Top Male Musicians - Streetwear Influencers

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Top Male Musicians - Streetwear Influencers

The top ten male musicians who influence street fashion in the United States include Chris Brown, Snoop Dogg, Wiz Khalifa, Travis Scott, Sean 'Diddy' Combs, Pharrell Williams, Gucci Mane, Big Sean, A$AP Rocky, and Lil Wayne. They have launched streetwear brands and/or worked with streetwear brands to launch limited-edition apparel and footwear collections. Every musician mentioned above has at least 10 million followers on Instagram.

1. Chris Brown

  • Chris Brown is an “American singer, dancer, actor, and entrepreneur.”
  • He has 56.3 million Instagram followers.
  • Brown launched a streetwear line called Black Pyramid in 2012.
  • Black Pyramid serves as an extension of his “love for dance, sci-fi, streetwear, and promoting positive black culture.”
  • Brown has no known endorsement deals with any shoe brands, but it was reported in 2015 that he owned a pair of Adidas Yeezy Boost 350s.

2. Snoop Dogg

  • Snoop Dogg is an American rapper.
  • He has 35.2 million Instagram followers.
  • Dogg first modeled for streetwear brand Bape in 2007.
  • In June 2019, he partnered with Duke & Dexter to launch a special footwear collection that included “street-style loafers, mules and trendy slides finished in embroidery, velvet, and Snoop Dogg symbols.”
  • In 2017, Dogg starred in one of the TV spots for Adidas Originals’ Original Is Never Finished campaign.

3. Wiz Khalifa

4. Travis Scott

5. Sean 'Diddy' Combs

6. Pharrell Williams

  • Pharrell Williams is an “American rapper, singer-songwriter, and producer.”
  • He has 12.2 million Instagram followers.
  • In 2005, Williams worked with Japanese designer Nigo to launch streetwear brand Billionaire Boys Club.
  • In April 2019, he partnered with Chanel to launch a streetwear-inspired collection that included “robes, tees, sneakers, costume jewelry, and sunglasses.”
  • Williams latest collaboration with Adidas, the Adidas Originals’ Now Is Her Time apparel and footwear collection, is expected to be released on August 31, 2019.

7. Gucci Mane

8. Big Sean

9. A$AP Rocky

10. Lil Wayne

RESEARCH STRATEGY

To identify the top ten male musicians who influence street fashion in the United States, we first examined the list of musicians provided by articles that talked about streetwear influencers. The articles published by Billboard, Citygear, Highsnobiety, Fashionbean, Pitchfork, Business of Fashion, and Forbes talked about musicians/hip-hop artistes who have launched clothing brands, including streetwear lines, and/or known for popularizing streetwear. Next, we looked for articles that have provided proofs/references that they influence streetwear style by founding, partnering with, or endorsing streetwear brands. Lastly, we checked the number of Instagram followers that they have.
We have defined the top ten streetwear influencers according to the number of Instagram followers. Around 20 American male musicians were examined for this research, and the top ten based on Instagram followers have been provided above. The information for well-known musicians and streetwear influencers such as Jay-Z and Kanye West have not been provided as they do not have an active Instagram account and relatively fewer Instagram followers respectively. Please note that sources older than 24 months were used to provide information such as endorsements or collaborations with major shoe brands if they occurred more than two years ago.
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Top Male Musicians - Streetwear Influencers, Part 2

Ten of the top male musicians who influence streetwear fashion in the U.S., based on having over five million Instagram followers, 10 million monthly listens on Spotify, and news articles, endorsements, brand launches, or paid advertisements on their Instagram pages for streetwear, are Tyler the Creator, Justin Bieber, Drake, A$AP Rocky, Travis Scott, Chance the Rapper, Zayn Malik, Lil Pump, J. Cole, and Lil Yachty.

Tyler the Creator

  • This is Tyler the Creator's Instagram.
  • Tyler the Creator has 7.8 million Instagram followers.
  • Tyler the Creator launched Golf Wang, his own streetwear fashion brand, in 2011, and was profiled by Fast Company in October 2018 as a "rapper-producer-director-comedy writer–fashion designer–festival organizer."
  • Tyler the Creator has done shoe collaborations with Converse and Vans.

Justin Bieber

Drake

A$AP Rocky

Travis Scott

  • This is Scott's Instagram.
  • Scott has 18.9 million Instagram followers.
  • Scott teamed up with Australian streetwear brand Ksubi to release a limited edition collection.
  • Scott has collaborated with Helmut Lang and Nike.

Chance the Rapper

  • This is Chance the Rapper's Instagram.
  • Chance the Rapper has 10.1 million Instagram followers.
  • Chance the Rapper claimed in 2018 to have "brought back" streetwear brands Supreme and Champion and frequently wears those, as well as other streetwear brands, in his Instagram photos.
  • There were no collaborations, partnerships or endorsements for shoes found for Chance the Rapper.

Zayn Malik

  • This is Malik's Instagram.
  • Malik has 31 million Instagram followers.
  • Malik is credited with having a fashion forward streetwear style in numerous credible fashion publications and was named the first men's wear muse for fashion line The Kooples because he "...embodies our style renewal toward more streetwear, oversized cuts and redesigned proportions..." and is "...also a renowned top singer worldwide, a social media star with 29 million followers on Instagram and an influencer targeted toward Millennials."
  • Malik collaborated with Italian shoe designer Giuseppe Zanotti in 2017.

Lil Pump

  • This is Lil Pump's Instagram.
  • Lil Pump has 7.7 million Instagram followers.
  • Lil Pump is frequently seen wearing Supreme and other streetwear brands on his Instagram page.
  • There were no collaborations, partnerships or endorsements for shoes found for Lil Pump.

J. Cole

  • This is J. Cole's Instagram.
  • J. Cole has 4.9 million Instagram followers.
  • J. Cole appears in numerous credible media sources for his streetwear style and his interest in street fashion was detailed in an article about a local designer who J. Cole hired to design several streetwear pieces for his music tours.
  • A photograph posted by Puma endorser Usain Bolt, entitled "Puma Family" includes J. Cole, sparking rumors that he could be partnering with the German footwear brand, but there are no other credible collaborations, partnerships or endorsements for shoes found for J. Cole.

Lil Yachty

Research Strategy:

We began with a search for top male musicians in 2019, utilizing Billboard and Spotify top musician charts. Then we searched for male musicians with the largest Instagram followings, and then searched for male musicians associated with streetwear brands across reputable media sources. Cross-referencing these three searches, "top" male musicians were selected based on having a high Instagram following (of above five million), a high number of monthly listeners on Spotify (of above 10 million), and news articles, endorsements, brand launches, or paid advertisements on their Instagram pages for streetwear.

Kanye West is a major influencer on streetwear fashion in the U.S., but deleted his Instagram account, and is therefore excluded from this list. In addition, the artists Rae Sremmurd, Amos Lee, Pharrell Williams, Young Thug, and Post Malone are excluded from this list because they were previously provided. There are two sources that are older than 24 months: one is in reference to Bieber's 2012 Adidas endorsement and the other is a 2016 New York Times profile of Lil Yachty about his streetwear fashion influence, which is supported by a 2018 Vice article that lists Lil Yachty as a streetwear fashion influencer.
Sources
Sources

From Part 01
From Part 02