Travel Consumer Preferences, Part 2
Amidst comprehensive research from credible online resources, we were unable to provide an overview of how global travel consumers feel about switching from mobile and desktop platforms from the same provider when searching for and booking travel. However, we have found relevant information and compiled it under useful insights section.
We started our research by looking for precompiled reports from industry reports and market reports such as ThinkwithGoogle, PhocusWright, and Eye for Travel. Although these reports provided useful information in understanding how and why users switch between mobile and desktop platforms, none of the reports provided any information on how users felt when switching devices.
Next, we searched for any reviews posted by users that could point out how the user felt while switching between mobile and desktop platforms from the review section of the leading travel booking platforms such as Expedia, Booking.com and Kayak. However, most of the reviews found through this strategy only provided reviews for a single platform like a desktop platform or mobile platform, and none of the reviews mentioned any experience of switching from mobile to desktop and vice-versa.
Lastly, we checked through news articles and press releases from the leading media outlets like Forbes, New York Times, Wall Street Journal, Financial Times, Business Insider, Fortune and Bloomberg, among others for any news articles related to how do global consumers feel about switching from mobile and desktop platforms from the same provider. However, most of the articles provided similar information that already revealed from industry reports. This strategy too failed but we found useful information that we have included in the useful insights section below.
STATISTICS ON USERS SWITCHING BETWEEN MOBILE AND DESKTOP PLATFORMS FOR THE SAME PROVIDER
- When planning or booking a trip, 94% of travelers who travel for leisure purpose, switch between devices.
- About 46% of travelers use a mobile device to check and decide on where to travel. However, they use other devices to book for a trip.
- According to PhocusWright, smartphones are the most preferred platform for millennial business travelers (18-34) for research as well as bookings.
REASONS FOR USERS SWITCHING BETWEEN MOBILE AND DESKTOP PLATFORMS
- About 50% of leisure travelers switch to other devices to double check hotel prices.
- Only 23% of leisure travelers feel confident that they would get the same flight and hotel information on mobile device and desktop.
- About 54% and 69% of leisure travelers and business travelers say that mobile limitations are the main reasons for booking on another device.
- Some reasons why users do not book using mobile platform include small screen size, long checkout process and need to enter too much information.
- Native apps are the preferred channel over the web due to their speed, additional functionality, and better overall UX.