Part
01
of one
Part
01
I am trying to gather a competitive analysis of competitors for a new startup. The startup is for a carbonated water company. The water will be all natural, flavored, and no (or low) calorie. Thanks
Hello! Thanks for your question about the top carbonated water companies in the US. The most useful sources I found to answer your question are the official websites of Sparkling Ice, Perrier, LaCroix and San Pellegrino, and Bevnet, the beverage industry website. The short version is that the top carbonated water companies in the American market are Sparkling Ice, Perrier, La Croix and San Pellegrino . Below you will find a deep dive of my findings.
DEEP-DIVE
Carbonated water is water with carbon dioxide dissolved in it under pressure. It is also known as sparkling water. The demand for carbonated water has been rising due to consumer demand for healthier alternatives to artificially sweetened, high-calorie carbonated beverages. In 2014, the volume of sparkling bottled water in US rose by 17 percent.
In 2016, private label (generic) brands collectively made up for the 20.9% of the total market share of bottled sparkling water in the US. Individually, however, the top carbonated water companies making all-natural, flavored, no-or-low-calorie water were Sparkling Ice, Perrier, La Croix and San Pellegrino. The top companies are selected and listed according to their sales and market share in 2016.
For each of the listed companies, I have provided:
*Company Website
*Overview
*Competitive Advantage
*Target Audience
*Products
*Pricing
*Sales in 2016
To retrieve the necessary information I focused my research on company documents, industry trade publications, and industry news analysis available online. All the information quoted has been linked to their sources.
OTHER
CONCLUSION
To wrap it up, the top carbonated water companies in the American market are Sparkling Ice, Perrier, La Croix and San Pellegrino. Thanks for using Wonder! Please let us know if we can help with anything else!