Tito's Vodka Distribution Funnel
Young's Market has established itself as the distribution partner of Tito’s Handmade Vodka across ten states — Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington, and Wyoming. Tito’s Handmade Vodka is available nationwide through retailers such as Total Wine & More and BevMo! in the United States. Ewtra retails the product across airports and cruise lines. Also, the product is distributed through Tito's own operated online channels such as Drizly along with other online mediums such as Delivery and TotalWine.
OVERVIEW OF THE HIERARCHY OF TITO'S VODKA DISTRIBUTION FUNNEL
- Since 1995, Mr. Bert Tito Beveridge, the founder of Tito's Vodka has distilled and created the Tito’s Handmade Vodka.
- Tito's Handmade Vodka is made from yellow corn and is distilled six times.
- Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. and bottling of vodka cases is done by Mockingbird Distillery.
- After the product is manufactured and packed, it is sold through a hierarchy made up of distributor, retailer, and online retailing.
PROCESS OF DISTRIBUTION — NATIONAL TO STATE LEVEL
- Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin, Texas which has been operating since 1997.
- Bottling of vodka cases is being done by Mockingbird Distillery which manufactures cases for Tito’s Handmade Vodka for its marketing and distribution.
- After the product is manufactured, the vodka is distributed from the national level down to the state store level.
- In 2013, Tito's started its distribution network from coast-to-coast across the United States and Canada.
- Young's Market has established itself as the distribution partner of Tito’s Handmade Vodka across ten states — Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington, and Wyoming.
- As its distribution strategy, Tito’s Handmade Vodka has tied up with Young's Market to distribute its product across all states.
- After distribution, the product reaches the consumers through retailers and online channels as mentioned below:
- Tito’s Handmade Vodka was initially distributed through NM Arrigo Ltd., a retailer and distributor of wines and spirits along with its retail outlet, Capt.A. Caruana, St. Julian’s located in Malta.
- Tito’s Handmade Vodka is available nationwide through retailers such as Total Wine & More and BevMo! in the United States.
- North America Duty-Free by Ewtra also retails Tito’s Handmade Vodka across airports and cruise lines including Boston Logan International Airport, JFK International and LaGuardia airports, and Dallas International Airport.
2. Online Channels
- The distributor also tied up with e-commerce retailers to sell Tito’s Handmade Vodka.
- Tito’s Handmade Vodka is distributed through its own operated online channels such as www.drizly.com and other online mediums such as www.delivery.com, and www.totalwine.com.
Thus, the hierarchy of Tito’s Vodka distribution funnel is in the following order:
- Retailers/Online Channels
CHAIN OF COMMUNICATION
- Young's Market is one of the main distributors of Tito’s Vodka. Tito’s Vodka communicates with Steven Tuttle who is working as the brand development manager of Tito's Handmade Vodka at Young's Market Company.
- The brand ambassador of Tito’s at Young’s Market helps in maximizing the sales of Tito’s through effective account management, brand promotion, and communication that permits the achievement of the company along with the client’s objectives.
- In 2018, Tito’s Handmade Vodka had signed a distribution deal with Aspri Spirits in India.
- Tito’s Handmade Vodka sells its product through a series of distribution network — Indulge in Korea, Amvyx SA in Greece, Fernando Motta in Panama, Distribuidora Alcazaren in Guatemala, and Vinos & Destilados SA in Costa Rica.
- Also, through Alma Tim Distribution in Romania, Interfood Importação Ltda. In Brazil. A Brand New Day in the Netherlands, Telford International Company Limited distributes in Hong Kong and Macau, Pantja Artha Niaga (Paniaga) in Indonesia, and Travel Retail Brands Ltd.