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What is the total addressable market for AuthO's products?
Hello! Thank you for your request to determine the total addressable market for Auth0's products. The short version is that Auth0's products fall under the Identification Access Management (AIM) sector of the Security as a Service (Saas, or SeCaaS) market. The global market size for Security as a Service in 2017 is an estimated $3.96 billion, expected to grow at a CAGR of 17.1% to $6.36 billion in 2020. The global market size for Identification Access Management in 2017 is an estimated $1.72 billion, expected to grow at a CAGR of 25.7% to $3.425 billion in 2020.
METHODOLOGY
I have scoured the Internet for articles, papers and statistics related to this subject.
From the research conducted it has become apparent that Auth0 provides cloud-based Identity Access Management solutions (IAM) and operates on a global scale. This service forms part of the greater cloud-based Security as a Service market.
FINDINGS
A report by PR Newswire states that the global Security as a Service market is set to reach $16.4 billion by 2026, having grown at a CAGR of 17.1% from 2016. If we apply this CAGR backwards we see a 2017 market size of:
16.4/1.171^9 = $3.96 billion. This is in line with a 2013 report by Gartner, which estimated the market size for 2017 to be $4.1 billion. By 2020, the market size will be:
3.96*1.171^3 = $6.36 billion.
A report by Markets and Markets states that the cloud-based IAM market was worth $1.089 billion in 2015 and is expected to grow at a CAGR of 25.7% to a value of $3.425 billion in 2020. If we apply this CAGR we get a 2017 market size of:
1.089*1.257 = $1.72 billion.
Therefore, we can see that the Identification Access Management as a Service market comprises 43.43% of the total Security as a Service market. By 2020, Identification Access Management will comprise 53.85% of the Security as a Service market.
CONCLUSION
To wrap it up, Auth0's products fall under the Identification Access Management (AIM) sector of the Security as a Service (Saas, or SeCaaS) market. The global market size for Security as a Service in 2017 is an estimated $3.96 billion, expected to grow at a CAGR of 17.1% to $6.36 billion in 2020. The global market size for Identification Access Management in 2017 is an estimated $1.72 billion, expected to grow at a CAGR of 25.7% to $3.425 billion in 2020.
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