Temple Square Competitors

Part
01
of five
Part
01

City Creek Center Competitive Landscape

City Creek Center has received a Certificate of Excellence from TripAdvisor for consistently earning great reviews from travelers. It targets and fashion shoppers and diners from the locality as well as those from over 50 miles away, attracting them with its offering of a one-of-a-kind indoor/outdoor shopping and dining experience.

Visitor Perceptions

Target Visitors

  • Housing luxury retailers, unique-to-market stores, and trusted brands, as well as a wide variety of restaurants, it targets and attracts fashion shoppers and diners from the locality.
  • Target audience groups include kids, teens, ladies, and gentlemen, basically everyone in an average family.
  • Asian, Italian and Mexican tourists are also some of the core audience groups targeted by the City Creek Center.
  • It also targets visitors that are over 50 miles away from the shopping center through its Passport to Shopping program, which comes with discounts and special offers from over 60 retailers and restaurants within the shopping center.

Special Attractions

  • Apart from its obvious offering of luxury retailers, unique-to-market stores, and trusted brands such as Michael Kors, Coach, Tiffany & Co., and Salomon as well as dining options such as Brio Tuscan Grille and a food court, City Creek Center offers a one-of-a-kind indoor/outdoor shopping and dining experience.
  • It has a fully retractable glass roof that opens and closes, unlike any shopping center in the US. It also has a pedestrian sky bridge with an observation room, as well as water features, including a creek that flows through the center, with live fish and waterfalls.
  • City Creek Center has a children's indoor Play Area, WiFi, underground weather-protected parking, and unique gathering spaces for shoppers.
  • It hosts events, including the America First Credit Union Fire Fountain Shows, as well as free fitness classes, weekly, from May to September, through its outdoor summer fitness series. It also hosts a Fall Fashion Show every September.
  • Kids can assist in feeding the fish in the creek every Saturday from 10:00 am to 10:10 am.
  • Its interactive Engage fountain attracts kids who love to chase the fountain's wet animations. Also, the Transcend fountain, which has magical fire accents at night, offers choreographed fountain shows with music.

Online/Digital Marketing Tactics Within the Last Two Years

  • City Creek Center posts regularly on its Facebook, Twitter, and Instagram pages. Its social media posts appear to focus on promoting its events such as the Fall Fashion Show as well as offerings and discounts from the various retailers and restaurants in the shopping center.
  • It uses many pictures showing visitors enjoying the experience, including children having fun at the fountains, shoppers, those taking fitness and yoga classes, and diners in the beautiful environment.
  • Its website includes a Sales & Offers page where it provides information about discounts, all its sales & offers.
Part
02
of five
Part
02

Utah State Capitol Competitive Landscape

Visitors perceptions of the Utah state capitol building are typically positive, and many visitors comment on the beauty of the recently-restored building. It targets a wide range of visitors, including children, and is currently offering a tour specific to women's suffrage and women's contributions in Utah.

Visitor Perceptions

  • Visitors' perceptions of their experience at the Utah state capitol building are overwhelmingly positive. More than 95% of the building's TripAdvisor reviews are either 'good' or 'excellent.' Many reviewers note the beauty of the building itself, which was recently renovated.
  • Yelp reviews for the capitol building are also positive. The building's overall rating is 4.5; similar to TripAdvisor comments, Yelp comments also highlight the beauty of the building.

Target Visitors

  • As an events venue, the capitol building targets groups of multiple types: school and non-profit groups, weddings, meetings, and social events.
  • The needs of younger and older children are explicitly addressed on the visitor center page, indicating that children — both with their families and with educational groups — are target visitors. The guided tours are specifically oriented for people age 10 and older, but the visitor's center page also make tour suggestions and offers activities for families with younger children. In addition, the Capitol Preservation Board, which oversees the capitol building, offers reimbursement funding for education field trip transportation costs.
  • Given that it offers tours of a historic building, it is reasonable to surmise that people interested in Utah state history and architecture in general are also target visitors.
  • The capitol building envisions itself as a welcoming public space, and explicitly invites picnickers, family pets, jogger, bikers, hikers and park-lovers to visit and enjoy the grounds.


Special Attractions

  • The Utah state capitol building offers general tours — both guided and self-guided — and is also currently offering the 'Pioneering Women in the Utah State Capitol' tour, which is specific to women's suffrage and the contributions of women in the state. Women's suffrage is particularly relevant in Utah, as Utah was the second state in the US to recognize women's right to vote (1870), far earlier than most other states.
  • The capitol building offers five different areas as event venues, ranging from multiple grounds areas to conference rooms and the rotunda itself.


Digital Marketing Tactics

  • The capitol building's marketing tactics are relatively low-key. Its active marketing appears to be limited mainly to social media posts, identically cross-posted across multiple social media platforms.
  • The building has a listing on the Utah Office of Tourism website, but the listing has an incomplete profile with no pictures, no listed events and no website link. The website itself, while informative and easy to navigate, is also fairly basic.
  • The capitol building maintains a full and informative profile on Facebook, with regular and consistent postings. Most posts receive relatively little engagement, but the profile itself has had over 94,000 check-ins. Its Twitter feed, Facebook timeline and Instagram posts are identical.
  • Its has over 9,000 followers on Twitter, over 3,000 followers on Instagram, and almost 8,000 followers on Facebook.
  • In addition to third-party travel profiles on TripAdvisor and Yelp, the capitol building also has profiles on Fodor's and Trip.com. These, however, do not appear to be verified by the capitol building itself.
Part
03
of five
Part
03

Red Butte Garden Competitive Landscape

Based on reviews on TripAdvisor and Yelp, visitors typically have a positive perception of Red Butte Garden. Red Butte Garden’s target visitors include nature lovers, hikers, and children and students. The special attractions at Red Butte Garden include the plant collections, Water Conservation Garden, and Dr. Ezekiel and Edna Wattis Dumke Medicinal Garden.

Visitor Perceptions

  • Red Butte Garden has received an average rating of 4.5 stars on both TripAdvisor (860 reviews) and Yelp (115 reviews).
  • Reviewers on TripAdvisor and Yelp typically described the gardens and plant collections at Red Butte Garden as beautiful/gorgeous.
  • However, visitors have also mentioned seeing “dead or dormant vegetation and trees” in November and having a bad concert experience at the place.

Target Visitors

Special Attractions

  • Red Butte Garden’s main special attractions are its plant collections. During each spring, Red Butte Garden will present a display of over 500,000 bulbs, which include 239,000 daffodils. The place also includes collections of roses, lilacs, penstemons, ornamental grasses, and conifers.
  • The three-acre Water Conservation Garden at Red Butte Garden was designed to “demonstrate that beautiful gardens need not require heavy application of water.The site consists of a rain garden, water saver terrace, and other water conservation facilities.
  • The Dr. Ezekiel and Edna Wattis Dumke Medicinal Garden features “plants known or believed to have medicinal properties.” Every year, the horticulture staff will highlight a different medicinal plant theme to make the site more relevant and interesting.

Online/Digital Marketing Tactics Within the Last Two Years

Part
04
of five
Part
04

This Is The Place Heritage Park Competitive Landscape

This Is The Place Heritage Park is a good choice for having fun with family and friends, especially for those who enjoy being in contact with nature while learning about the pioneers' life.

General Overview

  • The place has strong significance for the Mormon community since it was constructed in 1947 "to commemorate the centennial of the arrival of the Mormon Pioneer Company in the Valley of the Great Salt Lake".

Visitor's Perceptions

  • On Tripadvisor, This is The Place Heritage Park has been ranked 5 out of 64 outdoor activities to do.
  • According to Tripadvisor, This is The Place Heritage Park has the "Excellence Certificate" since, within 455 opinions, 55% of its visitors said the place was excellent.
  • Some visitors have recognized it as the emblematic place of the Mormon religion.
  • Visitors have the feeling they are learning while having fun.

Target Visitors

  • The targeted visitors are people that want to have fun since there are activities thought for everyone.
  • This is The Place Heritage Park is a good choice when vacationing with family or friends.
  • People who love historical places and want to take a funny journey to the past will enjoy visiting this park.
  • Children have plenty of outdoor activities to perform like spending the time at the Irrigation Station splash pool while learning about early Western irrigation.

Special Attractions

  • This is The Place Heritage Park offers its visitors a "going back in history" to meet historical places and to see the landscapes pioneers have seen many years before.
  • Visitors are able to sit at the mouth of the "Emigration Canyon", the entry point of the pioneers into the valley.
  • The towering monument at its gates will be the first stop, which represents a tribute to the historic "This Is The Place" declaration.
  • Another attraction is the possibility to explore different aspects of the pioneers' life such as, for example, learning about being a blacksmith.
  • There is a part in the park that represents the original tribes of Northern and Southern Utah. There, visitors are able to enjoy Shoshone-beautiful ceremonial dances.
  • Another attraction is a train ride to see what our pioneers did.
  • Children have the possibility to meet the oxen face-to-face.

Online/Digital Marketing Tactics

  • On Facebook, they have been rated 4,4 stars with more than 21,000 followers.
  • On Instagram, The Park has 14,5k followers and has been made 2,451 publications offering, for example, a 10% discount in memberships and announcing Black Friday discounts.
  • On Instagram publications, they have promoted the slogan "Step back in time & experience the FUN of the Old West".
  • On Twitter, where they have 2,744 followers, they promote all the events such as weddings and corporate parties taking place at the park.
  • This Is The Place Heritage Park puts their efforts on the going back to tradition and learning about the pioneers' life.
  • The online/digital marketing tactics are focused on having fun while learning history.
Part
05
of five
Part
05

Natural History Museum of Utah Competitive Landscape

Based on TripAdvisor and Yelp, visitors typically have a positive perception of The National History Museum of Utah. It targets a wide range of visitors from children to adults.

Visitor Perceptions

  • National History Museum of Utah has received an average rating of 4.5 stars on both TripAdvisor (1,489 reviews) and Yelp (152 reviews).
  • Visitors' perceptions of their experience at the National History Museum of Utah are positive. 78% of the building's TripAdvisor reviews are 'excellent,' and 17% reviews are ‘very good.’
  • Yelp reviews for the museum are also positive.

Target Visitors

  • The main target visitors of the National History Museum of Utah are kids, families, history nerds, and nature lovers.
  • As an event's venue, the National History Museum of Utah targets groups of multiple types: schools, adults, social events, families' programs, birthday parties, weddings, and citizen science projects.
  • Bonneville Shoreline Trail Access offers an adventure for hikers and mountain bikers.

Special Attractions

  • The National History Museum of Utah's main special attraction is "Nature All Around Us." NHMU presents wild plants and live animals from October 19, 2019, to May 25, 2020.
  • Its "Past Worlds" and "First Peoples" attractions are designed to demonstrate Utah’s ancient environments and prehistoric people. The site consists of dinosaurs' skeletal and reconstruction of the actual archaeological dig site.
  • The upcoming special exhibition "Antarctic Dinosaurs" will be held on June 27, 2020, to January 3, 2021.

Digital Marketing Tactics

Sources
Sources

From Part 03