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Travel - Trade Shows for B2C and B2B
The travel industry attracts both Business to Business and Business to Consumer trade show event organizers. These trade shows interest varied attendees (B2C) as well as exhibitors (B2B). Below is an outline of top Trade show providers both B2C and B2B within the U.S. travel industry.
The research largely used preexisting information and evaluated the popularity of the trade shows by the attendance numbers as well as the number of exhibitors who parade their business during these events in the U.S. alone. For the benefit of this report, it established that a trade show that invites and allows consumers to attend proceedings is considered a B2C travel trade show while B2B trade shows primarily invites participating travel business providers and strategic partners in the travel industry. Statistics of the popularity of the top travel trade shows were drawn from the industry reports and are considered large events with thousands of attendees.
Top Five Business-to-BUSINESS Travel Trade Shows
In 2017, Seatrade Cruise Global recorded more than 11,000 attendees who represented 113 countries from all seven (7) continents.
The GBTA convention is considered as one of the largest corporate events that feature over 7,000+ attendees. In 2018, the GBTA convention is expected to showcase more than 7,000+ attendees and attract over 400+ exhibitors drawn from over 50 countries globally.
The U.S. Travel Association’s IPW is considered as a significant travel industry's premier international marketplace. The trade show attracts more than 1,000 U.S. travel organizations alongside 1,300 international and domestic buyers. In 2017, the trade show raised an estimated USD 4.7 Billion as revenue and had more than 6,000 attendees.
The trade show in attracts more than 4,800 attendees while giving space to multiple exhibitors who are allowed to place paid advertisements as well as have a detailed attendees list.
This trade show is organized by publishers of the Travel Agent and Luxury Travel Adviser magazines. It attracts more than 3,000 attendees.
Top Five Business-to-CONSUMER Travel Trade Shows
Dates: Washington, January 20-21, 2018; Las Vegas: October 16-18, 2018
The Travel & Adventure Shows occur in different cities in the U. S These cities include; Dallas, San Francisco, San Diego. Chicago, Los Angeles, Philadelphia and Washington. In its over 14 years of existence, the Trade & Adventure show has organized over 76 events. As a result, the trade show has connected over 1.25 million travel enthusiasts with more than 3,700 different exhibiting companies globally.
Dates: 8-11 April 2018.
Location: Paris Hotel and Casino Las Vegas, NV
The event attracts more than 300 exhibitors and 1,700+ attendees. The event has more than 186,000 visitors and showcases products such as travel services, travel equipment and products.
Dates: January 28-29, 2018.
Location: Jacob K. Javits Convention Center, New York.
The New York Times Travel Show connects with more than 30,000 qualified book-able consumers and travel trade agents. Additionally, participants of the 2017 show had over 560 exhibitors that represented 170 countries globally.
Location: Seaport World Trade Center.
The trade show attracts an estimated 20,000 to 50,000 attendees. Tickets go for U. S $10 online while onsite they are sold at U. S $15.
Location: Las Vegas
The Imex America trade show enables exhibitors to make new contacts and good follow-up business. In 2018, the event will be held in North America with over 2,000 qualified buyers expected. In IMEX America, exhibitors get their advertising space where they can advertise their products and services to customers among others in the Travel & Tourism industry magazine.
Conclusion
The U. S Travel Industry remains vibrant and investor attractive as a result of the rich heritage of the U.S. Trade shows provide a platform to showcase products and services offered by travel service providers while also providing a chance to network among these businesses. The high figures reported by various trade shows reveal how profitable the travel industry is profitable and sustainable in the U.S. and globally.