Trampoline Park

Part
01
of three
Part
01

Trampoline Parks - Leading Players

Trampoline parks are some of the most popular forms of entertainment for people in the United States. Today, there are more than 600 trampoline parks in the United States and 68% of them are owned by one of eight major trampoline chains. Sky Zone Trampoline Park, Urban Air Trampoline Park, Altitude Trampoline Park, and Get Air Trampoline Park are four leading players in the trampoline park space, in the United States.

#1: Sky Zone Trampoline Park

Overview:

  • In 2004, Sky Zone launched the world’s first indoor trampoline park and since then, has grown to more than 200 corporate and franchised parks across the world. Headquartered in Los Angeles, California, Sky Zone is considered to be the original inventor of “fun fitness” and is now one of the largest global players in the trampoline park place.
  • The key attractions provided by Sky Zone are Freestyle Jump, SkySlam, Ultimate Dodgeball, and Foam Zone. Apart from the United States, Sky Zone has trampoline parks in Canada, Australia, Colombia, Guam, Guatemala, India, Kuwait, Mexico, Norway, Pakistan, Saudi Arabia, and the United Kingdom. The company is working on launching trampoline parks in Bahrain, Oman, Qatar, and the UAE very soon.
  • On February 1, 2018, Sky Zone joined the CircusTrix family when CircusTrix Holdings acquired Sky Zone.

Revenue:

  • According to the CEO of Sky Zone, Jeff Platt, the trampoline parks estimated the sales to amount to $300 million in 2017. Forbes reported that Sky Zone corporate generated over $50 million in revenue in 2016.

Pricing:

  • It is found that each of its locations in the United States has different events, attractions, passes, and pricing. For example, in Los Angeles alone, there are six Sky Zone trampoline parks located in Torrance, Cerritos, Westminster, Van Nuys, Covina, and Anaheim. The following are the pricing details for Torrance Sky Zone Trampoline Park and Cerritos Sky Zone Trampoline Park.

Torrance Location Pricing:

Cerritos Location Pricing:

  • Freestyle Jump: Cerritos Sky Zone park charges $29.99 per individual for 120 minutes, $25.99 for 90 minutes, and $22.99 for 60 minutes.
  • Glow: For this event, Sky Zone charges $25 per individual for two hours, $17 for 90 minutes, and $15 for one hour.

Competitive Advantage:

  • Sky Zone is known to be the inventor of fun fitness and wall-to-wall aerial action. The best features offered by Sky Zone is the wide range of activities and variety of sports fitness such as Fusion Ultimate Dodgeball, Speed Zone, Skyline, Skyladder, Skyjoust, Skyhoops, Foam Zone, Ultimate Dodgeball, Skyslam, and Freestyle Jump.
  • Sky Zone parks are also popular for hosting gatherings and birthday parties. To set itself apart from the rest of the industry, Sky Zone conducts competitions and championship games for hardcore players.

#2: Urban Air Adventure Park

Overview:

  • Urban Air Adventure Park, also known as Urban Air Trampoline Park, is a family-oriented chain of indoor trampoline/adventure parks. The company began with its first launch in Southlake and has grown to become one of the largest trampoline park chains in the United States.
  • Overall, Urban Air operates over 166 corporate-owned and franchised trampoline parks across the United States. Urban Air’s trampoline parks are spread across 31 states in the United States.
  • Urban Air’s corporate office is headquartered in Bedford, Texas. This trampoline park offers numerous attractions such as Foam Pit, Slam Dunk Zone, and DropZone. Apart from trampoline attractions, Urban Air offers games such as Sky Rider Coaster, Indoor Skydiving, Go-Karts, and Laser Tag.

Revenue:

Pricing:

  • Urban Air provides three general packages which include the Ultimate Attractions package that costs $24.99 per individual, the Deluxe Attractions package that costs $19.99 per individual, and the Basic Attractions package that costs $13.99 per individual.
  • People can also subscribe to membership cards that cost $6.99 per month, $8.99 per month, $11.99 per month, and $34.99 per month, depending on the range of attractions one would want access to.

Competitive Advantage:


#3: Altitude Trampoline Park

Overview:

  • Altitude Trampoline Park was established in the year 2012 and claims to be the fastest growing company in the trampoline park space. The company is known to be an industry leader in providing the best customer experience for jumping enthusiasts. Altitude’s facilities include over 35,000 square feet of jumping area and offer various activities and attractions for people of all ages.
  • The company offers a wide range of activities such as freestyle jumping, fitness classes, dodgeball, and competitive jumping. Altitude’s corporate office is headquartered in Southlake, Texas. There are 67 trampoline parks spread across 28 states in the United States with 41 other upcoming trampoline parks.

Revenue:

  • Altitude Trampoline Park has an estimated revenue of $150 million.

Pricing:

  • Every Altitude Trampoline Park has different attractions, events, and therefore, has different pricing. As an example, below are the pricing details for two of the company’s trampoline park locations in Texas — Fort Worth and Austin.

Fort Worth Location Pricing:

  • Single Jumper: Altitude charges $12 per individual for one hour of jump time, $20 for two hours, and $25 for three hours. For children who are aged below six years are charged $8.95 for an hour and $5.95 for two hours.
  • Friday Night Friendzy: Altitude charges $15.95 for three hours of this event. The cost overs three hours of jump time, one bottle of water, and one slice of pizza.
  • Teen Night: Altitude charges $15.95 per individual for three hours of this event. Similar to Friday Night Friendzy, this event covers three hours of jump time, one bottle of water, and one slice of pizza.
  • Family Night: Altitude charges $39.95 for a family of two adults and two children for one hour of jump time.
  • Sunday Funday: For three hours of jump time, the company charges $15 per individual.
  • Mega Monday: For three hours of jump time, the company charges $13 per individual.

Austin Location pricing:

  • Single Jumper: Altitude charges $12.95 per individual for one hour of jump time, $19.95 for two hours, and $25.95 for three hours.
  • Friday Night Friendzy: Altitude charges $17 per individual.
  • Teen Night: The company charges $17 per individual.
  • Family Fun Pack: Altitude charges $42.95 for a family of four members for one hour of jump time.

Competitive Advantage:

  • Altitude Trampoline Park offers a large range of attractions and is known for its large facilities. The company owns the largest trampoline park in the United States with more than 55,000 square feet in jumping area, located in Texas City.
  • Most of their facilities feature Olympic-size foam pits, various level of dodgeball, battle beams, basketball goals, a trapeze, and more. The company also announced that every one of its trampoline parks is certified by the American Society of Testing and Materials (ASTM), providing “the highest standards for safety in the industry”.

#4: Get Air Trampoline Park

Overview:

  • Headquartered in Roy, Utah, Get Air Trampoline Park is owned and operated by Get Air Sports. Get Air has over 65 trampoline parks spread across the United States featuring wall-to-wall trampolines and other unique attractions.
  • Get Air has also launched trampoline parks in Finland, Canada, and Japan. Each trampoline park offers a wide range of activities and attractions such as trampolines, dodgeball, ninja activities, kiddie court, foam pit, slamball, slackline, fidget ladder, and massage chairs.

Revenue:

  • Get Air Trampoline Park has an estimated revenue of $10.8 million.

Pricing:

  • While Get Air Trampoline parks across the United States offer the same attractions, the pricing at each location is different. As an example, the following are the pricing details for two locations in Utah — Kaysville and Salt Lake.

Kaysville Location Pricing:

  • Big Air: Get Air charges $9.99 per individual for one hour of jump time, $16.99 for two hours of jump time, and $19.99 for three hours of jump time.
  • Little Air: Little Air is for those individuals who are under 46 inches in height. Get Air charges $5.99 per individual for one hour of jump time, $9.99 for two hours of jump time, and $12.99 for three hours of jump time.

Salt Lake Location Pricing:

  • Big Air: Get Air charges $12.99 per individual for one hour of jump time, $19.99 for two hours, and $22.99 for three hours.
  • Little Air: Get Air charges $7.99 per individual for one hour of jump time, $12.99 for two hours, and $15.99 for three hours.

Competitive Advantage:

  • Get Air Trampoline Park is known best for providing children and adults with a unique blend of recreational experience and adventure activities. According to The Sports Daily, Get Air is one of America’s best trampoline parks.
  • It is best known for its distinct attractions that give it an edge over other trampoline parks. One such attraction includes individuals wearing giant bubbles and bumping each other into the surrounding trampolines. Their obstacle courses are designed in levels to suit all age groups.

Research Strategy

Your research team began by looking for industry and market reports that provide an analysis of the trampoline park space in the United States. Through this search numerous lists were obtained that state the best trampoline parks in the United States that also have a spot in the global market. Two specific lists were then shortlisted — "Best Trampoline Parks In The World" and "Top 15 Trampoline Parks in 2019" to identify the leading players in the trampoline park space in the United States. Each company listed in both lists was individually researched and four leading players were identified based on their revenue. In order to obtain each company's revenue, your research team searched through industry-specific websites such as Scientific America; company-profiling websites such as Bloomberg, Hoovers, and ZoomInfo; and media websites such as Forbes, DallasNews, and ABC13 Eyewitness News. Most of the information on the companies' overview, pricing, and competitive analysis were obtained from their official websites. Since the identified major players have multiple locations with varying attractions and events, it was observed that each location has different pricing options. Of the three identified companies, only Urban Air Trampoline Park provides a single pricing plan for all its locations. For the other trampoline players, your research team has provided the pricing details for two of their locations.

Part
02
of three
Part
02

Trampoline Parks - Changes and Popularity

Information credited to NASA scientists reveals that rebounding on a trampoline is about 68% more effective when compared to jogging. Known as the “rebound therapy,” about 10 minutes of jumping on a trampoline is more effective as a cardiovascular workout than approximately 33 minutes of running. During the weekends, trampoline parks across America are at capacity and have hundreds of kids bouncing and jumping into pits while playing tag. The famous theme parks have grown into a "billion-dollar industry."

1. GROWTH OF TRAMPOLINE PARKS

  • The International Association of Trampoline Parks says the industry is expanding and has grown from about 40 parks in 2011 to over 1,000 parks across the globe by 2017. In North America alone, trampoline parks welcomed more than 50 million jumpers in 2017.
  • Less than ten years ago, there were about three trampoline parks spread all over the United States. Today, there are about 800 trampoline parks in the country.
  • The number of trampoline parks spread across Illinois, and other parts of America, is growing substantially as park business owners operate in an unregulated field.

2. TRAMPOLINE PARK INJURIES

  • The American Academy of Pediatrics recently reported that the emergency room visits resulting from trampoline park incidents jumped from about 581 in 2010, to attain the figure of 6,932 in 2014.
  • A 2019 CBS News report reveals that within the last few years, emergency room visits resulting from trampoline park injuries have skyrocketed and according to the Consumer Product Safety Commission of the United States, the numbers have gone up from about 2,500 in 2013 to nearly 18,000 in 2017.
  • Recent studies suggest that jump park admission rates have soared to between 150,000 and 200,000 per year in the United States.
  • Within the last seven years, a CBS News report confirms that at least six people died as a result of injuries from trampoline parks.
  • The number of deaths from trampoline parks may be even higher than available figures because many of the injured are often coerced into arbitration and end up signing confidentiality agreements that prevent them from voicing out, according to Meg Oliver of reports CBS News.
  • Over half of those injured at public jump parks experienced fractures or dislocations.
  • About 45% of all adult fractures occur at trampoline parks, which is on the high side when compared to about 17%, which occur at home. Adults are twice as likely to undergo surgery to treat a jump park injury when compared to home trampoline injuries.
  • In a study among kids, 59% of fractures were discovered to occur at jump parks.
  • Trampoline park injuries are known to be devastating as well as life-changing when they occur in kids. Although not always, but quite often, these injuries end with thousands of dollars spent on medical bills, physical therapy, and consequently missed time from school, and other “normal” childhood activities.
  • Injuries resulting from trampoline park negligence include basic ankle sprain or severe/catastrophic fracture which renders the victim paralyzed. A recent study released by the American Journal of Nursing reported that bone fractures are the most common reasons why children get admitted to hospitals after a trampoline park injury.

3. LAWSUITS

  • In January 2018, a 46-year-old father known as Jay Greenwood died from injuries (including a broken neck and cardiac arrest) in trampoline park operated by Extreme Air Park leading to widespread complaints about the safety of trampoline parks.
  • Since 2014, a single trampoline park operator (Extreme Air Park) has been subject to three civil suits related to personal injuries in North America.
  • Some victims of trampoline park injuries are coerced into arbitration and end up signing confidentiality agreements that prevent them from seeking legal redress.
  • The number of trampoline parks across America, has grown substantially. Trampoline park business owners operate in an unregulated field and view their parks as valuable sources of income. They allegedly budget for little overhead once they are operational.
  • Some trampoline parks within Illinois currently battling with lawsuits from injured victims include Elevate Trampoline Park in Peoria, Sky Zone Trampoline Park in Orland Park, GAR South Trampoline Park in Cherry Valley, and Altitude Trampoline Park in Bloomington, IL.

4. TRAMPOLINE PARK REGULATIONS

  • The trampoline park industry in America is a largely unregulated industry that has yielded thousands of emergency room (ER) visits within the past few years.
  • State lawmakers in the state of Utah recently passed a law meant to improve safety at trampoline parks. About seven other states require additional oversights from insurance companies and annual inspections according to a report obtained from CBS.
  • Trampoline parks currently operating in the United States do so without any federal supervision and current state legislation do not change the fundamental dangers associated with trampoline park’s setup.

5. POPULARITY BY STATE

  • Less than ten years ago, there were only three trampoline parks spread across the United States. Today, there are about 800 of such parks.
  • With over 55,000 square feet of space for jumping and bouncing, the new Altitude Trampoline Park located in Texas City is known to be the largest trampoline park operating in the United States.
  • Detailed research fails to unearth the number of trampoline parks per state across the United States. However, insights obtained from analytics reveal that some regions in the United States with high interest in trampoline parks include Utah, Illinois, New Hampshire, New Mexico, and Connecticut among other locations.

INDUSTRY STANDARDS

  • The International Association of Trampoline Parks recently revealed to CBS News that some are parks do not "adhere to industry technical standards," and are not operating with safety at as their priority.

METHODOLOGY

Our research team scoured through media publications, state government websites, medical reports and other online resources for information regarding the changing trampoline park industry in the United States. Information regarding the growth, regulations, lawsuits, injuries and industry standards were obtained from precompiled information, and our strategy was straightforward. However, there was no precompiled information uncovered regarding areas in the United States where trampoline parks are most popular. Insights obtained from ABC news revealed that Texas City is known to be the largest trampoline park operating in the United States.

Detailed research through credible blogs, databases like American FactFinder, Cochrane, among other databases failed to uncover the state or regions across America where the trampoline park industry is most popular. Several databases, including a Trampoline Guide publication only listed the locations that have trampoline parks in the United States without detailed analysis to determine the states with the highest parks or park attendance. We attempted a triangulation approach by calculating the states with the highest number of trampoline parks or determine each states park attendance data. Unfortunately, the number of trampoline parks analyzed by Trampoline Review Guide was not close to the 800 parks counted and revealed by a recent web publication and not reliable. With insufficient information from survey results among other sources to triangulate the popularity of trampoline parks across the United States, we depended on analytics made available by Google which revealed that some regions in the United States with high interest in trampoline parks include Utah, Illinois, New Hampshire, New Mexico, and Connecticut among other locations.

Part
03
of three
Part
03

Demographic Profile of Trampoline Park Visitors

The primary visitors of trampoline parks across the US are adventurous, fun-loving, and athletic people of age group 5 to 30 years.

Demographic Data

  • Most frequent visitors of trampoline parks are families with active children.
  • Since the visitors are families, the trampoline parks are gender neutral.
  • The frequent visitors have discretionary family income (i.e., equivalent to $1,729 left over after paying the bills each month) or above.
  • While 32% of the visitors are young adults, 48% are children or teens, and the remaining 20% account for people who accompany children or fellows.
  • Trampoline Parks are most popular among the age group of 5 to 30-year-olds.

Psychographic Data

  • The primary visitors of the trampoline parks in the US are adventurous as they often visit parks to experience ninja courses, climbing walls, and laser tag.
  • The children and young teens love to make sky-high jumps, which also implies they are adventurous.
  • Families visiting parks are fun-loving as they visit park to celebrate birthday parties or to provide recreational exercises to their children.
  • Young adults visiting the parks are athletic as they love to perform body art (i.e., positioning the body parts while remaining in the air) on a trampoline.
  • Young adults are also interested in corporate team building activities.

Media Consumption Habits

  • Almost 50% of the primary visitors in trampoline parks stay online for about ten hours a day.
  • The visitors spend nearly three hours a day to watch TV shows or videos, listen to music, play games, and use social media in smartphones.
  • 59% of videos the visitors consume, is done via OTT services.
  • For the primary visitors of parks, social media has become an integral part of their life to get connected with his/her community.

Research Strategy:

Our research team went deeply through surveys, studies, and white papers to identify the demographic & psychographic data and media consumption habits of primary visitors of trampoline parks across the US. None of the studies provided the required information.
Further, we also looked up for any press releases, company blogs, reports, and white papers published by some popular trampoline parks in the US such as Sky Zone, Urban Air, Rockin Jump, and others. However, no such studies were available on the public platform that identified the required information. The found information was only for promotional purposes and only implied that Trampoline Park has something for everyone. Due to lack of required information in public platform, below mentioned triangulation strategy was used to find the required data.
DEMOGRAPHIC DATA
  • Age: The business plans for trampoline parks in the US identified the target audience or age group of primary visitors of Trampoline Parks in the US.
  • Income Group: After an exhaustive search, we found that primary visitors of Trampoline Parks have discretionary income. Hence, discretionary income for families in the US was identified.
  • Gender: Many sources revealed that families prefer to visit the trampoline parks the most, implying that these parks are gender neutral.
PSYCHOGRAPHIC DATA

The principal activities or drivers that attract visitors to the trampoline park were analyzed to identify the psychographic data of primary visitors of trampoline parks across the US.

MEDIA CONSUMPTION HABITS

As previously identified, the age group of primary visitors of trampoline parks across the US is 5 to 30 years (i.e., similar to the age group of Gen Z and younger millennials). Hence, media consumption habits of Gen Z and younger millennials were studied to identify media consumption habits of primary visitors of trampoline parks.
Sources
Sources

From Part 01
From Part 02
Quotes
  • "In 2009, there were only a few operational jump parks. However, by the end of 2014, there were approximately 350 operating jump parks in the United States alone.1 "
  • "Recent estimates suggest that jump park admission rates may be nearly 150,000 to 200,000 participants per year.1"
  • "In 2014, there were roughly 100,000 emergency department (ED) visits related to trampoline use across the United States.4"