Top Social Media Influencer Industries

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Top Influencer Social Media Industries

By analyzing a variety of sources it was found that sports, fashion and music are extremely popular on social media and can be considered as the top social media influencer industries.

FACEBOOK

  • The most popular influencer industries on Facebook, based on the number of followers of influential pages in these industries are sports, food/drink, and art/music.
  • Influential pages related to sports include Cristiano Ronaldo, Real Madrid C.F, FC Barcelona and Lionel Messi.
  • Influential pages related to food and drink are Coca Cola and Tasty.
  • Influential pages related to art/music are Shakira and Vin Diesel.

TIKTOK

  • The most popular influencer industries on TikTok, based on the number of followers of influential accounts in these industries are music, comedy and fashion.
  • Influential accounts related to music include Loren Gray, Baby Ariel and Jacob Sartorius.
  • Influential accounts related to comedy include the Dobre Twins, Laurel Goodwin and Rebecca Zamolo.
  • Influential accounts related to fashion include Kristen Hancher and Riyaz Ali.

SNAPCHAT

  • Snapchat does not make the number of followers of an influencer public.
  • However, these figures can be obtained by contacting the influencers.
  • Influential accounts related to lifestyle include Naomi Davis and Chrissy Teigen.
  • Influential accounts related to fashion include Ashley Graham, Gigi Hadid and Imaan Hammam.
  • Influential accounts related to fitness include Cassey Ho and Neghar Fonooni.

YOUTUBE

  • The most popular influencer industries on YouTube, based on the number of followers of influential channels in these industries, are music, gaming and sports.
  • Influential channels related to music include T-Series, Canal Kondzilla, Zee Music, Eminem, and Ed Sheeran.
  • Influential channels related to gaming include JuegaGerman, Fernanfloo, VEGETTA777, VanossGaming, and Markiplier.
  • Influential channels related to sports include WWE, Dude Perfect, NBA, F2Freestylers - Ultimate Soccer Skills, and DALLMYD.

RESEARCH STRATEGY

As the number of followers or subscribers are public in case of Facebook, TikTok, and YouTube, statistics related to them are regularly published on platforms like Socialblade and Business Insider. Also, the latest figures could be verified by visiting the pages or channels individually. As Snapchat does not make the number of followers of an account public, we tried to find the most popular influencers on Snapchat. Therefore, we found a list of top 15 influencers on Snapchat, it was assumed that that lifestyle, fashion and fitness are the most popular industries based on the popularity of these industries among the top 15 influencers.
Sources
Sources