TikTok

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TikTok Statistics

TikTok is a short-form mobile video social media platform that is used to create passionate, creative communities online. As of 2018, the app had over 80 million downloads in the United States, with over 40 million active users.

DESCRIPTION

MARKET SHARE

  • In 2019, the total estimated market size of social media platforms in the United States was valued at $40 billion USD.
  • TikTok had an estimated $75 million in total revenue from the same year, with 55% coming from the United States amounting to an estimated $41.3 million.
  • After calculating the percentage of TikToks revenue compared to the total market size (41.3 million/40 billion) we determined that TikTok accounts for 0.1% of the total United States social media market.

USERS

  • As of June 2019, TikTok on Android has had over 500 million downloads worldwide, with 33 million from June alone.
  • India is the most popular country that the Android app is downloaded in.
  • In June 2019, TiKTok on iOS had 4 million Downloads.
  • The United States is the most popular country that the iOS app is downloaded in.
  • As of June 2018, TikTok had 500 million monthly active users globally.
  • As of October 2018, there were a total of 80 million downloads of the app in the United States with 40 million active users.
  • TikTok accounted for 42% of the App Store's top-ranking apps downloads in October 2018.
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TikTok User Demographics

The adoption of TikTok is higher among females (8.2 million) than males (6.1 million) in the United States. Teenagers and millennials are the primary users of the app.

DEMOGRAPHIC ANALYSIS OF TIKTOK USERS IN THE UNITED STATES

  • Statistics from Marketing Charts show that teenagers and millennials are the primary users of TikTok in the United States.
  • 25.8 percent of US adult users of the app are aged 18 – 24, 24.5 percent are 25-34 years, 20.3 percent are 35-44 years while 13.1% and 13% are aged 45-54, and 55-64 respectively.
  • Additionally, 3.2 percent of those aged 65 and above use TikTok.
  • Eighteen percent of US adult users of the app come from households with less than $25,000 in annual income and 32% from those with a total income of $100K or more. However, adoption is highest among adults from households with less than $25,000 in total income.
  • The usage of TikTok in the United States appears predominant in female than female, with "nearly 2 million more women (8.2 million) than men (6.1 million)."
  • The adoption rate (14.9%) is highest in females ages 18 – 24 in the United States.
  • According to influencer marketing agency Mediakix, 60% of those aged 16-24 years in the US use the app every month. Based on data from the U.S. Bureau of Labor Statistics, 57.2 percent of 16- to 24-year-olds are enrolled in high school or in college; therefore, some teenagers and millennials using TikTok have a high school or college education. The enrollment rate is predominant in female (71.3%) than male (66.9%).
  • The use of TikTok in the United States has gained popularity since the launch in 2017. There are about 40 active users spread across all the states. However, there aren't available reports examining the breakdown of its user base by state, city, or county and "TikTok does not request the user's city, state, or country of residence."
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