Top College Student Employment Recruiting Platforms
The annual revenues for WayUp, GradLeaders, InternJobs, College Recruiter, and CareerEco are $30 million, $19.4 million, $13.6 million, $6 million, and $2.4 million, respectively. Others include Internships.com ($1.8 million) and Handshake ($1.5 million). Below is an overview of our findings.
To provide the largest U.S.-focused online platforms used to recruit college students for employment, we leveraged credible media resources such as Forbes, career/recruitment-focused analytics and review resources including Smart Recruiters and Rakuna, and business/recruitment-focused magazines/publications such as Fast Company. We also searched the public domain for any companies that provide college recruitment services to employers in the United States.
We identified over 20 companies from the public domain and sites such as Smart Recruiters and Rakuna and then searched each website to determine the ones that focus exclusively on connecting college students with employers. While our search produced some platforms such as LinkedIn, Facebook, Indeed, and Yello that also connect employers with college students, they are not included in the list since they provide general job boards targeting all kinds of job seekers.
We then searched through company profiling sites such as Owler and Crunchbase to determine the revenues for the platforms identified for the ones that focus exclusively on connecting college students with employers. 'Top' was determined by revenue and we have provided the five with the highest revenues. Notably, most online recruitment platforms are accessible to recruiters from countries other than the United States; therefore, we ascertained that the ones provided below are U.S.-based and that they primarily target U.S. students.
WayUp is a New York-based platform that connects students with internships, part-time, and entry-level full-time jobs. The platform allows employers to post jobs targeting students at any U.S.-based college which students can apply for free. WayUp's annual revenue is about $30 million.
GradLeaders is an Ohio-based platform that connects businesses with students and alumni. The platform provides career services and recruitment technology to career centers and universities enable students to find suitable jobs. GradLeaders' annual revenue is about $19.4 million.
InternJobs is a Massachusetts-based platform that enables businesses to post internship and entry-level job positions for recent alumni and students for $15 monthly. The platform caters to the needs of millions of college and high school students annually. InternJobs' annual revenue is about $13.6 million.
College Recruiter is a Minnesota-based platform that provides "interactive media solutions" for connecting employers with college students. The platform's clients are primarily universities, colleges, and employers. College Recruiter's annual revenue is about $6 million.
CareerEco is a Georgia-based platform that connects students and recent alumni with potential employers. CareerEco virtually connects prospective students with employers through its innovative career ecosystem that includes grad school and college events and fairs. CareerEco's annual revenue is about $2.4 million.