Technology Capabilities, Part 1
Dentsu, WPP, Havas, and R/GA use different types of technology capabilities messaging on their websites. IPG, however, does not include this type of messaging on its website. The requested information for these companies is provided in columns C-G of the attached spreadsheet. A short brief of the findings is presented below.
Summary of Findings
- Dentsu gives priority to how they help their clients grow their customers using digital tools. According to the company, 60% of its revenue comes from digital activities.
- Universal Music Group, Dailymotion, Edits, Gameloft, Canal+, and Vivendi Village are companies that are featured as partners on Havas's website.
- WPP, through technology partnerships, platforms, and capabilities, builds "technology and data solutions" to fit their clients' needs.
We were unable to provide information regarding technology offerings and partners of IPG. This company does not provide this type of information on its website. Some requested companies, including IPG own several advertising companies, which is why their websites may not focus on their technology offerings or partnerships. It is possible that each of their companies has its own partnerships and offerings.