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What are the top Fashion trade newspapers or magazines in Europe by subscription number?
Hello! Thank you for your question about the top fashion trade newspapers and magazines in Europe. The short version is that there is no shortage of publications, both in print and online. Below you will find a deep dive of my research along with all the details for how I came to this answer, focusing on the following information categories: Overview of the project, methodology, and the list of top fashion publications.
OVERVIEW
While the majority of the publications listed here have a print presence, nearly all provide fresh content online on daily basis.
One of them, The Business of Fashion, has more readership than nearly every other trade magazine on the list and only hits the street three times a year. It does, however, post a considerable amount of new information daily on its website.
Information regarding number of readers/visitors is readily accessible, but subscription totals are not. Complementary data like number of newsletter subscriptions is provided, if available.
METHODOLOGY
- Identify the top fashion trade publications in Europe.
- Investigate the number of subscription directly (through their web pages) or indirectly (using industry numbers).
- Include total unique visits to their respective websites.
TOP FASHION (TRADE) PUBLICATIONS IN EUROPE (in no particular order):
1. Retail Detail Magazine (Benelux): Print magazine/portal created for fashion and textiles retailers and suppliers.
8 issues per year.
Portal visits retaildetail.eu: 23,100 monthly (Global. France, Belgium, UK and the Netherlands represent 30% of the visits).
2. Journal du Textile (France): Weekly textile and fashion industry trade magazine. The publication covers industry and market developments and provides a calendar of events and trade shows. A portion of the content is available online.
Subscription numbers:
It's not explicitly established, but one can infer the print run and downloads add to approximately 18,000 per issue, based on existent data (72,000 divided by four)
3. Textil Wirtschaft (Germany): (Reputedly) Europe's leading trade magazine for the textile and fashion industry (in German, weekly).
Subscription numbers:
4. Intimo Piu Mare (Italy): Lingerie and swimwear trade magazine. It includes trade shows, fabric reviews and technological development info (in Italian, four numbers a year)
Subscription numbers:
5. Drapers (UK): Weekly magazine focused on retail fashion industry. Covers merchandise and major events.
6. Business of Fashion (UK): Online (new content daily) and print magazine (three special editions per year) oriented to fashion creatives, executives and entrepreneurs.
Magazine circulation: N/A.
Subscription numbers:
8. WeAr (Austria): By definition, WeAr targets fashion industry professionals. The magazine covers trade fairs, collections and market news worldwide. It's published in eight languages (English, German, French, Italian, Spanish, Russian, Japanese, Mandarin). Out four times a year (always before major global fashion fairs).
Subscription numbers:
Print + DVD + Online editions: 16,000 - 35,000 (print run breakdown: 53 % English, 13 % German, 8 % Italian, 12 % Japanese, 6 % Mandarin, 4 % French, 3 % Spanish, 1% Russian).
9. Modaes (Spain): Online daily newspaper focused on the economic aspects of the fashion business (in Spanish only). Modaes publishes a print edition every quarter.
Subscription numbers:
Print run: N/A.
10. Fashion (Italy): Business-centric publication targeting decision makers in the fashion industry (in Italian, except occasional international editions).
Special editions:
Fashion Icons; Il Tabloid di Fashion: 35,000 (20,000 with the magazine, 15,000 distributed during fashion events).
SUMMARY
Fashion trade publications in Europe are moving from print to the web, slowly but surely (the ones listed here make most of their content available online).
The level of specialization enables these magazines to reach the right audience. The one exception is Business of Fashion, which is making industry trends widely available.
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