Top Cereal Manufacturers
We have entered the requested details regarding the contact information for the CMO or VP of marketing for the top five cereal manufacturers in the US on the "Cereal" tab of the attached spreadsheet.
TOP FIVE CEREAL MANUFACTURERS IN THE US
- The 2018 cereal revenue of General Mills was $2.68 billion. Ivan Pollard is Chief Marketing Officer at General Mills.
- The 2018 cereal revenue of Kellogg Company was $2.4 billion. Gail Horwood is Chief Marketing Officer, North America at Kellogg Company.
- The 2018 cereal revenue of Post Holdings was $1.6 billion. Roxanne Bernstein is Chief Marketing Officer at Post Consumer Brands.
- The 2018 cereal revenue of Quaker Oats was $546 million. Sophie Ho is Global Marketing Director for Quaker at PepsiCo.
- The 2018 cereal revenue of Kashi Company was $139 million. Christopher Cook is VP of Marketing at Kashi Company.
We found a list of the top five cereal manufacturers by market share in the US in 2017 on Statista. An identical list published by Bakery and Snacks includes the corresponding revenue numbers. We searched for a more recent list because the difference between the first and second top companies, Kellogg Company and General Mills, is very small, and it could change within one year. A similar, more recent 2018 list was found on Bakery and Snacks and it shows that Kellogg Company and General Mills have switched positions.
We then searched through the 2018 annual reports of the companies to confirm the revenue numbers. We also combed through the annual reports of the parents companies of Quaker Oats and Kashi Company, which are private subsidiaries. Only General Mills provided the revenue of its cereal segment. This corroborates the data provided by the Bakery and Snacks 2018 list, and confirms its accuracy. Since private label is not one particular company but contract or third-party manufacturers producing goods with the brand name of retailers, we selected the next top US manufacturer, Kashi Company to complete the list.
To search for the names of Chief Marketing Officer (CMO) or VP of marketing, as well their email addresses and phone numbers, we started by exploring their websites. We hoped that their corporate websites would provide email and phone information for the listed contacts. While some companies provided biographies for their top executives, they did not provide direct contact information like emails and phone numbers. We only found company phone numbers.
We then looked for the contacts on LinkedIn, some people provide their email addresses on LinkedIn, or a link to personal websites and blogs, unfortunately none of the contacts provided this information. We also searched for their personal websites and blogs, but found none. Next, we checked their social media pages. Sometimes, people provide their email addresses on social media, but none of them gave this information.
Finally, we performed a press search to see if any of the contacts had provided direct contact information in the media. We search through credible media and press release sites like CNBC, Forbes, PR Newswire, as well as marketing websites such as The Drum and AdAge; however, this did not yield any relevant results. As we were unable to find any direct contact information, we used Voila Norbert and Snovio to find all the email addresses but none of the direct phone numbers were publicly available. Hence, we provided the company phone numbers.