduces the frequency the plants need to be watered.

37 Acre Development Planned at Tupperware Station

  • On 23 August 2019, it was reported that a 37-acre development was planned on land adjacent to Tupperware SunRail Station, Osceola County. The project was a partnership between Tupperware and O'Connor Capital Partners, who had previously worked together on other real estate developments in the county.
  • The article was published in the Osceola County News-Gazette.

Old Tupperware Tests Positive For Lead

  • 7News Australia reported on 15 August 2019 that an independent advocate had discovered lead and arsenic in the vintage yellow Tupperware measuring cups. Other colors tested in the same range contained Mercury and Cadmium.
  • The primary concern related to use daily over 40 years and the considerable wear and tear the Tupperware was likely to have as a result.

Tupperware Aims to Double Revenue in 3-4 Years in India

  • It was reported on 9 August 2019 in New Delhi that Tupperware was moving into the fast growing online segment and planned to list its product portfolio on Amazon, Flipkart, and other eCommerce platforms.
  • Lack of access was a long-standing sales issue in India. Tupperware also planned to open 30 exclusive brand outlets throughout the country. Staff were undergoing training for these new channels.
  • The aim is to double revenue in India over the next 3-4 years.

Tupperware Stock Crashes

  • It was reported on 24 July 2019 that Tupperware's stock had crashed after sales and earnings failed to meet expectations. The trade war and the effects of a strong dollar were contributing factors.
  • The shares hit a new 52-week low after dropping 16%.
  • The reported revenue was $475.3 million. The expected revenue was $491.6 million.

Tupperware Puts Sabic Certified Circular Polymers into Housewares

  • It was reported on 15 May 2019, that to reduce single-use plastics, Tupperware planned to use certified circular polymers in two new products. A reusable straw and a two-go coffee cup were the items mentioned.
  • The Vice President of Product Innovation emphasized Tupperwares's commitment to reducing the company's carbon footprint while responding to consumer demands for companies to mitigate waste.

Tupperware Eyes Worst Day in History

  • The Financial Times reported that Tupperware stock had fallen 30% over the morning of 30 January 2019. The stock price was at a nine and a half year low. This drop came as Tupperware cut its quarterly dividend from 88 to 27 cents.
  • Tupperware experienced a decline in sales across all regions in 2018. The strength of the USD and problematic spending in China contributed to the poor sales.

Tupperware Hires Chris O'Leary

  • On 27 January 2019, it was reported that Tupperware had hired former PepsiCo and General Mills executive, Chris O'Leary, in a leadership role.
  • The appointment was made at the time Tupperware looked to ramp up growth. The skill set and experience of O'Leary were considered invaluable to Tupperware as they looked to execute their global growth strategy.
  • The appointment was effective immediately.

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Tupperware Brand - Competitors

Pampered Chef is considered a true competitor to Tupperware as it offers similar products in the area of kitchenware and food storage containers. A list of other competitors included in the findings is Sur La Table, Kitchen Emporium, The Container Store, Rubbermaid, Organize-It, and Container and Packaging that deals in plastic storage.

Competitors to Tupperware Brand

Pampered Chef

Sur La Table

Kitchen Emporium

The Container Store

  • The Container Store was established in 1978 and has since grown to be the leading specialty retailer of storage and organization products in the U.S.
  • Its website can be reached on containerstore.com.
  • It was chosen as a competitor because it deals with home storage container similar to some Tupperware products, and a source describes it as a competitor.
  • The Container Store value statement is to assist in providing order to a constantly busy and chaotic world.


  • Rubbermaid was founded in 1920.
  • Its website can be reached by visiting rubbermaid.com.
  • The company was chosen as a competitor because it is routinely[21] listed as an industry “best” in the food storage category.
  • The Rubbermaid value statement is that it represents innovation as well as high-quality, durable products focused on simplifying customers’ lives. It touts its recognition as a “Brand of the Century” because of its positive impact on American lives.


Container and Packaging

Research Strategy

To gather a list of true competitors to the Tupperware brand, we approached relevant sources through a traffic analyzer website. We were able to get seven competitors to Tupperware and all required information for the request was provided for in the findings.
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Tupperware Brand - Competitive Landscape Part 1

Tupperware is innovative, while Pampered Chef offers a wide array of cheap products. Tupperware's sales have been decreasing, while Pampered Chef had two product recalls in the past.


Competitive advantage



Company size


Competitive advantage



Company size

  • Pampered Chef sees an estimated $198 million in revenue annually. The company is present in the US, Canada and Germany. The company offers its products in the UK through Amazon, but doesn't have any brick-and-mortar stores in the country.
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Tupperware Brand - Competitive Landscape Part 2

Sur La Table and Kitchen Emporium are both located in the US, and neither has stores outside the country. Kitchen Emporium is a specialist in commercial kitchen equipment that only sells through its online portal. Sur La Table is known for providing America's largest cooking class.

Sur La Table (2nd Competitor)

  • Sur La Table’s competitive advantages are its best price guarantee offer (for online and in-store purchases), and its delivery of a hands-on cooking class, which the company bills as the largest of its type in America.
  • Sur La Table’s strengths are the company’s stability (it has existed since 1972), a strong position in the US market (the company is a leading provider with 125 stores in 32 states), and a wide range of products with a variety of brand names (e.g., Le Creuset, All-Clad, Staub, and Scanpan).
  • Sur La Table’s perceived weaknesses are that its stores are located only in the US, its cooking classes are relatively small, and customers that place orders from outside the US are limited in their payment options (i.e., only credit cards with US billing addresses are accepted).
  • Sur La Table’s 2018 estimated revenue is $156 million.
  • Sur La Table has stores across 32 states, but the reach of its online storefront is global.

Kitchen Emporium (3rd Competitor)

  • Kitchen Emporium’s competitive advantage is its market position as the largest supplier of kitchen and restaurant equipment.
  • Kitchen Emporium’s strengths are its unique pricing model (achieved by maintaining a small inventory) and the ability to provide optimum quality products.
  • Kitchen Emporium’s perceived weaknesses are a relative dearth of product selection (compared to Tupperware and Sur La Table) and a lack of physical stores.
  • Kitchen Emporium’s estimated revenue is $800,000.
  • Kitchen Emporium’s headquarters are in Newark, New Jersey. The company has no physical stores. All sales occur via an online storefront. [S#13]

Research Strategy

We began our investigation with inquiries into the corporate websites of both companies. We corroborated that information with industry databases and news sources. We were able to obtain most of the required information through this method. However, we were unable to locate consistent financial information for Sur La Table. We estimated Sur La Table's revenue using the average of data from multiple sources ([130.53 + 176.3 + 162.3]/3 = ~$156 million).
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Tupperware Brand - Competitive Landscape Part 3

The Container Store is the only national retailer that provides specialty storage and organization products in the U.S. It has adopted an employee-first culture which influences every aspect of the business. Rubbermaid is recognized as a "Brand of the Century" and has had an impact on the American Way of Life.

The Container Store

Competitive Advantage

  • The Container Store is the only national retailer that is solely devoted to providing specialty storage and organization products in the United States.
  • The company provides creative, multi-functional storage and organization solutions that can be customized by customers to help them save time, space and improve the quality of their lives.
  • By committing to the category, having a wide variety of products, and passionate employees, The Container Store has created and fostered long-lasting bonds with customers.
  • The container store has adopted an employee-first culture that defines how it approaches employees, vendors, consumers, and communities. The culture influences every aspect of the business.
  • Its locations offer more than 10,000 innovative products.


  • The Container Store places a priority on its employees and believes that they are its most treasured asset. The first-year full-time employees receive over 200 hours of formal training, which is more than the industry average of 8 hours. The turnover rate is 10%, and the company has been recognized in FORTUNE magazine's annual list of "100 Best Companies to Work For."
  • It has an Employee First Fund, which ensures that employees are well-taken care of. The result is an environment where employees' lives are enriched and filled with opportunity. Some incentives are emergency grants and medical support.
  • The company's "Foundation Principles" enable its employees to act as a unit, working towards the same goal. They help keep employees on track, create a value-driven business philosophy, and develop a one-of-a-kind product selection.
  • The company has 94 stores in 34 states.
  • The company believes in being a good corporate neighbor. It achieves this by giving back to the community with a focus on nonprofits which promote women's and children's health and well-being.
  • The Container Store has high-quality products and services which help it further increase its market share and maintain a loyal customer base.
  • The company has a strong brand equity and awareness, making it one of the most recognizable companies in the markets it operates in.

Perceived Weaknesses

  • The Container Store has been criticized for posting short how-to videos on its YouTube page. The viewership is low on many of the videos because they provide limited value to viewers.
  • The Container Store's spending on research and development is low compared to other players in the industry. This limits its ability to have innovative products.
  • The company's current culture and structure have led to the failure of mergers that were aimed at vertical integration.



  • The Container Store has 94 stores distributed across 34 states. The cities include Boca Raton, Washington, DC, Dallas, and Portland. A complete list of the 94 stores can be found here.


Competitive Advantage

  • Rubbermaid has established its presence in a lot of categories which range from home, garden, seasonal, and commercial products. It is recognized as a "Brand of the Century" and is one of 100 companies that have been named for having an impact on the American way of life.
  • It is committed to developing brands that are durable, innovative, and simplify the lives of people every day.


  • Rubbermaid has a footprint all over the world.
  • Rubbermaid provides use and care instructions for its most requested products on the website to ease the customer's experience. It also provides organizing tips through articles and vehicles.
  • Rubbermaid has a portfolio of well-known brands that have contributed to its high market share.

Perceived Weaknesses

  • Rubbermaid's lack of experience in e-commerce shopping has made customers switch to online shopping sites such as Amazon. Stores are ordering fewer plastic containers from Rubbermaid. The company has, therefore, witnessed low quarterly earnings.
  • Rubbermaid's food storage containers have been criticized for poor packaging, with some customers saying that the containers are not durable.
  • Rubbermaid's parent company reported that the Rubbermaid outdoor and garage products were struggling due to poor management.


  • Rubbermaid's estimated annual revenue is $8.3 billion.


Research Strategy

While we were able to get most of the information, Rubbermaid's annual revenue was difficult to obtain. This is probably because the company operates as a subsidiary of Newell Brands, and financial information was published for the parent company. We searched through the company's website for annual reports which would mention the annual revenue, but no report was found. We also searched through company databases such as Hoovers, Crunchbase and Zoom Info, but no information about Rubbermaid was found here. However, Owler, a website that provides information about companies, contained the estimated annual revenue which was indicated in the findings as no other sources were found. The parent company's revenue can be found here.
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Tupperware Brand - Competitive Landscape Part 4

Organize-It generates between $5 million and $10 million in revenue (estimated) and is largely focused on the Detroit metropolitan area. Container & Packaging is estimated to have between $15.8 million and $19.85 million in revenue, with a footprint that spans over 70 countries. Tupperware Brands generates $2.0697 billion in revenue and its footprint spans nearly 100 countries.

1. Organize-It

A. Competitive Advantage

  • Organize-It has a two-part competitive advantage that includes (1) its expansive product portfolio that offers more than 20,000 office and home products and (2) the many years it has been in business (since 1997).

B. Strengths & Weaknesses

  • Based on our thorough review of customers' feedback, the company's main strengths are (1) the good organization/design consulting services that it offers, (2) the good product selection that it offers, and (3) the fact that the items it ships arrive quickly.
  • The company's weaknesses have led to bad customer reviews. For example, on Reseller Ratings, the company earned a 1/5 overall rating based on 18 customer reviews.
  • In reviewing customers' feedback, the company's main weakness is very clearly its poor customer service, as many customers commented on such in a very direct manner. The following are two examples of customer comments about the company's poor customer service, though there were several others: (1) "TERRIBLE customer service" and (2) "Worst customer service!!!!"
  • Other perceived weaknesses for the company are (1) the quality of its products and (2) that they make customers pay return shipping when the company sent the wrong items in the first place. The following are two examples of customer reviews about the poor product quality: (1) "Low quality, off brand merchandise" and (2) "I am extremely unhappy with both the product . . . and the poor customer service that I received from Organize-It."

C. Revenue & Footprint

  • According to Glassdoor, the company's annual revenue ranges between $5 million and $10 million. That was the only publicly available revenue information we found about the company.
  • With regard to the company's footprint, the company is based in Rochester Hills, Michigan. As such, Michigan and the Detroit metropolitan area specifically comprise much of its business.
  • In addition to its Michigan reach, the company also has a national and international footprint through shipping its products. Organize-It ships products in/to the countries that follow: (1) United States ; (2) Canada ; (3) United Kingdom ; (4) Ireland ; (5) Germany ; (6) The Netherlands ; (7) Australia ; (8) New Zealand; (9) U.S. Territories ; (10) Spain ; (11) Italy; (12) Switzerland ; (13) Sweden ; (14) Norway; and (15) Japan.

2. Container & Packaging

A. Competitive Advantage

  • Container & Packaging (C&P) appears to have a two-part competitive advantage: (1) Its expansive product portfolio; and (2) Its manufacturer/vendor network.
  • The company describes its product portfolio in stating: "We sell a jaw-dropping variety of plastic and glass bottles, jars, containers, and lids — more than 2,200 selections on hand."
  • With regard to its manufacturer/vendor network, the company states that it has "access to thousands of other items through our nationwide network of vendors and manufacturers. If we don’t have what you need, we’ll find it for you — and we’ll get it to you fast."

B. Strengths & Weaknesses

  • After reading through customer reviews about the company, C&P's strengths appear to be (1) the extent of its product selection, (2) its easy-to-use website, and (3) its overall good ratings (4.5/5 based on 23 reviews).
  • A customer described its product selection in stating: "[I] loved their selection and variety."
  • Another customer described the company's easy-to-use website in stating: "[T]heir website is very well put together and finding the product you need is easy and they match other things with each other so you aren't searching all over the place."
  • Based on our review of many customer comments, it was very clear that C&P's main weakness is its shipping prices. Many customers said the shipping costs are exorbitant, to the point where some cited that as the reason for deciding to no longer remain a customer.
  • The following are some examples of what customers said about those pricey shipping costs: (1) "Their shipping prices are out of control!!"; and (2) The shipping cost was "[a]bsolutely insane."
  • Other perceived weaknesses about the company are that some of its products arrive to customers in damaged condition and its apparently poor refund policy that has greatly frustrated some customers.
  • The following is an example of a customer comment about problems with receiving a refund: "[S]o many of them were defected items. I contacted this company and representative told me that they will refund me or give me a store credit. But that never happened. . . ."
  • Another customer commented on problems with the refund policy in stating "they sent me the wrong items, they refused to refund my money."

C. Revenue & Footprint

  • Hoovers estimates the company's revenue at $19.85 million.
  • ZoomInfo estimates the company's revenue at $15.8 million.
  • C&P is headquartered in Eagle, Idaho, yet has both a national and international footprint that spans over 70 countries and each state in the U.S.
  • C&P also "operate[s] strategically located fulfillment centers throughout the country [U.S.]."

3. Tupperware

A. Competitive Advantage

  • Tupperware's main competitive advantage is the innovativeness of its products.
  • The company describes its innovativeness in stating the following: "We’re a company founded on innovation. For more than 70 years, Tupperware products have made lives easier and allowed consumers to live smarter with our kitchen solutions. We remain committed to creating innovative products and life-changing opportunities."
  • Another aspect of the company's competitive advantage is its line "of premium products."

B. Strengths & Weaknesses

  • A strength for Tupperware is the overall good product ratings it receives from numerous customers, as most are at or above a 4/5 rating.
  • One of the company's strengths is its strong social media presence, as it has 764,867 Facebook followers.
  • Good product quality and function appears to be another strength for Tupperware, as many customers commented on how much they like the products.
  • The only overarching, readily apparent weakness we found about Tupperware was that some customers complained that the lids are difficult to get on for some of its products. We found that issue mentioned across a few different products.

C. Revenue & Footprint

  • Tupperware Brands' annual revenue amounts to $2.0697 billion.
  • Tupperware has a vast, global footprint that spans nearly 100 countries.
  • The company achieves that vast, global reach in significant part through its three million independent sales representatives worldwide.

Research Strategy

We began our research by reviewing each company's website, in order to find information about their competitive advantages. We found that information on their "About" pages and/or landing pages, in which they emphasize what differentiates them from other companies. To identify the companies' strengths and weaknesses, we read many customer reviews about each company and its products. Based on our reviews of all that customer feedback, we included the main strengths and weaknesses that were repeatedly mentioned by multiple customers. The revenue data we provided came from Forbes, ZoomInfo, and Glassdoor. The estimated revenues we provided for the first two companies were the only revenue values we found for those companies. Lastly, we found information about the companies' footprints through their websites and Linkedin pages.

From Part 05
From Part 06
From Part 07
  • "With over 125 locations nationwide, we’re not hard to find. Love to cook but can’t get to us? Great news—you’re already on the right website!"
  • "From the day that Shirley Collins opened our first store in Pike Place Market in 1972, we’ve been committed to a simple idea: Make good food. Invite people. Do it daily. What started at our Berkeley store in 1996 quickly grew into America’s largest hands-on cooking class program."
  • "From traditional cookware names like Le Creuset, All-Clad, Staub, and Lodge to America’s largest selection of Scanpan, our assortment of high-quality cookware includes something for every cook."
  • "The cookware used by chefs is of high quality and designed to provide better function and last a lifetime. Our families deserve no less, so the products we offer at KitchenEmporium.com must meet these same demanding standards plus also be aesthetically appealing. For example, our kitchen at home is part of a larger room and the central congregating point for family and guests. "
  • "In order to keep prices as low as possible, we carry a minimum inventory because we place orders with major suppliers every week and can obtain most items within 10 working days. We maintain an extensive database of information on products currently offered at this site and thousands more."
  • "KitchenEmporium.com is considered one of the largest Kitchen Supply and Restaurant Equipment super stores. A kitchen for all, everyday chefs, once a year chefs and even professional chefs, we are the one stop shop when it comes to kitchen needs with a wide variety of commercial refrigerators and commercial restaurant ranges."
From Part 08