Transparent Kitchen DD

Part
01
of two
Part
01

Detroit High End Restaurant Menus

The selected ten high-end restaurants in Detroit, MI are Grey Ghost Detroit, The Peterboro, Standby, Sister Pie, Pie-Sci, Selden Standard, Chartreuse Kitchen and Cocktails, El Asador Steakhouse, Wright & Company, and Rock City Eatery.

Most of the restaurants have simple text menus, while others have PDF menus. None were found to have high touch visual menus on their websites.

The requested details about the menus of the selected restaurants have been added to rows 38-47 of this spreadsheet with further information listed below.

Methodology and Findings

To identify ten high-end restaurants in Detroit, I used this list of the best restaurants from Thrillist. I visited individual restaurant websites from the list to gather information about their menus. Below is the list of these restaurants and their respective menu information.

Please note that I had to leave out the first entry on the list, Mabel Gray, as it is located in Hazel Park, MI rather than Detroit. All the restaurants listed below are located in Detroit.

1. GREY GHOST DETROIT
Grey Ghost Detroit has a simple text menu with separate sections for Dinner and Brunch.

2. THE PETERBORO
The Peterboro offers American Chinese food. They have two major sections in their menu, i.e. Food and Drinks. The major sections have sub-sections but the menus are formatted as simple written text, nothing fancy.

3. STANDBY
Standby has a main menu, which can be used to navigate to Cocktails, Kitchen, and Pop Up (the Pop Up section does not link to a valid webpage though). When you go to Cocktails or Kitchen, you find a simple text menu — the text is actually an image, i.e. the text cannot be selected — with food (or cocktail) pictures scrolling at the bottom of the page. You can also scroll through the pictures manually.

4. SISTER PIE
Sister Pie has also has a simple text menu, however, the text is actually an image, i.e. the text cannot be selected.

5. PIE-SCI
Pie-Sci is a pizza restaurant with a simple text menu having four sections: Basics, Complex, Graduate, and BYO (Build Your Own) Pie.

6. SELDEN STANDARD
Selden Standard has three separate PDF menus for dinner, lunch, and brunch. They also have a separate PDF menu for drinks.

7. CHARTREUSE KITCHEN AND COCKTAILS
Their menu changes daily and they only publish sample menus that may not represent their actual menus when a customer visits them. The sample menus, for lunch and dinner, open up as separate webpages and can be downloaded as PDFs.

8. EL ASADOR STEAKHOUSE
They have a simple text menu with separate sections for lunch, appetizers, soups & salads, and dinner.

9. WRIGHT & COMPANY
They have separate simple text menus for food and drinks, which can be downloaded as PDFs as well.

10. ROCK CITY EATERY
They have separate menus for dinner and drinks, which can be opened up as full-screen images. Both menus have two pages, which can be seen by scrolling left or right in the full-screen mode.

As you were interested in high touch visual menus, I screened through the menus of the rest of the restaurants on the list in hope of finding one, however, none feature a high touch visual menu — or even a style similar to the example you provided — on their website.

Conclusion

Most of the selected high-end restaurants in Detroit, MI have simple text menus, while some have PDF menus, but none of them feature a high touch visual menu on their websites.
Part
02
of two
Part
02

Transparent Kitchen Competitors

While there are no direct competitors of Transparent Kitchen, we have identified ChowNow, Olo, Onosys, Wix, Menudrive, Clorder, Tillster, and Splick.it, which all offer similar services as Transparent Kitchen. Please see our findings below.

METHODOLOGY

In researching this request, we first focused on finding competitors of Transparant Kitchen using Owler, Hoover, and Datafox; however, this did not yield any results. Next, we performed searches using similar features and found 8 companies that offer services similar to Transparent Kitchen. Per the research criteria, we extended our search to restaurant/food related services that offer help creating menus and found an additional 3 companies. We did this by finding 2 companies similar to Transparent Kitchen and then searching for competitors of these companies using Datafox. The 8 companies that offer visually appealing digital menu creation are: ChowNow, Olo, Onosys, Wix, Menudrive, Clorder, Tillster, and Splick.it. The 3 restaurant/food related services that help create menus are Yelp, OpenTable, and Zomato. Services offered by each company as well as menu examples are listed below.

COMPANIES THAT PROVIDE MENU FEATURES SIMILAR TO TRANSPARENT KITCHEN

CHOWNOW

Services: tools for custom online ordering, client management, and marketing; Facebook integration; personalized smartphone apps; direct ordering via Google business profiles

Example: Homeroom

OLO

Services: online ordering; nutritional labeling tools (e.g. calorie and sodium labels and disclaimers) to help restaurants meet local and federal requirements; branded interfaces; client system integration; delivery at scale

Example: Jamba Juice

ONOSYS

Services: menu-building; customized, multi-feature online ordering (e.g. complex pizza orders with variable toppings) with multiple delivery methods; online payment; customer support via a call center; marketing tools; branded smartphone app with integrated online payment; dedicated account managers and support

Example: Round Table Pizza

WIX

Services: online menu creation with customizable menu items; Facebook and Foursquare integration; search engine optimization

Examples: Passione Caffe and Gola Gola

MENUDRIVE

Services: customized online ordering via website and smartphone app; branded; customer analytics; automation of marketing campaigns and promotions; takeout delivery option; loyalty program management

Example: Fuel Pizza

CLORDER

Services: online ordering via website and Facebook; customer analytics;
marketing tools; POS client support


TILLSTER

Services: online ordering and payment via website and mobile app; multiple delivery option; marketing tools; POS compatibility

Example: Baskin Robbins

SPLICK.IT

Services: customized online ordering and payment via website and smartphone app; visual menu creation; marketing tools; management of loyalty program for restaurants with multiple locations; dedicated account managers

Example: Pita Pit

RESTAURANT/FOOD RELATED SERVICES THAT HELP CREATE MENUS

YELP

Services: visual menu creation; posting of food photos and customer reviews

Example: Sightglass Coffee

OPENTABLE

Services: visual menu creation; visual glossaries to help users decode "confusing menu terms"; integration with approximately 600 companies such as Amazon, Facebook, Google, TripAdvisor, Eater, and Zagat


ZOMATO

Services: visual menu creation; online customer management via website and smartphone app; photo galleries; ability to respond to customer reviews; marketing tools; merchant widgets

Example: Meddlesome Moth

CONCLUSION

After extensive research, we were unable to find any companies that offer the same menu creation services as Transparent Kitchen. We have, however, compiled a list of companies that offer similar services and can therefore be considered competitors of Transparent Kitchen. We have also included restaurant/food related services that offer help creating menus, namely Yelp, OpenTable, and Zomato.
Sources
Sources

From Part 02