Texas Visitor Demographics

Part
01
of two
Part
01

Texas Visitors - Demographic Analysis (Part 1)

Visitors to Texas State spend an average of $122.4 per day: roughly two-fifths on transportation ($38.6/ day) and a quarter on food ($31.2/ day). The most popular activities are visiting friends and relatives (27.4%), food/ dining (21.3%), and shopping (19.7%).

DEMOGRAPHICS

AGE

  • The average age of a visitor to Texas in 2017 was 48.2 years old.
  • The breakdown of visitors by age group was as follows.

EMPLOYMENT STATUS

  • In 2017, 66.3% of visitors to Texas were employed.
  • Retired visitors represented 21.3% of visitors, while 12.3% of visitors were unemployed.

MARITAL AND FAMILY STATUS

  • In 2017, 66.8% of visitors to Texas were married compared to 21.9% who were never married and 11.4% who were divorced.
  • Of the visitors to Texas in 2017, 35.2% had children in the household compared to 64.8% that had no children in the household.
  • The average party size to visit Texas in 2017 was 1.79 persons.

INCOME

  • The average household income of 2017 visitors to Texas was $95,537.
  • The breakdown of visitors by income bracket was as follows.

GENDER

  • In 2017, 27.7% of visitors to Texas were single male adults, while 21.3% were single female adults.
  • Couples (one male and one female adult) constituted 27.2% of visitors to Texas and children were present 11.9% of the time.
  • Two male or two female adults constituted 7.4% of the visitors to Texas and three or more adults represented 4.5% of the visitors to Texas.

GEOGRAPHY

  • In 2018-19, the top states from which visitors to Texas originate are Louisiana, Oklahoma, California, Florida, Illinois, Kansas, New York, and Colorado.
  • Internationally, the top countries from which visitors to Texas originate are Mexico, Canada, the United Kingdom, China, Germany, Australia, and Brazil.

OCCUPATION

  • Business visitors represented 20.1% of the total visitors to Texas in 2017.
  • Of those visitors, 9.3% visited Texas for meetings (4.4% for seminars, 1.9% for conventions, and 3.1% for other group meetings).
  • Of those visitors 10.8% visited Texas for transient reasons to include consulting or client services (2.9%), sales and purchasing (1.6%), construction and repair (1.2%), government and military (1.0%), inspection and audit (0.9%), and other business (3.1%).

TEXAS VISITOR'S PER DAY SPENDING

  • Texas visitors spend an average of $122.4 per day in total.

TEXAS VISITOR'S SPENDING BY ACTIVITY AND PERCENTAGE OF VISITORS SPENDING

PERCENTAGE OF VISITORS ENGAGING IN SPECIFIC ACTIVITIES

  • Attractions: 18.0%
    • Nightlife (bar, nightclub, etc.): 8.3%
    • Amateur sports (attend/ participate): 3.5%
    • Zoo/ Aquarium: 3.2%
  • Culture: 24.5%
    • Historic Sites: 6.8%
    • Touring/ sightseeing: 6.3%
    • Movies: 5.3%
  • Family/ Life Events: 39.1%
    • Visit Friends/ Relatives (general visit): 27.4%
    • Personal Special Events (Anniversary, Birthday): 7.1%
    • Holiday Celebration (Thanksgiving, 4th of July, etc.): 4.8%
  • Libation & Culinary: 22.1%
    • Culinary/ Dining Experience: 21.3%
    • Winery/ Distillery/ Brewery Tours: 1.5%
  • Nature: 14.1%
    • Parks (national/state, etc.): 7.3%
    • Beach/ Waterfront: 6.2%
    • Wildlife Viewing (birds, whales, etc.): 2.1%
  • Outdoor Sports: 8.4%
  • General: 35.9%
    • Shopping: 19.7%
    • Business: 6.4%
    • Medical/ Health/ Doctor Visit: 5.8%





Part
02
of two
Part
02

Texas Visitors - Demographic Analysis (Part 2)

After an extensive search through industry-related databases, travel association websites, and statistical databases, details about the occupations most common to those who visit Texas for business purposes do not appear to be available in the public domain. However, the research team was able to gather valuable insights into the demographics of visitors to Texas.

AGE

BREAKDOWN OF VISITORS BY AGE GROUP
  • 18-34 years old: 24.5% 
  • 35-49 years old: 29.3%
  • 50-64 years old: 27.5%
  • 65+ years old: 18.7%

EMPLOYMENT STATUS

MARITAL AND FAMILY STATUS

  • In 2017, 66.8% of visitors to Texas were married compared to 21.9% who were never married, and 11.4% who were divorced.
  • Of the visitors to Texas in 2017, 35.2% had children in the household compared to 64.8% that had no children in the household.
  • The average party size visiting Texas in 2017 was 1.79 persons.

INCOME

  • The average household income of 2017 visitors to Texas was $95,537.
  • Under $25,000: 10.1% 
  • $25,000-$49,999: 21.6%
  • $50,000-$74,999: 15.5% 
  • $75,000-$99,9999: 16.4%
  • $100,000-$149,999: 19.6%
  • $150,000 or more: 16.7% 

GENDER

GEOGRAPHY

  • In 2018-19, the top states from which visitors to Texas originate are Louisiana, Oklahoma, California, Florida, Illinois, Kansas, New York, and Colorado.
  • Internationally, the top countries from which visitors to Texas originate are Mexico, Canada, the United Kingdom, China, Germany, Australia, and Brazil.

OCCUPATION

  • Business visitors represented 20.1% of the total visitors to Texas in 2017.
  • Of those visitors, 9.3% visited Texas for meetings (4.4% for seminars, 1.9% for conventions, and 3.1% for other group meetings).
  • Of those visitors, 10.8% visited Texas for transient reasons to include consulting or client services (2.9%), sales and purchasing (1.6%), construction and repair (1.2%), government and military (1.0%), and inspection and audit (0.9%).


RESEARCH STRATEGY

Our research team began by combing through statistical databases but we could not find any data that gave us information on the top occupations common among travelers to Texas. We found graphical data for overseas visitors for some US states, including Texas.

This data was an analysis from the US Department of Commerce and for 2016, Texas had 1,692,000 visitors from overseas. We have provided a screenshot of this information. Statisticbrain gave us tourism statistic but it was behind a paywall so we could not access it. We could not determine what the most common occupations of those who visit Texas for business purposes are from this data because it provided no specifics about the occupations of these travelers.

We then visited governmental travel agencies, as well as the US Travel Association, but these sources were not helpful. The US Travel Association gave data on general travel statistics, but nothing about Texas specifically. Travel research from the Texas government did not provide any information on the top occupations common or prevalent among travelers visiting the state for business purposes. There were no statistics from this site, but we did find that "the Travel Texas Research program area directs a comprehensive research effort to provide primary data on travel industry research topics including domestic and international travel, economic impacts of travel and tourism, and hotel performance, among many others."

We also found information on US travelers overall, but nothing discussing the occupations of travelers to Texas. We found that 14% of US travelers head to the Southwest (Arizona, New Mexico, Texas, Oklahoma) for vacations. The "most popular 2019 destinations for American travelers are Florida (17%), California (11%), New York (5%), Texas (5%)." We then consulted the University of Texas at San Antonio public library, which provided us with government agencies and tourism organizations, but none of these sources provided any data regarding the occupation of top travelers to Texas. We also tried an image search to find data but only found images from statistical databases that did not provide relevant information on the top occupations of business travelers to Texas.

We finally tried news publications that might discuss travel habits or trends for business travelers. The New York Times said that "the number of daily flights is still below normal, but tourism officials say that cruise ship traffic is healthy, hotel room occupancy is climbing back to pre-hurricane levels and many major attractions are open or partly open." However, none of the information found through this search method helped us triangulate the top occupations of business travelers going to Texas. We also tried looking beyond the standard time frame of 24 months to see if we could find data we could use to triangulate an answer, but this method was not successful either. The Wall Street Journal spoke about booking Austin business trips but did not help us find a proxy answer to the top business travelers' occupation to Texas. Our team concluded that there is no data available in the public domain about the top occupations common to business travelers to Texas.
Sources
Sources