Timberland Profile

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Timberland - Organizational Chart

Timberland is owned by VF Corporation. The president of Timberland Is Jim Pisani, and he has vice presidents that report to him as the only member from Timberland on the board. The executives that report to him are listed below.


Research Strategy

The organizational chart was retrieved from an online database of real-time organizational charts. This website has data from over 80,000 companies worldwide. The Official Board is a French company that has received $150,000 in funding 10 years ago and now has over $3.9 million in revenue. Since the website listed the president as the highest person in the company and a member of the board with vice presidents that report to him, we decided that vice presidents are C-level in this company since they follow the same hierarchy of other larger companies. On Linkedin, we were able to verify the titles of the four departments on The Official Board, but we found four other vice presidents of other departments that we included here. Other vice presidents work with Timberland overseas, but we found that they report directly to VF, Timberland's parent company, so we didn't exclude them in this chart. One example of this is Alessandro Villa, Global VP of Product, Design, and Merchandising.

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According to VF, there are 250 Timberland stores that are directly operated worldwide, with many more authorized retailers. Even though a breakdown was found on Timberland's website, there were a few bugs that put some countries into question, such as the United States. These issues are explained in detail below.

Locations Worldwide

  • There are 250 Timberland stores controlled by VF worldwide. These are the countries which have Timberland stores according to their website:
    • Caribbean — 1
    • Venezuela — 3
    • Uruguay — 2
    • US — 8
    • UK — 3
    • UAE — 1
    • Ukraine — 9
    • Thailand — 2
    • Switzerland — 1
    • Sweden — 2
    • Spain — 1
    • South Korea — 2
    • South Africa — 16
    • Slovakia — 1
    • Singapore — 7
    • Serbia — 1
    • Romania — 1
    • Qatar — 1
    • Portugal — 1
    • Poland — 1
    • Philippines — 1
    • Peru — 2
    • Norway — 2
    • New Zealand — 1
    • Netherlands — 2
    • Mexico — 1
    • Malaysia — 11
    • Lebanon — 3
    • Latvia — 4
    • Kuwait — 1
    • Jordan — 1
    • Japan — 1
    • Italy — 3
    • Israel — 8
    • Ireland — 1
    • India — 12
    • Iceland — 1
    • Hungary — 1
    • Honduras — 1
    • Greece — 3
    • Germany — 12
    • Georgia — 3
    • France — 1
    • Finland — 1
    • Estonia — 1
    • Egypt — 41
    • Czech Republic — 1
    • Cyprus — 1
    • Croatia — 2
    • Costa Rica — 1
    • Taiwan — 3
    • Hong Kong — 6
    • Chile — 4
    • Brazil — 2
    • Belgium — 2
    • Austria — 1
    • Argentina - 10
    • Total: 208

Agency of Record

Research Strategy

To find the breakdown of Timberland store locations worldwide, we first looked at the company's website. On the US version of the website, we only had the option to search by zip code on the Store Locator. However, on the UK website, we were able to search by country. We selected the filters Retail Store and Factory Outlet because including Authorized Retailers would bring in third-party stores, which we would not need. We went through each country that was listed and wrote down the numbers that we saw. However, going through the countries, we encountered some issues. We realized that for some small countries like Aruba, Barbados, Kosovo, and others, the map would return data that included surrounding countries. To ensure that the data was not polluted, we had to go through each store that was listed to make sure they were in the right country. There were other problems with the map, including the total number of stores coming up to just 208 out of 250, hence we thought it best to look for another breakdown elsewhere.

Our second approach was to look through news websites such as Forbes, CSR Wire, The Innovation Enterprise, etc. for any data as to the breakdown per country. We thought that this would be a good strategy because news stories mostly mention facts about their subjects, even if it's just in passing. The only information we found in this search was an article by Forbes that stated that Timberland had 260 stores, but the breakdown was by type of store (16 full-priced branded stores, 41 outlets). We weren't worried about the seeming discrepancy between this article and the number we got from VF's filing, as VF's numbers are newer and the Forbes article is 2 years old. Because the news search wasn't working, we switched strategy again.

Our next strategy was to look through company databases that go into detail about a company. These databases include Hoovers, Manta, Crunchbase, CB Insights, Vault, etc. The only thing of note was the information we found on Vault, but instead of 250 or 260 being the number of stores that they had, they claimed that Timberland only had 230 stores. Again, we were not concerned about this as we knew that the most valid information came from VF's most recent annual report. There were no breakdowns by country which we could use, hence, we decided on another strategy.

In this strategy, we decided to use the annual report that we used to find the total number of stores that they had, and to look at annual reports past to see if VF mentions a breakdown by country. Usually when manufacturers and retailers open or close more stores than usual, they will report this in their financial reports as that would be of interest to investors. However, in our searches, that information was not discussed. This is most likely due to the fact that VF has many brands in their portfolio.

With this, we decided to use the information from the company website itself. Even though the map is buggy, we believe that it is absolutely the best source to give an accurate breakdown of Timberland stores per country.