Toyota North America - James E. Lentz
Toyota's North America C.E.O James E.Lentz has made a number of statements in recent times, been covered by a section of news outlets, and revealed his overall business philosophy recently.
- In a recent interview with Automotive News staff reporter Larry P. Vellequette, Toyota Motor North America Inc. CEO Jim Lentz outlined plans by the company to soldier on with hybrids, sedans. Lentz believes that hybrids are going nowhere given they are the go-to vehicles when one is looking for better performance and fuel economy. He noted, “We think that hybrids are going to be really our mainstay because it's a way for those that want performance to get performance and for those that want to get much better fuel economy to get much better fuel economy."
- When asked whether Toyota would have a full electric vehicle to sell in the near future, Lentz pointed out that there was currently no market for electric vehicles in the United States but its EV company had plans to start production in China and Europe. He noted, “At some point in time. I think, to be frank, the EV company that we have, their efforts are really geared more towards China and Europe. As Europe moves further away from diesel and to electrics, and China is already moving toward electrics, I think you'll see our first EVs come to those markets.”
- Lentz is against the idea of imposing a Section 232 tariff, and claims it would have a detrimental effect on the sale of luxurious cars such as the Lexus and would further bring a drop in car sales and render many people jobless. He noted, "Luxury gets hit pretty hard. In the end, people look at the importance of the auto industry, and I don't think anyone wants to take action that's going to reduce vehicle sales by 2 million units, and the impact that would have on employment. I believe, in the end, rational decisions will be made."
- According to the Enewscourier blog site news coverage at the Mazda Toyota manufacturing groundbreaking ceremony, James Lentz reiterated that supervisors would first be hired a year before production begins. The supervisors would, in turn, train the employees in line.
- According to Newsgraphic, Ivanka Trump reported that James Lentz had agreed to commit to Toyota’s pledge of over 100,000 opportunities in education, training, and reskilling. Lentz was also quoted, saying that it was crucial to have a future of a talented workforce and that Toyota would be open to advancing its American workforce.
- Lentz also added that Toyota was committed to transforming the company from an automotive manufacturer to a mobility company. He clarified the statement, adding that Toyota would be focusing on alternative fuels, autonomous driving, connected devices and mobility as a service.
- Dallas news coverage of James Lentz at the Dallas Regional Chambers annual meeting reported that James Lentz clarified that the biggest disruption to Toyota’s growth was not the new technology, but public policy. In an interesting statement, Lentz says that Toyota was close to being declared a national security threat.
- Dallas news also published James Lentz's comments on other various topics. On Corporate Social Responsibility, James urged other companies to give back with money and expertise to communities as Toyota did with improving safety and efficiency. He said that Toyota was working with emergency rooms, hospitals, and relief organizations.
- On autonomous cars, Lentz pointed out three challenges: fatality risks from computer mistakes, the fact that the cars would be expensive, and the need for public trust. He stated that Toyota would be making an incremental approach like safety sensors, blind-spot monitors and such that would get people used to.
- Reuters news reported on Toyota investing $749 million, adding five more plants and 586 more jobs. James Lentz commented, saying that the investment is a plus factor to the economic security of the United States.
- He also noted that the company is eager to understand the findings of the commerce department investigations on whether auto imports were a national security threat. Lentz added
- James E.Lentz overall business philosophy revolves around diversity and inclusion with a "customer first" approach.