Travelers Insurance (2)
The primary colors used on the Travelers website and digital banners are dark cyan, red, white, and grey. Traveler's site is fully functional and professionally designed with UX placed as a top priority. Details on the company have been provided in column E, rows 9-16, 40-43 of the attached spreadsheet.
Brief Overview of Findings
- All photographs on the website are high-quality photos of people, houses, cars. The photos give an idea of what the contents behind the hyperlinks are about. For example, a link to insurance services offered in the manufacturing or real estate industry features photos of individuals dressed in engineering clothing and the use of buildings to represent the real estate.
- In other section of the site, 2D drawings are used to in place of more photos. Some of the photos contain hyperlinks which are colored in either blue or red depending on the primary colors used on the particular page.
- The website is designed in such a way that visitors can quickly locate pertinent information with ease. There's no overload of information on the homepages, and the site uses a simple drop-down menu and navigation links to subpages of the website. Visitors can quickly locate information relevant to them as each heading on the website provide a clear idea of its contents using appropriate images and illustrations.
- All nav-links, buttons function correctly. The "Agents" page although accessible to all visitors are reserved only for agents and brokers and require a login pass to access other contents within the page. Generally, the site is fully functional and professionally designed and optimized for great UX.