Top Beauty Influencers

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Top Beauty Influencers

Top beatuy influencers include Huda Kattan, Rihanna, Nikki de Jager, Jeffree Star, and James Charles. These individuals differentiate themselves in a variety of ways. Some will engage users with highly entertaining content, while others instill trust via candid reviews. Full details on each influencer can be found in the attached spreadsheet.

Top Beauty Influencer

1. Huda Kattan


Number of followers on other social media accounts:
  • List of brands worked with: None. However, Huda has been approached by several labels that have offered large sums of money. Eventually, she refused their offers as she was uncomfortable with the concept of accepting payment to help promote a businesses' product.


2. Rihanna


Number of followers on other social media accounts:


3. Nikkie de Jager


Number of followers on other social media accounts:

4. Jeffree Star


Number of followers on other social media accounts:

5. James Charles


Number of followers on other social media accounts:

Research Strategy:

To find details for some of the leading beauty influencers, we first searched their individual social media accounts like Instagram, YouTube Facebook and Twitter. Using this research strategy, we were able to find the required details on their number of followers on each platform. We then searched for relevant data on the brands that the influencers have collaborated with and located the details after reviewing various fashion related articles and media publications, among others. Finally, we searched for information on the brand philosophy of the influencers. We explored for details on credible sites such as Fashion United, CosCom, and Fashion Network, among others.

Sources
Sources

Quotes
  • "Huda stays an icon because she stays simple with her values and people like that. She shows her life with her daughter her husband and her sisters and it creates an attachment with her “clients”. She don’t hesitate to post videos without makeup with spots on her face and she don’t deals with diets, she loves eating, she loves her curves and she says it to her followers."