Trade Shows (both B2C and B2B)

Delivered March 3rd, 2018. Contributors: Stephen M., Pamela E., Daniel R. and

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Travel - Trade Shows for B2C and B2B

The travel industry attracts both Business to Business and Business to Consumer trade show event organizers. These trade shows interest varied attendees (B2C) as well as exhibitors (B2B). Below is an outline of top Trade show providers both B2C and B2B within the U.S. travel industry. 

The research largely used preexisting information and evaluated the popularity of the trade shows by the attendance numbers as well as the number of exhibitors who parade their business during these events in the U.S. alone. For the benefit of this report, it established that a trade show that invites and allows consumers to attend proceedings is considered a B2C travel trade show while B2B trade shows primarily invites participating travel business providers and strategic partners in the travel industry. Statistics of the popularity of the top travel trade shows were drawn from the industry reports and are considered large events with thousands of attendees. 

Top Five Business-to-BUSINESS Travel Trade Shows 1. Seatrade Cruise Ship Global Show
 Dates: 5-8 March 2018
 Expo: 6-8 March 2018
 Location: Fort Lauderdale Broward County Convention Center 
 Address: 1950 Eisenhower Boulevard, Fort Lauderdale, FL USA 33316. 
In 2017, Seatrade Cruise Global recorded more than 11,000 attendees who represented 113 countries from all seven (7) continents. 

2. Global Business Travel Association Show
 Dates: 11-15 August 2018
 Location: San Diego, CA
The GBTA convention is considered as one of the largest corporate events that feature over 7,000+ attendees. In 2018, the GBTA convention is expected to showcase more than 7,000+ attendees and attract over 400+ exhibitors drawn from over 50 countries globally. 

3. U.S. Travel Association- IPW Show 
Dates: May 19-23, 2018 
 Location: Colorado Convention Center, Denver
The U.S. Travel Association’s IPW is considered as a significant travel industry's premier international marketplace. The trade show attracts more than 1,000 U.S. travel organizations alongside 1,300 international and domestic buyers. In 2017, the trade show raised an estimated USD 4.7 Billion as revenue and had more than 6,000 attendees. 

4. International Travel Goods show 
 Dates: February 27–March 1, 2018
 Location: Las Vegas Convention Centre
The trade show in attracts more than 4,800 attendees while giving space to multiple exhibitors who are allowed to place paid advertisements as well as have a detailed attendees list.

5. Travel Industry Exchange show 
 Dates: October 9-11, 2018
 Location: Hilton West Palm Beach
This trade show is organized by publishers of the Travel Agent and Luxury Travel Adviser magazines. It attracts more than 3,000 attendees. 

Top Five Business-to-CONSUMER Travel Trade Shows 1. The Travel & Adventure Shows 
Dates: Washington, January 20-21, 2018; Las Vegas: October 16-18, 2018
The Travel & Adventure Shows occur in different cities in the U. S These cities include; Dallas, San Francisco, San Diego. Chicago, Los Angeles, Philadelphia and Washington. In its over 14 years of existence, the Trade & Adventure show has organized over 76 events. As a result, the trade show has connected over 1.25 million travel enthusiasts with more than 3,700 different exhibiting companies globally.  

2. Home Based Travel Agent Forum & Exhibition 
Dates: 8-11 April 2018. 
Location: Paris Hotel and Casino Las Vegas, NV
The event attracts more than 300 exhibitors and 1,700+ attendees. The event has more than 186,000 visitors and showcases products such as travel services, travel equipment and products.

3. The New York Times Travel Show 
Dates: January 28-29, 2018.
Location: Jacob K. Javits Convention Center, New York.
The New York Times Travel Show connects with more than 30,000 qualified book-able consumers and travel trade agents. Additionally, participants of the 2017 show had over 560 exhibitors that represented 170 countries globally.

4. The Boston Globe Travel Show 
Dates: February 9-11, 2018 
 New Dates: January 18-20, 2019.  
Location: Seaport World Trade Center.
The trade show attracts an estimated 20,000 to 50,000 attendees. Tickets go for U. S $10 online while onsite they are sold at U. S $15. 

5. Imex America Trade Shows 
 Dates: 16-18 October, 2018.
Location: Las Vegas
The Imex America trade show enables exhibitors to make new contacts and good follow-up business. In 2018, the event will be held in North America with over 2,000 qualified buyers expected.  In IMEX America, exhibitors get their advertising space where they can advertise their products and services to customers among others in the Travel & Tourism industry magazine. 

ConclusionThe U. S Travel Industry remains vibrant and investor attractive as a result of the rich heritage of the U.S. Trade shows provide a platform to showcase products and services offered by travel service providers while also providing a chance to network among these businesses. The high figures reported by various trade shows reveal how profitable the travel industry is profitable and sustainable in the U.S. and globally. 

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Food - Trade Shows for B2C and B2B

Food trade shows range from focusing on all aspects of a particular industry to focusing on one specific access. Who the trade shows are open to also varies, with some events being open to anyone who is connected to the industry tangentially, while others require direct involvement with the industry. Still, other trade shows are hosted by organizations within an industry and are open only to members of their organization. Below I have compiled a list of five B2B trade shows and 5 B2C trade shows. 
MethodologyDetermining which trade shows were B2B and which were B2C proved to be somewhat tricky as the trade shows are all similar. All are open to people involved in their respective food-related industries. Some, however, were more specific about what role in the industry people needed to have in order to attend. Trade shows and events that are open to wholesalers, retailers, investors, food professionals, and industry experts have been classified as B2C. Trade shows and events that are only open to industry professionals or members of the hosting organization have been classified as B2B. Many of the organizations hosting these trade shows did not post attendance numbers in press releases or any other forum, so when attendance numbers were not provided, trade shows were chosen based on how often they were included in lists of the top or most popular food trade shows. To find these lists, searches for top food trade shows, most popular trades shows and most prominent trade shows were conducted. Trade shows that didn't post attendance numbers but were included on two or more of the lists created by expomarketing, handshake, apfood ingredients, and absolute exhibits have also been included below. 

FindingsB2BINTERNATIONAL DAIRY DELI BAKERY ASSOCIATION (IDDBA)
June 10-12, 2018 | New Orleans
Description: IDDBA 2018 is a trade show for members of the IDDBA. Events that occur during the trade show include the New Product Showcase and the Show & Sell Center. Both events are intended to highlight unique and innovative trends along with "best-in-class merchandising ideas" and retailing concepts. Other topics discussed include key industry insights and growing trends. In 2016, there were 9,249 registered attendees.

PEANUTS AND TREE NUT PRODUCERS ASSOCIATION (PTNPA)
Description: The mission of this association and the events it hosts, such as PTNPA 2018, is to "proactively advance the nut industry through professional networks, advocacy and education." The purpose of the trade show is to network, discuss trends, and discuss ways to advance the nut industry. This trade show is strictly members-only. Details on the exact content of the show including attendance information are only available to members who log into the sites. 

 SEAFOOD EXPO NORTH AMERICA
March 11-13, 2018 l Boston
Description: This trade show is the main event for industry professionals and buyers of every type of seafood and is intended solely to help foster and grow seafood market businesses. Attendance in 2017 was over 22,600. 

 UNITED FRESH FRUIT-GROWING & PRODUCE EXPO CONFERENCE
June 25-27, 2018 l Chicago
Description: This expo is one of five that will be going on simultaneously in Chicago. All expos, including this one, are open to trade visitors. Attendance numbers for the individual numbers were not provided. The United Fresh Expo is featured in lists created by expomarketing, handshake, and absolute exhibits. 

SUMMER FANCY FOOD SHOW
June 30 – July 2, 2018 l New York
Description: This event touts itself as "the largest specialty food industry trade event in North America, and the premier showcase for industry innovation." In 2017, this event was attended by a total of more than 46,000 industry professionals and over 25,000 buyers.
B2C GOOD FOOD FESTIVAL 
March 23-24, 2018 l Chicago 
Description: The Good Food Festival began as a local organic trade show and has grown into a celebration of good food that includes farmers, food producers, investors, policy-makers, activists, individuals, and families. Attendance in 2017 increased 54% over 2016, growing to 7,500 attendees.

 SWEETS AND  SNACKS EXPO 
May 22 – 24, 2018 | Chicago
Description: This expo is the "premier destination" for showcasing new products, ideas and business solutions in the candy and snack industry. The event is attended by buyers, executives, and owners of every type of store that sells candy, sweets, and snacks. In 2016, attendance 17,000 and in 2018 it is projected to top 18,000. 

NATURAL PRODUCTS EXPO WEST 
March 7-11, 2018 l Anaheim
Description: The Natural Products Expo West is the "world's largest natural, organic and healthy products" trade show. Veteran and new attendees band together to discuss trends, introduce new products, and more. The trade show is held consecutively in two locations in Anaheim, California. There were 80,674 attendees in 2017. 

NATURAL PRODUCTS EXPO EAST 
September 12-15, 2018 l Baltimore
Description: A scaled-back sister event to the trade show/expo held in Anaheim, this expo enables both "large and small brands to continue to launch innovative products that further missions centered on health, wellness, community building and sustainability." Unlike the event held in California, this event is held at only one location. There were over 29,000 attendees in 2017. 

 NRA SHOW 2018 
May 19 -22, 2018 l Chicago
Description: The National Restaurant Association (NRA) trade show is four days of seeing, tasting, testing, increasing brand awareness and so much more that is attended by members of the restaurant, food service, and hospitality industries. Attendance in 2017 was 66,000. 

ConclusionTo wrap it up, food trade shows range from those that focus on all aspects of a particular industry to those that focus on one specific aspect. Who the trade shows are open to also varies, as some events are open to anyone who is connected to the industry tangentially, while others require direct involvement with the industry. Still, other trade shows are hosted by organizations within an industry and are open only to members of their organization.

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Architecture and Design - Trade Shows for B2C and B2B

There are many architecture and design trade shows across the US. Trade shows have varied attendance figures, and often cater to the general public (B2C) or to industry professionals working for architecture and design firms (B2B). We have outlined five of each of these below. 

In terms of how we split these for the purposes of this report, if the trade show website stated that it was open to consumers and members of the public, and allowed them to buy or view products and services they were classed as B2C. B2B trade shows were those whose primary markets for attendees are those working in the architecture and design industries. B2B trade shows described below all allowed the exchange of products and services between the exhibitors and businesses represented by attendees. 
Trade shows were chosen based on either being represented on "Top Trade Shows" lists or through industry reports. All trade shows chosen are large, annual events with visitor figures in the thousands. 

B2B
1. 
Name: AIA Conference on Architecture 2018
Dates: June 21st - 23rd 2018
Description: The AIA Conference is squarely aimed at industry professionals, and is thus classed as a B2B event as attendees will be there representing their firms. The conference has a trade show element, where building manufacturers will showcase their wares, along with talks, tours, workshops and other events. Attendance is expected to be approximately 20,000 industry experts.

2. 
Name: New York Build 2018
Dates: March 19th - 20th, 2018
Description: Attended by over 4,000 industry members, New York Build is one of the city's largest architectural expo's aimed at businesses across the nation. There will be 150+ exhibitors present, along with a large range of speakers.

3.
Name: Neocon
Dates: June 11-13th, 2018
Description: This annual event is regarded as the premiere expo and trade show for commercial design in the United States. Celebrating its 50th year in 2018, Neocon will feature over 500 companies and is expected to have 50,000 design professionals in attendance. There will also be seminars catering specifically to industry members.

4. 
Name: Atlanta Design Festival Design Economy Expo 2018
Dates: May 30th - June 2nd, 2018
Description: this expo is focused towards industry professionals, and is taking place in Atlanta, GA. The goal of the program is to showcase best practices and innovation, and manufacturers and designers whose products and services help shape the cities of the future. Alongside the traditional trade show, design and architecture industry members will have access to a range of talks, seminars and workshops. The website did not list attendance figures, but the event is named in a number of blogs and industry reports as being extremely popular.

5. 
Name: Boutique Design New York (BDNY)
Dates: November 12 - 13th, 2018
Description: This design trade fair is specific to the hospitality design industry, catering to architects, designers, purchasing agents and hospitality owners/developers. Exhibitors include manufacturers and marketers of high-caliber design elements for hospitality interiors. More than 7,000 industry professionals are expected to attend, to visit over 600 exhibitors.

B2C
6. 
Name: Architectural Digest Design Show
Dates: March 22 - 25th, 2018
Description: This event showcases many of the world's respected brands, and has design seminars, workshops and special appearances. The company website states that there are over 400 brands displaying their products to over 40,000 people. Though the event has a trade specific day, the majority (3/4 days) caters to the public.

7.
Name: Boston Design Week
Dates: April 4 - 15th, 2018
Description: A celebration of design, held in Boston, MA. The show will feature a range of exhibits aimed mainly at the consumer market. These include print sales, tours of design centers, talks, and workshops. 12,000 attendees are expected. 

8. Name: DesignMiami
Dates: December 5 - 9th, 2018
Description: DesignMiami is marketed as a "high end design fair", with both sales and display of design works and services. There are also talks, panels and collaborations with leading design professionals. Tickets are available to the public on the Design Miami website. The event had 28,800 visitors in 2017.

9.
Name: Seattle Remodeling Expo
Dates: TBA, Jan 2019
Description: Aimed at homeowners who are remodeling their houses as well as commercial businesses, the Seattle Remodeling Expo has range of architecture and design exhibitors showcasing many different products. Attendance is expected to be between 20,000 and 50,000.

10.
Name: Dwell on Design 
Dates: April 5th - 7th 2018
Description: Dwell on Design is expected to draw many design enthusiasts to its annual event this year. Consumers have access to leading architects, the trade show shop, exhibit hall, display homes and more. While the website doesn't state attendee numbers, the show had >30,000 attendees in 2015, and is the largest design fair on the West Coast of the USA.

conclusionIn conclusion, there are a number of high profile B2B and B2C trade shows in the architecture and design industry in the US. Ten of the largest based on attendance have been outlined in this report. These trade shows are all designed to allow businesses and industry professionals, as well as individual consumers to explore the myriad options available to them in this space, and to purchase the products and services available to them. 