Time Spent on TV

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Part
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Time Spent Watching TV

The average daily time that Americans spent viewing traditional TV declined from 327.34 minutes in 2007 to 230 minutes in 2018.

Average Daily Time Spent Viewing Traditional TV Per Capita In The US (In Minutes)

  • 2007: 327.34 (triangulated)
  • 2008: 317 (triangulated)
  • 2009: 306.99 (triangulated)
  • 2010: 297.29 (triangulated)
  • 2011: 287.9 (triangulated)
  • 2012: 278.81 (triangulated)
  • 2013: 270
  • 2014: 260
  • 2015: 250
  • 2016: 245
  • 2017: 238
  • 2018: 230

RESEARCH STRATEGY AND CALCULATIONS

Initially, we started looking for information on the average daily time spent viewing traditional TV per capita in the US from 2007-2018. We found a pre-compiled data on time spent by Americans watching TV from 2013-2018 (screenshot). The per capita information for 2007–2012 is unavailable as data published by Nielsen, The Atlantic, and others have provided only the average daily time spent viewing by households (2+ persons) in the US. It has been reported that the average daily time spent viewing traditional TV per capita is decreasing because of the emergence of other digital avenues such as Netflix, Amazon Prime, YouTube, and Facebook Video.
We have used publicly available information on TV viewing habits to triangulate the information for 2007-2012 and have assumed that the CAGR is constant for 2007-2012. An Omni calculator was used to calculate the reverse CAGR from 2017-2013. The CAGR for 2017 is 3.48 (Initial value: 230, Final value: 238, Number of period: 1). The calculated reverse CAGR for 2016-2013 are 2.94, 2.04, 4, and 3.85 respectively. The average CAGR from 2017-2013 is 3.262 [(3.48 + 2.94 +2.04 + 4 +3.85)/5]. Based on the average CAGR of 3.262, we used an Omni calculator again to calculate the average daily time spent viewing traditional TV per capita in the U.S. from 2007-2012. A summary has been presented in the attached spreadsheet.


Sources
Sources