Electronics for Business Travel
According to Skift, the top 5 electronic products/accessories that North Americans carry when traveling for business, excluding laptops, are smartphones, tablets, smart watches, health trackers, and other gadgets. More information on the products/accessories is detailed in the next section.
Skift’s 2016 Future of Work in Travel Survey, which was conducted among 1,200 U.S. business travelers taking at least four trips per year, and which asked respondents what devices they usually take with them on business trips, the following information was provided, excluding laptops:
- 87% of the 1,200 U.S. business travelers in the survey revealed that they carry smartphones when traveling for business.
- 58% of respondents in the survey revealed that they carry a tablet when traveling for business.
- 22% of the respondents in the survey revealed that they carry a smart watch when traveling for business.
- 16% of the 1,200 U. S business travelers in the survey revealed that they carry a health tracker when traveling for business.
- Excluding laptops, 6% of the survey respondents revealed that they carry other gadgets when traveling for business.
ADDITIONAL INSIGHTS ON U.S BUSINESS TRAVELERS
- According to a survey conducted by Cognizant among 2,000 US travelers, U.S. Millennials had a higher incidence, about 68%, of booking travel on their smartphone as compared to people from other age groups who had 26%. In addition, 72% of Millennial U.S. travelers owned wearable devices as compared to 26% of other age groups. Overall, 38% of travelers in the U.S. currently owned a wearable devices.
- According to another IBM survey that was conducted in 2019 among a national sample of 2201 U.S. adults, nearly half or 45% of business travelers carried a device with valuable or sensitive information on it. 42% of business travelers connected to public wi-fi implying either they did not have their own wi-fi device or it did not work. Lastly, 40% of business travelers charged a device using a public USB station implying either they did not have their own USB charging device or it did not work.
ADDITIONAL INSIGHTS ON THE USE OF ELECTRONIC DEVICES IN THE U.S.
- Excluding a laptop at the top, the following electronic devices were found to be the most used either personally or professionally by the U.S. Population: smartphones used by 75% of people, tablets used by 48% of Americans, smart-TVs used by 27% of people, smart watches used by 7% of Americans, and 3% of other gadgets that did not fall into the above groups.
ADDITIONAL GLOBAL INSIGHTS
- The CWT Connected Traveler study which included 1,900 business travelers aged 25-65 across 16 countries in the Americas, EMEA, and APAC, revealed that an average business traveler surveyed carried four different types of technology, which were mobile, phone, tablet, and laptop. 80% described their smartphones to be that device that they could not live without. 54% of those who were surveyed said that they brought too many devices with them while traveling. According to a Research+Data Insights study, it was found that a majority of business travelers carry three devices; usually a phone, a tablet, and a laptop.
- Your research team was able to find a list of Top 5 electronic devices (apart from laptops), that people from the United States usually carry along with them while traveling for businesses. We could not find the required data for the market of Canada or North America as a whole.
INDUSTRY ANALYSIS AND MARKET RESEARCH REPORTS
- To try and find this missing information, our first strategy was to use industry analysis and market research reports. We started our search by looking at reports published by reputed global consultancies such as McKinsey, Deloitte, BCG, PWC, Cognizant, Accenture, and Nielsen. While some of the reports published by companies such as cognizant, IBM and Nielsen provided insights relating to the use of technology during travel, most of it was concentrated on the use of software and applications such as Booking apps used, ride-sharing apps used, or communication platforms used, including Skype and E-mail. We also looked into market research reports published in market survey and market research agencies' websites such as Markets and Markets, Market Research, GM Insights, and Technavio. Although some of these reports contained information on the size of the market relating to travel technology and devices, none of them provided any information on the usage frequency.
- We looked into market research databases on sites such as Mintel, IBIS World, Euromonitor, etc for items information. However, at most, these databases contained information category wise, electronics being one of them. We looked for paid reports on sites such as GlobeNewswire, PRNewswire, Wiseguyreports, Business wire, Mordor Intelligence, etc. Although there was a scarcity of such reports on the particular geography, a paywalled report titled: 'Travel Statistics to know about in 2019 and 2020' which included a segment called Travel Technology deemed fit for further exploration.
BLOGS AND POSTS FROM INDUSTRY EXPERTS
- Our second strategy was to look for lists of top products on sites such as Verge, Mashable, Tech Radar, Tech Crunch, Forbes, Business Insider, and Inc, which provide opinions of writers who are experts on the subject. Though there were many lists available on the topic, none of them were supported with any data. For example, Spencer Spellman a 'seasoned travel writer' published in Outside Magazine, Travel + Leisure and Los Angeles Times, provided a list of '9 Must-Have Business Travel Gadgets.' However, none of the items mentioned were backed by quantitative findings and therefore could not be considered as the top, objectively. Besides, many of the articles appeared as marketing articles as they carried specific suggestions of products with their online purchase links.
DATA FROM ONLINE RETAIL PLATFORMS
- Our third strategy was to look into e-commerce/online retail platforms which sold such items as business travel electronic accessories. These sites included overall/generic e-commerce platforms such as Amazon and eBay and also sites specifically selling electronic items such as Newegg etc. Apart from studying the best selling or trending products/accessories, we also looked into their annual filing details of category wise sales. Although these big e-commerce players provided sales reports category wise, including for electronics, there was no further segmentation geography wise or product/item wise. No insights were available relating to the type of buyers as well.
- Specifically, Amazon provided Bestselling lists in two categories which were close to our research and which are travel accessories and electronic accessories. However, the best-selling list of travel accessories had only a couple of electronic items with the rest being non-electronic items such as neck pillow for jet travel or suitcase locks.
- Given the above limitations, the report was prepared as an update for the client with all relevant statisitics-backed information provided topic-wise in the findings section.