Travel trends expected in the next 2-3 years include a priority to pets, dependence on technology, and ecotourism. Complete details about the trends are presented below.
TREND #1: Pets in the Priority
- 42% of pet owners agree that in the coming years they would choose holiday destinations based on whether they can take their pets or not.
- 49% of pet owners agree that they would be willing to pay more to stay at an accommodation that's pet-friendly while traveling.
- Accommodations around the world are looking for innovative ways to up the ante when it comes to pet-tailored offerings and amenities, such as complimentary dog day beds, pet spas, dedicated room service menus and even specially designed pet restaurants.
- Pet travel has steadily increased over the past two decades, with both baby boomers and millennials driving the trend.
- The American Pet Products Association’s 2019–2020 National Pet Owners Survey found that 45% of dog owners take their pets with them when they are away from home for at least two nights. For millennials, the figure is 52%.
- Businesses such as Pet Travel, founded in 1986, are dedicated to providing pet owners with information on pet policies for over 160 airlines, and over 35,000 pet-friendly hotels, inns, bed and breakfasts, and vacation rentals.
- Services of companies like Pet Travel also include providing international travel arrangements for pets, dealing with country-specific requirements for permitted animals, vaccination requirements, and entrance documentation, etc.
- The rising trend of pet travel in past years and current survey statistics of pet owners suggest that in the next 2-3 years, the travel industry will be impacted by pet-friendly travel.
TREND #2: Dependence on Technology
- Around 59% of people say they want tech to offer them ‘wildcard’ and surprise options that would introduce them to something entirely new in the coming years.
- 46% of travelers state they will use an app that makes it fast and easy to explore and book activities in real-time while traveling.
- Also, 44% of travelers agree to use an app that would allow them to pre-plan activities and have all the answers in one place.
- The use of chatbots for customer support is gaining popularity across industries including travel. It’s estimated that approximately 40% of large business brands will adopt chatbot technology by 2020.
- Augmented and virtual reality (AR/VR) allows travelers to digitally get into the virtual surroundings of the place he/she is going to visit. The main advantage of AR/VR in tourism is cost-effectiveness. By having only a tablet or a smartphone with a special app and active internet connection, a traveler can find out more about the location, a building or a landmark he is in, in real-time. This possibility of getting information right on the go, allows the travel and hospitality industry professionals to enhance their clients’ experience.
- Recognition technologies such as fingerprint recognition, facial recognition, retina scanning, and various other biometric identifiers, are already being used in some hotels to allow access to rooms via fingerprints or to allow for semi-contactless check-outs. It is hoped that in the coming years these technologies may be able to allow customers to pay for meals in the hotel restaurant simply by walking through the exit.
- The growing trend in the implementation of technology in travel-related businesses, already adapted technologies by businesses, and acceptance of technology by consumers and their increasing dependence on tech, clearly suggests that in the next 2-3 years technology will impact the travel industry.
TREND #3: Eco-Friendly Travel (Ecotourism)
- Reflecting a growing concern among today’s travelers for ethical and sustainable tourism options, eco-travel includes simple changes, such as the availability of carbon credits when booking a flight or the option to rent an electric instead of a conventional vehicle. Eco-travelers also consider working on a nature reserve or engaging in conservation work while traveling.
- Second-city travel, the exploration of lesser-known destinations in a bid to reduce over-tourism and protect the environment, is also gaining popularity in recent times.
- 54% of global travelers want to play a part in reducing over-tourism and help save the environment.
- 51% of travelers agree that they would swap their original destination for a lesser-known but similar alternative if they knew it would leave less of an environmental impact.
- 60% of travelers would be keen to have access to a service (app/website) that recommends destinations where an increase in tourism would have a positive impact on the local community and environment.
- According to a survey, 87% of travelers have the intent to try a sustainable trip, whereas 39% always or often choose a sustainable trip.
- While selecting accommodations, 40% choose sustainable accommodation because it will help to reduce the negative impact on the environment, whereas 33% eco-travel to feel better for their ecological choice.
- The growing awareness towards environment protection among travelers and technological advents in the travel industry suggests that the trend of eco-friendly tourism will continue in the travel industry in years ahead.