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Tire two and three Android smartphone manufacturers market size.
Hi! Thank you for your request to research the market size for tier 2 and 3 Android smartphone manufacturers.
The short version is that tier 2 and 3 OEMs have a combined market share of 6% of the global market, which amounts to 87 million units in 2016 shipments.
Below you will find a deep dive of my research and methodology.
METHODOLOGY
To answer your query I looked for industry reports and market research with specific data about the market share of tier 2 and tier 3 smartphone OEM manufacturers. I then narrowed my research to Android smartphone OEM manufacturers. Please read on to see the results.
MARKET SHARE AND SIZE
According to Accenture Strategy's report Evolution to the global device, the market share of the smartphone OEMs are as follows:
Tier 1 OEMs - 10%
Tier 2 OEMs - 5%
Tier 3 OEMs - 1%
Therefore, the combined market share of tier 2 and 3 OEM smartphone manufacturers is 6% of the global market, which according to IDC reached 1.45 billion units in 2016. This amounts to 87 million units for both tiers, or 14.5 million and 72.5 million units respectively.
I did not find any specific information dealing directly with market share breakdown for Android smartphone manufacturers only. However, IDC reports that Android smartphone shipments reached 1.22 billion unit shipments in 2016, representing 85% of the global market. If the same rate will be applied this will mean that tier 2 Android OEMs will have a market size of 61 million units and tier 3 Android OEMs a market size of 12.2 million units in 2016.
Furthermore, IDC projects that Android smartphone shipments will grow to 1.46 billion units by 2020 at a CAGR of 4.6%, representing a global market share of 85.6%.
ADDITIONAL RESOURCES
Here is additional material for further reading:
State of the smartphone industry 2016: top brands and trends by Android Authority breaks down the global smartphone shipment by geography for every quarter of 2016, with market share for top brands
Gartner: Android’s smartphone marketshare hit 86.2% in Q2 by Tech Crunch documents the growing market share of Android smartphones in 2016
CONCLUSION
To wrap it up, tier 2 and 3 OEMs have a combined market share of 6% of the global market, which amounts to 87 million units in 2016 shipments. If the same rate applies, tier 2 Android OEMs will have a market size of 61 million units and tier 3 Android OEMs a market size of 12.2 million units in 2016.
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