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What are the top Fashion trade newspapers or magazines in Japan by subscription number?
Hello and thank you for asking Wonder! I understand that you are seeking top fashion trade newspapers or magazines in Japan, by their number of subscribers. In short, there is very little data on trade publications in this industry in Japan, even after checking numerous sources, such as industry associations. However, one of the most well-known publications in the industry is Senken Shimbun, with 200,000 readers.
METHODOLOGY
During my research, I found that there is very little listed about trade publications in Japan. I found this to be true both in general and especially in relation to fashion. The most frequent trade publications that came up were actually general ones about trade, rather than industry specific ones.
My research encompassed different trade publication listings, industry reports, industry association sites, fashion-related educational institutions, magazine listings, and more. From the industry association sites and educational institutes, I searched for any recommended publications, but most did not provide this information. Some of the associations had their own publications, but they were a membership perk and not a circulated publication.
As there were so few options, there was no large list to whittle down into the top ones. However, I have still provided subscriber data where available. Some of these are online-only, rather than print, which have been included to provide a more holistic view of what's available.
TRADE PUBLICATIONS
Senken Shimbun
Senken Shimbun is the best result that came up during my research for a trade publication. Older information suggests that this publication's audience is mostly made up of apparel companies, fashion retailers, and trading companies/manufacturers, with these three groups making up over 85% of it. Most of the readers are employed in sales and marketing, but a little more than a 5th of their readers are CEOs/presidents. However, this information is outdated and may have changed. I found an updated report, but it is in Japanese and I was unable to translate it. If this is of interest, you can find it here.
Recent data that is available shows that they have 200,000 readers of their newspaper. Their website receives 1.5 million page views and their newsletter has 18,000 subscribers. It is considered to be a "must-read" publication within the industry and interests those involved in B2B.
Style Arena
Style Arena is a web magazine about the fashion culture that can be seen around Japan, though it is starting to address other countries, too. Their exact demographics are not clear, but the magazine is put out by an industry trade organization, the Japan Fashion Association (JFA). According to the JFA, they had 4 million visits a month from 420,000 unique people in 2012, but recent traffic statistics show monthly visits that are closer to 100k.
Japanese Streets
This is an online publication in the fashion industry, with a focus on street fashion in Japan. It is said to be "an excellent resource for for fashion editors, designers, stylists, trends consultants, manufacturers, buyers, students, and fashion enthusiasts". According to the site's media kit, they get around 200,000 unique people visiting their site each month, with 500,000 page views.
Intima Asia
This publication is one that supports Japanese trade shows as a partner. They are not specific to Japan, but cover intimate apparel in Asia as a whole. They have 7,000 subscribers, with free online access. Japan makes up 10% of readers. The groups of subscribers, from largest to smallest are: buyers, brands, fabric manufacturers, trading companies, and other.
Vogue Japan
While you have listed this as consumer one, I have added it because, according to data released by CondeNast, the magazine's publisher, a large portion of their audience is employed in the fashion industry. Their print magazine has 53,274 readers. Their website gets 2,300,000 unique visitors a month.
commons&sense
This magazine is released biannually and almost half of their readers are employed within the fashion industry, with most of the remaining readers being in related industries. The magazine has a readership of 80,000, with 15,000 of that being international readers.
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Overall, there is not a lot of information on trade publications on the fashion industry in Japan. However, one of the most well-known ones is Senken Shimbun, which has a readership of 200,000.
Thank you for asking Wonder! Please let us know if we can help you with anything else!