Time on Facebook

Part
01
of one
Part
01

Time on Facebook

In 2017, the average American spent 41 minutes per day, 20.5 hours per month, and 10.40 days per year on Facebook. In 2017, the average working American spent 18.2 minutes per workday, 1.52 hours per workweek, and 3.29 days per work year on Facebook.

Facebook U.S. Demographics

  • In 2019, according to Sprout Social 75% of U.S. adults that live in urban areas use Facebook, 67% of U.S. adults that live in suburban areas use Facebook, and 58% of U.S. adults living in rural areas use Facebook.
  • Research Strategy:

    Average Americans Facebook Usage:
    Triangulation 1; Average number of days per month
    365 days/ 12 months = 30.41 days, rounded down to 30 days

    Triangulation 2: Determining the 2017, 2018, 2019 timer per month and year spent on Facebook from the time spent per day.
    30 days * 41 minutes per day in 2017 = 1,230 minutes per month or 20.5 hours per month
    30 days * 42 minutes per day in 2018 = 1,260 minutes per month or 21 hours per month
    30 days * 43 minutes per day in 2019 = 1,290 minutes per month or 21.5 hours per month
    365 days *41 minutes per day in 2017 = 14,965 minutes per year or 249.41 hours per year or 10.40 days per year
    365 days * 42 minutes per day in 2018 = 15,330 minutes per year or 255.5 hours per year or 10.64 days per year
    365 days * 43 minutes per day in 2019 = 15,695 minutes per year or 261.58 hours per year or 10.90 days per year

    Working Americans Facebook Usage:

    Definition: Workweek is 5 days a week or 40 hours a week.
    Triangulation 3:
    8 hours spent a week doing unrelated activities * 28% time spent on social media * 68% of social media usage is on Facebook = 1.52 hours spent on Facebook per week by American workers

    Triangulation 4:
    1.52 hours * 60 minutes = 91.2 minutes per week
    91.2 minutes per week/ 5 days per workweek = 18.24 minutes per workday spent on Facebook in 2017

    Triangulation 5:
    18.24 minutes per workday * 260 days in a work year / 60 minutes /24 hours = 3.29 days spent by Americans per year during the work year on Facebook
    Sources
    Sources