Technology Organizer Market

Part
01
of two
Part
01

Market Size: Technology Accessory Organizers

After exhaustive research, we could not determine the size of the US technology accessory organizer market that focuses on organizing solutions for tech accessories like cables, chargers, backup batteries, flash drives, etc. However, every available data have been put together to calculate a ballpark estimate for this market. This estimate stands at a minimum region of about $471.4 million.

TECHNOLOGY ACCESSORY ORGANIZERS MARKET

  • Calculations show that based on the revenue of the popular, best or top products/companies in the US organizing solutions space for tech accessories like cables, chargers, backup batteries, and flash drives, the market size is estimated to be at least $471.4 million.
  • Some top companies/products (qualitative) in the US organizing solutions space include AmazonBasics, Native Union, BAGSMART, and Incase.
  • AmazonBasics accounted for 85% of the $450 million generated from Amazon’s private-label brand.
  • BAGSMART's annual revenue is $24.3 million.
  • Native Union has a revenue of $35.0 million while Incase has about $11.9 million.

USEFUL FINDINGS

  • The U.S. home organization products market size was worth $17 billion in 2017 and is expected to grow to $20 billion by 2021.
  • "The sales figures include projects such as bins, baskets, and totes; shelving; modular units; hanging storage; outdoor storage sheds; and various related accessories. "

RESEARCH STRATEGY

To address this request, we began be scouring through market research reports for the size of the technology accessory organizer market that focuses on solutions for tech accessories like cables, chargers, backup batteries, flash drives, etc. However, we quickly found that this information was largely unavailable. The closest report to the requested market was for the home organization market. Moreover, the market segmentation provided in the report did not include any technology accessory. We also searched through news aggregators and media articles for any relevant information but found none, as the majority of the media articles, such as the one from PR Newswire, provided the size of the home organization market.

Next, we searched through industry sources and some identified, relevant players in the requested market (such as Incase, Cocoon Innovations, Native Union, Bagsmart, and Procase), as companies do disclose market statistics. However, this was not fruitful. Many of these companies are relatively small and appear to not conduct or disclose any market-related information. Furthermore, companies in this 'seemingly niche' industry appear to not have any trade organizations, which could strongly translate to the general unavailability of industry reports.

In the absence of any useful data that address this request directly or by triangulation, we resorted to calculating a "ballpark estimate." First, we tried to find individual sizes of some of these tech accessory organizers for cables, chargers, backup batteries, and flash drives. But again, there was no useful data in this regard.

As a last resort, we opted to determine this estimate by a simple summation of the revenues of the industry top players that are from technology accessory organizers. But we faced a challenge, as there was no report on the top players. As an alternative, we searched through product review sites and consumer blogs for articles that provide the top or best tech accessory organizers that focus on cables, chargers, backup batteries, flash drives, and similar items. We did this because it is assumed that best or top products would always be popular and their popularity could directly or indirectly translate to better sales revenue. This led to articles from Road Affair, Independent Wolf, Upgraded Points, and gridfiti. From these sources and in addition to other companies that we could identify, we extracted the relevant companies, especially those that have operations in the US. The major drawback to this approach was that we could not obtain the US revenue figures from their tech accessory organizer segments, as the majority of these companies are privately-owned. This further means a much wider estimate; nonetheless, we proceeded with the approach, as the 'ballpark estimate' could still offer useful insights into the region where the actual market size lies. We mainly used business databases like Owler and ZoomInfo to provide the revenue figures of these companies. Lastly, since these revenue figures were obtained from several databases, the exact year they account for are not known but we assumed them to be for the most recent year.

All calculations can be accessed from the attached spreadsheet. Note that AmazonBasics accounted for 85% of the $450 million generated from Amazon’s private-label brand. This shows that AmazonBasic's revenue is $382.5 million (i.e., 85% of $450 million = $382.5 million). In all, this ballpark estimate of the size of the US technology accessory organizer market is at least $471.4 million.
Part
02
of two
Part
02

Market Growth: Technology Accessory Organizers

After extensive research, the growth rate, both historical and future growth rate, of the US technology accessory organizers market could not be determined. However, available data shows that the historical growth rate of the US organizing solutions market between 2010 and 2015 was calculated as 3.64% while the future market growth was calculated as 3.79%.

USEFUL FINDINGS

  • Some top companies/products (qualitative) in the US organizing solutions space include AmazonBasics and BAGSMART.
  • According to Statista, the US home organization market was $7.15 billion in 2010 and $8.55 billion in 2015. This is a CAGR of 3.64% (calculated using a CAGR calculator).
  • The same report projects the size of this market to rise from $8.55 billion in 2015 to 10.3 billion by 2020. This gives a projected CAGR of 3.79% (calculated using a CAGR calculator).
  • According to a report by PR Newswire, The U.S. home organization products market size was worth $17 billion in 2017 and is expected to grow to $20 billion by 2021. This would be a CAGR of 4.41% (calculated using a CAGR calculator) between 2017 and 2021.
  • Typically, this market segments, based on product-type, as follows: bins, baskets & totes; shelving, modular units, hanging storage, accessories & others.

RESEARCH STRATEGY

To tackle this request, we began by reviewing the part of this project that covered the market size of the US technology accessory organizers market, especially those that focus on organizing solutions for tech accessories like cables, chargers, backup batteries, flash drives, and similar items. We did this to ensure consistency and accuracy across relative data, as the growth rate and market size are inter-dependent. However, we found that the market size could not be determined apart from a ballpark estimate that was based on the revenue figures of some popular, top players in the industry. Also, since the estimation couldn't/didn't factor in definitive revenue figures for a particular year or period, there was no way of using the companies' historical revenues to find estimate a historical ballpark estimate, and in turn, the historical market growth (by using the historical market size estimate and the current market size estimate).

Since the market size part of this project did not provide any relevant growth rates, we searched for market research reports that outline any growth rate for the US technology accessory organizers market, especially those that focus on organizing solutions for tech accessories like cables, chargers, backup batteries, flash drives, and similar items. This yielded no pertinent information, as no market research report describes this market or relates to it. While most of the reports were off, some reports such as the one from Statista, provided either the historical market size/growth rate or future market size/growth rate or even both, for the broader US home organization market. Furthermore, none of the breakdown/segmentation of this market pertained to the requested market. Hence, there was no feasible way of narrowing the market down to the target market.

Next, we searched news aggregators, media reports/articles, and industry-related sources for any growth figures, market size figures or any supporting data that could be used to address this request, but found none. There were no media reports/articles and industry-related sources that were useful and news aggregators like PR Newswire and Globe Newswire only provided market size and growth-related data for the US home organization market. This approach yielded no useful information.

With these strategies, there isn't any other approach to take, including triangulation. To triangulate growth rates, they can only be achieved either from two market size figures between two different periods or from existing growth figures. As already highlighted, these were largely unavailable, thereby rendering any triangulation attempt highly unfeasible and challenging. Lastly, all growth rate calculations were done using an online CAGR calculator.
Sources
Sources