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Who are the three major competitors in the ICT Training industry in the Netherlands and how do they differentiate themselves (products, target markets, brand positioning, etc.)?
Hi there, and thanks for giving us another chance to answer your question! I understand you'd like a competitive analysis of the top three competitors in the ICT training industry in the Netherlands. The most useful sources I found to answer your question were the Nederland ICT membership page and Hoovers third-party business information website. In short, after exhaustive research through industry membership sites, individual corporate websites, multiple third-party information providers, I have determined that there is not a comprehensive data set available which allows me to definitively determine the top competitors by either revenue or web traffic statistics. However, if we make the assumption that the multi-national enterprise members of Nederland ICT likely have the highest revenue, then we could say that HP Enterprise, SAP and CapGemini are the three major competitors in the Netherlands ICT training industry. Below you'll find an analysis of these ICT training competitors and supporting information on other competitors.
METHODOLOGY
As you noted in your response to the original report on this question, revenue data is generally the standard by which we determine 'top' competitors in any field. Lacking that information, we might substitute other data which is consistent across competitors, such as website traffic statistics. However, my research indicates that there is no consistent data set sufficient to definitively determine top, for the following reasons:
1. Segment and national revenue for the billionaire multi-national enterprises (HP, SAP, and CapGemini) is not broken out in annual financial reports. While the ICT training segments of these multi-nationals probably do rank as top competitors, given their resources and market reach, revenue statistics to support this assumption are not publicly available. A similar lack of revenue-by-country exists for multi-national companies.
2. Web traffic analyzers do not consistently crawl for country-specific sites; for example, WebSimilar converts the Netherlands-specific website for Centric to Centric.eu. The search tool is therefore not specific enough to generate Netherlands-specific data.
3. Revenue estimations for Netherlands-based companies associated with Nederland ICT, which focus solely on ICT/IT training, are inconsistently available; and those that are available vary significantly by third-party provider.
Given these limitations, it is necessary to make an assumption about the top competitors in this industry specific to the Netherlands. I have therefore assumed that the largest multi-national enterprises represented in Nederland ICT are the three major competitors in this industry, based on their parent company revenue, their market reach and their potential resources. However, should you disagree with my assessment for top competitors, I have also listed below additional companies with accompanying financial information. We would be happy to conduct a separate analysis of those specific companies for further research, if it pleases you.
TOP COMPETITORS
The three largest enterprises by revenue in the Nederland ICT training industry are HP Enterprise, SAP, and CapGemini, all of which are multi-national enterprises. Although corporate website information often refers to 'IT' instead of 'ICT,' we will assume that each has a relevant ICT offering due to its membership in Nederland ICT. Revenue information specific to the ICT training segment of the enterprise, in the Netherlands, is not available in public records.
> Products
HPE offers both pre-set curricula and custom training at individual, team, department, division and enterprise-wide levels. Its course curricula includes:
- systems management
- systems courses
- business value workshops
- complex transformation transition curricula
> Target Market
The HPE training programs are targeted to employers who are seeking to increase their employees' skill level and/or their enterprise capacity.
> Brand positioning
HPE positions itself as the global industry leader in IT training with "full access to the developers who drive technology innovation. We train over 100,000 IT and business professionals annually, in 28 languages and 90 countries."
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Please note that the original website is in Dutch, so it is possible that some information did not translate accurately.
> Products
Of the available training services, it appears that the following are relevant to ICT:
- Agile SCRUM courses
- Architecture, including TOGAR certified training levels 1 & 2
- Business Information Management
- IT Services Management
> Target Market
CapGemini is targeted to individual professionals in the IT sphere who are interested in augmenting their professional skill set.
> Brand Positioning
Cap Gemini highlights the 'craftsmanship' of its services and trainings, and further emphasizes its focus on developing 'long-term relationships' with its clients and its responsiveness to client feedback. It also self-describes as 'passionate' and connected with the newest developments in the field.
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> Products
SAP products are all specific to SAP technology. SAP trainings include:
- SAP S/4HANA
- SAP HANA
- SAP SuccessFactors
- SAP BusinessObjects
- SAP Netweaver
- Sap Solutions manager
Other training products offered are clearly outside the scope of ICT.
> Target Market
Like HPE, SAP training programs are also targeted to employers who are seeking to increase their employees' skill level and/or their enterprise capacity.
> Brand Positioning
SAP positions itself as a "market leader in enterprise applications." It specifically highlights its mission to help "customers worldwide work together more efficiently."
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Of the remaining 22 companies listed as Nederland ICT members, I was able to locate financial information for three:
CONCLUSION
To wrap it up: for the purposes of this report, we have assumed that HPE, SAP and CAPGemini are the top competitors in the ICT training industry, relative to their parent company revenue/resources and their market reach. This assumption was made based on the significant dearth of consistent revenue information or any other reliable metric across all relevant companies in the Nederland ICT membership. If you would like us to conduct a separate analysis of the three companies for whom specific revenue data is available, just let us know, and we'll pick up where I've left off. Thanks so much for using Wonder, and please let us know if there is anything else we can research for you!