Top CPG Companies by Marketing Spend
Spectrum Brands Holdings had the lowest revenue of the top 100 consumer packaged goods (CPG) companies; it also has the lowest marketing/advertising spend of all the companies examined. The revenue and marketing/advertising spend of the top 100 CPG companies has been provided in the attached spreadsheet.
- Hanes Brands Inc. had revenues of $6.97 billion and an advertising spend of $163.77 million in 2019.
- J.M. Smucker Co.'s advertising spend in 2019 was $237.5 million, while its net sales was $7.84 billion.
- Hershey Co. spent $513.3 million on advertising in 2019. Some of its brands include Corona Extra, Modelo Especial, SVEDKA Vodka, and Kim Crawford.
Kindly note that the attached spreadsheet contains details of 99 companies. This is because Christian Dior and LVMH both appear on the primary list even though the former part of the latter. Additionally, we were unable to provide the marketing spend for 10 of the companies listed. This was after examining their annual reports and SEC filings, where applicable. We also sought to leverage news articles and publications from industry publications and statistics websites such as Statista. However, we found no advertising spend for these companies in the public domain. Also, some of the figures provided for the marketing spend are lumped together with other company expenses. Where this was this case, we added a note to indicate what additional expenses were included. Lastly, some of the figures provided were from 2018 because the companies have not released their 2019 integrated report, yet or they run on a different fiscal calendar.