Temporary vs Permanent Portable Temperature Control Customer Journey

Part
01
of two
Part
01

Temporary Portable Temperature Control Solutions: Consumer Journey

Customers are aware of, motivated to purchase and loyal to brands that provide temporary portable temperature control solutions that are eco-friendly, quiet, smart, and easy to install.

OVERVIEW

  • Customers are more aware of temporary portable temperature control solutions that are eco-friendly, quiet, smart, and easy to install as temporary solutions.
  • They are motivated to make purchases based on energy-efficiency, safety, cost versus quality, the size of the equipment and the length of the hose, the size of the room, the dehumidifying ability and maneuverability, among other factors.
  • Customers remain loyal to brands and rate them accordingly if they provide temporary portable temperature control solutions that are eco-friendly, quiet, smart, and easy to install.

AWARENESS

  • Consumers are becoming more aware or knowledgeable of temporary portable temperature control solutions that are sustainable and are gravitating towards them, pushing companies to provide more of those solutions.
  • They are also using temporary portable temperature control products that give value for money with minimal noise produced during use.
  • Customers today are considering brands that are eco-friendly, quiet, smart, and easy to install as temporary solutions.

PURCHASE MOTIVATION

  • Temporary portable temperature control solutions such as portable HVAC units are usually considered for emergencies especially if there is a need for spot heating or cooling.
  • Companies are aiming to 'go green' in the design of portable air conditioners for temporary solutions, to provide customers with more energy-efficient and flexible solutions that can also inhibit bacteria growth.
  • In the absence of a fixed/permanent temperature control solution, both contractors and facility managers are opting for these temporary, portable, energy-efficient solutions to maintain safety standards, productivity and prevent absences in the workplace in heat-stressed conditions.
  • Consumers who are looking for temporary portable temperature control solutions for reasons such as comfort during long summers may consider factors such as cost versus quality, the size of the equipment and the length of the hose, the size of the room, its dehumidifying ability and maneuverability before making a purchase.
  • While some portable air conditioning units for temporary solutions might be costly, consumers may opt for those that function well but quietly, which is a good selling point for companies.
  • Another feature that is considered in the buying process is whether the temperature-control unit has a single or dual hose.
  • Single-hose units are preferred for smaller spaces and cheaper prices, while dual-hose units are preferred by consumers who value energy efficiency, consider the cooling rate and/or needs for a large room.

LOYALTY

  • Consumers are loyal to companies such as "Whynter, Frigidaire, and Honeywell" because of their excellence in reliability, therefore, rating them as the top three brands for temporary portable temperature control solutions.
  • Whynter's customers are loyal to the brand because it provides eco-friendly temporary portable temperature control solutions that are lead-free, energy-efficient, CFC-free, quiet, and small. It has products that are rated in the top #1 and #5 by Good Housekeeping Institute.
  • Frigidaire customers are loyal to the brand because it provides temporary portable temperature control solutions that use smart technology (which is accessible once there is WiFi access), have a sleek design, have 360 airflow, do not require tools for installation, and can be integrated with and controlled using Amazon Alexa.
  • Honeywell customers are loyal to the brand because it provides environmentally-friendly temporary portable temperature-control solutions that are quiet, that cool and dehumidify a space, that are easy to install, that auto-evaporate, and also have a sleep mode.
  • Customers are loyal to brands that provide temporary portable temperature control solutions that are eco-friendly, quiet, smart, and easy to install.

RESEARCH STRATEGY

To provide insights into the consumer journey of temporary portable temperature control solutions, we consulted several sources including consumer reports, consumer research, and business news articles. We were able to find and provide information on awareness and purchase motivation from this method.

For consumer loyalty, we looked at the top three brands that were rated in the consumer report, namely Whynter, Frigidaire and Honeywell to see what features they highlight when marketing their products. We believed this to indicate what customers found appealing in the products offered. We also identified a list by Mashable, highlighting the best temporary portable temperature control solutions by brand and product and used this to steer our research on how the products of the top three brands were marketed on each respective company's website. This gave us insight into what keeps customers loyal and causes them to rate these brands as reliable.



Part
02
of two
Part
02

Permanent Portable Temperature Control Solutions: Consumer Journey

In the portable temperature control market, consumers in the residential, commercial, and healthcare sectors are looking to purchase units for permanent temperature control solutions. They are motivated by several factors including residential facility restrictions, air purification standards, the increase in the number of data centers, worker safety, and sustainability. These consumers are most aware of brands that value sustainability and remain loyal to companies that can serve as strategic partners in achieving their business goals.

Awareness

  • According to Schneider Electric, a leader in the environmental control manufacturing industry, Millennials currently represent the largest generation with buying power. For this key demographic, sustainability is a priority. Businesses who can present themselves as environmentally-friendly can increase brand awareness.

Purchase Motivations

  • Portable temperature control systems have traditionally been used as permanent solutions in areas where the cooling or heating season is very short, such as the Pacific Northwest.
  • In residential settings, consumers who live in older apartment buildings where central cooling and window units are not feasible or permitted look to portable units to cool their homes.
  • Recently, manufacturers have been working closely with consumers to meet their particular needs. For example, in the healthcare industry where there is a need to control air temperature and purification, KwiKool has created a filtered portable air conditioner that will eliminate contaminants and pathogens that would be detrimental in a hospital or clean room environment.
  • Similarly, some clients who utilize multiple units or move units between locations have requested the ability to track equipment. Spot Coolers is testing out models created in response to this repeated request.
  • With the digitization of data and cloud-based platforms on the rise, another motivation for permanent portable temperature control solutions is that information technology companies are constructing data centers to meet consumer demand. Temperature control is vital in this setting for the effective and efficient functioning of equipment.
  • According to Stephani Bisignano, national sales manager at Cool-Space, his company responds to current trends for units that are environmentally conscious in terms of "energy efficiency, water efficiency, and carbon footprint”.
  • Customers also consider worker safety when purchasing permanent portable temperature control units. Contractors and facility managers are faced with U.S. Occupational Safety and Health Administration worker heat-safety prevention requirements and expectations for the worker's comfort level in the workplace. Often portable, energy-efficient units are better suited to their needs than an HVAC system.
  • Lastly, facility size is an important consideration when purchasing temperature control units. In response to the varied needs of its consumers, heating and cooling companies like Portacool LLC have developed powerful but efficient options that meet a wide range of size profiles and velocities to provide solutions to spaces ranging from 500 square feet to 6,000 square feet.

Loyalty

  • Schneider Electric found that building customer loyalty no longer depends merely on the goods a company can provide. Rather, customers are looking for "strategic partners", businesses who can understand their unique needs and formulate solutions accordingly.
  • In choosing these "strategic partners" customers look for the ability to utilize innovative technology, willingness to deliver a comprehensive strategy for multiple needs, and excellent customer experience.

Research Strategy

To gain insight into the consumer journey of permanent portable temperature control solutions, your research team searched through articles and reports relating to the industry. This search proved fruitful and provided information on the key motivations behind customers' use of portable units for permanent solutions.

Next, we looked through industry databases to determine the top businesses in the environment control manufacturing industry by revenue. We did this to determine what marketing strategies were proving most successful among consumers in this market. A look at the top company's website blog provided useful information regarding the customer journey in terms of awareness and loyalty.

Sources
Sources

From Part 02
Quotes
  • "Portables are still a great solution for traditional applications, including for areas with very short cooling seasons like the Pacific Northwest, or for temporary solutions where system requirements have changed, such as converting an office into a meeting space. However, we also are seeing uses expand as consumer and contractor creativity takes hold.”"
  • "“In today’s world, discomfort isn’t tolerated, and our business systems must run 24/7,” he said."
  • "To address this, KwiKool has created the BioKool, a 1.1-ton HEPA filtered portable air conditioner that the company says will specifically address challenges faced by medical staff, clean room facilities, and laboratories by significantly cutting down on airborne particulates and microorganisms, while reducing the potential for air conditioner-related contaminants."
  • "Meissner said they’ve had multiple requests for trackable equipment and are working on several test models. Spot Coolers already uses GPS tracking in its trucks. Adding it to the units themselves would help with inventory control, help customers keep track of the location of equipment on larger jobs, and assist customers who move equipment from one location to another."
  • "Manufacturers are increasingly working with customers to help develop site-specific portable air solutions for longer-term needs."
Quotes
  • "The Stringent Government Regulations Have Been Prompting Companies To Substantially Reducing Energy Consumption And Emissions. Temperature Control Units Are Increasingly Enabling Companies To Maintain An Environment Optimal For Equipment Functioning Which Is A Vital Factor Fueling Demand For The Devices."
Quotes
  • "“The current trend is to create more environmentally conscientious efficient units in terms of energy efficiency, water efficiency, and carbon footprint,” said Stephani Bisignano, national sales manager, Cool-Space."
  • "“Based on safety trends, OSHA [U.S. Occupational Safety and Health Administration] worker heat-safety prevention requirements, and a worker’s expected level of comfort, we are finding more and more contractors and facility managers are looking for portable, energy-efficient solutions to keep workers cool and comfortable where fixed HVAC solutions are not practical."
  • "Recognizing that one size does not fit all, our engineering team devoted its efforts to developing powerful cooling options of varying size profiles and velocities to meet a wide range of needs. Over the past year, we’ve launched five new products to provide versatile solutions for work spaces as small as 500 square feet and as large as 6,000 square feet."
Quotes
  • "Now I think it’s focused on whether you can demonstrate to that customer that you have the right technology, people and vision to be aligned with where they are going, where the market is going, and (as a partner) to go on that journey together."
  • "Customers no longer need a “supplier”. Now, they want a strategic partner. They want someone who knows their business and understands their overall strategy. Someone who can formulate and demonstrate a valuable solution that helps a customer with their very own specific needs."
Quotes
  • "Now, with the IoT (Internet of Things), AI (artificial intelligence) and other advances in technology, businesses can enhance their brand while cutting resource usage and saving money."
  • "So, what appeals to consumers? Being environmentally friendly. Millennials, those born between about 1980 and 1999, are now the largest generation in terms of numbers in the U.S. and elsewhere. Global surveys have shown that millennials say sustainable shopping is a priority."