Top Consumer Products, 2

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Top Consumer Products: Toys/Games, North America

Some top smart consumer products for the holiday season in the US/North America in the toy/game category include The Creator Cam, Cozmo, Back 2 Back, Aqua Belle, Cat Crimes, and more. Detailed information has been entered in the attached spreadsheet.

Key findings

  • The Creator Cam allows kids to create their HD videos. Its features include in-camera editing, a green screen, and a tabletop tripod/selfie stick.
  • Cozmo is an artificial intelligence partner and coding educator. The game puts kids on their toes with fun and challenging games.
  • Aqua Belle is a fun game that enables kids to develop logical reasoning skills and spatial logic abilities.
  • Cat Crimes is a cat-themed logic game "that comes with 60 challenges of increasing difficulty, from beginner to expert, and makes a great birthday or holiday present for kids who like puzzles, smart games, and challenging activities."

Research Strategy

The research team searched through the public domain, hoping to identify a pre-compiled list of the "top" and "best" smart consumable products for the holiday season in the toys/games category. We were looking for toys/games with smart features such as smart trackers for kids, WiFi connected games, Bluetooth enabled, smart devices, connected devices, and GPS enabled devices. This search method proved fruitful because we located different pre-compiled lists of top and best smart toys/games for the holiday season in the US/North America. We also included award-winning smart toy/games.
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Top Consumer Products: Toys/Games, U.K./E.U.

The requested information on 15 of the top digital/smart consumer products in the toys/games category for the holiday season in the United Kingdom has been entered in column B of the attached spreadsheet on the 'UK/EU' tab.

Summary of Findings

  • Some of the top digital/smart consumer products in the toys/games category for the holiday season in the United Kingdom include the SmART Pixelator, Pictionary Air, Tonies Starter Box, Hot Wheels id Smart Track, Harry Potter Invisibility Cloak, Anki Vector Robot, Viewmaster Virtual Reality Starter Pack , and littleits Avengers Hero Inventor Kit.
  • Additional items in the top digital/smart consumer products in the toys/games category for the holiday season in the United Kingdom are the Sphero Mini App-Controlled Robot , Beasts of Balance Digital Family Game, Fur Real The Curious Interactive Bear, Osmo Little Genuis Starter Kit for iPad, Amazon Fire HD 10 Kids Edition Tablet , Mi Mic X Factor Karaoke Disco Cube Speaker, and Kano Harry Potter Kano Coding Kit.
  • Pictionary Air operates as a connected play game where users download the app and direct the in-app camera towards an illustrator to make a sketch appear on the screen of a smart device.
  • The Sphero Mini App-Controlled Robot is a robotic ball that can be programmed to roll through an obstacle course and it can serve as a game controller. Additionally, the app allows the ball to be guided with the user's face through Bluetooth.

Research Strategy:

For this request, we had to rely on blogs, articles, and reports from UK-based sources, or the UK version of US sources, such as Must Have Toys, The Daily Mail, Good to Know, Internet Matters, among others. We also had to define "top" as "best of" or "must have" as none of the sources we observed provided any information regarding the sales in the United Kingdom for any of the devices.
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Top Consumer Products: Smart Home, U.K./E.U.

Smart speakers/home assistants, smart thermostats, smart light bulbs and smart door locks are the top digital/smart home devices in the UK during the holiday season. These are outlined below and encoded in column C of the tab UK/Europe in the attached spreadsheet.

Ipsos Tech Tracker Report

  • Ipsos published its MORI Tech Tracker Q1 2019 Report showing the top digital/smart home devices among consumers in the UK.
  • Research reported that almost 50% of surveyed UK adults say they received their voice activated speaker as a holiday gift.
  • Amazon Echo was the top owned voice activated speaker (79%) with Echo Dot being the top seller for Amazon.
  • Google Home was the second top owned voice activated speaker (13%).
  • This was followed by Sonos (4%), Bose (3%), Apple HomePod (2%) and other voice activated speakers in the market (5%).

Which? UK Report

  • reported that 25% of UK consumers struggled setting up their technology gifts in 2019.
  • According to Which?'s survey, the most popular tech gifts during Christmas were smart speakers such as Amazon's Alexa, Apple HomePod, and Google Home.
  • Fitness trackers were also popular holiday gifts in the UK.
  • Smartwatches were also among popular tech gifts during the holidays.
  • 2 out of 5 respondents said they struggled setting up tech gifts up to three days after Christmas.
  • Over 25% of respondents said they still had a problem with their new tech gift after Christmas.
  • Only 1 in 5 respondents say they were able to set up and use their tech gift within a few hours of receiving it.

This is Money UK

Cheil UK

  • Cheil's 2019 UK consumer research showed that smart home technology devices are popular gifts during Christmas and the holidays.
  • 56% of survey respondents said they plan to purchase a smart device for themselves or loved ones.
  • These include smart speakers, smart doorbells, smart cameras, smart plugs, and smart displays among others.

Net Imperative Report

Research Strategy

We have provided the top digital/smart home devices during holiday season in the UK. We used consumer surveys and research reports such as Ipsos's Tech Tracker, Which?, and This is Money UK. Most of the reports focused on smart speakers and intelligent home assistants as the most popular smart home devices during holidays. To further complete the list, we triangulated the most popular smart home devices among UK consumers based on Net Imperative's 2020 report. These included smart thermostats, smart light bulbs, and smart locks among others. We then proceeded to research the top brands in the UK in these categories. We outlined our findings above and populated column C of the tab UK/Europe in the attached spreadsheet with product name and description as requested.
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Top Consumer Products: Smart Home, North America

The most popular smart home consumer products in North America during the holidays are smart Christmas lights. Other top holiday smart home devices include thermostats, security cameras, speakers, and kitchen devices. The details were included both in the attached spreadsheet and below.

1. Lumenplay Starter Set

  • Lumenplay created a set of 24 smart bulbs to decorate the home's indoor or outdoor during the holidays. The user can control the movement and colors of the lights through an app and even turn them on/off. The price of this smart device is $25 on Amazon.

2. Philips Hue LightStrips Plus

  • Phillips created LightStrip Plus, a Christmas lights smart strip that, for $70, allows the same functionalities of the popular Phillips Hue Bridge. Users will be able to control more than 16 million colors and even customize light scenes with these lights, hung them under bars, trees, cabinets, bed frames, and make them work together with other Phillips smart lighting products.

3. Philips Hue White & Color Ambiance Outdoor LightStrip

  • This second smart lights' device created by Phillips is another version of the LightStrip designed for outdoors and weatherproof, ideal for holidays. It has the same functions and smart app control as other Phillips lights, with a wide range of colors and designs for $89.

4. Nest Cam Indoor

  • This smart security camera was recommended by Gear Brain as one of the best smart home gifts to give during these holidays. The camera was created by Nest, one of Alphabet's companies.
  • The camera isn't weatherproof as it was created for indoor use but can be plugged to any electrical outlet to keep an eye of the home through a smartphone app while away on holiday vacation or visiting the relatives.
  • It can record videos at 1080P Full HD, and it has an incorporated speaker and microphone. It has a sensitivity sensor that starts recording and sends an alert to the mobile app as soon as the camera detects movement or new sounds.

5. Nest Cam Outdoor

  • As the name indicates, this Nest security cam was created for outdoor use and is weatherproofed. Also, listed as one of the top holiday smart home gifts by Gear Brain, this camera allows control through a smart app.
  • It starts recording and sends an alert to the app when the camera detects new movement and sounds. It records at 1080P Full HD and has night vision integrated for nighttime recording.
  • Nest allows the user to speak through the camera as it has two-way audio, and to configure it by activity zones, so the camera doesn't detect as a threat any passing traffic or predetermined harmless objects and triggers the alert.

6. Sonos Smart Speaker

  • Sonos smart speaker has been listed as the ultimate smart home holiday gifts to give this Christmas. The speakers allow multi-room, surround and directional sound, connection to music apps or TV, synchronization with other Sonos speakers, and app control for a price of $399.
  • The sound is rich and the design so modern that it can easily integrate into any room design.

7. Instant Pot Smart Wi-Fi, 6-Quart Multi-Use Pressure Cooker

  • Listed by Smart Home Bit as the ultimate smart home Christmas gift in 2020. The Instant Pot is a multi-use (8 in 1) stainless steel pressure cooker that can be controlled through a mobile app, Alexa, or Wi-Fi. A great addition to any smart kitchen.
  • The app allows the user to monitor the cooking progress and get notifications of the process. The user can also program its safety features, including overheating protection and security lock.
  • It can be used as a pressure cooker, slow cooker, rice cooker, yogurt maker, cake maker, warmer, sauté pan, and steamer, with a 6-Quart size capacity.

8. Echo Dot 4th Gen

  • Echo Dot Gen 4 is rumored to be released in October 2020.
  • Its predecessor, Echo Dot Gen 3, was listed by Smart Home Bit as a top gift to receive in Christmas 2020; if the new version is out, it would make a greater impression.
  • Echo Dot is a line of smart speakers controlled with Alexa.
  • Its price is expected at $59.99 and has an integrated clock, an upgraded speaker with 70% more volume than Echo Dots 2 and 3, a rechargeable battery, multiple color designs, and even a kids' edition.

9. Ring Video Doorbell 2

  • Ring Video Doorbell 2 is a smart security camera that can be controlled through Wi-Fi or a mobile app and is compatible with smart speakers like Amazon Echo and Alexa.
  • This wireless device creates 1040p videos, has an integrated speaker and microphone, rechargeable battery, has a modern design, and is compatible with Amazon Echo's.
  • The camera was listed by Smart Home Bit as one of the top smart home gifts for this Christmas.

10. Atomi Smart Coffee Maker

  • This stainless steel smart kitchen device listed under the top Christmas gifts by Smart Home Bit can be controlled through Wi-FI and Alexa.
  • The user can control the coffee maker from any place through its smart app on Android and iOS. It has voice control, a LED display, allows setting brewing schedules, brewing types, and 12-cup capacity.
  • Its filter is washable and reusable and uses eco-friendly materials.

11. Sensi Touch Smart Thermostat

  • Listed as one of the top Christmas gifts by Smart Home By, the Sensi Touch Smart Thermostat allows its user to control the temperature of the home through an app, its screen display, WiFi, or Alexa. The design is stylish, and through its use of C-Wire connection, allows reducing energy consumption by 23% remotely.

12. Wemo Mini Smart Plug

  • For home decor during the holidays, the Wemo Smart Plug allows its users to turn any Christmas lights and electronics into smart devices for a price of $25.
  • This smart plug uses a Wi-Fi connection to control appliances, Christmas lights, and more through Siri, Alexa, and Google Assistant. It even allows users to set schedules to turn the devices and lights on or randomize them.

13. Philips Christmas LED Illuminate Starter Kit

  • The Phillips Illuminate Christmas LED lights are a starter kit of Phillips Hue. The set has 25 bulbs that are controlled through a smart app and its control box. They can choose colors, effects, speed, music synchronization, and even sync them with up to 12 sets of Illuminate lights. Its price is $98.

14. Elfeland Color Changing Rope Lights

  • This device was listed as one of the top six best holiday smart home lights by iMore. It costs $27 and is a 32-feet string of 300 LED lights. The lights' colors, dim, and effects can be controlled through a smart mobile app.

15. Wyze Sense

  • Wyze Sense has been named one of the top smart home gifts for the 2020 holidays by Gear Brain. It is priced at $20, and it is a security motion sensor that can be paired with the brand's security camera and security lights. It is synced to a smartphone app that lets the user know if a window or door at home has been opened. Wyze Sense also allows the user to integrate other sensors. The battery lasts 12-months.

Research Strategy

To determine 15 of the top smart home consumer products for the holiday season in the U.S./North America, we began looking for articles in technology and industry magazines that covered ideal smart home devices and products to use during the holidays or Christmas. We found that the most popular holiday smart home devices products are smart Christmas lights, but we weren't able to find more products that were used "the most" during the holiday season, as most smart devices are also popular throughout the year.

Next, we decided to look for articles and industry lists of ideal Christmas and Holiday gifts that people would love to receive during the holiday season in 2020. Our idea was that, if people like giving them as Christmas gifts, this makes them top products to sell or use during holidays. We found smart home speakers, cameras, and other devices, which, even if these aren't used solely on holidays, were considered ideal holiday gifts.

We only used sources with information from the U.S./North America.

For every device provided, we confirmed if a newer version will be released by the holiday season, assuming if the previous version was considered a top holiday gift, the newer version would also be. We included the most recent version.

Finally, we determined the top products as the ones repeated most often across multiple sources and lists of top holiday smart home products.
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Top Consumer Products: Home Office, North America

Fifteen of the top (digital)/smart consumer products for the holiday season in the home category in the U.S./North America have been provided in column D, rows 2-31 of the "US/North America" tab of the attached spreadsheet. These products range from functional keyboards, mice, and monitors to headphones and printers.

Summary of the Findings

Research Strategy

To determine the top digital/smart consumer products for the holiday season in the US/North America in the home office category, the research team reviewed consumer product reviews, expert reviews, and tech/product magazines. However, no such article specifically covered these products for the holiday season. Hence, we circled on reports, such as those published by ZDNet and IGN in August 2020, that provide the best or top home office in 2020 that were recently published. We assumed that the recency would mean that the provided products in these lists would trend into the holiday season. To achieve due diligence, we tried to ensure that each product is the latest version by the holiday season.
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Top Consumer Products: Home Office, U.K./E.U.

Early Findings

Research was undertaken regarding the top smart consumer products for the holiday season in the UK. Findings were recorded in this spreadsheet.

The top products found in the category of Home Office were:
  • Meeting Owl Pro
  • Zoom from Home - DTEN ME
  • Ember Mug2
  • Asus Chromebook Flip C436
  • Sandisk iXpand Wireless Charger
  • Dyson Lightcycle Morph
  • Samsung Space Monitor
  • Bose Noise Cancelling Headphones 700
  • Logitech C920S HD Pro Webcam
  • Netgear Nighthawk X6S EX8000 Tri-band WiFi Extender
  • HP Envy 5010 All-in-One Printer
  • Logitech K780 Wireless Keyboard
  • Caldigit Thunderbolt 3 Dock
  • Logitech M557 Bluetooth Mouse
  • Google Nest Audio

Research Strategy

Because gifting guides have not been released in mainstream UK publications yet, alternative methods were used to deduce which products were likely to be popular for the 2020 holidays. Bearing in mind that the category is Home Office, a list of important products for working from home was first of all collated. Then, popular review sites in the UK were analyzed for their most recent recommendations in each category.
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Top Consumer Products: Entertainment, U.K./E.U.

Google Nest Hub Max, Sonos Arc, and Eco Show 8 are some of the digital or smart consumer products anticipated for the holiday season in the U.K./E.U. The requested information is provided in column E, U.K./E.U tab, of the attached spreadsheet.


Google Nest Hub Max

  • The Google Nest Hub Max is an upgrade of the Google Home Hub and comes with a smart speaker with a screen or a smart display. The Google Nest Hub Max has a neater design compared to the previous versions and comes with a music-friendly speaker.

Sonos Arc

  • The Sonos Arc is an all in one soundbar with various features, including voice assistants and multiroom music. Compared to previous Sono models, the Arc is more prolonged and sleeker at 45 inches wide, 3.4 inches tall, and 4.5 inches deep. Other than touch-based controls, the speaker also comes with eight elliptical woofers, including up-firing drivers for Dolby Atmos effects, and three precisely angled silk-dome tweeters.

Echo Show 8

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Top Consumer Products: Entertainment, North America

Jabra Elite Active 75t, Apple AirPods Pro, JBL Clip 3, Amazon Echo Plus, Sony X800H 4K TV, PlayStation 5, and Amazon Kindle Oasis are likely to be some popular consumer products this holiday season. A list of 20 top (digital)/smart consumer products for the holiday season in the U.S./North America in the entertainment category has been populated in column E of the tab "US/ North America" of the attached spreadsheet.

Top Digital/Smart 2020 Holiday Season Entertainment Products

  • We assumed that the most gifted digital/smart entertainment items during the 2020 holiday season will also be the most-sold (volume sales) digital/smart entertainment products during the period.
  • The top categories of tech gifts during the 2019 holiday season:
  • We assumed that even while the top entertainment-tech gift items and brands will change between 2019 and 2020, the top gift categories will remain unchanged in 2020. For example, the earphones' category, which was the most popular gift category in 2019, will remain the most popular gift category in 2020 even though the most-gifted earphone would likely be a different make or model from that in 2019.
  • The top entertainment tech gifts for the 2020 holiday season were identified based on mentions across multiple reputable sources that listed the top tech gifts/ top gift recommendations for the 2020 holiday season.
  • The sources did not rank the top gift products. We determined the most popular ones based on gift-category-popularity in 2019. As the earphones/ headphones category was the most popular entertainment tech gift in 2019, we listed the most popular wireless earphone/ headphone gift ideas at the top of the list.
  • The top digital/ smart entertainment products during the 2020 holiday season will be
    • Jabra Elite 45h wireless headphones
    • Jabra Elite Active 75t
    • Skullcandy Sesh Evo
    • Apple AirPods Pro
    • Echo Buds
    • JBL Clip 3
    • Bose SoundLink Color Bluetooth Speaker II
    • Amazon Echo Plus (4th generation)
    • Google Nest
    • Sony X800H 4K TV
    • Amazon Fire TV Stick 4K
    • Apple TV 6/ Apple 4K TV
    • Roku Express HD
    • Amazon Echo Show 8
    • Fire HD 10 Tablet with Alexa
    • DESTEK V5 VR Headset
    • PlayStation 5
    • PlayStation VR Bundle
    • Google Stadia
    • Amazon Kindle Oasis

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Top Consumer Products: Wearables, North America

The required information for top digital/smart consumer products for the holiday season in the US/North America in the wearables category have been provided in column F, rows 2-31 on the US/North America tab of the attached spreadsheet. They include Samsung Galaxy Watch3 (smartwatch), Fitbit Sense (fitness tracker), Sony WH-1000XM4 (wireless headphones), and others.

Selected Findings

  • The Samsung Galaxy Watch3 smartwatch was launched in August 2020 and includes features such as blood oxygen monitoring, trip detection, sleep tracking, and others.
  • The Fitbit Sense fitness tracker was launched in August 2020 and includes features such as stress management, EDA Scan App, ECG app, and others.
  • The Sony WH-1000XM4 wireless headphones were launched in September 2020 and include features such as noise-canceling, premium sound, smart listening technology, and others.

Research Strategy

An extensive search has revealed that holiday gift guides are only published in November at the earliest. Thus, there are no articles online discussing products that will be popular for the holidays in 2020. US-based media outlets such as E! News, Android Headlines, TechRadar, CNET, Engadget, Forbes, and The Verge last published holiday gift guides for wearables such as smartwatches, fitness trackers, and wireless headphones/earbuds in November/December 2019.

To provide the wearable products that are likely to be popular for the holidays this year, we examined the articles mentioned above and conducted a press search to identify the latest product launched by the brands or expected to be released in time for the holidays this year. All holiday gift guides examined are published by US-based publications and targeted readers in the US. The 15 products identified are either manufactured by US-based companies or global companies that offered their products in the US.
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Top Consumer Products: Wearables, U.K./E.U.

Sony WH-1000XM4, Bose Earbuds 500, Beats by Dr Dre Solo Pro, Apple Watch 6, Samsung Galaxy Active 2, and The Halo are likely to be among the top-selling wearables in the UK this holiday season. The complete list of the likely top-selling wearables has been provided in column F of the UK/EU tab in the attached spreadsheet.

UK's 2020 Holiday Seasons' Top Wearables

  • Apple AirPods Pro/ Apple AirPods 3
  • Sony WH-1000XM4
  • Bose Noise Canceling Earbuds 700
  • Bose Earbuds 500
  • Bose Noise Canceling Headphones 700
  • Echo Buds
  • Beats by Dr Dre Solo Pro
  • Apple Watch 6
  • Apple Watch SE
  • Samsung Galaxy Active 2
  • Samsung Galaxy Watch 3
  • Fitbit Versa 3
  • Fitbit Inspire 2 fitness
  • Garmin Vivoactive 4
  • The Halo

Research Strategy

We predicted the top-selling wearables of UK's 2020 holiday season based on what sold most during the 2019 holiday season and the likely (aggressive) deals that will be offered on wearable brands during Christmas, Black Friday, and Cyber Monday. Big-selling wearables "over Black Friday 2019 included the Apple AirPods," Sony WH-1000XM3, Amazon Echo wearables, "Bose wireless earbuds and noise-canceling headphones", and Beats. We identified the newest generation versions of the top-selling wearable products of 2019 and listed them among the top-selling for the 2020 holiday season. For example, the yet-to-be-launched Sony WH-1000XM4 will be the successor of Sony WH-1000XM when it will be launched later this year. The smartwatches and fitness bands were identified based on deals offered, new launches, and overall dominance of the brands. The dominant smartwatch brands are a handful, and therefore, get included among the top 15 by default. Also, as a larger portion of wearables' unit sales come from earphones/headphones, they find more prominence in the top 15 list.
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Top Consumer Products: Health/Exercise, U.K./E.U.

The requested information for the top digital/smart health/exercise consumer products is available in Column G of the UK/EU tab of the attached spreadsheet. Below is a brief overview of our findings.

Selected Findings

  • Tangram Factory Smart Rope LED Jump is a smart skipping rope that is best-suited for effective weight-loss. It can be paired with the Smart Gym app on the iPhone, iPad, or Apple Watch. It helps users to accurately record each complete revolution of the rope as a complete jump, as well as monitoring calories burned and workout times.
  • Schwinn IC8 Indoor Cycle is an indoor fitness cycle from renowned bike manufacturer Schwinn that features ergonomic dipped handlebars and comfortable grips. It allows users to have the bike's magnetic resistance level up from 1-100 on its computer and features a small digital display to provide metrics such as time, calories, speed, etc. The cycle also comes with a Bluetooth connectivity feature that allows it to be connected to an external app like Zwift, Explore the World, or the Peloton app.
  • NERO PRO Electric Motorised Treadmill is a Bluetooth-enabled machine for home use which can be connected to media devices for a fun-filled exercising experience. It features 12 preset programs, along with a manual one, a pulse sensor for measuring the heart rate, and a LED display for checking the stats.
  • PRO-Form 505 Home Treadmill is a smart home treadmill that features a speed between 0 to 11.1 miles per hour and is powered by a motor of 2.5 continuous-duty horsepower (CHP). It has a ProShox cushioning system that minimizes the impact on the joints and has a compatible music port that works perfectly for MP3 player and iPod. The machine also comes with iFit Coach BLE compatibility that allows users to get access to iFit programs with ease.

Research Strategy

To determine 15 of the top digital/smart health/exercise consumer products in the UK for the holiday season, we began by scouring through the various industry publications on the UK digital/smart health/gym equipment industry from Deloitte, Business Insider, McKinsey, Market Radar, Market & Markets, and Statista, among others. We also searched through various media articles from The Independent, PCMag UK, Bloomberg,, PR Newswire, Wired, and Businesswire, among others. Next, we also consulted several technology blogs such as Yanko Design, Smart Gym Product News, Digital Trends, Smart Homes, etc. After an exhaustive search through the above-mentioned sources, we were unable to find any pre-compiled list of top smart health/exercise consumer products for the coming holiday season in the UK. We also tried to triangulate the list of top products by searching for the best-selling products from the last holiday season and searching for their latest version. The idea was to check the reviews/ratings of these new versions and see if they are likely to be among the top-selling category this holiday season. However, again no such list from the last holiday season could be found. We were only able to garner multiple UK based articles and publications with top/best/trending health/exercise equipment in 2020. Hence, as a next-best alternative, we have included the products that have featured in various 2020 lists of top/best/most recommended/trending health/exercise equipment in the UK, assuming that they are likely to be among the top-sellers in the coming holiday season given their popularity throughout 2020 thus far. We have also prioritized the products that have won a best-selling award or were honored as being top-notch in the category at forums like CES.
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Top Consumer Products: Health/Exercise, North America

The requested information for rows 2-31 is contained in the attached spreadsheet and a summary provided below.


  • Theragun G3 is a device used to conduct a deep tissue massage for post-workout recovery.
  • Backslash Fit Smart Mat is a yoga mat is designed with the capability to self-roll with flip and click once the user completes a session.
  • LifeFuels Smart Bottle contains three capsules that eject flavored plumes of electrolytes, antioxidants, vitamins, or caffeine into the water to boost the body.
  • My Skin Track UV is half an inch clip-on is sun-sensitive. It tracks the user’s UV exposure during the day and provides warnings when the levels go too high.
  • Trucker Jacket with Jacquard is designed for urban cyclists. It allows the user to activate various commands by tapping or swiping the sensors fitted into the tuff. The jacket also has a few options to choose from.
  • LARQ Self-Cleaning Water Bottle self-sanitizes both the bottle and the water using a built-in light. The bottle solves the cleaning problems associated with reusable bottles.

Research Strategy

Top products were determined based on ratings and popularity in leading websites such,, and The selected products were mainly marked as the best holiday gifts for 2020.
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Top Consumer Products: Pets, North America

There currently appear to be 16 leading digital/smart pet products for the upcoming holiday season in the US, as detailed within the enclosed spreadsheet.

Selection of Top Holiday Pet Products

  • Although there are no formal, publicly available lists that rank the top digital/smart pet products specifically for the US market and its upcoming holiday season, the research team identified a variety of US media outlets (e.g., The Pet Gazette, Popular Science, MyPetNeedsThat) that are currently forecasting the "best" and "hottest" pet products for the 2020 holiday season in the country.
  • Leveraging these US-oriented pet product listings as a starting point, the research team subsequently identified those top pet products that also have notable digital/smart features.
  • This curated list of digital/smart pet products and associated details are provided within the enclosed spreadsheet.
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Top Consumer Products: Pets, U.K./E.U.

Although there was no readily-available information on the smart consumer products for the 2020 holiday season in the U.K./E.U. in the pet category, the research team leveraged the available data to provide 10 products that are likely to be among the top digital/smart pet products for the 2020 holiday season in the United Kingdom.
  • The products that are likely to be among the top digital/smart pet products for the 2020 holiday season in the United Kingdom include Furbo Camera, PetCube Bites 2, iFetch Ball Launcher, PetCube Play, PetSafe Ball Launcher, PitPat Dog Tracker, Tractive Dog Tracker, PetSafe ScoopFree Litter Box, BarkStopper Ultrasonic, and PetSafe Anti Bark Collar.
  • Column H of the U.K./E.U. tab in the attached spreadsheet has been populated with the available information.

Research Strategy

To provide the top digital/smart pet products for the holiday season in the U.K./E.U., the research team searched through U.K. and European/regional media resources for any media reports or third-party publications providing a compiled list. While we managed to find recommendations for the 2019 holiday season published by TechRadar and Telegraph, there was nothing on the 2020 holiday season. It seems that holiday gifting guides have not yet been released in the United Kingdom. There was nothing on the E.U.
Next, the research team searched for any resources that might be providing a list of the top pet products/accessories for the 2020 holiday season. We wanted to use the lists as a starting point, and then subsequently identify the pet products that have notable digital/smart features. However, we were unsuccessful in finding any such lists.
Third, we decided to search for the popular/top/most recommended smart pet products in the U.K. or E.U. in 2020 with the assumption that the products would likely trend into the 2020 holiday season. Initially, our approach focused on the latest sources available, but we had to expand the scope to sources published after the 2019 holiday season due to limited data. We managed to find publications by Ebuyer U.K., U.K.-focused Pocket-lint, and the Independent U.K. This strategy also entailed searching through U.K.-focused retailers such as Amazon U.K. and Smart Pet Devices to identify the popular smart pet devices in the United Kingdom. Also, we searched for top smart pet products in various categories such as petcams, automatic litter boxes, pet trackers, anti-bark devices, etc.
We then searched through the listed products to identify the ones that have been mentioned severally. Our assumption was that the products that feature in several lists would be the most popular, and are more likely to continue trending into the holiday season. We managed to identify Furbo Camera, PetCube Bites 2, iFetch Ball Launcher, PetCube Play, PetSafe Ball Launcher, PitPat Dog Tracker, Tractive Dog Tracker, PetSafe ScoopFree Litter Box, BarkStopper Ultrasonic, and PetSafe Anti Bark Collar as smart pet products that feature in at least two U.K.-focused resources. Unfortunately, since the research team could not identify any additional smart pet products that feature in at least two reviews/publications, it was not possible to provide 15 products as was our intention. Also, we noticed that most pet products were for dogs, followed by those for cats. This is probably because they by far the most popular pet categories in the country. Notably, our attempt to expand to the E.U. region was completely unsuccessful.

From Part 03
From Part 10
  • "4K TVs, smart and Bluetooth speakers and wireless headphones will almost guaranteed be on offer at pretty much every electronics retailer."
  • "Big-selling products over Black Friday 2019 included the Apple AirPods, Sonos One, Sony WH-1000XM3, Amazon Echo and Fire products, Bose wireless earbuds and noise-cancelling headphones, UE speakers, Naim Mu-so products, Denon AV receivers, OLED TVs and plenty more."