Transitions Optical

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Transistions Optical SWOT

Transitions Optical is a large eyewear business with more than 80 percent of the photochromic lens market. Knowing the company's strengths, weaknesses, opportunities, and threats can help investors and others to understand its position in the market.


  • Transitions Optical is a leader in the field of lenses that change color and block ultraviolet light from entering the wearer's eyes. These lenses are called "photochromic." The company owns the technology. That is its greatest strength and competitive advantage.
  • The lenses are manufactured for prescription eyeglasses and sunwear. The worldwide market for eyeglasses is about 7.7 billion people.
  • The company was founded in 1990 by PPG and Essilor, which owned 51 percent and 49 percent, respectively. In 2013, Essilor bought out PPG's interest, and now owns 100 percent of Transitions Optical. Essilor is a multi-national company with worldwide manufacturing, sales, and distribution centers. This breadth gives Transitions Optical a strong backing.
  • Transitions Optical has partnerships with over a dozen manufacturers, including all of the major lens makers, offering more than 100 lens options as of 2006, and hundreds more today. The partnerships provide breadth and depth to the company and multiple outlets for the sales of its products.
  • "...Essilor’s growth strategy ... is based on strong innovation in every segment of the optical industry...." Essilor's many brands are sold all over the world, including Varilux®X series™ in the United States, Crizal®Sapphire™ 360° in the United States, Transitions®, EyeZen, and others.
  • Transitions Optical's financial condition is not known, because the parent company, Essilor, does not present that information in its annual reports. Instead of showing sales data for each of its many companies, Essilor instead offers the revenues of its three divisions: Lenses & Optical Instruments division, Sunglasses & Readers division, Equipment Division. A 4.3 percent growth rate overall was claimed for the first three quarters of 2018, the most recent report available.
  • "The photochromic lenses industry is high concentration." The important brands in the US include Essilor (Transitions Optical), "Carl Zeiss, Vision Ease, Rodenstoc, Corning, Hoya Vision, etc. Essilor (Transitions Optical) possesses monopoly power in the relevant market. Transitions’ share of the relevant market has been at least 80 percent during each of the past five years. In 2016, Transitions’ market share was over 83 percent."


  • Essilor has 61,000 employees. It is not known how many of these work directly for Transitions Optical. If the coronavirus becomes worse worldwide, it could affect Essilor's production, distribution, and sales by infecting some of the employees as well as some of it customers and providers.
  • Transitions Optical has several strong competitors, including Vision-Ease Lens Ltd, Carl Zeiss, LensCrafters Inc, Visionworks, OPSM Pty Ltd, Corning, Aurolab, Hoya Corporation, Sunex Inc, and CIBA Vision Corporation. Should any of these competitors develop a superior product, then that might cut into Transitions Optical's sales.


  • The continued relative wealth of the Baby Boomer generation people aged 56 to 74 means that they will continue to purchase new eyeglasses when needed. In addition, several eye diseases (including glaucoma, macular degeneration and cataracts) become more likely to develop as people age. Thus, the aging of the American population will increase demand for eye examinations.
  • More than 86 percent of the older generation uses some form of vision correction, according to a 2017 survey. This is a very large and continuing market for lenses.
  • In terms of employee benefit enrollment, vision benefit enrollment is reported to be higher among older employees. "New research from Transitions Optical reveals that this trend may be changing. Today, Gen Z employees—who are expected to comprise one-fifth of the workforce by 2021—are more likely to enroll in and utilize their company’s vision benefits than they were just one year ago."
  • The 10th annual Transitions Optical Employee Perceptions of Vision Benefits Survey found that "six in 10 Gen Z employees (ages 18-24) are enrolled in a vision plan—compared to just half of Gen Z employees surveyed in 2018. Additionally, 44% of Gen Z employees say that whether a company offers vision benefits has been an important factor in their decision to accept a job...."
  • The survey found that employees belonging to the Millennial, Gen X and Boomer generations were 33% more likely to enroll in vision benefits (eight in 10 vs. six in 10)" than Gen Z employees.
  • Breakthroughs in technology could provide Transitions Optical with new products to market.
  • New forms of marketing and sales of eyewear will have an effect on the way that Transitions Optical directs its business.


  • Changing state regulations in the US can result in scope of practice changes for optometrists, ophthalmologists, and opticians. For example, in some states, "Employment restrictions prohibit unlicensed persons and firms from hiring optometrists. Such restrictions prevent nonprofessional firms from selling eye examinations and eyeglass or contact lens prescriptions so that they cannot offer the one-stop service provided by dispensing ophthalmologists or optometrists." This could affect sales of Transitions Optical products.
  • Some of Transitions Optical's contact lens business may be lost to ecommerce companies like Hubble and 1-800-contacts that offer cheaper prices than Transitions Optical does.
  • Augmented Reality (AR) eyeglasses and Virtual Reality (VR) glasses will cause a disruption in the sales and marketing of traditional eyeglasses. These "smart glasses" will attract younger consumers.
  • If the mining and refining of silver should experience disruptions, then the business of manufacturing photochromic lenses would be affected.
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Transitions Optical Competitors (D)

Safilo and Vision Service Plan have significantly different competitive advantages, with the former differentiating itself through its niche expertise in premium eyewear, while the latter benefits from its diverse portfolio of products and services. Additional related details are provided within the enclosed spreadsheet.


Competitive Advantage


  • In addition to its unique product offerings, Safilo also benefits from the company's vertically integrated and global supply chain.
  • Notably, the company owns seven production plants across Italy, Slovenia the US and China, which gives the company both control in production as well as potential cost savings.
  • Additionally, Safilo has an extensive and "wholly owned" distribution network in 40 countries, with its products sold in approximately 100,000 stores globally.
  • Not only does this level of control and integration provide potential economies of scale, but it enables Safilo to maintain the "best quality product" model that is central to its competitive advantage.


  • However, Safilo's more limited investment in premium brands potentially limits is share of customer spending.
  • Despite the company's broad portfolio of owned and licensed brands, the fact that they are all designed and priced for the premium customer segment may preclude Safilo from generating revenue from more price-conscious or brand-neutral customer segments.
  • In addition, the company does not generally market its products as photochromic-capable, and therefore may lose market share to competitors such as Transitions Optical, who clearly identify their products within such niche categories.

Annual Revenue

Vision Service Plan

Competitive Advantage

  • Vision Service Plan (VSP) has a number of competitive advantages, beginning with the fact that the company is the "largest vision insurance company" in the US.
  • Not only can the company achieve economies of scale with its 88 million worldwide members, but VSP has tremendous cross-selling opportunities between its "five complementary businesses."
  • Additionally, the company offers a wide array of products, including over 5,000 SKUs, 2,300 styles and over 60 brands, making the company an attractive option for a variety of consumers shopping for eyewear and contact lenses.
  • Finally, VSP is further differentiated from competitors by its strong commitment to ESG issues, as evidenced by the company's Eyes of Hope program and diversity and inclusion initiatives.


  • In addition to these competitive advantages, VSP has a clear strength in its supply chain and retail operations.
  • Most notably, the company has embraced a unique omnichannel approach to vision care and insurance, that offers more access points for consumers to purchase the company's products and services and is flexible to the ever-changing shopping landscape.
  • Specifically, VSP sells its products through an established e-commerce site (, several brick and mortar locations and its VSP Ventures business, which collaborates with eye doctors to sell products through their independent practices.
  • In parallel, the company is investing significantly in diversifying its vision care products and manufacturing operations.


  • However, VSP also faces a number of weaknesses, including its limited geographic footprint and its expansive array of services.
  • Despite the fact that VSP is a global company that looks to provide access to its products "to the world," the company's limited footprint to just US locations may significantly impair the company's ability to sell across the wider international market.
  • Additionally, while VSP's diverse product and service offerings represent a competitive advantage for the company, they also have the potential to undermine its focus and ability to innovate in any one product area.
  • Notably, the company's businesses range significantly from selling insurance and providing ophthalmic technology and lab services, to selling eyeglass frames and contact lenses.
  • Such a broad range in the types of products and services offered may not only dilute executive attention, but may undermine the company's ability to be a leader in any one of its product categories.

Annual Revenue

  • Meanwhile, VSP has an annual revenue of $5,600,000,000, according to Crunchbase.
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Transitions Optical Competitors (C)

Corning's annual revenue for 2018-2019 was $11.5 billion, while that of Specsavers is $3.4 billion. The competitive advantage, strengths, and weaknesses of the two companies are outlined below and in the attached spreadsheet.


  • Corning's annual revenue for 2018-2019 was $11.5 billion.
  • The company believes that its competitive advantage is in its commitment to quality as well as its commitment to research and development.
  • Corning has several strengths. For one, it has a high level of customer satisfaction. Also, the company has a highly-skilled workforce due to its successful training and learning programs.
  • Aside, Corning has a strong base of reliable suppliers, a successful record of product innovation, a strong dealer community, a strong distribution network, and a strong brand portfolio.
  • The company has built a good culture among its distributors and dealers, where the dealers also promote the products as well as train sales teams on how to explain to the customers how they can maximize the benefits of their products.
  • The company also has several weaknesses. For one, the company has poor financial planning, as suggested by its current asset ratio and liquid asset ratio.
  • It also has limited success outside its core business in the sense that it encountered difficulties in moving to other product segments. The company also has a high attrition rate in its workforce causing them to spend more in the training and development of their workforce.


  • Specsavers' annual revenue for 2018-2019 was $3.4 billion. Its revenue was originally reported to be £2.78 billion, which was then converted to US dollars using the currency exchange calculator.
  • Specsavers sees its competitive advantage in its unrelenting passion to make a difference for their 38 million worldwide customers. The company prides itself on being able to offer a better quality life to its customers through the company's offer of the best possible experience, value, and choice in hearing care and eye care. The company also brings innovation to the customer experience.
  • One of the strengths of Specsavers is its strong innovation concerning the customer experience. The company became the first and only contact lens retailer in Australia that provides instant health fund claiming through their website. They also have a stable online appointment for their customers as well as excellent customer service.
  • Aside from that, they get to deliver high-quality products and services at the best value. They offer products that are of the latest technology such as their newly launched rechargeable hearing aids. They also have a strong relationship with their partners, providers, and suppliers.
  • The increase in the company products' sales volume has brought an increase in company products as well as company wastes. Specsavers' weakness is in its energy use and efficiency. The company sees the need to consolidate the dispatch processes of its distribution sites to reduce the production's environmental impact and packaging use. They also need to reduce their water usage in the production of their lenses.
  • Another weakness is in its communication and engagement with its employees as they lack an ideas-sharing network where they can discuss environmental initiatives.

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Transitions Optical Competitors (B)

Information on the most recent annual revenue, competitive advantage, strengths, and weaknesses for Hoya Vision and Rodenstock has been entered in columns E & F of the attached spreadsheet. The details are below.

Hoya Vision

  • The company's annual revenue for the financial year 2019 was $5,346,410,289.
  • What sets Hoya apart is that it "melts glass at around 1,300℃ to 1,500℃, which enables it to produce high-quality glass that is extremely even and homogeneous." A second competitive advantage is that it uses a proprietary recipe book containing more than 50,000 different ways of manufacturing glass to produce over 100 different varieties of optical glass. The company also chooses the purest raw materials from all over the world and “combines them in a multitude of ways to create an endless variety of glass products with optical characteristics that precisely match market needs.”
  • Strengths for Hoya Vision include its 75 years experience in the optical and health solutions industry that has earned the company a reputation for quality and innovation. Another strength is that the company has a footprint worldwide as it operates in over 30 countries and regions, with more than 36,000 employees. This enables it to make its products and services accessible to more people.
  • A weakness for Hoya Vision is the lack of proper treatment of its employees as evidenced by negative employee reviews. Some negative reviews of the company left by employees on Glassdoor include reviews such as lack of communication and transparency, horrible new management and uncaring people, under staffing of employees, low wages, favoritism, lack of diversity, no employee engagement, and toxic work environment.
  • Another weakness of Hoya is that the company has received some bad reviews from its customers. On, Hoya has received a one-star out of five from a customer who claimed to have received the wrong product from what they had ordered. They stated that “multiple images on this product listing clearly show UV (O) filters but the description and shipped product are UV (C).”


  • Rodenstock sets itself apart by being the only manufacturer to offer products from a single source. It offers "a System of Better Vision; the perfect interplay between high-precision Rodenstock lenses, perfectly matched Rodenstock frames, and competent, individual measurement and advice." Rodenstock also sets itself apart by using innovative technologies such as the DNEye scanner to produce quality and perfect products to “make wearing spectacles lighter, pleasant, and more comfortable.”
  • A strength for Rodenstock is that it is an innovation leader in ophthalmic optics for over 140 years and this has enabled the company to invest many years of experience in design, precise cutting, superb craftsmanship, and intelligent technology, leading to quality products. Another strength is that Rodenstock is well recognized in the industry with more than 50 award-winning designs made using the company's first-class attention to detail and passion for lenses. Innovation in frames, lenses, and instruments has also enabled Rodenstock to maintain around 500 patents and patent applications in the world.

Research Strategy

To find information on the most recent annual revenue, competitive advantage, strengths, and weaknesses for Hoya Vision and Rodenstock, we searched the official websites for the company, industry databases, and news reports. We found the annual revenue for Hoya in Japanese Yen and used to convert it into U.S. dollars. According to Craft, Hoya Vision's annual revenue in financial year 2019 was ¥572.36 billion. We used to convert the ¥572.36 billion into $5,346,410,288.86. This was rounded off to $5,346,410,289.

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Transitions Optical Competitors (A)

Vision Ease is a Ramsey, US-based company that specializes in niche categories of lens manufacturing, such as light-responsive lenses and Coppertone polarized lenses. Carl Zeiss AG, on the other hand, whose headquarters are in Oberkochen, Germany, has a long history in the lens manufacturing industry, focusing mainly on new technologies. Details about their most recent annual revenues, competitive advantages, strengths, and weaknesses have been provided below, and in the attached spreadsheet.

Vision Ease

  • Vision Ease's estimated annual revenue is $135M.
  • The company's competitive advantage is in its investment in primary research to gain insights directly from consumers, based on which, it designs its product development strategies.
  • The company is well-know for its innovative products in niche categories. For instance, the company created LifeRX, photochromic lenses that are made from polycarbonate. The lenses take less than one minute to darken outdoors and fade back, when indoors, faster than any other similar competitive product in the market.
  • Another example is the PPG Trivex material. It is the first new lens material to be offered in the Coppertone polarized category, made for active consumers.
  • Vision Ease's strengths include a strong brand reputation, mainly in the US market, while looking to expand its business abroad through acquisitions.
  • The company's specialization in niche categories has also given it a good reputation in some special product categories, such as polycarbonate lenses, light-responsive lenses, and Coppertone polarized lenses.
  • Vision Ease's weaknesses include limited use of modernized processes with manual processes still in use. Currently, 75% of the company's orders are processed electronically, leaving room for making the whole process better and more modern by going fully digital.

Carl Zeiss AG

  • According to Carl Zeiss AG's annual report, the company reported a €6.4M revenue in 2019 ($7.15M).
  • Carl Zeiss AG's competitive advantage is in its optical technologies. The company holds about 9.4k patents worldwide.
  • The company has also invested heavily in technology. In 2019, it opened its new North America high-tech site in San Francisco. Another of the company's innovations in technological developments includes a new smartphone app "my vision profile," which shows consumers the challenges their eyes face and the best lens solutions from ZEISS.
  • Carl Zeiss AG's strengths include a long history and tradition in lens manufacturing, having been founded in 1846.
  • The company also continuously invests in research and development. In 2019, the company invested €705M, compared to €642M in 2018. In addition, the company focuses on new technologies and innovative solutions in consumer markets (directly to consumers) and medical technologies.
  • Carl Zeiss AG also has a large global presence with operations in 50 countries and around 100 sites worldwide.
  • Carl Zeiss AG's weaknesses include poor penetration in the Asian market. Most of its activities are in the European and North American markets.

Research Strategy

There was limited information available online about Vision Ease and Carl Zeiss AG. For Carl Zeiss AG, most of the information was gathered from its annual report and the company's website. For Vision Ease, we managed to collect information from its website but also from third party business sources, such as ZoomInfo and SPS Commerce, where we obtained information about the company's revenue and new product developments.
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Transitions Optical Competitive Landscape

Eight direct competitors to Transitions Optical include Vision Ease, Carl Zeiss AG, Hoya Vision, Rodenstock, Corning, Specsavers, Safilo, and Vision Service Plan (VSP). The information requested about these companies has been populated in the attached spreadsheet.

Vision Ease

  • Vision Ease was established in St. Cloud Minnesota in 1930.
  • The company manufactures and sells lenses with the aim of empowering individuals, communities, and businesses to be their best every day.
  • According to the 2020 Global Photochromic Lenses Market report, Vision Ease is one of the top manufacturers and sellers of photochromic lenses alongside Essilor (Transitions Optical). Therefore, this makes them a direct competitor to Transitions Optical.

Carl Zeiss AG

Hoya Vision

  • Hoya Vision was founded in 1941 and its headquartered in Klongtoey-Nua, Wattana, Bangkok.
  • The company manufactures and supplies quality ophthalmic lenses and is also an eyewear provider. According to the company's LinkedIn profile, Hoya uses cutting-edge technology together with extensive research to provide spectacle wearers and eye care professionals with tailored optimized experiences.
  • The 2020 Global Photochromic Lenses Market report named Hoya Vision alongside Essilor and other companies as a key player in that industry.


  • Rodenstock is a German-based manufacturer of ophthalmic lenses and spectacle frames that was founded in 1877.
  • The company's LinkedIn profile states that Rodenstock was the first company to measure an individual's eye and then make use of thousands of data points to come up with individual eyeglass lenses.
  • According to the 2020 Global Photochromic Lenses Market report, Rodenstock is one of the top manufacturers and sellers of photochromic lenses alongside Essilor (Transitions Optical) and this makes it a direct competitor to Transitions Optical.


  • Corning has been in business for more than 165 years and it uses its "expertise in glass science, ceramics science, and optical physics, along with its deep manufacturing and engineering capabilities, to develop category-defining products that transform industries and enhance people's lives".
  • Although it ventures into different markets such as optical communications and mobile consumer electronics among others, the company also produces eyewear such as photochromic eyeglass lenses.
  • According to the 2020 Global Photochromic Lenses Market report, Corning is one of the top manufacturers and sellers of photochromic lenses alongside Essilor (Transitions Optical) and this makes it a direct competitor to Transitions Optical.


  • Specsavers was started in 1984 by Doug and Mary Perkins, who wanted to provide the best-value eye care to everyone. From their LinkedIn profile, Specsavers is the largest privately-owned optical group in the world that delivers high-quality and affordable optical and hearing care.
  • Credible sources such as named Specsavers alongside Carl Zeiss and Hoya among others as one of the top competitors of Essilor (Transitions Optical).


  • Safilo is an Italian company that designs, produces and distributes prescription frames, sunglasses, and sports eyewear among other eye products whose history dates back to 1878.
  • Credible sources such as named Safilo alongside Carl Zeiss and Hoya among others as one of the top competitors of Essilor (Transitions Optical).

Vision Service Plane (VSP)

  • Vision Service Plan (VSP) was founded in 1955 by a group of optometrists and is headquartered in Rancho Cordova, CA.
  • The company deals with providing world-class products and services to more than 88 million members around the world, eye care professionals, and employers.
  • VSP is committed to providing people with high-quality and affordable eye care and eyewear.
  • A TechSci Research named VSP as one of the leading players in the global photochromic lens market alongside Carl Zeiss and Transitions Optical.

Research Strategy

After a thorough search to find direct competitors to Transitions Optical, we found out that Transitions Optical was acquired by Essilor in 2013. Therefore, since the company is a subsidiary of Essilor, we went ahead and found direct competitors to Essilor and compiled the list above.
To determine who are the direct competitors to Essilor (Transitions Optical) we leveraged information from credible sources such as the 2020 Global Photochromic Lenses Market report,, and TechSci Research report on Photochromic Lenses Market among others. After coming up with the list, we then made use of the companies' websites and social media profiles such as LinkedIn to find the requested information for each.

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Transitions Optical Media Spending Habits

Transitions Optical spends its media marketing budget on TV commercials, digital advertising methods, including online videos and platforms such as Snapchat and YouTube, and B2B content marketing. The company has recently been targeting the youthful population with its stylish glasses, increasing spending on digital marketing campaigns.

1. TV Commercials

  • Transitions Optical leverages TV commercials for its marketing campaigns.
  • The company has aired 771 TV ads in the last 30 days, which puts it at number 1,027 when compared to other brands that are airing ads on TV. It is also at number 925 for brands that spend the most on TV ads.
  • The company also launched its 2020 National Advertising Campaign to unveil its new product, Signature Gen 8, which it stated will see it do commercials on top TV channels such as Sky One and Channel 4.
  • Transitions Optical has been using TV campaigns as part of its marketing strategy even in past years. In 2012, for example, it stated that its ads would appear in high profile TV networks such as CNN and The Weather Channel during early morning programs. The company also planned to use custom videos that would air on Channels such as National Geographic and BBC America.
  • In 2015, Transitions Optical was still big on TV commercials, placing its ads on premium channels such as CNN and Nat Geo Wild and Spanish TV Networks such as Telemundo.

2. Digital Advertising


  • Transitions Optical also spends on online advertising through online videos as part of its marketing campaigns. As part of its National Advertising Campaign, the company would have ads aired on YouTube from March to October.
  • The habit is not new, as online videos were also part of its 2015 strategy, where the company planned to partner with video streaming services such as Hulu to meet targeted audiences.
  • The campaign launched its video campaign in 2018, targeted at young people who wear glasses.
  • Transitions Optical planned to use multiple channels to market using its video content, including using digital ads, airing in cinemas, and airing videos during out-of-home activities.
  • Video content is also part of its digital marketing new move to attract the millennial market. The company, in 2018, stated that it would be spending more on digital advertising methods such as online videos to drive its brand messages in an attempt to reach the youth.


Creating Updated Customer-Education Websites

  • Transitions Optical this year launched a new Canadian website in both English and French, to help customers understand their eye care needs.
  • The website, which details the latest technological innovations, product information, as well as a light sensitivity quiz and an ECP locator, helps educate customers and direct them to buy Transitions Optical products.
  • The company had done something similar in 2013 when it launched a new consumer website based on customer feedback and tracking results, to improve user experience.

3. B2B Content Marketing

  • Transitions Optical also carries out B2B marketing campaigns aimed at eye care professionals (ECPs). They have released several white papers targeted at ECPs, in 2018 and 2020.
  • The 2018 white paper looked at the buying habits of millennials and Gen Xers, while the 2020 white paper talks about light sensitivity and how eye care professionals can diagnose light sensitivity in their patients.
  • In 2012, the company had launched a "social media and digital marketing guide" aimed at ECPs, to help them use social and digital tools effectively to reach eye patients.

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Transitions Optical SEO / SEM Audit

A large portion of SEO success comes from increasing website accessibility, quality of continuous content, and off-site awareness using key SEM strategies like keyword optimizations and backlinks. Transitions Optical's website highlights both excellent and poor usage of SEO and SEM techniques as this audit reviews.

Accessibility, Indexability

  • Transitions Optical has had 25988000 visits since September 2019, but experienced a sharp decline in viewership between December 2019 (560K views) to February 2020 (260K views).
  • When first loading the website for Transitions Optical, it automatically redirects using www.transitions/com/geoLocation.html based on users' language preferences through their browser, easing accessibility for better user experience. The majority of the website uses clean, SEO-friendly URLs.
  • The website is offered in both mobile and desktop versions to increase accessibility to users, but 67.76% of searches still result in bounces. Users visiting Transitions Optical stay for a 1 minute 20 seconds on average, and only visit 2.46 pages within the domain.
  • Both the mobile and desktop version of are also very slow — it takes almost a full 50 seconds before users can interact with the fully loaded Transitions Optical homepage.
  • Their navigation menu is plain and displays the main products (increasing accessibility), but Transitions Optical sitemap's overall indexability is poor due to broken pages and inappropriate URLs. Their latest blog post is an excellent example of an unnecessary indexed page with a non-SEO friendly URL.

Website Content

  • The initial videos displaying Transitions Optical products and first sentence containing one of their top organic keywords, transitions, the brand has made sure to highlight the exact location that the user's search has taken them.
  • The most viewed page on Transitions Optical is their homepage, and it also contains the most optimized keywords at 426. Traffic towards the domain remained static from May 2019 to February 2020.
  • Transitions Optical does not update their blog on a regular basis and is not listed in their navigation menu. The first page of 6 posts contains articles from 2019 to 2017.
  • The articles present on their blog either do not contain proper backlinks, correct image optimization, or are simply not long enough (min. 500 words) to be SEO optimized.
  • Additionally, the 54200 backlinks used are almost all page links rather than domain, decreasing Transitions Optical's site credibility in SEM.

Off-Page Statistics

  • The majority of Transitions Optical searches, 97%, are organic searches from users, not clicks on their advertisements.
  • Another optics website,, is quickly catching up with Transitions Optical in their organic searches, with over 11000 optimized keywords to draw website traffic away from
  • With only 3% of website traffic being from ads, it could be assumed that Transitions Optical has not optimized their meta-tags on search engines. "UV protection lenses", next to transitions, are the most popular keywords in their ads, but it's not found in their organic keywords.
  • Other domains referring to Transitions Optical only use transitions as the anchor text only 9% of the time, which does not correlate with the amount that transitions is used throughout as an optimized keyword for users. The majority, 57%, use anchor text unrelated to any of Transitions Optical.

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Transisitions Optical Social Media Analysis

Transitions Optical has five active social media accounts: Facebook, Instagram, Twitter, LinkedIn and YouTube. They also have three digital desktop banners currently running.

Social Media Channels

Transitions Optical has five active social media accounts: Facebook, Instagram, Twitter, LinkedIn and YouTube. The brand is active on all five platforms.


  • Transitions Optical has 596,178 followers on the platform and 596,155 people who like the page.
  • A scan of the company's Facebook page shows that, on average, Transitions Optical makes one post per day with a one- to seven-day interval between posts. The majority of the posts on Facebook are simply pictures where they highlight their products and show how they can be used in different situations.
  • The company's creatives on the platform include a 30-second video showing how their different lenses perform under the light.



  • The company's creatives on the platform include a seven-second video showing the different colors of their lenses.


  • Transitions Optical has 20,229 followers on LinkedIn.
  • On average, the brand posts once a week. The posts consist of pictures and videos of life at the company, employee highlights, business-related insights and new products.
  • An example of the company's creatives on the platform is a picture of the Transitions Signature GEN 8.


Digital Banners

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Transitions Optical Recent News

In the past 12 to 18 months, the news or press releases on Transitions Optical have focused on their products, changes in their management, the Transition Academy, and useful resources that the company has released. These releases have placed an emphasis on how Transitions Optical's development of its products as well as its educational approach with professionals and consumers have been beneficial to those in the eyecare industry.

National Advertising Campaign — Optician Online

  • In this March 2020 release, this online magazine wrote about Transitions Optical's advertising campaign for its transitions lenses. It's scheduled to start in March and continue into October 2020.
  • The campaign will target individuals who wear glasses on a permanent basis, and it is meant to reach more than 20 million persons.
  • While making use of on-demand services such as TV channels and YouTube, Transitions Optical will educate persons about how versatile their new photochromic lenses are.

Winner of the 2019 U.S. Eyecare Practice of the Year Award — Invision Magazine

  • This press release was issued in February 2020. Transitions Optical announced that the winner of the 2019 U.S. Eyecare Practice of the Year Award was Spring Hill Eyecare. This award is a part of the company's Transitions Innovation Awards Program.
  • Spring Hill Eyecare, in particular, was honored for increasing its sale of Transitions lenses by 60%. It was noted that they accomplished this by implementing innovative strategies such as an interactive lens display that allowed customers to try on different types of Transitions lenses.
  • The release also focused on the company's Transitions Academy, which is meant to educate eyecare businesses on Transitions Optical's products and ways to communicate product information to potential customers.

Top Productivity Boost at Work is Resting Eyes — Managed Healthcare Executive

  • The focus of this February 2020 article is how employees can improve their productivity if they are given a chance to rest their eyes. A recent Transitions Optical Workplace Wellness Survey was used as the basis of the article.
  • Data from the survey are used to support the stance and the company's product, Transitions Light Intelligent Lenses were promoted.
  • One of the things that the article encourages is companies offering a comprehensive vision plan to its employees. This is further advocated by Transitions Optical's director of North America Channels, Drew Smith, who stated that employers should, "implement wellness programs in their offices."

Transitions Optical Introduces Transitions XTRActive Polarized Lenses — Invision Magazine

  • In another February 2020 press release, Invision Magazine introduced Transitions Optical's specialized polarized lenses that were added to the company's Transitions XTRActive line of products.
  • The release focused on the noteworthy features of the Transitions XTRActive Polarized lenses. These include the ability of the lenses to transition from being clear indoors to being dark in the car. The lenses can also become 'extra dark' and polarize when exposed to sunlight.

Transitions Optical Names Global VP — Invision Magazine

  • In November 2019, Transitions Optical announced the selection of a global vice president, Mr. Brian O'Neill. Mr. O'Neill would deal with innovation, technology, and operations.
  • In particular, Mr. O'Neill is meant to manage the innovation and long term growth of Transitions Optical's photochromic product category. The aim is for the company to maintain its reputation as a leader in the area.

Transitions Optical Releases White Paper Documenting Light Sensitivity — Invision Magazine

  • Invision magazine posted this press release in January 2020. It focused on the white paper Transitions Optical had released on the topic of light sensitivity.
  • The release noted that the white paper provided a comprehensive look at light sensitivity and how its understanding can help physicians with prescribing Transitions Optical lenses.
  • Key areas from the white paper were highlighted, which included how light sensitivity can manifest itself, identifying light environments, and understanding how the modern light environment can affect the eye's natural defense mechanisms.
  • The release also noted that the paper is only one of a variety of informative resources available from the Transitions Optical website.

Lifestyle Solutions — Optometry Today

  • This article focused on recent product launches as of December 2019. Where Transitions Optical is concerned, Optometry Today mentioned the new addition to the company's photochromic line of lenses — the Signature Gen 8.
  • These lenses were noted to transition more quickly than previous iterations of those lenses. They also provide 100% protection from UV and blue light.
  • It was noted that this was possible through the use of new and innovative technology so it was expected to grow the company's customer base.

Transitions Academy 2020 Dates Announced — Invision Magazine

  • The main purpose of this July 2019 press release was to inform persons of the dates and location of the 2020 Transitions Academy hosted by Transitions Optical. It was scheduled for February 2–5, 2020 and located in JW Marriott Grande Lakes in Orlando, Florida.
  • It was noted that this was the 24th staging of the Transitions Academy and that it was well-recognized in the industry as a highly educational experience.
  • The release also listed the ways in which professionals could earn an invitation. These include being an award finalist, asking a lens supplier representative, becoming a change agent, requesting a spot and joining the Speakers Bureau.

New Transitions Signature Lenses Style Colors Now Available in GEN 8 Technology — Invision Magazine

  • The emphasis of this February 2020 press release was the new colors that were available for the existing Gen 8 photochromic lenses. The options were emerald, amber, amethyst, and sapphire. All the colors, except for amber would be similar in hue to those available in other product lines.
  • It was important to note that the color options would have no effect on the lenses' ability to quickly and effectively transition based on the environment or protect wearer's from UV light.
  • The release also encouraged readers to get more information about the colored Gen 8 lenses from Transition Optical's resources.

Transitions Optical Launches Facebook Virtual Try-On Experience — Invision Magazine

  • Published in July 2019, this press release focused on the new virtual tool that would help eyecare professionals and customers alike try out available Transitions Optical lenses.
  • The technology was developed in partnership with Facebook and was described as being the first of its kind. To use it, individuals would use the link or QR code available on the company's Facebook page. After uploading a picture, they would then be able to see how different lenses fit them.

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Transitions Optical Business Model

Transitions Optical has positioned itself as a market leader in photochromic lenses by selling its products to both sunglasses manufacturers and direct customers.

Transitions Optical Business Model

  • Transitions Optical sells to both businesses and customers.
  • Transitions Optical works has partnerships with many optical brands by providing them with their photochromic lenses.
  • Their products can be used by other manufacturers that do not have the capacity to make quality lenses.

Where the Company Sells Lenses

  • The company sells its lenses directly to its customers through its many stores worldwide with 1500 employees.
  • Through its global network, Transitions Optical service its demands from businesses and direct customers effectively.

How They Sell

  • Transitions Optical utilize both brick & motor stores and also online platforms to sell their products to their clients.
  • Brick & motor stores are better since they address the optical needs of the client on-site.
  • Online platforms are better suited to sell to bulk buyers; mainly sunglasses manufacturers.

Type of Provider

  • The quality of lenses that Transitions Optical produces is better-best as compared to their competition.
  • The company is among the top in the lens and optical equipment industry due to their top-of-the-line products.
  • The company’s dominance increased after its acquisition by Essilor in 2013.

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Transitions Optical AOR

Our research strongly suggests that the global Agency Of Record (AOR) for Transitions Optical is DDB New York. However, the company nor the agency publicize this information. Moreover, different agencies provide advertising and marketing services for the brand in different regions. In this regard, the Irish agency Proactive has been working with Transitions Optical for more than 15 years. For the Asia Pacific, official information from the company states that in 2015, Vizeum was appointed as the media AOR, while Waggener Edstrom Communications was named the public relations and social media AOR, and iProspect was indicated as the search AOR.


  • DDB New York was appointed the global AOR for Transitions Optical in 2011, with an account budget estimated at US$60 million.
  • Currently, DDB New York is the creative agency responsible for one ad airing on national television, which leads to the belief that it continues as the global AOR for the brand.
  • Despite the recent advertising, there is no information on DDB New York's website about the brand being its client, as well as information about this agency on the Transitions Optical's website, which implies that nowadays the company prefers to keep this information private.

Asia Pacific


  • The company reports having Transitions Optical as a client, creating graphic design projects with them for over 15 years.
  • Proactive informs to have recently expanded its role with Transitions Optical, including the delivery of communications and internal brand messaging to their 1,500 employees globally.
  • Its new tasks include the graphic design of internal branding and signage, info packs, brochures, catalogs and newsletters for Transitions Uni, as well as PowerPoint presentations.

Current Marketing Efforts

Research Method

Transitions Optical's annual marketing spend does not seem to be publicly available. However, Winmo, a marketing tracker website, claims to know its media expenditure and also to have information on five agencies that provide services to Transitions Optical, most of them related to media buying and planning. One of them would be the AOR for Transitions Optical since 2011, which according to our research is DDB New York. Any further information depends on subscription to the website's services.
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Transistions Optical Company Overview

Transitions Optical has an estimated revenue of $1 billion. The research brief below provides details on the number of employees the company has, among other relevant information.

Transitions Optical

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Transition Optical CMO

Research of Transition Optical's staff indicate that there are no senior marketing executives specific to the company. For this reason, we have provided a profile of Sherianne James, who is currently the CMO at Essilor USA. James has a solid history of working 5-10 years with a given company before transition to a new one.

Social Media Accounts

James's publicly available social media accounts are LinkedIn, Facebook, Pinterest, and Twitter. Research of YouTube, Instagram, and Snapchat did not reveal any profiles for James. James has a solid history of working 5-10 years with a given company before moving on to a new one.

Education & Work Experience

  • James received her undergraduate degree in chemical engineering from the University of Florida, in 1994. She later received her MBA from Northwestern University in 2002.
  • James has worked at Essilor for almost 5 years. She started as the vice president of marketing, and was promoted to chief marketing officer in Sept 2017. Prior to working at Essilor, she worked for Transition Optical as the director of North American marketing, and later the vice president of global marketing. James worked at Transition Optical from 2011-2014.
  • Prior to her work at Essilor and Transition Optical, James worked as a senior director of marketing at Applica (2005-2010), as a brand manager, consumer research manager at Kraft and R&D manager at Kraft (1995-2005).

Social Causes

  • James's LinkedIn profile does not identify her as currently being affiliated with any social causes. Her previous volunteer work is limited to board positions with industry organizations and companies, like Spectrum Brands and The Vision Council.
  • Research of James's other social media accounts did not provide any information about additional interests in social causes.

Immediate Family

  • According to her Facebook profile, James is married. She does have at least one child, as she identifies herself as a mother.
  • Her public profile does not specifically identify her children. Although there are multiple pictures of school-aged children on her profile, it is unclear how many are hers. At least two profile pictures feature a female child around the age of 10.
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Transitions Optical: C-Suite

Elise Bioche is the vice president of global marketing at Transitions Optical, Eric Pecceu is the SVP & GM global sales while Sean Kennedy is the global quality director; Brian O'Neill is the global vice president of innovation, technology and operations; Chrystel Barranger is the global president of photochromics; Charlotte Hamel is the director of global communications, PR, and events; and Steve Cicco is the global IT manager.

Elise Bioche

Eric Pecceu

  • Eric Pecceu is the SVP & GM global sales at Transitions Optical. There is limited information about his background.
  • The link to his Linkedin profile can be found here.

Brian O'Neill

  • Brian O'Neill is the global vice president of innovation, technology and operations.
  • Before joining Transitions Optical, Brian O'Neill worked at Abbot as the director and the global head of innovation and external collaboration and established pharmaceuticals from 2016 to 2019.
  • He also worked at Enterprise Ireland for eleven years in different capacities such as the vice president of biopharma, head of life sciences, and director of life sciences.
  • The link to his Linkedin profile can be found here.

Sean Kennedy

  • Sean Kennedy is the global quality director at Transitions Optical. There is limited information about his background.
  • The link to his Linkedin profile can be found here.

Charlotte Hamel

  • Charlotte Hamel is the director of global communications, PR, and events. She joined Transitions Optical in 2017 as the global brand director.
  • Charlotte Hamel worked at TRIODIS in the marketing department from 1999 to 2001. She then moved to L'Oreal, where she worked for five years. She worked as a sales representative, business analyst, and trade marketing manager.
  • Charlotte Hamel joined Luxottica Group Spa in 2006 as the brand manager of luxury brands and later became the marketing director of travel retail. In 2011, Charlotte Hamel was appointed as the global brand director of the company. She then joined Perry Ellis International as the licensing managing director in Europe.
  • Before joining Transitions Optical, she worked at FILTR as the strategy and consulting director.
  • The link to her Linkedin profile can be found here.

Steve Cicco

  • Steve Cicco is the global IT manager at Transitions Optical. He joined the company as a senior project leader in 2005.
  • Before joining Transitions Optical, Steve Cicco worked at PPG as a systems analyst.
  • He is an alumnus of Duquesne University.
  • The link to Linkedin profile can be found here.

Chrystel Barranger

  • Chrystel Barranger is the global president of photochromics at Transitions Optical. She is also a member of the board of directors at the company.
  • Chrystel is the founder of WizzYou Thinking & Making and a former senior advisor at the Boston Consulting Group.
  • In May 2009, she started working at Mondelez International as the customer director until December 2009 when she became the vice president of biscuit marketing in EU. In 2012, she was appointed as the vice president of snacking & marketing services in Europe. Chrystel Barranger worked as the president of cheese and grocery in Europe from 2013 to 2015
  • Chrystel Barranger has also worked at Kraft Foods for ten years. She worked at Pepsi Co as a brand manager from 1996 to 1997.
  • She is an alumnus of ESSEC Business School.

Essilor Group C-Suites

Hubert Sagnieres

  • Hubert Sagnieres is the CEO of Essilor Group since 2012. He started working at the company as the president of international marketing in 1989. He became the president of Essilor Canada in 1991, and was appointed as the president of Essilor America in 1996.
  • Hubert Sagnieres was the president of Essilor North America and Europe in 2006 until 2008 when he was appointed as the COO of the company. He has no Linkedin account.

Laurent Vacherot

  • He joined Essilor Group in 1991 as the senior vice president of business analysis, in 1998, was appointed as the president of Essilor Canada. In 2005, he became the president of Essilor USA until 2007 when he was promoted to the position of CFO.
  • In 2010, Laurent Vacherot became the COO. He is in charge of the department of information and technology and also operations in Latin America.
  • Before joining Essilor, Vacherot worked at Andersen Consulting.
  • His Linkedin profile can be found here.

Jean Carrier

Paul Du Saillant

  • Paul Du Saillant studied at Ecole Centrale De Paris Engineering School.
  • He is currently working as the Deputy CEO of Essilor Group. He joined the company as the SVP Corporate Strategy before becoming the COO in 2010.
  • Before joining Essilor Group, he worked as an administrator at Sibelco Group and a COO at Lhoist Global. He has also worked at Air Liquide where he worked in different capacities for over 18 years.
  • His Linkedin account can be found here.

Hilary Halper

  • Hilary Halper joined Essilor Group in 2016 as the vice president and head of mergers & acquisitions until 2018 when he was appointed as the CFO and Global Head of M&A.
  • He is also a former director of corporate development at GlaxoSmithKline in London. He also worked at Wells Fargo
  • Mr Halper worked at Deutsche Bank in London as the vice president in charge of healthcare investment banking from 2007 to 2013 and the economics and business analytics manager at Ernst and Young from 1999 to 2005
  • He is an alumnus of Trinity University and the Tuck School of Business at Dartmouth.
  • His Linkedin account can be found here.

Jeremy Teo

  • Jeremy Teo is the global CSO at Essilor Group.
  • He is an alumnus of Havard University, INSEAD, Yale University School of Medicine, and the National University of Singapore.
  • He has worked as a resident physician at the National University Hospital, a teaching fellow at Havard University, vice president of medical affairs at InfraReDx, and business development director at Blue Dot Capital.
  • Jeremy Teo has also worked at McKinsey Company as the leader of Asia healthcare innovation practice and the vice president and managing partner of Royal Philips in Asia.
  • The link to his Linkedin profile can be found here.

Jayanth Bhuvaraghan

  • Jayanth Bhuvaraghan is the CMO of Essilor Group. He joined the company in 1998 as the CEO and managing director. He became the vice president of South Asia in 2008 and was later appointed as the president of the region.
  • The link to his Linkedin profile can be found here.

Research Strategy

After a thorough search through press releases and the list of employees on Linkedin, we could not find any employee at Transitions Optical that currently have a C-level title. Furthermore, the company has not listed its employees on its website. A search for their organization structure was also futile. During the search, we found that Paddy McDermott, who is already retired, was the president and the CIO of the company. His responsibilities have been taken over by Brian O'Neill, who is working as the global vice president of innovation, technology and operations. We also search through Linkedin for anyone with a top position such as VP, SVP, Director, or President, which we have provided in our findings above. During the search, there was limited information about Eric Pecceu and Sean Kennedy.

Transitions Optical was acquired in 2014 by Essilor International at $1.73 billion "plus a deferred payment of $125 million in five years." Therefore, as a subsidiary of Essilor International, we have also added the C-level executives of its parent company.

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From Part 01
  • "Transitions Optical is a US-based company known for manufacturing photochromic lenses founded in 1990.[1] In 1991, Transitions Optical became the first company to commercialize and manufacture plastic photochromic lenses.[2] From inception the company has been a joint venture between PPG Industries (51%) and Essilor (49%).[3][4] In April 2014, Essilor acquired the entire stake of PPG in Transitions.[5] "
  • "These lenses, also called adaptive lenses, are transparent indoors and at night and automatically darken outdoors as light conditions change. They block UV rays and help to enhance contrast and reduce glare. [6] The firm also makes adaptive sun wear that go from dark to darker outdoors depending on the sun.[7][8]"
  • "Transitions Optical, Inc. designs and manufactures eye care lenses. The Company offers photochromic lenses for prescription eye wear and for sunglasses. Transitions Optical serves customers in the United States. SECTOR Health Care INDUSTRY Medical Equipment & Devices SUB-INDUSTRY Health Care Supplies FOUNDED 07/20/1990 ADDRESS 9251 Belcher Road Pinellas Park, FL 33782 United States PHONE 1-800-533-2081 WEBSITE NO. OF EMPLOYEES 500"
  • "ESSILOR INTERNATIONAL SAS Public limited company with capital of €277,845,100.00 Registered head office: 147 rue de Paris, 94220 Charenton-le-Pont, FRANCE RCS Créteil 439 769 654 (“ESSILOR”) E-mail:"
  • "Our business is designing, producing and distributing across the world high-quality products and services that every day help correct, protect and prevent risks to the visual health of the 7.7 billion people on our planet. This global health challenge is at the heart of our strategy and our mission: improving lives by improving sight."
  • "Whether it is ensuring the wellbeing and development of our employees, innovating to reduce our environmental footprint or engaging in dialogue with our many stakeholders to uphold ethical business dealings, we fundamentally seek to support the long-term sustainable growth that enables us to fulfill our mission."
  • "Charenton-le-Pont, France(July 29, 2013)–Essilor Internationalannounces the signature of an agreement to acquire the51% stakein Transitions Opticalowned by PPG. Transitions Optical is aleading provider of photochromic lenses to optical manufacturers worldwide. Following thetransaction, Essilor will own 100% of the capitalof TransitionsOptical. The transaction also includes the acquisition of Intercast, a leading supplier of sun lenses"
  • "The acquisitionis fully aligned withEssilor’sgrowth strategy, which is based on strong innovation in every segment of the optical industry, on visual protection as well as on expansion in the mid-market and in fast-growing countries. It also supports Essilor’s mission ofbringingimproved visionto more than 4.2 billion people, of whom 2.5billiondo not currently benefit fromeyecorrection."
  • "Founded in the United States 23years ago and based in Pinellas Park, Florida,Transitions Optical is the inventor of variable-tint plasticlenses.Its businesshas been developed jointly by Essilor and PPG’s teams.Through innovativecapability in photochromics, Transitions Optical designs and produces a wide range of variable-tint lenses that are sold through the networks of its customers, ophthalmic lens manufacturers.The majorityof its products are distributed under the Transitions®brand, one of the best-known global opticalbrands alongside Varilux®and Crizal®.TransitionsOptical generated revenue of $814 million in 2012, of which around $310million with lens manufacturers other than Essilor.Under the agreement,Essilor will also acquire100% of thecapital of Intercast, a high-performancesun lens manufacturer based in Parma, Italy.In 2012, Intercast revenue stood at nearly $34million."
  • "Top Competitors of Transitions Optical Inc Vision-Ease Lens Ltd Employess 1,000 revenue $200 Million LensCrafters Inc Visionworks OPSM Pty Ltd Aurolab Hoya Corporation Sunex Inc CIBA Vision Corporation Founded in 1990, Transitions Optical creates ophthalmic products that adjust and adapt to changing light. They are headquartered in Pinellas Park, Florida..Revenue: $1 Billion"
  • " The company applies its photochromic technology to plastic lens materials it purchases from manufacturers and then sells the coated lenses back to the manufacturers. Transitions, which was founded in 1990, has partnerships with nearly a dozen manufacturers, including all of the major lens makers, offering more than 100 lens options. The lenses protect eyes from ultraviolet light and offer glare reduction as well. In addition to its original lens manufacturing facility in Pinellas Park, the company operates five factories overseas, in Tuam, Ireland; Sumaré, Brazil; Adelaide, Australia; Laguna, the Philippines; and Chonburi, Thailand. Transitions also maintains sales and marketing offices in nine foreign countries: Canada, Mexico, Brazil, France, Australia, China, India, Japan, and Singapore."
  • "Transitions purchased partially finished lenses from the manufacturers, treated them using the imbibing process, and then sold them back to the same manufacturers, who were responsible for distributing the lenses. Transitions was thus able to concentrate solely on production and marketing. "
  • "Transitions got off to a slow start in 1991, selling about 800,000 lens pairs and achieving revenues of just $16.9 million. The new lenses failed to catch fire because of their performance—they did not get dark enough when exposed to sunlight and did not activate fast enough. In late October 1992 the company released its second-generation lenses, which were both quicker to activate and got darker. Sales took off, with more than one million lens pairs sold between November 1992 and February 1993 alone. "
  • "While ramping up production at its Pinellas Park plant to meet the increasing demand, Transitions in early 1993 began pursuing growth outside the United States. That spring the company opened a sales and marketing office in Paris, and by the end of the year about 5 percent of its sales were coming from Europe. Then in April of the following year, Transitions opened a 17,000-square-foot manufacturing facility in Tuam, Ireland, located about 60 miles north of Galway. The new plant, which had a production capacity of seven million lenses per year, enhanced the company's penetration of the European market. Expansion into the Asia-Pacific region also began in 1994 with the opening of a sales office in Singapore."
  • "In 1996 a sales office was opened in Toronto, Canada, and Transitions also introduced the XTRActive specialty lens. The XTRActive line was designed more for individuals typically spending most of their time outdoors. These lenses changed to an extra-dark gray tint when exposed to sunlight. Indoors, the lenses had a light gray tint, a selling point for some fashion-conscious customers. Another advantage of these lenses was that they did darken somewhat behind the windshield of a car. One of the drawbacks of standard Transitions lenses was that they darkened very little in cars because windshields block most of the ultraviolet light that triggers the darkening effect."
  • "introducing in 1997 the third generation of Transitions lenses, which reacted faster to changes in light and were able to turn darker than previous versions. The following year the first polycarbonate Transitions lenses hit the market. Polycarbonate lenses were a high-end product lighter, thinner, and more impact-resistant than standard plastic lenses."
  • "2000 - the introduction of the first high-index Transitions lenses. In 2001 PPG introduced a new lens material called Trivex offering superior optics and high impact resistance in a light and thin plastic lens. Trivex lenses were immediately available with the Transitions photochromic coating. The following year Transitions unveiled its most advanced lenses yet; these were fourth-generation lenses, which changed faster from light to dark and back again. The new lenses grew darker six times faster than the previous generation and faded back to clear three-and-a-half times faster."
  • "By 2005, more than 98 percent of the lenses sold in the United States were plastic. At the same time, photo-chromic lenses' share of the eyewear market had increased to 14.5 percent, a sharp jump from the 9 percent level of 1999. Transitions, still the clear market leader, introduced its fifth-generation lenses in 2005. The new lenses were designed to address two of the continuing drawbacks of the light-sensitive lenses: They were clearer than previous models indoors, and they performed better (growing darker though not as dark as regular sunglasses) at high outdoor temperatures"
  • "Transitions Optical was producing more than 100 lens options for nearly a dozen lens manufacturers by 2006. In the spring of that year, high-end sunglass maker Oakley, Inc. partnered with Transitions to unveil a line of Transitions nonprescription sunglass lenses that automatically adjusted the level of tint under varying ultraviolet light conditions"
  • "In September 2006 Transitions in partnership with Torrance, California-based Younger Optics unveiled a new line of polarized driving sunglasses under the Drivewear brand that changed tint when exposed not only to ultraviolet rays but also to visible light. These lenses thus provided a solution to the problem of standard photochromic lenses, which could not darken behind windshields."
  • "1/8News Release Not for release, publication or distribution, directly or indirectly in the United States, Australia, Canada or Japan Third-Quarter 2018 Report Charenton-le-Pont, France (October 22, 2018 –5:40p.m.)–EssilorLuxottica (Euronext Paris: EL), Essilor International (Compagnie Générale d’Optique) (“Essilor”)new corporate name since October 1, 2018, is reporting here the third-quarter revenue generated by Essilor. Insofar as the combination of Essilor and LuxotticaGroup S.p.A.(“Luxottica”) was completed on October 1,2018,their revenue and scopes of consolidation were independent of one another throughout the third quarter2018. As a result, each company is separately reporting its respective 2018 third-quarter revenue generated within its own scope of consolidation as of September 30, 2018. Luxottica(MTA: LUX),the shares ofwhich trade on the Milan Stock Exchange, is also reporting its third-quarter revenue today. Its report can be found"
  • "ESSILOR Like-for-like1 revenue growth of 5.0% in Q3Strong results for the Company’s main brands"
  • "[The company has three divisions: Lenses & Optical Instruments, Sunglasses & Readers, and Equipment.]"
  • "“Essilor’s strategy, which supports its mission to improve sight across the globe, is continuing to bear fruit. We have gradually created a path to a more sustainable growth dynamic this year thanks to the breadth of our product innovation, our successful sunwear brands and online businesses and the resumption of our acquisition policy. Strong momentum in the third quarter, carried over from the first half, increases our confidence in meeting our full-year targets. The third quarter results are also a powerful demonstration that Essilor is creating value while effectively combining its businesses with those of Luxottica,” said Laurent Vacherot, Deputy Chief Executive Officer of Essilor International"
  • "Nine-month revenue The change in reported revenue reflected several underlying factors: Like-for-like1 growth of 4.3%, which exceeded the full-year target (“around 4%”) and showed sequential improvement in momentum;A 0.5%impact from changes in the scope of consolidation;A negative currency effect (-5.8%) due to euro appreciation against the Company’s main invoicing currencies"
  • "In the United States, the Company’s strategy to drive innovation in the lens market and deliver on initiatives to support independent eyecare professionals and optical chains fueled robust growth. Transitions®Style Colors and Style Mirrors were launched in the US market and exceeded expectations, particularly with younger wearers. The launch also supported the continued rollout of the “Ultimate Lens Package” offering, a premium solution tailored to progressive and single-vision lens wearers. Activity remained buoyant with alliance group members, aided by the significant expansion in the number of independent eyecare professionals in the Essilor Experts program during the course of 2018. Essilor also forged a partnership with UnitedHealthcare Vision, one of the leading vision managed care organizations in the United States and part of UnitedHealthcare, the largest health insurer in the US. Under the terms of their agreement, eyecare professionals approved by the carrier will be able to work with a broad network of prescription laboratories, giving them as well as consumers more choice and access."
  • "Following the contribution by Delfin, the majority shareholder of Luxottica, of its 62.42% stake in Luxottica to Essilor on October 1, 2018, Essilor International (Compagnie Générale d’Optique) (“Essilor“), the parent company of Essilor International SAS, also became the parent company of Luxottica and was renamed EssilorLuxottica. As consideration for the contribution by Delfin of its stake in Luxottica to Essilor, Essilor issued 139,703,301 new ordinary shares through a capital increase with preferential subscription rights pursuant to a resolution approved by Essilor shareholders in May 2017. The newly-issued shares began trading on Euronext Paris on October 2, 2018 under the ticker symbol EL, with the same ISIN code FR0000121667 as other existing shares."
  • "What is the impact of expanding into areas such as sunwear and online?Hubert Sagnières: These two segments are growing much faster than the rest of the optical market and help accelerate the Group’s growth. In broadening the scope of our activities, we are finding new solutions through strengthening our ability to respond to the needs of 7.2 billion people on this planet who need visual protection and the two thirds who need to correct their vision. This requires new distribution channels and the provision of quality products and services.The use of the internet as a tool for informing and educating consumers on the importance of good visual health and promoting everyone’s access to vision correction and protection is also developing in optics. Acquisitions over recent years have allowed us to become a key player in the sale of optical equipment online. We will continue this momentum. In the field of sun protection, we also have all the assets to provide consumers a high-quality offer. We have a strong brand portfolio, including Costa in the United States and Bolon in China"
  • "If we look region by region, our 2015 performance was excellent in North America – our biggest market worldwide – thanks to the positive impact of advertising campaigns for our product mix of key brands such as Varilux, Crizal, Transitions and Xperio. Growth also came from a good performance fromour Costa sunwear brand and online sales at EyeBuyDirect and FramesDirect"
  • "An optical lens is a technological product. It is as critical for us to continue innovating as it is to extend the scope of our business or our geographical footprint. Our field of innovation is expanding. Its starting point is understanding consumers and how best to meet their unmet needs. How to support them throughout their lives. How to make our innovations accessible to a greater number of people. It is in addressing these points that Essilor defines its innovation priorities.Our innovation aims to satisfy the needs of all. Our potential market represents 7.2 billion individuals – because we all need to protect our eyes and many need to correct their vision."
  • "Consumers are not sufficiently informed or aware about visual health, and are often more interested in the style of their frames than the quality of their lenses. By investing more than €200 million in marketing campaigns in 2015, weaimed to educate them about vision issues and strengthen awareness of our brands. Our increased presence online enables us to provide consumers with more information and solutions."
  • "Our global operations and supply chain are the cornerstone that enables us to deliver more than 500 million lenses and 130 million pairs of sunglasses and readers every year, guaranteeing highest standards of quality in products and services in ever shorter delivery times. I"
  • "Two other acquisitions have great potential for us in the US: Vision Source and PERC/IVA. These Doctor Alliances, or group purchasing networks, offer a number of high-quality products and services to thousands of independent optometrists. It is another way for us to make our products available to consumers and develop new categories in the American market."
  • "Eyezen™ is a new range of corrective lenses designed for connected lifestyles. The result of in-depth research, the Eyezen™ range, the latest technological innovation from Essilor, offers solutions adapted to every need to relieve visual fatigue caused by connected life and help protect the visual health of wearers. "
  • "USIn the US, children from underprivileged communities are three times as likely to suffer from uncorrected vision. Kids Vision For Life™ program in partnership with Essilor Vision Foundation™ focuses on helping primary age children and college students from low-income backgrounds. It provides vision care to students in need, removing barriers by bringing services directly to schools through mobile vision clinics. Since its launch, the program has provided over 400,000 vision screenings, 120,000 eye exams and equipped 102,000 children."
  • "The 250 new products deployed by the Group in 2015 bear witness to Essilor’s vibrant innovation dynamic. Based on an in-depth knowledge of the physiology of vision and wearer behavior, they bring ever more protection, comfort and precision."
  • "Photochromic Lenses Market (2019-2024) research report "
  • "Photochromic Lenses Market Segment by Manufacturers, this report covers: Essilor (Transitions Optical) Carl Zeiss Vision Ease Rodenstoc Corning Hoya Vision "
  • "The photochromic lenses industry is high concentration, the key brand in USA include Essilor (Transitions Optical), Carl Zeiss, Vision Ease, Rodenstoc, Corning, Hoya Vision,etc. Essilor (Transitions Optical) possesses monopoly power in the relevant market. Transitions’ share of the relevant market has been at least 80 percent during each of the past five years. In 2016, Transitions’ market share was over 83 percent."
  • "Significant and lasting barriers make entry into the photochromic lenses market difficult. These barriers include, but are not limited to: (i) product development costs; (ii) capital requirements; (iii) intellectual property rights; (iv)regulatory requirement; and (v) Transitions’ unfair methods of competition."
  • "There are no close substitutes for photochromic lenses, and no other product significantly constrains the prices of photochromic lenses. Photochromic lenses have characteristics and uses distinct from those of clear corrective ophthalmic lenses, polarized lenses (which are designed to remove glare), or fixed-tint lenses (e.g., prescription sunglasses)."
  • "The worldwide market for Photochromic Lenses is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2024, from xx million US$ in 2019, according to a new study."
  • "Photochromic Lenses Market Segment by Type, covers: Glass Standard Plastic (1.53 Coat and Uncoat) Mid-Index Plastic (1.53 to 1.65) High-Index Plastic (Above 1.65) Polycarbonate "
  • "Photochromic Lenses Market Segment by Applications, can be divided into: Children Outdoor Activities People with Light Sensitivity Other "
  • "PINELLAS PARK, Fla., MARCH 28, 2019 – Transitions Optical and Johnson & Johnson Vision today announced the U.S. availability of ACUVUE® OASYS with TRANSITIONS™ LIGHT INTELLIGENT TECHNOLOGY™ beginning April 1. The first-of-its-kind photochromic contact lens was named one of TIME’s ‘Best Inventions of 2018.’ The contact lenses seamlessly adapt to changing light , helping eyes recover from bright light up to five seconds faster, reducing halos and starbursts at night, and delivering more effortless sight with less squinting, from dawn to dusk. ,Ⅲ"
  • ""We have a long history of strategic partnerships that have enabled us to provide new light-adaptive technologies," said Chrystel Barranger, president of Essilor Photochromics and Transitions Optical. “Now we've re-invented our unique TRANSITIONS technology, formulated to specifically activate within ACUVUE Brand Contact Lenses, enabling a revolutionary contact lens experience that reduces the stressful impact that light can have on your eyes. This is in line with our passion to provide the best options for consumers to help protect their eyes both indoors and out.”"
  • "ACUVUE OASYS with TRANSITIONS have been developed in partnership between Johnson & Johnson Vision Care, Inc. and Transitions Optical Limited, combining the respective strengths of each organization. While Johnson & Johnson Vision is the world’s leader in contact lenses, Transitions Optical is the leading provider of photochromic (smart adaptive) eyeglass lenses worldwide. The two organizations are working together to research and deliver best-in-class vision care innovations."
  • "ACUVUE OASYS with TRANSITIONS LIGHT INTELLIGENT TECHNOLOGY is a two-week reusable contact lens. It will be commercially available in U.S. beginning April 1."
  • "While vision benefit enrollment remains significantly higher among older employees, new research from Transitions Optical reveals that this trend may be changing. Today, Gen Z employees—who are expected to comprise one-fifth of the workforce by 2021—are more likely to enroll in and utilize their company’s vision benefits than they were just one year ago. "
  • "According to the 10th annual Transitions Optical Employee Perceptions of Vision Benefits Survey, six in 10 Gen Z employees (ages 18-24) are enrolled in a vision plan—compared to just half of Gen Z employees surveyed in 2018. Additionally, 44% of Gen Z employees say that whether a company offers vision benefits has been an important factor in their decision to accept a job, reinforcing the value of talking up vision benefits when it comes to employee attraction and retention."
  • "Despite the upswing in vision benefit enrollment and utilization among Gen Z employees, there is still room to grow these numbers. Employees belonging to the Millennial, Gen X and Boomer generations are around 33% more likely to enroll in vision benefits (eight in 10 vs. six in 10). Of those who are enrolled in vision insurance, Gen Z employees are also less likely to say they will get a comprehensive eye exam within the next calendar year (eight in 10 vs. nine in 10). "
  • "According to the survey, eight in 10 Gen Z employees say premium lens options are important to them when selecting eyewear, with three out of four saying they would be more likely to enroll in or keep using a vision plan if it covered eyewear options such as Transitions lenses."
  • "Global photochromic lens market is projected to reach $ 7.7 billion by 2024 from around $ 4.8 billion in 2018, exhibiting a CAGR of 8.3% during forecast period, owing to rising levels of ultraviolet radiations in atmosphere which can lead to eye disease. "
  • "Declining prices, rising geriatric population along with growing popularity of these lenses are anticipated to significantly contribute to the growth of global photochromic lens market during forecast period. Based on application, global photochromic lens market is bifurcated into preventive and corrective. There are no preventive type of photochromic lenses in the market. "
  • "On the basis of technology, the market is categorized into in-mass and imbibing & trans bonding.Among all, in-mass segment dominated global photochromic lens market in 2018. "
  • "However, the imbibing & trans bonding category is poised to grow at a higher rate during forecast period.Geographically, the market for photochromic lens is segmented into Asia-Pacific, North America, South America, Europe, and Middle East & Africa. "
  • "Owing to rising technological advancements and increasing awareness about eye care, North America dominates global photochromic lens market. However, Middle East & Africa region is likely to witness swift growth in demand for photochromic lens owing to increasing disposable income and rising awareness in the developing economies, such as South Africa, Nigeria, UAE, etc. "
  • "Some of the major players operating in global photochromic lens market are Carl Zeiss Meditec AG, Corning Incorporated, Essilor International S.A., Hoya Corporation, Vision Service Plan, Transitions Optical Limited, among others. "
  • "Lenses& Optical Instruments division, Sunglasses & Readers division, Equipment Division"
  • "Other highlights of the first half were:Revenue growth of 4.1% in constant currency at the Lenses& Optical Instruments division, of which 3.6% like-for-like1, including:-An improved product mix driven by the success of new branded lenses, notably Varilux®X series™ in the United States, Crizal®Sapphire™ 360° in the United States and in Europe andEyezen™around the world; -Close to 6%volume growth for Transitions®sales through the Company’s own distribution networks. Concurrently, the decline in sales volumes to third-party lens makers slowed markedly;-Strong momentumin the US and in e-commerce;"
  • "An improved product mix driven by the success of new branded lenses, notably Varilux®X series™ in the United States, Crizal®Sapphire™ 360° in the United States and in Europe and Eyezen™around the world;"
  • "Efforts continued in the first half of 2018 to complete the proposed combination of Essilor and Luxottica. On March 1st, the proposed combination was approved without conditions by the European Commission and the US Federal Trade Commission"
  • "In the first six months of 2018, revenue amounted to €3,726million, up 4.4% excluding currency effects.Like-for-like1growth reached 4.0%, reflecting:Solid growth at the Lenses & Optical Instrumentsdivision (+3.6% like-for-like1) fueled by good overall results in fast-growing markets9, the United States and the e-commerce businesses.A strong performance at the Sunglasses & Readers division (+8.1%like-for-like1), where all brands contributed to the rebound.Flat revenue at the Equipment division, which was working against a very demanding comparison base."
  • "Revenue increased by 4.0% like-for-like1in North Americaduring the first half. The core US lens business grew at a quicker pace than the overall region with regional performance further boosted by e-commerce, in particular online sales of prescription eyeglasses"
  • "In the United States, growth in the first half was driven by Essilor’s initiatives to support independent eyecare professionals. This was exemplified by the ongoing rollout of new products and robust demand for the Company’s flagship lens brands, most notably the “Ultimate Lens Package”offer, a premium solution tailored to progressive and single-vision lens wearers. Growth was particularly strong with independent eyecare professionals affiliated with Essilor’s alliance network and stronger among those alliance members leveraging the Essilor Experts program, which expanded significantly during the first half.Essilor’s key account business remained buoyant through exposure to faster-growing retail groups, key accounts utilizing integrated supply chain offerings and demand for higher value lens offerings in select accounts. Contact lens distribution activities also contributed to growth during the half"
  • "Gross profit: +5.0% excludingcurrency effectsGross profit (revenue -cost of sales) ended the first half of 2018 at €2,211million, representing 59.3% of revenue compared with 58.7% in 2017in first-half 2017. "
  • "The aging U.S. population and increasing prevalence of chronic diseases resulting from unhealthy lifestyle will continue to drive growth in therapeutic eye care services.>86% of the 45+ population uses some form of vision correction The aging of the baby boomers generation will result in accelerating demand for medical eye care services‒Over 65 age group will grow 36.2% from 40.2 million in 2010 to 54.8 million in 2020P1‒People over the age of 55 will be the fastest growing population segment through 20202 The four leading eye diseases affecting Americans are related to age and/or lifestyle‒Cataracts, macular degeneration, and glaucoma occur at a rate of 17.2%, 7.6%, and 1.9%, respectively, in populations over 40‒ Obesity directly linked to diabetic retinopathy; 50% of U.S. adult population expected to be obese by 2030 up from 36% currently"
  • "With respect to contact lens dispensing, the line between the scope of practice for opticians and for ophthalmologists or optometrists also varies by state. In twenty-two states tying requirements between the refractive eye examination or contact lens prescription and the contact lenses are imposed indirectly by laws that prohibit the fitting of contact lenses by independent opticians (opticians practicing independently from optometrists or ophthalmologists). The laws in four of those states prohibit any optician from fitting contact lenses. In sixteen states the laws permit opticians to fit contact lenses, but only under the supervision of ophthalmologists and optometrists. In Alabama, Florida, and the District of Columbia opticians may dispense contact lenses, but only with a prescription that includes both refractive test information and postrefractive eye measurements."
  • "Employment restrictions prohibit unlicensed persons and firms from hiring optometrists. Such restrictions prevent nonprofessional firms from selling eye examinations and eyeglass or contact lens prescriptions so that they cannot offer the one-stop service provided by dispensing ophthalmologists or optometrists. To the extent that there are economies of scope in providing eye examinations and eyeglasses or contact lenses, the employment restrictions force nonprofessional optical firms to incur the higher cost of producing eyeglasses and contact lenses alone. The National Association of Optometrists and Opticians estimates that state laws that require optometrists and vision care firms "to practice in a side-by-side configuration increase the construction cost of such offices as much as $20,000 per office and the operating cost at least another $10,000 per office every year.''"
  • "This social media marketing has been integral to the growth of the online contact lens start-up Hubble since its founding in 2016. It has raised more than $70 million from venture firms and companies like Colgate-Palmolive, which are attracted to its plan to disrupt the contact lens industry by providing a line of low-cost daily lenses through monthly $39 subscriptions."
  • "But Hubble’s early success has been criticized by numerous optometrists and ophthalmologists, who say that its direct-to-consumer model bypasses eye care professionals, that it does not properly vet prescriptions and that it takes advantage of federal regulations to sell customers its own brand of contact lenses. The company, they say, switches people out of their prescribed lens brands and into Hubble’s lenses, sometimes to the detriment of consumers. Those lenses, they say, use a material that some consider to be outdated and can sometimes not fit properly."
  • "Over the last 30+ years in the eyecare industry, there have been many “trends” that eyecare professionals have ignored thinking “it won’t effect” them. Think about: 1-800CONTACTS, Big Box Optical, Wal-Mart, One Hour Glasses, Online Optical, and Warby Parker. Each of those brought major changes to the optical industry and many eyecare providers were not listening and adapting to new paradigms."
  • "Smart Glasses/AR is another big trend in the optical market. If you think you have a problem with online shoppers now, it will only get worse as the technology and the “coolness” of AR integrates into the shopping mainstream. Add in the ease of payment with programs like Apple Pay and Google Wallet, and you can see the threat this poses."
  • "In the past, AR glasses have been for gamers. In today’s age, you can do almost anything with AR and it’s compatible glasses. Things like trying on clothes, decorating/building houses, designing products, visiting museums and parks, taking a hike, or going on a trip all from the comfort of home. As technology evolves and makes AR relevant it will change the way we live our lives. Web stores will embrace 3D as a shopping experience, making it easier to browse and shop. Brick and mortar locations will most likely, in order to compete, have to embrace this technology. But there are cons to the technology, which can give you the advantage you need to fight back against these well-funded tech innovations."
  • "Smart glasses, including AR and virtual reality, no doubt will change the way people shop. The findings in a survey with more than 1,400 consumers by Walker Sands 2015 Future of Retail Study's shows: 35% would do more online shopping if they were able to try on a products virtually using a device like Oculus Rift (bought by Facebook for $2 Billion in 2014). 49% of survey participants are interested in trying Oculus Rift once it comes out this summer. 32% would be interested in purchasing such a product. 66% would be interested in virtual shopping. 63% expect such capabilities to change the way they shop. 22% indicated they would be less likely to visit a physical store with the introduction of such technology "
  • "American Optometric Association president Barbara Horn, OD, says 2020 will be the year of the eye exam, thanks in no small part to AOA’s #2020EyeExam campaign to drive awareness of the importance of making a comprehensive eye exam part of every American’s annual health care routine. "
  • "the consensus is clear; the vertical integration that has been evident at all levels of the optical and optometry industry in recent years, from the Essilor/Luxottica merger to the private equity-fueled acquisition of independent practices, will only accelerate in 2020. "
  • "“The financial incentive for the Essilors and VSPs of the world to own practices and push their products through their own practices will change the landscape, much like private pharmacies are virtually gone, replaced with CVS/Walgreens.”"
  • "“Online sales will continue to grow with new subscription models taking hold and improvements in virtual try-on technology.” The result? “Downward pressure on pricing will force margin erosion.” Karlsrud agrees, pointing out that there is already a perception in the consumer market that glasses cost as much as 10-15 times higher in a private practice versus online stores. “This will continue to drive the perception that glasses are commodities and can be bought anywhere for the price they want to pay,” he says. “We’ll see this more with the younger generations moving through our offices. The older generations will continue to pay for peace of mind and a relationship with their doctors. We’re all getting older, so now is the time to be preparing for the next generation’s expectations of price, value and convenience.”"
  • "Sunglasses or prescription eyeglasses that darken when exposed to the sun are called photochromic, or sometimes photochromatic. Developed by Corning in the late 1960s and popularized by Transitions in the 1990s, photochromic lenses rely on a specific chemical reaction to UV radiation."
  • "Photochromic lenses have millions of molecules of substances, such as silver chloride or silver halide, embedded in them. T"
  • "While glass is naturally scratch resistant, most plastics are not. To compensate, manufacturers have developed a variety of ways to apply optically clear hard films to the lens. Films are made of materials such as diamond-like carbon (DLC) and polycrystalline diamond. T"
From Part 05
  • "Vision-Ease expects to be profitable this year on a 10 percent sales increase. Revenue is estimated at $125 million."
  • "Vision-Ease Lens creates LifeRX, photochromic lenses made from polycarbonate. They are designed for speed, taking less than 60 seconds to darken outdoors. They then fade back faster indoors than any other photochromic lenses on the market."
  • "VISION EASE expands its lightweight, high-performance Coppertone Polarized Lenses line with new offerings in PPG Trivex material. The material’s extreme durability and chemical resistance paired with Coppertone’s advanced sun protection create a lens that’s ideal for active consumers."
  • "PG Trivex material is the first new lens material to be offered in the Coppertone Polarized Lenses line since its polycarbonate introduction in 2007. Like Coppertone polycarbonate lenses, Coppertone Trivex lenses include advanced technology that blocks 100 percent of UVA and UVB rays, and filters solar blue light. The lenses also eliminate more than 97 percent of blinding glare, and are recommended by the Skin Cancer Foundation as an effective UV Filter for the eyes and surrounding skin."
  • "At VISION EASE, we take the time to listen to our customers and understand them. We invest in primary research to gain insight into consumer needs, preference and motivations. And we use those unique insights to propel our product development and grow your business."
  • "When a new CIO arrived at VISION EASE, he set a course for modernization. If the company continued to grow, the existing manual processes and patched together systems wouldn’t keep pace. One of his first decisions was to partner with SPS Commerce for its EDI operations with more than 600 trading partners. Today 75 percent of the company’s orders are processed electronically and managed by the EDI experts at SPS."
  • "Vision-Ease Lens is a strong investment for our firm because of its long-standing stability and position as a market leader in value-added ophthalmic lenses, as well as the breadth of its products and strong brand reputation,” says Nathan Brown, a managing director at Wind Point Partners. “We will contribute Wind Point’s expertise and resources to build on these core strengths with increased internal investment and acquisitions.”"
  • "ZEISS has completed the building construction for its state-of-the-art high-tech location in the San Francisco Bay Area with a topping-out ceremony."
  • "Research and development expenses recognized in the consolidated income statement came to €705m in the reporting year (prior year: €642m)."
  • "Around 100 sites worldwide Directly represented in almost 50 countries"
  • "The new Dublin site is part of Zeiss' global investment strategy, and is one element in a string of international projects aimed at "expanding, modernizing and realigning sites that Zeiss has been implementing in locations such as Germany, Europe and Asia since 2011," according to the company."
  • ""Our investments are focused on leveraging the existing potential in our growth markets," said Dr. Christian Mueller, member of the executive board and CFO of the Zeiss Group. "As a global technology leader, we need an even stronger presence and better networking at the innovation hotspots.""
  • "'My Vision Profile by ZEISS' will show you what challenges your eyes face in everyday life and which lens solutions from ZEISS can help you to overcome them."
  • "The history of ZEISS mirrors German history and all of its highs and lows. Since it was founded as a business in 1846, it has been transformed into a large, research-oriented enterprise that distributes a host of optical products across the world."
From Part 06
From Part 07
  • "This year’s campaign will continue reaching younger, fashionable and tech-savvy consumers by leaning in on the style factor of Transitions Light Intelligent Lenses, positioning the brand as modern, stylish and relevant, she says. The initial TV spots will run through 2018."
  • "We will be leveraging TV and increasing our spending on digital advertising, online video and social media to drive the technology and style messages year round while also generating awareness with younger wearers in the places they consume media most heavily"
  • "The Snapchat try-on experience is inspired by research that shows 87 percent of eyeglass wearers report being sensitive to light. The campaign leverages disruptive imagery and revitalized language to pique consumer interest and inspire and create a desire for the category among eyeglass wearers"
  • "Designed to create recognition as a lifestyle brand, the videos explore how people have found the ideal eyewear solution for their daily life. One video explores the lifestyle of Yoon, an artist living in New York who does not want to compromise style for convenience."
  • "The new site will make it easier for visitors to learn about our family of brands and help them understand which lens options may be right for their lifestyle. Based on consumer feedback we’ve improved navigation, added new demonstration features for our everyday and sunwear products, added new content to help consumers better understand the technology and upgraded our practice locator."
  • "Adverts will air across on-demand services from TV channels such as Channel 4, ITV and Sky One, as well as on YouTube, from March until October promoting its transitions lenses."
From Part 12