Thailand Cultural Trends

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Thailand Cultural Trends

Thai cultural trends that have impacted consumer behavior include a focus on living in the moment, placing a lot of importance on health and emphasis on spending time with family and friends. These trends, what causes them and how they impact consumer behavior, have been discussed in detail below.

Living in the moment

Importance of Health

Emphasis on spending time with family and friends

  • Thais believe that "time is best spent enjoying the moment with family and friends." They would, therefore prefer to spend less time on other activities.

Research Strategy

We chose cultural trends as those that were mentioned in two or more sources. Some sources older than 24 months have been included because their findings were similar to the findings that we got from more recent sources.
Sources
Sources