Top 10 Tech Products when Traveling

Part
01
of two
Part
01

Electronics for Business Travel

According to Skift, the top 5 electronic products/accessories that North Americans carry when traveling for business, excluding laptops, are smartphones, tablets, smart watches, health trackers, and other gadgets. More information on the products/accessories is detailed in the next section.

Skift’s 2016 Future of Work in Travel Survey, which was conducted among 1,200 U.S. business travelers taking at least four trips per year, and which asked respondents what devices they usually take with them on business trips, the following information was provided, excluding laptops:

SMARTPHONE

  • 87% of the 1,200 U.S. business travelers in the survey revealed that they carry smartphones when traveling for business.

TABLET

  • 58% of respondents in the survey revealed that they carry a tablet when traveling for business.

SMART WATCH

  • 22% of the respondents in the survey revealed that they carry a smart watch when traveling for business.

HEALTH TRACKER

  • 16% of the 1,200 U. S business travelers in the survey revealed that they carry a health tracker when traveling for business.

OTHER GADGETS

  • Excluding laptops, 6% of the survey respondents revealed that they carry other gadgets when traveling for business.

ADDITIONAL INSIGHTS ON U.S BUSINESS TRAVELERS

  • According to a survey conducted by Cognizant among 2,000 US travelers, U.S. Millennials had a higher incidence, about 68%, of booking travel on their smartphone as compared to people from other age groups who had 26%. In addition, 72% of Millennial U.S. travelers owned wearable devices as compared to 26% of other age groups. Overall, 38% of travelers in the U.S. currently owned a wearable devices.
  • According to another IBM survey that was conducted in 2019 among a national sample of 2201 U.S. adults, nearly half or 45% of business travelers carried a device with valuable or sensitive information on it. 42% of business travelers connected to public wi-fi implying either they did not have their own wi-fi device or it did not work. Lastly, 40% of business travelers charged a device using a public USB station implying either they did not have their own USB charging device or it did not work.

ADDITIONAL INSIGHTS ON THE USE OF ELECTRONIC DEVICES IN THE U.S.

  • Excluding a laptop at the top, the following electronic devices were found to be the most used either personally or professionally by the U.S. Population: smartphones used by 75% of people, tablets used by 48% of Americans, smart-TVs used by 27% of people, smart watches used by 7% of Americans, and 3% of other gadgets that did not fall into the above groups.

ADDITIONAL GLOBAL INSIGHTS

  • The CWT Connected Traveler study which included 1,900 business travelers aged 25-65 across 16 countries in the Americas, EMEA, and APAC, revealed that an average business traveler surveyed carried four different types of technology, which were mobile, phone, tablet, and laptop. 80% described their smartphones to be that device that they could not live without. 54% of those who were surveyed said that they brought too many devices with them while traveling. According to a Research+Data Insights study, it was found that a majority of business travelers carry three devices; usually a phone, a tablet, and a laptop.

RESEARCH STRATEGY:

  • Your research team was able to find a list of Top 5 electronic devices (apart from laptops), that people from the United States usually carry along with them while traveling for businesses. We could not find the required data for the market of Canada or North America as a whole.

INDUSTRY ANALYSIS AND MARKET RESEARCH REPORTS

  • To try and find this missing information, our first strategy was to use industry analysis and market research reports. We started our search by looking at reports published by reputed global consultancies such as McKinsey, Deloitte, BCG, PWC, Cognizant, Accenture, and Nielsen. While some of the reports published by companies such as cognizant, IBM and Nielsen provided insights relating to the use of technology during travel, most of it was concentrated on the use of software and applications such as Booking apps used, ride-sharing apps used, or communication platforms used, including Skype and E-mail. We also looked into market research reports published in market survey and market research agencies' websites such as Markets and Markets, Market Research, GM Insights, and Technavio. Although some of these reports contained information on the size of the market relating to travel technology and devices, none of them provided any information on the usage frequency.
  • We looked into market research databases on sites such as Mintel, IBIS World, Euromonitor, etc for items information. However, at most, these databases contained information category wise, electronics being one of them. We looked for paid reports on sites such as GlobeNewswire, PRNewswire, Wiseguyreports, Business wire, Mordor Intelligence, etc. Although there was a scarcity of such reports on the particular geography, a paywalled report titled: 'Travel Statistics to know about in 2019 and 2020' which included a segment called Travel Technology deemed fit for further exploration.

BLOGS AND POSTS FROM INDUSTRY EXPERTS

  • Our second strategy was to look for lists of top products on sites such as Verge, Mashable, Tech Radar, Tech Crunch, Forbes, Business Insider, and Inc, which provide opinions of writers who are experts on the subject. Though there were many lists available on the topic, none of them were supported with any data. For example, Spencer Spellman a 'seasoned travel writer' published in Outside Magazine, Travel + Leisure and Los Angeles Times, provided a list of '9 Must-Have Business Travel Gadgets.' However, none of the items mentioned were backed by quantitative findings and therefore could not be considered as the top, objectively. Besides, many of the articles appeared as marketing articles as they carried specific suggestions of products with their online purchase links.

DATA FROM ONLINE RETAIL PLATFORMS

  • Our third strategy was to look into e-commerce/online retail platforms which sold such items as business travel electronic accessories. These sites included overall/generic e-commerce platforms such as Amazon and eBay and also sites specifically selling electronic items such as Newegg etc. Apart from studying the best selling or trending products/accessories, we also looked into their annual filing details of category wise sales. Although these big e-commerce players provided sales reports category wise, including for electronics, there was no further segmentation geography wise or product/item wise. No insights were available relating to the type of buyers as well.
  • Specifically, Amazon provided Bestselling lists in two categories which were close to our research and which are travel accessories and electronic accessories. However, the best-selling list of travel accessories had only a couple of electronic items with the rest being non-electronic items such as neck pillow for jet travel or suitcase locks.
  • Given the above limitations, the report was prepared as an update for the client with all relevant statisitics-backed information provided topic-wise in the findings section.
Part
02
of two
Part
02

Electronics for Pleasure Travel

We could not find information that specifically covers the top ten electronic products/accessories that North Americans carry when traveling for pleasure, excluding laptops. However, we have included information on the list of recommended electronic products/accessories for people traveling for pleasure and going for holiday and a list of the most popular travel accessories based on data from e-commerce platforms that sell various items.

THE LIST OF MOST RECOMMENDED ELECTRONIC PRODUCTS/ACCESSORIES

  • The most recommended electronics products/accessories for travelers when going on a holiday vacation/pleasure trip by experts of GH Institute and CNET reviewers include: Earphones/headphones, speakers (Bluetooth/Wireless), tablets, USB Charger and battery packs/power banks.
  • Earphones (Wired and Wireless) mark the list of the best travel gadgets and gear for having an enjoyable trip by travelers going on vacation.

OTHER INFORMATION

  • North America dominates the market share of Earphones and Headphones Market and is growing at a CAGR of around 13% between 2018 and 2024.
  • The North America Power Bank Market is expected to reach USD 8,698.20 million by 2024 and is growing at a CAGR rate of 22.7%.
  • The Euro Monitor market research article on American Travelers states that 30% of North American travelers prefer to be pampered while traveling.
  • The insights by ehotelier shares that, despite the economic unrest globally, the domestic travelers in US and International travelers of Canada has increased to 21.13 million.
  • Paid report: The market research report on the travelers statistics and trends shares varied information on the annual travel trends report filled with survey results and expert opinion on various aspects of travelers including travel technology and trends.
  • The travelers survey by destination analysts shares the insights on the Travel Technology Adopters, of all leisure travelers in US where in the details on various tech apps, virtual reality headsets(10.9% use it) and most prominent apps used while on pleasure trips has been identified.
  • The travelers and leisure "asked Amazon to share the top 50 items Travel + Leisure readers there — ordered in 2018." The list further includes electronics products/accessories such as -portable chargers, luggage scale, adapters, earplugs, humidifying devices, headphones, voltage converters e.t.c.
  • The Amazon bestsellers in Travel Accessories where in the most popular products based on sales include-ear plugs, travel lights e.t.c.
  • The Amazon annual report highlighted its net sales in North America ($141,366 Mn) region in 2018 but the bifurcation based on product category specifically for travel electronics /accessories is not listed.


Research Strategy:

STRATEGY 1-BLOGS, SURVEY REPORTS, AND ARTICLES FROM INDUSTRY EXPERTS

  • In order to obtain the list of top the top 10 electronic products/accessories that North Americans carry when traveling for pleasure, excluding laptops where in "Top is defined as those carried/brought most often", we initiated the search by looking through various travel advisory news forums and review sites which mostly quote on the top list of tech gadgets and gear carried by pleasure trip/vacation travelers, these included: Trip Savvy, Silver Travel Advisor, Trip Advisor, Travelers Point, Lonely Planet and Good Housekeeping.
  • Based on this search, we found most of the information on the best and top recommended travel gadgets and gears including electronic products for leisure travelers but no regional specification relating to North American or US and Canada travelers was available.
  • Additionally, the leisure travelers survey reports explored through destination analysts shared information which was more related to the Americans leisure travelers choice of technology for making leisure bookings and most prominent websites and gadgets used to explore information on pleasure destinations.

STRATEGY 2-MARKET RESEARCH REPORTS

  • Our next strategy was to attempt to triangulate the available information whereby we tried to look through credible market research reports which could produce statistics on the most brought travel electronic products/accessories by North American or in US and Canada and further use the information to correlate it with the North American travelers vacation packing preferences. The resources we checked include Euro Monitor, Grand Research View and PR News Wire.
  • The Euromonitor American travelers market reports shared preferences related to pampering and activities preferred by Latin and North American travelers but no specific details on the travel tech gadget preferences was available. Further, most of the other market research reports indicated the growing demand of most recommended travel gadgets and gears in North American markets (earphones, power banks e.t.c) but bifurcation to show that the buyers were specifically leisure travelers was not found.
  • Also, the paid market research report by Trekk Soft, shared the insights on the annual travel trends report, filled with survey results and expert opinion on various travelers trends including travel technology.

STRATEGY 3-ONLINE RETAIL PLATFORM

  • Finally, we tried to individually look for overall/generic e-commerce platforms which sold such items as leisure travel electronic accessories such as Amazon. Through the search, most of the information found relates to the best-selling or trending products/accessories in this category and the listings or annual filling reports of these players. Based on these sources, the net sales in the North America region in 2018 was $141,366 million but the bifurcation based on product category specifically for travel electronics /accessories category was not available.
Sources
Sources

From Part 01
Quotes
  • "In fact, a Research+Data Insights study found that 7 in 10 travelers say that fast, accessible Wi-Fi is more important than a hotel's location, parking facilities— or even free breakfast. That's because a majority of business travelers carry three devices; usually a phone, a tablet and a laptop. "
Quotes
  • "It was not surprising that our research also reinforced previous research findings (e.g., Phocuswright’s U.S. Consumer Travel Report Seventh Edition) that younger segments demonstrate different travel behavior. Millennials (18-34) are more likely to embrace new technology. The following compares the sample of millennials versus the other age groups. Millennials: • Had a higher incidence of booking travel on their smartphone (68% vs. 26%). • Nearly three quarters own wearable devices (72% vs. 25%)."
  • "Two fifths of travelers (38%) currently own a wearable devices; of those who don’t, only a fifth (20%) plan to buy one in the next 12-18 months. It is important to note that 70% of frequent business travelers own a wearable device. "
Quotes
  • "Business travelers are even more likely to engage in risky behaviors. Nearly half (45%) of business travelers carry a device with valuable or sensitive information on it, yet business travelers admitted much more frequently to risky behaviors such as: --Connecting to public Wi-Fi—42% of business travelers do this every time or very often vs. 34% for personal travelers do this every time or very often --Charging a device using a public USB station—40% of business travelers do this every time or very often vs. 28% of personal travelers do this every time or very often --Enabling auto-connect on their devices—39% of business travelers do this every time or very often vs. 30% of personal travelers do this every time or very often "
Quotes
  • "The CWT survey reveals that 88% find business travel easier to navigate today thanks to technology. While the average business traveller surveyed carries four different types of technology (mobile, phone, tablet and laptop), 80% described their smartphones as the “travel tool they can’t live without."
  • "More than 80% of travelers across the globe actively use their smartphones to conduct business. Perhaps because of this, 54% of those surveyed said that they bring too many devices with them while traveling."
  • "The CWT Connected Traveler study includes 1,900 business travelers aged 25-65 across 16 countries in the Americas, EMEA, and APAC. To qualify, participants had to have made more than four business trips in the past 12 months."
Quotes
  • "According to a Statista survey in 2017, 88 percent of the U.S. respondents stated that they used a PC/laptop computer, either professionally or personally. Smartphones and tablets followed in second and third places, being used by 75 and 48 percent of the respondents respectively."