Part
01
of one
Part
01
Who are the top 5 competitors in the Smart Home Automation industry in the US? Provide overviews, and volume/annual revenue information.
Hello, and thank you for your question regarding the top five competitors in the smart home automation industry in the US. The short version is that the top 5 competitors, in terms of frequency of use, are Control4, Creston, Savant, RTI, and Elan. According to the CE Pro 100 Brand Analysis Survey of 2016, 60% of installers chose Control4 products. Below you will find a deep dive of our research.
METHODOLOGY
In order to determine which are the top competitors in the smart home automation industry, my colleague and I searched through industry reports, research articles, and trusted media sites to find pertinent information like company names, historic revenue, and sales volumes. Since no specific parameters were set to determine what "top" means in this instance, we decided to use "frequency of use" by contractors and builders as the determining factor. Using this as filter, we were able to find a pre-compiled list of the top 5 brands based on frequency of use according to the CE Pro 100 Brand Analysis survey 2016.
Revenue histories of private companies are not readily available so we used company profile site Owler to find out the revenues of the current period vs. previous year details.
It was difficult to find information on the number of units (volume) sold by each company in a way that can be comparable among the competitors. Therefore, we triangulated the sales volumes of the top 5 competitors (based on frequency of use) shown in this list.
Number of smart homes sold in 2016 * company share of market based on frequency of use = approximate units sold
TOP 5 SMART HOME AUTOMATION BRANDS
Overview: "Control4, a leading provider of personalized automation and control solutions, allows you to control virtually any device in a home or business, automatically. Founded in 2003, the company mission is to deliver an elegant and more affordable way to control and automate lighting, music, video, security and energy in a single room or throughout the entire home."
$50.24m (2017 Q1)
$57.37m (2016 Q4)
Overview: "At Crestron, we build the technology that integrates technology. Our automation and control solutions for buildings and homes let people control entire environments with the push of a button, integrating systems such as A/V, lighting, shading, IT, security, BMS, and HVAC to provide greater comfort, convenience, and security. All of our products are designed and built to work together as a complete system, enabling you to monitor, manage, and control everything from one platform".
Overview: "Savant was founded in 2005 with the goal of providing the best experience in home automation. To us, that means products that are inventive, easy to use, and future-friendly, so our customers will be able to enjoy them for years. As the first home automation company to embrace mobile technology, we understood early that the customer experience could extend beyond the home and open up new possibilities for control."
Overview: "Real-Time Innovations (RTI) is the Industrial Internet of Things (IIoT) connectivity company. The RTI Connext® databus is a software framework that shares information in real time, making applications work together as one, integrated system. It connects across field, fog and cloud. RTI lives at the intersection of functional artificial intelligence and pervasive networking™.RTI is the largest vendor of products based on the Object Management Group (OMG) Data Distribution Service™ (DDS) standard. RTI is privately held and headquartered in Sunnyvale, California."
Overview: "Since 1989, ELAN has been dedicated to simplifying and enhancing the connected home. Our award-winning smart home entertainment and control system seamlessly combines music, TV, climate, lighting and other home systems with an easy-to-use interface that puts you in control, from anywhere in the home or anywhere in the world."
CONCLUSION
To wrap up, the top 5 competitors in the smart home automation space are: Control4, Crestron, Savant, RTI and Elan. Their volumes range from 9 million units sold to 1.05 million units sold. Thanks for using Wonder! Please let us know if we can help with anything else.