Technology Capabilities

Part
01
of four
Part
01

Technology Capabilities, Part 1

Dentsu, WPP, Havas, and R/GA use different types of technology capabilities messaging on their websites. IPG, however, does not include this type of messaging on its website. The requested information for these companies is provided in columns C-G of the attached spreadsheet. A short brief of the findings is presented below.

Summary of Findings

  • Dentsu gives priority to how they help their clients grow their customers using digital tools. According to the company, 60% of its revenue comes from digital activities.
  • Universal Music Group, Dailymotion, Edits, Gameloft, Canal+, and Vivendi Village are companies that are featured as partners on Havas's website.
  • WPP, through technology partnerships, platforms, and capabilities, builds "technology and data solutions" to fit their clients' needs.

Research Strategy

We were unable to provide information regarding technology offerings and partners of IPG. This company does not provide this type of information on its website. Some requested companies, including IPG own several advertising companies, which is why their websites may not focus on their technology offerings or partnerships. It is possible that each of their companies has its own partnerships and offerings.
Part
02
of four
Part
02

Technology Capabilities, Part 2

Omnicom, Publicis, provide information regarding their technology offerings on their websites, while MDC and Red Antler do not provide such information. The requested information for these companies is provided in columns H-K of the attached spreadsheet. A short brief of the findings is presented below.

Summary of Findings

  • Omnigroup's data capabilities include Annalect and Omni. The first specializes in data insights and the second is a marketing operating system.
  • Some of Publicis technology offerings include customer and data intelligence, apps and mobile program development, and data management platforms, among others.
  • Curology , Clear , Foursquare , Open Door , Google , and AmericanExpress are some partners featured on Red Antler's website.

Research Strategy

We were unable to provide information regarding technology offerings and partners of MDC and Red Antler. MDC works with several partners, which is why its website may not focus on its technology offerings or partnerships. It is possible that each of its partner companies has its own partnerships and offerings. Red Antler, however, does not seem to have any owned or partner companies that may include this information.
Part
03
of four
Part
03

Technology Capabilities, Part 3

BCG, Deloitte, Work & Co, and Accenture provide plenty of information regarding its technology offerings on their websites. The requested information for these companies is provided in columns L-O of the attached spreadsheet. A short brief of the findings is presented below.

Summary of Findings

  • Technology is a main part of Work & Co's delivery process. They state: "Meaningful digital products are by definition technology projects. Development starts at project kickoff to quickly align on a technology strategy and forward-looking architecture."
  • BCG offers bionic capabilities to help its clients "align and inspire teams, launch the right digital initiatives, and build the capabilities, processes, and mindsets necessary to sustain a digital advantage."
  • SAP, Oracle, Microsoft, Salesforce, Workday, and Adobe are some of Accenture's partners featured on its website.
Part
04
of four
Part
04

Technology Capabilities, Part 4

Bain, McKinsey, Hero Digital, and Blast Analytics offer several technology capabilities to their clients. The requested information for these companies is provided in columns P-S of the attached spreadsheet. A short brief of the findings is presented below.

Summary of Findings

  • Bain offers a digital delivery platform that provides advanced analytics, automation, design and prototyping, digital marketing, enterprise technology, new business innovation, and a partnership ecosystem.
  • McKinsey has three sections dedicated to its technology capabilities called McKinsey Digital, McKinsey Analytics, and Solutions.
  • Adobe, Tealium, Google Marketing Platform, and Tableau are some partners featured on Blas Analytics's website.
Sources
Sources