Tito's Vodka Distribution Funnel

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Tito's Vodka Distribution Funnel

Young's Market has established itself as the distribution partner of Tito’s Handmade Vodka across ten states — Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington, and Wyoming. Tito’s Handmade Vodka is available nationwide through retailers such as Total Wine & More and BevMo! in the United States. Ewtra retails the product across airports and cruise lines. Also, the product is distributed through Tito's own operated online channels such as Drizly along with other online mediums such as Delivery and TotalWine.

OVERVIEW OF THE HIERARCHY OF TITO'S VODKA DISTRIBUTION FUNNEL

  • Since 1995, Mr. Bert Tito Beveridge, the founder of Tito's Vodka has distilled and created the Tito’s Handmade Vodka.
  • Tito's Handmade Vodka is made from yellow corn and is distilled six times.
  • Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. and bottling of vodka cases is done by Mockingbird Distillery.
  • After the product is manufactured and packed, it is sold through a hierarchy made up of distributor, retailer, and online retailing.

PROCESS OF DISTRIBUTION — NATIONAL TO STATE LEVEL

  • Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin, Texas which has been operating since 1997.
  • Bottling of vodka cases is being done by Mockingbird Distillery which manufactures cases for Tito’s Handmade Vodka for its marketing and distribution.
  • After the product is manufactured, the vodka is distributed from the national level down to the state store level.
  • In 2013, Tito's started its distribution network from coast-to-coast across the United States and Canada.
  • Young's Market has established itself as the distribution partner of Tito’s Handmade Vodka across ten states — Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington, and Wyoming.
  • As its distribution strategy, Tito’s Handmade Vodka has tied up with Young's Market to distribute its product across all states.
  • After distribution, the product reaches the consumers through retailers and online channels as mentioned below:

1. Retailers

  • Tito’s Handmade Vodka was initially distributed through NM Arrigo Ltd., a retailer and distributor of wines and spirits along with its retail outlet, Capt.A. Caruana, St. Julian’s located in Malta.
  • Tito’s Handmade Vodka is available nationwide through retailers such as Total Wine & More and BevMo! in the United States.
  • North America Duty-Free by Ewtra also retails Tito’s Handmade Vodka across airports and cruise lines including Boston Logan International Airport, JFK International and LaGuardia airports, and Dallas International Airport.

2. Online Channels

  • The distributor also tied up with e-commerce retailers to sell Tito’s Handmade Vodka.
  • Tito’s Handmade Vodka is distributed through its own operated online channels such as www.drizly.com and other online mediums such as www.delivery.com, and www.totalwine.com.
Thus, the hierarchy of Tito’s Vodka distribution funnel is in the following order:
  • Manufacturing
  • Distribution
  • Retailers/Online Channels

CHAIN OF COMMUNICATION

  • Young's Market is one of the main distributors of Tito’s Vodka. Tito’s Vodka communicates with Steven Tuttle who is working as the brand development manager of Tito's Handmade Vodka at Young's Market Company.
  • The brand ambassador of Tito’s at Young’s Market helps in maximizing the sales of Tito’s through effective account management, brand promotion, and communication that permits the achievement of the company along with the client’s objectives.

ADDITIONAL INSIGHTS

  • In 2018, Tito’s Handmade Vodka had signed a distribution deal with Aspri Spirits in India.
  • Tito’s Handmade Vodka sells its product through a series of distribution network — Indulge in Korea, Amvyx SA in Greece, Fernando Motta in Panama, Distribuidora Alcazaren in Guatemala, and Vinos & Destilados SA in Costa Rica.
  • Also, through Alma Tim Distribution in Romania, Interfood Importação Ltda. In Brazil. A Brand New Day in the Netherlands, Telford International Company Limited distributes in Hong Kong and Macau, Pantja Artha Niaga (Paniaga) in Indonesia, and Travel Retail Brands Ltd.
Sources
Sources

Quotes
  • "Tito's Handmade Vodka is made from yellow corn, instead of the more commonly used wheat or potatoes, resulting in a mildly sweet aftertaste, and is distilled six times."
  • "Commercial production began in 1997 when Beveridge formed Fifth Generation, Inc., and established the Mockingbird Distillery, producing just 1,000 cases that year"
Quotes
  • "Every batch is brewed in pot stills and taste tested by their fortunate employees. It is distilled six times to filter out the impurities, yet keep the taste as rich as possible, proving that he cares about his product and his customers alike."
  • "Tito’s Vodka is available mostly nationwide at retailers such as Total Wine, Bevmo, or your local liquor store. Mind you, Tito does not advertise his products on a large scale. He relies on word of mouth, so take a drink, throw a party, and tell your friends what they’re missing!"
Quotes
  • "Since 1997, Bert “Bertito” Beveridge has been distilling Tito’s Vodka at the first legal distillery in Texas. Beveridge earned degrees in geology and geophysics, and ended up in the oil and gas business after college. After working in Venezuela and Colombia, Beveridge came back to Texas to start a drilling company in Houston, but eventually decided to move back to Austin"
Quotes
  • "In 1995, Tito Beveridge had the idea of building his own microdistillery incorporating the traditional copper pot distillation process used in the creation of fine single-malt scotches and high-end cognacs. He acquired the first legal permit to distill in Texas and put his life savings into it"
Quotes
  • "Marketing, Sales, and Management Director with experience in highly competitive hospitality operations, special event planning, and beverage program management."
Quotes
  • "Starting this month, the brand will be distributed in both the on- and off-trade within the following countries: Korea (distributor name: Indulge), Greece (Amvyx SA), Panama (Fernando Motta), Guatemala (Distribuidora Alcazaren), and Costa Rica (Vinos & Destilados SA)."
  • "Tito’s Handmade Vodka is represented in travel retail by Travel Retail Brands Ltd."
Quotes
  • "Tito’s Handmade Vodka, America’s original craft vodka, has on boarded new distributors in four international markets including Romania, Brazil, the Netherlands, and Hong Kong and Macau, respectively. Alma Tim Distribution will distribute in Romania, Interfood Importação Ltda will distribute in Brazil, A Brand New Day in the Netherlands, and Telford International Company Limited will handle distribution in Hong Kong and Macau"
Quotes
  • "Tito’s Handmade Vodka will launch in Indonesia this month as the brand aims to capture sales from tourists on the island of Bali."
  • "Tito’s is working with distribution partner, Pantja Artha Niaga (Paniaga), and will be introduced in the on- and off-trade in Indonesia’s capital Jakart"
Quotes
  • "EWTRA has launched a program of high impact activations that celebrate Tito’s American heritage and craft credentials at Boston Logan International Airport, and JFK International and LaGuardia airports in New York. The initiative will roll out to Dallas International Airport in April."