Temporary Tattoo Market

Delivered December 13th, 2019. Contributors: Eunice O. and

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Global Temporary Tattoo Market

After an exhaustive search, the global temporary tattoo market size could not be found. There is also no publicly available information that can be used to triangulate the market size. According to Space Market, the global temporary tattoo industry is growing at a higher rate.
Overview of The Market's PerformanceAccording to Space Market, the global temporary tattoo market " has been developing at a higher pace with the development of imaginative frameworks and a developing end-client tendency."
Major Industry PlayersKey players in the global temporary tattoo market are TM International,Grifoll, Tattly, Gold Ink Tattoo, Faketa Ttoos, Tinsley Transfers, Ruiyan, Game Faces, Temporary Tattoo, and Conscious Ink.
In the global temporary tattoo market, Temporary Tattoo, Grifoll, and Gold Ink Tattoo have the largest market share.
The global temporary tattoo market is also segmented by type i.e., airbrush tattoos, tattoos using ballpoint pens, and photo tattoo simulation.
Temporary tattoos at Tattly are available for as low as $5 per pair.
Tattly has an estimated annual revenue of $8.8 million.
Other SegmentsThe global temporary tattoo market is also segmented by type i.e., airbrush tattoos, tattoos using ballpoint pens, and photo tattoo simulation.
Research StrategyWe began by attempting to identify the market size for the global temporary tattoos market. Since market research companies regularly report on market sizes and related details, we hoped that we would find pre-compiled information about the industry's market size. We searched through reputable research companies like Advance Market Analytics, Value Market Research, Market Expertz, Market News Report, among others. Unfortunately, the market size for the global temporary tattoo market was not publicly available. However, it can be accessed by buying the market report from any of the mentioned research market companies.

Our second step was to search for media articles about the global temporary tattoo market. In most cases, the performance, including the growth of industries, is discussed in media articles. We, therefore, hoped that we could find information about the market size of the global temporary tattoo market. We searched through several sources like Forbes, Alpha News Report, Businesswire, Reuters, Digital Journal, Wise Guy Reports, among others. These sources are potential sources where the temporary tattoo market is discussed. But, after a thorough analysis, we could not locate any information on the market size of the industry. Sources like the Digital Journal, Global industry News, and Alpha News Report provided an overview of the temporary tattoo market report, but no information on the industry’s market size. 

Our next step was to identify the market size or find data that would help us triangulate the market size of the global tattoo industry by searching through the website and annual reports of the industry’s key players. In annual reports, most companies do provide statistics related to the market in which they are operating, including the market size. Also, we were hoping to find useful statistics on the industry’s performance in their news and press release sections. The key players in the global market are TM International, Grifoll, Tattly, Gold Ink Tattoo, Faketa Ttoos, Tinsley Transfers, Ruiyan, Game Faces, and Conscious Ink. An exhaustive search through their news and press releases section on their websites did not yield useful results related to the request. For instance, on Tattly's website, the news available is about the company announcing the position of a sales manager. Also, we could not find the annual reports of the companies as they are not publicly available.

Lastly, we attempted to triangulate the global temporary tattoo market size by determining the market share of the temporary tattoo segment in the global tattoo industry. We analyzed several industry reports, including Market Watch, NBC, Advance Market Analytics, and others. Unfortunately, the data is paywalled in most of the industry reports.

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North American Temporary Tattoo Market

After an exhaustive search, the North American temporary tattoo market size could not be found, but it is available through paywall. There is also no publicly available information that can be used to triangulate the market size. The US temporary tattoo market is approximately $1.65 billion.

US Tattoo IndustryIn the United States, revenue from the temporary tattoo market is about 1.65 billion.
The estimated market size for tattoo industry in the United States is about $3 billion.
Studies show that in the US and Canada, out of every five adults, one prefers to be tattooed.
According History of Tattoos, the United States has over 20,000 tattoo parlors 
About 36% of Americans aged between 18 and 29 years have at least one tattoo.
According History of Tattoos, the United States has over 20,000 tattoo parlors.
Canada Tattoo IndustryAccording Ipsos-Reid poll, at least 22% of Canadians have tattoos on their body.
In Canada, prices for getting tattoos in the best parlors range from $50 to $250 per hour.
Research StrategyThe market size for temporary tattoo market in North America couldn't be determined. There is no available data for North America, except for statistics specific to the United States. We have presented some helpful findings found in the course of the research. Below are the strategies that we employed during the search. 

To provide the North American temporary tattoo market size, our first strategy was to look for market reports specific to North American temporary tattoo market. We searched through several sources including Allied Research, Ibis World, and MarketWatch among others. Our focus was to find pre-compiled information on the market size for temporary tattoos in North America. Unfortunately, we could not find any report specific to this region. Most of these market reports were globally focused.

Our second strategy was to search through market reports on the global temporary tattoo industry from sources like Advance Market Analytics, Value Market Research, Market Expertz, Market News Report, among others. These industry reports are a primary source for market size information on different industries. Our focus was to use the information on the regional segmentation to determine the market size for the North American tattoo industry. Unfortunately, the information about the market share of North America in the global temporary tattoo market is behind paywall.

Our third strategy was to find countries in North America that are the primary players in the market. According to Space Market Research, countries in North America that are players in temporary tattoo market are the United States and Canada. We, therefore, proceeded to search for the US and Canada temporary tattoo market size. Our focus was to find and add the market sizes for the two countries to provide an estimated market size for North America. We searched through market reports and media reports like Market Watch, Angel, Gust, Press Reader, Born Digital, NBC News, among others. According to a publication on Guts, the estimated revenue from the temporary tattoo industry in the US is $1.65 billion.  After an exhaustive search, we could not find the market size for temporary tattoos in Canada. There was also no data that we would have used to triangulate the market size in Canada. 

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North American Temporary Tattoo Market Growth and Drivers

After an exhaustive search, the predicted for North American temporary tattoo market in the next 2-3 years could not be found. However, the information is available through paywall. There is also no publicly available information that can be used to triangulate the future growth of the market. Also, information for the growth drivers could not be found.
Useful InformationTemporary tattoos are in high demand in the US because of their benefits. For instance, they are pain free, harmless, and they can be renewed or replaced. Also, with temporary tattoos is ideal to those who follow fashion trends.
There is also a growing use of embroidery tattoos. These tattoos are available in a wide range of styles and colors and they look like stitched flowers. Tattly is leading in embroidery tattoos.
Most US citizens prefer temporary tattoos that are ultra realistic. Companies like Easy Ink are on the forefront in providing temporary tattoos that look real.
According to Fash, a typical price range for tattoos in the US is between $150 to $800.
About 45 million people in the United States had one or more tattoos on their bodies in 2012.
 11% of individuals with tattoos in the US are aged 50 to 64 years.
Research Strategy
We began by attempting to identify the market growth for the North American Temporary Tattoos Market, as well as possible drivers of that growth. Since market research companies regularly report on market sizes and related details, we hoped that searching both the overarching market (North American Tattoos Market), as well as the sub segment for temporary tattoos, would provide us with data or enough data points to triangulate an estimate. Despite searching through reputable market research companies, like Ibis World, Allied Research, and Market Watch, we were unable to identify any information on this sub segment's market growth or drivers.


We then proceeded to search through media articles like Digital Journal, Forbes, Alpha News Report, Daily Watch Report, and others. These sources are potential sources where the temporary tattoo market is discussed. After thoroughly searching through these sources, we could not locate any statistics related to the future growth and growth drivers of the North American temporary tattoo industry. For instance, Alpha News Report provided an overview of the temporary tattoo market report, but no information on growth specific to the North America region.

Our third strategy was to find key players in the North America region. We would then search for their annual reports to find the factors that have contributed to their growth in their industry, also we were hoping to find statistics related to the growth of their industry especially in the North American region. We identified Temporary Tattoo, TM International, Tattly, and Gold Ink Tattoo. Not only are these companies located in the United States, but also they have global presence and have been listed as key players in the global market, this then means that they also have significant market share in the North American region, and Gold Ink Tattoo. Search for their annual reports did not yield any positive results. Also, a thorough scan in their news and press release section did not provide us with information that would help us address the request.

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Global Temporary Tattoo Market Growth and Drivers

The global tattoo temporary market is expected to record significant growth by 2023. The industry's growth drivers in the next 2-3 years are print technology advancement and the ongoing trend of the use of temporary tattoos to enhance the beauty of the skin.
Growth DriversAccording to Value Market Research, the continuing trend of enhancing the beauty of the skin by drawing visually decorative illusion is one of the growth drivers of global temporary tattoo market in the 2018-2023 forecast period. 
Also, technological developments, especially in print technology, which includes the advancement decal-based tattoo, is driving the demand for temporary tattoos, which would lead to the growth of the industry in the following years.  Although no information could be identified as to how these two growth drivers would affect the market in the coming years, if the trend continues, then logically, the market would continue to grow. 
Market Performance in The Next 2-3 Years.According to an analysis by Market Intellica, it is forecasted that the market size for the global temporary tattoo industry will increase by 2023.
During the forecast period, the temporary tattoo market is also expected to record a single-digit CAGR.
The region of Asia-Pacific, especially China, India, and Southeast Asia, is expected to gain more market share in the following years.
"North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Temporary Tattoo.
"
Research StrategyDuring the search, we were unable to identify the growth of the global temporary tattoo market in the 2-3 years. There was also no publicly available information that we would have used to calculate the industry's growth. However, we found some useful insights indicating that in the following years, the market would be experiencing significant growth.

In our first approach, we began by looking for the market growth for the global temporary tattoo market as well as drivers of that growth. Since market research companies regularly report on market sizes and related details, we hoped we could find pre-compiled information about the industry's forecasted growth and the growth drivers. We searched through reputable research companies like Market Intellica, Value Market Research, Advance Market Analytics, and others. But, after a thorough analysis, we could not locate any statistics on the growth of the global temporary tattoo industry. Market Intellica, for instance, provided insights that indicate that the market would record notable growth in the 2018-2023 forecast period. However, due to paywall, we could not locate statistics on the industry's future growth. The insights have been provided in the findings section above.

Secondly, we looked for media articles about the global temporary tattoo market and the growth thereof. In most cases, the performance, including the growth of some industries is discussed in media articles. We, therefore, hoped that we could find information about the forecasted growth and the drivers of the industry. We searched through sources like Digital Journal, Forbes, Hitz Diaries, Alpha News Report, and others. However, after a thorough search, we could not locate any statistics related to the future growth of the global temporary tattoo industry. For instance, Digital Journal and Hitz Diaries provided an overview of the temporary tattoo market report, including the major players who are TM International, Grifoll, Temporary Tattoo, Tattly, Gold Ink Tattoo, Faketa Ttoos, Tinsley Transfers, Ruiyan, Game Faces, and Conscious Ink. Unfortunately, no information on the industry’s future growth and the growth drivers was provided.

Our last attempt was to search through the website and annual reports of the industry’s key players. In annual reports most companies do provide statistics related to the future growth of the market in which they are operating. Also, we were hoping to find useful statistics on the industry’s future growth in their news and press release sections. An exhaustive search through their news and press releases section on their websites did not yield useful results related to the request. For instance, the available press release on TM International is about Savvi adding makeup to its line of Halloween accessories and costumes. Also, we could not find their annual reports as they are not publicly available.

We used the above strategies to provide the drivers that would impact the future growth of the temporary tattoo industry. During the search, we were able to identify the growth drivers from sources like Value Market Research, Market Intellica, among others. However, due to paywall on these sources, we could not access further details on how the drivers would impact the market in the next 2-3 years.

From our research, we concluded that the information on market growth and grow could be missing because most market research companies have not yet made the information to be available for free.