Top Small Kitchen Appliance Manufacturers

Part
01
of two
Part
01

Top Small Kitchen Appliance Manufacturers - Italy

No list of top manufacturers of small kitchen appliances in Italy could either be found readily available or could be triangulated based on revenue, market share, volume, distribution network or any other related parameter. Below some helpful findings are presented.

HELPFUL FINDINGS

General Industry

  • The industry size of the 'Small Kitchen Appliances' industry in Italy was $779.5 million in 2018 and is projected to reach $850.5 million in 2023 thereby growing at a CAGR of 1.7% over the forecast period (2019-2023).
  • As per Mordor Intelligence report, the category of home appliances in Italy, "amidst the lowest purchasing powers, low year-over-year GDP growth and 12.40% rate of unemployment," is primarily being driven by small kitchen appliances. It is the small kitchen appliances market which is driving the growth in the kitchen appliances market.
  • In the small cooking appliances segment, the products which had the strongest growth in retail volume in 2018 in Italy included slow cookers, light fryers, electric steamers, and fully automated coffee machines, especially newly designed pod coffee machines.
  • De’Longhi and Groupe SEB Italia are the two key Italian players and combined have the highest volume shares in the overall small cooking appliances segment.

Leading/Major Players in Italian Small Kitchen Appliances Segment

1) Ardes

  • Website
  • The company is based in Milan and has been in existence since 1962. It operates in a wide range of small household appliances across six categories including small kitchen cooking and preservation appliances, ventilation appliances, heaters, air treatment appliances, insect killers, and personal care appliances.
  • The company regards itself as a market leader in the segment of electric cookers and gas cooking, owing to its Italian production and technical know-how.
  • One of the key competitive advantages that the company has is that it still produces in Italy as opposed to its competitors. This allows it to fully control its production, manufacture customized products, and conform to the customers’ needs.
  • No revenue information could be located.

2) Girmi

  • Website
  • The company is based in Omegna and as per its website, it has been an Italian leader in the small household appliances industry producing items such as irons, electric ovens, blenders, ice-cream makers, coffee machines, grinders, and toasters since the early 60s.
  • The company primarily deals in four household appliance product categories viz Food Preparation, Cooking, Homecare, and Personal Care with small kitchen appliances primarily forming part of the first two categories.
  • No revenue information could be located.

3) SMEG

  • Website
  • The company is a leading Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in the northern region of Italy. The company has subsidiaries globally, overseas offices, and an extensive sales network.
  • The company offers ovens, hobs, cookers, hoods, sinks, refrigerators, dishwashers, laundry, barbecue, accessories, taps, coffee machines, and home garden tools.
  • The company has estimated revenues of $31.6 million.

4) Groupe SEB Italia


5) De’Longhi

  • Website
  • The company is an Italian small appliance manufacturer based in Treviso, Italy. Historically it produced portable heaters and air conditioners but has expanded to include small domestic appliances in the food preparation and cooking (kitchen), as well as in the household cleaning and ironing segments.
  • The company sells its products under four brands namely DeLonghi, Kenwood, Braun, and Ariete. It is specifically No.1 in the world in espresso coffee machines.
  • The company had total sales of €2,078.4 million in 2018 with €1,586.9 million coming from Europe. The company has not provided any specific breakup for Italy or for 'small kitchen appliances'.

Research Strategy

Our first strategy was to scour through the various market and industry research reports on the Italian small kitchen appliances industry (from sources such as Mordor Intelligence, Market Radar, EuroMonitor, Deloitte, McKinsey, Forrester Research, etc). These industry research reports are a primary resource for information on key industry players and at times also provide a ranked list based on revenues/market share, hence the idea was to garner any such available list from these reports. However, no specific report apropos of the Italian small kitchen appliances industry could be found. Most of the reports found were apropos of the broader industry segments like home appliances or consumer appliances which did not furnish any relevant data apart from just highlighting that small kitchen appliances form a major part of these. We were able to locate a report on the Italian 'Kitchen Appliances Industry' which included both large and small kitchen appliances and highlighted a few international brands having a presence in Italy. Most of these like Electrolux, GE, LG Electronics, Samsung were huge consumer electronics brands (and not specifically small kitchen appliance brands) operating globally. There was no information on any leading manufacturers or distributors of small kitchen appliances in Italy. Another report from EuroMonitor on Italian small cooking appliances industry also did not furnish any list of key industry players and just highlighted a couple of leading hard pod coffee machines manufacturers. A Statista report highlighted the industry market size, CAGR, and revenue per capita but did not furnish any industry player information.
Our second strategy was to scour through various media articles (from sources such as Forbes, Businesswire, Bloomberg, Reuters, Live Mint, etc), Italian home appliances and consumer electronics specific blogs (such as 'ArchiProducts', 'Home Style Blogs', 'Appliances Connection'), and company databases (such as Hoovers, Crunchbase, Craft.Io, etc) to check if they have any readily available list of relevant industry players. We also scoured through surveys from Pew Research, Nielson, and Deloitte (among others) to check if any information on the best or leading Italian small kitchen appliances brands based on customer perception or feedback could be found. All these are potential sources where key industry players are discussed by various media houses. However, this research did not yield any fruitful results. We were able to locate a list of some kitchen appliances manufacturers in Italy but again there were no criteria to rank them. Also, most of them operated in a variety of segments like kitchen furniture, kitchen accessories, cooking utensils, etc with 'small kitchen appliances' being a small part of their portfolio (as gauzed by scouring through their provided product portfolio) hence no clear identification of the presence of each of them in the Italian small kitchen appliance segment could be stipulated to arrive at a top players list.
Our third strategy was to try to triangulate the information. The idea was to try to organize the list of individual players operating in the small kitchen appliances sector in Italy or related segments found during our research from the various media articles and blogs and then rank them based on their revenues from the small kitchen appliances segment. However, the major stumbling block that was encountered in this was the lack of any detailed financial filings or financial information about these players owing to their private nature. Also, since almost all of them also dealt in other household appliance categories, taking overall revenues from company databases (such as Owler, Crunchbase, etc) did not make sense as a player with overall high revenues may have a smaller revenue share from 'small kitchen appliances'. Alternatively, we also broadened the scope to search for other ranking parameters such as market share, sales volumes, distribution network (no of distributors), customer rating/perception from surveys or review websites but no consistent information across the players could be garnered. Hence, no top players list could be triangulated through this approach.
As an extension of the above strategy, we also looked at the international brands, such as Samsung, LG, Electrolux, mentioned in one of the research reports as having a presence in the Italian small kitchen appliances market and went through their filings, annual reports, presentations, among others, to check if they had disclosed their Italian segment revenue but none of the companies had such information in their filings. Only broad global revenues and revenues from key geographies like Korea, America, Europe, Asia and Africa and China were available. Hence, no information regarding the top players could be garnered from this approach.
Our last strategy was to broaden the scope of the research beyond the standard Wonder's two-year source timeline rule. With this approach, we hoped to look for slightly outdated but useful information apropos of any past surveys or research done around the topic which we could use as a proxy for the top Italian small kitchen appliance manufacturers. The idea was to use the past list as a starting point and check if those companies still hold the leadership positions. However, no relevant past surveys or research reports could be located around the topic. We did not expand the geographic scope of the request to Europe as there is a separate request looking into this region.

In short, while we were able to find a few leading Italian players in the small kitchen appliances segment, there was no information that could be garnered around their revenues/market share or any other comparable metrics to regard or rank them as the top. All the leading players broadly deal in the home appliance industry with large and small kitchen appliances as their operating sub segments and they have not provided any revenue/market share/volume information specific to these sub segments. Hence, in the absence of any ranking parameter, it was not possible to triangulate the list of leading manufacturers of small kitchen appliances. The primary reason for the information to be missing can be its niche nature and the fragmented and unorganized nature of the industry due to which many small key players operate in the same. Also, most of the players are private in nature, therefore, limiting access to the financial filings and financial information and making it impossible to create a ranked list.
Part
02
of two
Part
02

Top Small Kitchen Appliance Manufacturers - Europe (Part 1)

Some top European manufacturers of small kitchen appliances are Amic, Fagor, SMEG, Arcelik/Beko, and Groupe SEB Italia. Unfortunately, we could not resolve a high-confidence list of top manufacturers of small kitchen appliances in Europe by revenue, market share, volume, distribution network or any other related parameter.

General Industry Stats

  • The size of the Small Kitchen Appliances industry in Europe is expected to be $14,631 million in 2019 and is projected to reach $15,837 million in 2023 thereby growing at a CAGR of 2.0 percent over the forecast period (2019-2023). In terms of per capita, the industry is expected to generate per person revenues of $19.34 million in 2019.
  • Per a Mordor Intelligence report, the category of home appliances in Europe, amidst last Eurozone crisis, lack of affordable innovations and high level of competition, is primarily being driven by small kitchen appliances. It is the small kitchen appliances market which is driving the growth in kitchen appliances market in Europe.
  • The overall Kitchen appliance market in Europe is expected to grow at a CAGR of 7.1 percent until 2022 and the cooking appliances (a sub segment of Kitchen appliances) European market is specifically expected to grow at a CAGR of 7.2 percent until 2022 forecast period.
  • The most sold small kitchen appliances in Europe in 2017 were the Food preparation appliances with 20.8 million units, followed by coffee machines with 20.6 million units and lastly small cooking appliances with 9 million units. This corroborates that these are among the most popular categories of small kitchen appliances in Europe.

Leading/Major Players in European Household/Consumer Appliances (Including Small Kitchen Appliances Segment)

Amica

  • The company's website is linked here.
  • The company is based in Poland and is the largest Polish manufacturer of household appliances. It is one of the most recognized companies listed on the Warsaw Stock Exchange. It enjoys a market share of around 18 percent in the Polish household appliance market.
  • The company generates over 65 percent of its revenues through sales in over 50 foreign markets and is among the most popular in Germany, Great Britain and Scandinavia.
  • The company's list of brands include 'Amica For Living,' Gram, Hansa and CDA and its product portfolio in the small kitchen appliances category includes kettles, toasters, coffee makers, juicers, blenders and mixers, toasters, and steamers.
  • The company had overall revenue of $399.61 million and a net income of $33.05 million. No bifurcation of revenue from small kitchen appliances could be garnered.

Fagor

  • The company's website is linked here.
  • The company is based in Spain’s Basque County, and is the largest consumer appliance company in their area of operation and the fifth largest in Europe, manufacturing a wide range of products including washing machines, refrigerators, and ovens.
  • Aside from the larger appliances the company also creates small kitchen appliances such as induction cooktops and dishwashers and a number of smaller other consumer appliances in Europe.
  • The company had revenues of $18 million with no revenue data available specifically for Europe or small kitchen appliances

SMEG

  • The company's website is linked here.
  • The company is a leading European home appliance manufacturer based in Guastalla, near Reggio Emilia in the north of Italy. The Company has subsidiaries worldwide, overseas offices, and an extensive sales network.
  • The company offers ovens, hobs, cookers, hoods, sinks, refrigerators, dishwashers, laundry, barbecue, accessories, taps, coffee machines, and home garden tools.
  • The company has estimated revenues of $31.6 million. No segmentation of revenue from small kitchen appliances or Europe could be garnered.

Arcelik/Beko

  • The company's website is linked here.
  • Beko is a kitchen appliance brand from Turkish household appliance manufacturer Arcelik AS. The company was established in 1969 and is headquartered in Istanbul, Turkey.
  • The company owned by Koc Holding which is one of the largest companies in Turkey’s appliance sector and fourth largest household appliances company in Europe and is ranked in the Fortune Global list.
  • The company offers products under its own eleven brand names, including Arçelik, Beko, Grundig, Dawlance, Altus, Blomberg, Arctic, Defy, Leisure, Arstil, Elektra Bregenz and Flavel.
  • The company's product portfolio in small kitchen appliances category includes hand blender, chopper, mixer, toaster, steamer, deep fryer, yogurt machine and mincing machine.
  • The company had total sales of $5,121.6 million in 2018 with net income of $162.1 million. The company has not provided any specific breakdown for small kitchen appliances.

Groupe SEB Italia

  • The company's website is linked here.
  • The company is a leading European operator in small domestic equipment in nearly 150 countries with a unique portfolio of almost 30 top brands marketed through multi-format retailing.
  • The various brands associated with the company include Krups, Original Kaiser, Maharaja Whiteline, IMUSA, MIrro, Supor, Samurai, Wearever, Teffel, and more.
  • The company had total sales of €6,812 million in 2018 with €2,430 million coming from Europe. The company has not provided any specific breakdown for small kitchen appliances.

Research Strategy:

We began our research by focusing on research reports from firms such as Mordor Intelligence, Market Radar, Euromonitor, Deloitte, Mckinsey, Forrester Research, and their peers. These high-quality sources often provide detailed market reports, but we were unable to find any reports that specifically break out the small kitchen appliance market in Europe.

Expanding our scope, we looked at general and business media sources such as Forbes, Businesswire, Bloomberg, Reuters, Live Mint, and similar publications. We also looked at high-quality European home appliances and consumer electronics specific blogs such as ArchiProducts, Home Style Blogs, Appliances Connection as well as surveys from Pew Research, Nielson, Deloitte, etc. While several insights emerged about the overall appliances market in Europe, we once again failed to uncover any specific market share or revenue data sufficiently granular to create a picture of the small kitchen appliances market in Europe.

Next, we turned to business and investor databases such as Hoovers, Crunchbase, Craft.Io, Owler, ZoomInfo as well as Europe-centric sources such as ETUI's database on European Companies (SE) and B2B databases such as EuropeanLists.com, EuroPages.com. This strategy also failed to uncover specific enough details about revenue and market share in the specified segment.

By this point, we had garnered a wealth of information about key players and the overall market. We had hoped to offer a few calculated estimations or derived calculations but the data we had accumulated was not enough to formulate a high-confidence picture of the European small kitchen appliance manufacturers.

Switching tack, we returned to business and database sources to find major appliance distributors, retailers and wholesalers in the hope that these sources may publish or make available enough information about the European small kitchen appliance market to resolve a better picture of the manufacturers. Unfortunately, this strategy also failed to bear fruit.


As a final strategy, we tried relaxing the normal restriction on using sources published more than 24 months ago. We had hoped that older sources might reveal enough information to make some projections about the small kitchen appliance market in Europe to address this request, but these sources once again failed to break out the market and revenue data into sufficiently specific segmentation to properly rank or even be certain of the comprehensiveness of a list of the top European small kitchen appliance manufacturers.

In the course of our research, we compiled a list of the European small kitchen appliance manufacturers most often mentioned in the literature or listed as market leaders by various sources. We have provided the names of relevant data on these manufacturers above along with some general market stats that we hope will provide some insight into the state of the European small kitchen appliance market.
Sources
Sources

From Part 02