Brand Audit Additional Key Player 2
The company listed in Column H of the attached spreadsheet is ScoreBig. An extensive search on ScoreBig’s website, social media accounts, press releases, entertainment and brand marketing/advertising platforms like PR Newswire, Business Wire, Forbes, Adweek, Amplify Media, Inc., Billboard, and The Hollywood Reporter reveals very little publicly available information on ScoreBig’s marketing strategies and advertising campaigns. ScoreBig has only two official social media accounts — Facebook and Twitter. There is a LinkedIn account which has no link on the website and has only one update posted two years ago. There is also a Youtube channel which also has no link on the website. The latest of four videos on the channel was uploaded in 2015. ScoreBig does not have any mobile app. All of its advertising campaigns are featured only on its Twitter and Facebook pages with links to details on its website. ScoreBig has no recent NFL focused campaign. The most recent news item that featured ScoreBig is an article published in July 2017 by Billboard about “2017's Highest-Grossing Tours So Far” which notes the crash of ScoreBig in 2016. Another news report by Amplify Media discusses a lawsuit filed by SeatGeek against ScoreBig and its former executives before it was acquired by TicketNetwork. Below are details of the findings.
The seven latest advertising campaigns of ScoreBig featured on social media are given below.
The latest ad of ScoreBig is about ticket sales for stand-up performances by comedian, Jerry Seinfeld. It features an image of Jerry Seinfeld. The campaign message on Facebook and Twitter reads, “Need a laugh? Jerry Seinfeld might be able to put a smile on your face! Get your tickets for his stand-up performances here:
The second ad offers a 10% discount promo code for Tax Day 2018. It features a banner with the tagline, “SAVE 10%”. The campaign message on Facebook and Twitter reads, “#scorebig on Tax Day by saving 10% off any purchase at https://www.scorebig.com, using promo code: TAXDAY #savebig#TaxDay2018”
The third is on the commencement of NBA playoffs. It features an image of NBA stars. The campaign message on Facebook and Twitter reads, “The NBA playoffs start TODAY! Get your tickets for your favorite NBA team here!:http://bit.ly/NBAPlayoffsSB”
The fourth is about the Coachella festival. It features an image with the tagline, “This weekend!!! The campaign message on Facebook reads, “Get your Coachella tickets 🎟️ now before there's none left at http://bit.ly/coachellaticketsnow 🎶 🎤 🎉 🎊!” The Twitter campaign carries a different message and a different image. The fifth promotes tickets for Justin Timberlake’s tours. It features an image of Justin Timberlake. The campaign message on Facebook reads, “Justin Timberlake has been doing it big on tour 🎤! See if Justin is playing near you this weekend. http://bit.ly/SBJTTickets 🎶”. This campaign is not featured on Twitter.
The sixth is about the start of NHL playoffs. It features an image of an NHL player carrying the trophy. The campaign message on Facebook and Twitter reads, “The NHL playoffs start this Wednesday! Get your tickets for your favorite hockey team here:
The seventh is on Billy Joel’s ticket sales. It features an image of Billy Joel with a quote from him. The campaign message on Facebook reads, “Billy Joel going on sale soon! Get your tickets at: http://bit.ly/SBBillyJoel”. This campaign is not featured on Twitter.
The above advertising campaigns show that ScoreBig did not feature any TV sports, videos, influencer marketing, guerrilla or experiential activation.
The website of ScoreBig only gives listings and details of events for ticket sales in different categories. The tagline on its homepage reads, “Going Out? Score Big.” This is followed by the message, “Interactive Seat Maps — Secure Checkout — 100% Guarantee”.
Since ScoreBig has no recent NFL focused campaign, there is no evidence or news of NFL related sales success or failures. However, it seems the social media marketing campaigns of ScoreBig were not successful as all the latest Facebook ads have zero likes and zero comments. Similarly, on Twitter, the ads have zero retweets, zero likes and zero replies, except the NBA playoffs ad with just one retweet. This is in spite of the fact that ScoreBig has 35,284 likes on Facebook and 5,704 followers on Twitter.
All of ScoreBig’s advertising campaigns are featured on their social media platforms. The ads appear to be unsuccessful as there are no likes, comments, replies or retweets for almost all the campaigns. ScoreBig has no recent campaign focused on NFL.