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Who are the three major competitors in the Mattresses industry and how do they differentiate themselves (products, target markets, brand positioning, etc.)?
Hi! Thank you for your question about the three major competitors in the Mattresses industry and how do they differentiate themselves.
In short, I have provided the competitive analysis of Serta, Tempur Sealy and Simmons in a spreadsheet. I found the Themattressunderground.com, Owler and bbb.org to be the most helpful in answering this question. I have provided a summary of my findings below.
SUMMARY
Based on the criteria of providing a competitive analysis of the top 3 manufacturers of mattresses in the US, I have used the rankings according to market share by The mattress underground to select Serta, Tempur Sealy and Simmons for the analysis. The top 4 (Tempur Pedic (#4) and Sealy (#2) have merged) control 76.4% of the US market.
Since the industry is highly competitive with little secular growth, no discernible competitive advantage exists. This also becomes evident from analyzing the top three across various facets. All the three tout themselves as incorporating a high level of research and innovation to bring products to market and all the three have been in existence for a long time to be considered as trustworthy and reliable names in the industry. While Simmons produces low-end products as well in addition to premium customers, the other two only cater to high-end consumers through expensive products. The biggest difference between the three is based on reviews where Serta gets high markets. Tempur Sealy also scores equally well though with lower owner satisfaction and durability leading to lower ratings on other channels. Simmons scores much lower ratings and has had mixed reviews about its products – mostly directed towards is low-end products.
CONCLUSION
To conclude, I have provided the competitive analysis of Serta, Tempur Sealy and Simmons in a spreadsheet
I hope the research is useful. Thank you for using Wonder!