What are the the top 3-5 methods for engaging a potential client from a large corporation?
I took a deep look at engaging potential clients at large corporations and determined that there are three strategies to accomplish this goal. I identified the most effective strategy by analyzing multiple methods and determining which has received the most positive online interactions by similar industry professionals. The strategies include utilizing LinkedIn for Businesses. Promoting eye-catching visuals on other social media platforms targeted at their potential clients. It is also crucial to generate face to face interactions with your target audience as well.
According to a study conducted by Forbes, only 57% of companies have a company page on Linkedin. That is leaving nearly half of all markets out of this lead generating platform. Companies should create and manage a Linkedin company profile to increase engagement among potential corporate clients. They are more likely to interact with a company profile versus a personal profile.
It is important to promote your company's Linkedin profile to the appropriate audience. Marketers suggest that you include a link to your profile in your emails and newsletters. Also include a follow button to your profile on your company website. Sharing content regularly is important to the success of this strategy. The Forbes report indicated that posts with links will receive 45% more engagement on linkedin. Also, 79% of members on the platform are looking to engage in "thought-leadership" types of content.
Visuals & Social Media
Other social media platforms such as Facebook and Twitter are also popular tools to increase potential client engagement. These platforms have the ability to develop and increase customer engagement. To optimize your probability of success, use eye-catching headlines for your posts. Post frequently with high quality visuals. It is also important to analyze and understand your target audience. You must understand which platforms they use and how it is they use them.
Driving Face to Face Experiences
You can engage with potential clients at large corporations through attending and promoting industry events. Identify the events that your target audience will also be attending. Before the event, let others in the community know you will be attending. Reach out to others that are also going and introduce yourself prior. This is a key strategy to increase face to face interactions inside your industry.
Key decision makers at large corporations do not usually permit solicitations unless they have had previous face to face interactions with that person. That is why it is important to implement a strategy of incubating face to face interactions to increase your engagement. Marla Talaka from Inc. suggests that you be creative. Perhaps host a menu tasting event featuring a "buzz worthy" chef.
To engage corporate clients it is important to incorporate a number of consensus building exercises into your companies marketing strategies. According to Angelique Rewers, CEO of The Corporate Agent, a great way to extend your reach inside of corporations is through encouraging your client to do knowledge sharing across their organization. You can achieve this by preparing and presenting internal case studies.
Strategies to engage potential clients at large corporations have been identified using Linkedin Company Profiles. It is important to create, manage and target the audience of the profile correctly. Companies are also developing and increasing corporate engagement through social media platforms. This is mostly done by utilizing eye-catching visuals. It is important to constantly drive face to face interactions through promoting and attending events. To continue the development of engagement successfully a company should implement consensus building exercises into their marketing strategies.