Tattoo Industry Analysis

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Temporary Tattoos - US

Some of the trends surrounding the use of temporary tattoos in US adults include the popularity of more elegant, realistic, and long-lasting tattoos; getting temporary tattoos at tattoo parlors; and embroidery tattoos.

More Mature Tattoos

  • Rather than butterflies and cartoon looking tattoos, adults in the US are now opting for more mature temporary tattoos.
  • These adults want fake tattoos that can be considered tasteful and cool, while also looking like the real thing.
  • Not only are they seeking cool tattoos, US adults want elegant and sophisticated tattoos.
  • These sophisticated tattoos need to be appealing enough for their Instagram feeds.

Long Lasting Tattoos

  • Typically, temporary tattoos last for less than a week.
  • Nowadays, adults in the US are flocking towards temporary tattoos that can last up to two weeks and maintain their original form within those two weeks.
  • A lot of temporary tattoos crack or start peeling off within a day but tattoo companies like Easy Ink have developed new techniques and ingredients that make temporary tattoos last longer.
  • US adults want long-lasting tattoos that look richer with every passing hour.

Realistic Tattoos

  • US adults now want temporary tattoos that are ultra realistic. They want their peers to find it hard to tell if their tattoos are real or not.
  • Tattoo companies like PolyPro are popular among US adults because of how realistic their tattoos are.
  • Realistic tattoos are incredibly appealing to adults who eventually want real tattoos. This offers them an idea of what the real tattoo might like.
  • This is the value proposition that tattoo companies like Easy Ink offer. They claim they use a waterproof formula derived from a Jagua fruit extract. This natural pigment is FDA approved and looks like the real deal.

Fake Tattoo Parlors

  • Temporary tattoos have always been purchased online or in physical stores. They typically come on like a sticker. They are then transferred to whatever part of the body the individual wants it on.
  • Nowadays, adults are going to tattoo parlors to get temporary tattoos.
  • Tattoo companies like Inbox use a natural fruit like formula found in South America to create these temporary tattoos.
  • Similar to henna, this formula looks like the ink that is used for real tattoos and has become one of their best-selling offerings.
  • The tattoos gotten at these tattoo parlors are safe, waterproof, and last up to two weeks.

Embroidery Tattoos

  • Recently, there has been an increase in the use of temporary embroidery tattoos.
  • These tattoos look like stitched flowers and come in a wide range of styles and colors.
  • They involve art paired with flowers and are considered "wearable works of art."
  • Tattly is one of the pioneers of temporary embroidery tattoos. US adults want these tattoos because they are colorful and aesthetically pleasing to look at.
  • They are also popular on social media. There are over 5,000 posts under the embroidery tattoo hashtag on Instagram.
  • Embroidery tattoos are particularly popular among adults because they look like threads stitched into the skin, thus creating a realistic 3D look.

Research Strategy

In order to gather trends related to the use of temporary tattoos in US adults, we selected the most discussed topics in credible news publications like Atlantic. We picked topics that were discussed in at least two reputable articles.
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Temporary Tattoos - Global

Some trends surrounding the use of temporary tattoos in adults worldwide include faux freckles, realistic temporary tattoos, cuticle tattoos, scented temporary tattoos, temporary flash tattoos, and henna.

Cuticle Tattoos

    • Cuticle temporary tattoos are minimalist-like tiny illustrations such as dots or lines inked close to the base of a finger nail.
    • Recently, temporary cuticle tattoos have been popular among millennials in several parts of the world.
    • These temporary tattoos are used to accessorize manicures and painted nails.
    • The trend has become mainstream on social media platforms on Instagram as well. There are more than 1,000 hashtags for cuticle tattoo on the platform.

Scented Temporary Tattoos

  • Scented temporary tattoos are now popular among adults globally.
  • Tattoo companies like Tattly now offer temporary tattoos with different scents, including parsley, candy hearts, and pink peony.
  • These tattoos are blowing up on social media platforms like Pinterest as well.
  • Companies like Diptyque are capitalizing on this trend by launching different scented tattoo collections.

Faux Freckles

  • Adults in countries like the UK are using temporary tattoos to get faux freckles.
  • Not so long ago, people with real freckles covered it with makeup. Nowadays, freckles are seen as a sign of youthfulness and individuality.
  • Well-known celebrities like Emma Watson and Adwoa Aboah are some of the freckled-face women that young adults on social media look up to. This is one of the main drivers of this trend.
  • Typically, freckles are made with a stencil or transferred to the face from stickers sold by companies like Faux Freckles.
  • Adults in countries like Australia are taking this trend a step further by sporting glitter freckles for festivals and parties.

Realistic Temporary Tattoos

Glittery/Jewelry Tattoos

Henna

  • Henna has always been an integral part of South Asian, Middle Eastern, and African cultures.
  • Rather than getting the stick-on temporary tattoos, adults in Western countries like the UK and Canada, are now opting for henna as a temporary tattoo.
  • Recently, there has been some kerfuffle about the use of henna by Westerners with no affiliation with South Asia or Africa. Some claim it is cultural appropriation.
  • Nonetheless, henna remains a common temporary tattoo used in Western and non-Western countries around the world.
  • Known for its strikingly picturesque patterns, It has quickly become an alternative to tattoos. Celebrities like Demi Moore have contributed to its popularity.

Research Strategy

In order to identify trends surrounding the use of temporary tattoos in adults around the world, we relied on trusted publications related to this topic. We selected topics that were discussed in two or more credible publications.
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Growth Drivers - US

Four examples of growth drivers in the US tattoo industry are millennials, the demand of custom work, the tattoo removal market growth, and social media exposure. More information regarding these examples is provided below.

Millennials

Demand of Custom Work

  • Young people are "choosing expensive custom work instead of less expensive predesigned (or flash) images," which increases the customer return rate. Custom tattoo pieces make up about 60% of the industry’s services, and flash or predesigned pieces make up about 20%.
  • Generally, people who get a custom tattoo tend to go back for more.
  • Today, tattoo artists create "state-of-the-art" unique designs for every client.

Tattoo Removal Growth

  • The demand of permanent tattoos has led to the tattoo removal boom. As this market is part of the whole tattoo industry, its growth directly influences the tattoo industry.
  • The tattoo removal market is growing fast, with 110,000 procedures performed in 2018 and 687,450 procedures done since 2010.
  • Tattoo removal procedures are expensive. The cost per square inch normally costs between $49 to $300, hence removing a 3-by-5-inch tattoo that requires eight laser treatments would cost between $5,880 and $36,000.

Social Media Exposure

  • Social media platforms like Instagram have made the industry more approachable and accessible for individuals who feel uncomfortable at tattoo parlors. As artists treat their Instagram accounts as portfolios, the platform acts as a bridge from client to artist and as marketing tool.
  • As a result of this exposure, more people are scheduling appointments based on a specific artist availability, instead of finding a local shop. Also, thanks to social media, tattoos are not seen as taboo and are perceived as common, with 66.3% of people considering tattoos as mainstream.
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Growth Drivers - Global

Tattoos increasingly becoming a fashion phenomenon, social acceptance, and availability of more innovative tools and techniques are some examples of growth drivers in the global tattoo industry.

Growing Fashion Phenomenon

Social Acceptance

  • Tattoos have a history of being linked to rebellion and social deviance. However, this notion is changing as the practice is becoming more socially acceptable as it is used as a way of expression." Personal experiences and social conceptualizations of tattoos are in a continual state of development, thereby removing the historical stigma attached to them."
  • Steady social acceptance of tattoos has contributed to the consistent growth of the tattoo industry.
  • Also, many celebrities and sports persons have tattooed themselves, thus contributing to the practice becoming more acceptable and reduced the social stigmas that were once associated with tattoos. Notably, more people are emulating these celebrities by having tattoos on their bodies.

Availability of More Innovative Tools and Techniques

  • According to Advance Markets Analytics, the rise of digital tattoo procedures, like circuit printing, are driving the growth of the global tattoo industry.
  • 3D printed tattoos have also been making a significant impact in the industry in a couple of years and have become more impressive.


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Tattoo Style Trends - US

Once the domain of the loner or the rebel, tattoos have become an increasingly important part of the identity of many people. Technology has seen inks and needles become more refined and specialized. Some designs are becoming more precise and intricate, others bolder and brighter. The current trends adopt a range of techniques. Fine line tattoos, minimalist tattoos, and x-ray tattoos are examples of trends that have changed people's concepts of what a tattoo is. Geometric Tattoos, from ancient times, are facing a resurrection. While the inner ear offers a new canvas. These are five of the top trends in tattoos in the US at the current time.

Minimalist Tattoos

  • Tattoo Artist, Adam Villani, told StyleCaster, that the minimalist black tattoo, that started making a mark in 2019, is here to stay for the foreseeable future.
  • The tattoo is evolving away from its black origins, thin lines, and empty spaces, with color making an increasingly big splash on the minimalist tattoo scene.
  • Originally minimalist tattoos were recognizable by the thin black lines, subtly being the key feature. The trend has moved on, and now they are more aptly described as tiny tattoos — small pictures, with explosions of color.
  • The short time it takes to get tattooed and the limited time with the needle on the skin have added to this trends ongoing popularity.
  • It really is a case of Keeping up with the Kardashians, with Kylie and Kendall, two of the styles leading proponents of this trend. Demi Lovato, Bella Thorne, and Mandy Moore are also big fans.

Geometric Tattoos

  • Geometric tattoos are both simple and mesmerizing. Common shapes are repeated in detailed patterns, ultimately becoming a specific design. The size of the lines and color are varied, bringing another dimension to the tattoo.
  • Tattoos like this have been around since ancient times, the history can be traced back through time, and a number of religions and cultures. Over the last six months, Geometric tattoos have experienced a resurgence.
  • A recent survey investigated the popularity of the geometric tattoo. 52% of those aged 18 – 29 picked it as their tattoo of choice. 43% of 30 – 59 year-olds, and 25% of those 60 and older chose a geometric tattoo first when asked to indicate a favorite design.
  • Advances in computer technology have seen the ability to incorporate unique designs and shapes into one of a kind tattoos. This is contributing to the momentum that is building behind this trend.
  • Katy Perry, Rumor Willis, and Zayn Malik, who has a geometric tattoo on the side of his head, are all celebrities who have succumbed to this trend.

X-Ray Tattoos

  • Leading tattoo magazine, Inked predicts x-ray tattoos will continue their upward trend over the coming year, having gaining traction in the popularity stakes in 2019.
  • X-ray tattoos typically depict flowers. The image is tattooed to look like an x-rayed flower. Over the last six months, an increasing number of people have been requesting x-ray tattoos
  • The tattoo comes with a medical warning. The ink encompasses special technology that could be activated during a future MRI.
  • The intricately designed tattoos, incorporate elements of shading and transition, previously unseen. The tattoos are popular among the female population.
  • This trend shows no sign of slowing. Mickey Malani, the owner of Body Canvas, discussed the increasing popularity of x-ray tattoos, explaining how they had given a new dimension to shading and transition. The technique has never been seen before. It is both unique and beautiful. That sort of reference is driving the current trend, with an increasing number of tattoos being requested each week, according to Malani.
  • Justin Bieber, Kelley Osbourne, and Lady Gaga are stars currently displaying this new trend.

Fine Line Tattoos

  • Fine line tattoos started tending in late 2017. The trend shows no signs of slowing down, rather it continues to gain speed. Part of the appeal of fine line tattoos is the simplicity of the concept.
  • Fine Line Tattoos are distinct, straight or curved, fine lines, without color or gradation variations. They represent form over texture, shade, and color. The level of detail defines intricacy.
  • The tattoo is drawn using a liner needle, the more precise the needle, the more detailed the design. Generally, they are monochrome.
  • The fine line tattoo trend has increased demand for specialized artists, due to the intricate and freehand nature of many designs. The small margin for error is another good reason to get a specialist.
  • While other tattoo trends, tend to focus around the larger cities, fine line tattoos is the exception, moving beyond the cities into smaller towns and communities across the US and Canada.
  • Katy Perry, Mandy Moore, and Zoe Kravitz have been quick to support this trend, each exhibiting unique examples of the artwork.

Inner Ear Tattoos

  • I In 2018, the ears were all about piercings. In 2019, the inner ear has become an increasingly popular tattoo option. Tattoo artists in New York are reporting a number of customers requesting inner ear tattoos.
  • The trend started in 2017, with increasingly large and unique ear piercings. It evolved throughout 2018 to behind the ear tattoos. Now, in 2019, the inner ear tattoo is one of the hottest options in New York. It has been described as a "fresh tattoo," primarily because most people hadn't thought of the spot until now.
  • Ink on the ear fades quickly., so minimalist and abstract designs are recommended. These designs have the advantage of being timeless.
  • Issac Jeff is one of the most popular tattoo artists in North America. His Instagram, @zik_tats, has over 30,000 followers. In an interview with the New York Post, he reiterated the escalating trend. He said that until the end of 2018, he had never done an inner ear tattoo. He completed the first one New Years week and since then has had up to three or four requests each week,
  • Miley Cyrus, Rihanna, and Cara Delevingne are celebrities contributing to this new trend.

Research Strategy

We searched a range of industry publications and opinion articles to determine the current trends in tattoos in the US. We identified several. To determine which of the trends were having the greatest impact, we reviewed tattoo publications, expert opinions, industry reports, and interviews with key players. By doing this, we identified five key trends. The trends were identified based on the number of articles that were written about it, the chatter it was generating online, and the comments of experts in the field. Once we had identified the trends, we reviewed the aforementioned information to obtain an overview and understanding of each trend. We also reviewed a range of entertainment articles to determine if celebrities were supporting the trend. We have provided some examples to illustrate the trend.
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Tattoo Style Trends - Global

Seven current tattoo trends are ear tattoos, hand and finger tattoos, line tattoos, red ink tattoos, white ink tattoos, minimalist tattoos and side-boob or under-boob tattoos. Information on each trend along with our strategy for identifying them is detailed below.

Ear Tattoos

Hand/Finger Tattoos

  • Hand and finger tattoos are becoming increasingly popular.
  • Hand tattoos were previously seen as undesirable because they couldn't be hidden, but are now becoming popular as visible tattoos are socially acceptable.
  • One tattoo artist believes that the trend is related to people actually wanting their tattoos to be visible.
  • Some have credited the start of this trend to Ariana Grande.
  • Small, simple tattoos are especially popular on the fingers.

Line Tattoos

  • Line tattoos use a single line or a few simple lines to create the tattoo's design.
  • Line tattoos are simple, yet eye-catching and graphic.
  • Designs can include a simple, long line running along a specific body part (or several) or a few simple lines drawn into the shape of a flower or other simple object.
  • These tattoos are known for providing intricate detail without relying on color or shading.

Red Ink

  • Red Ink tattoos can be designed using red on black or red only.
  • Dragons, flowers, simple dot designs and mandalas are popular designs for red ink tattoos.
  • In 2019, online searches for red ink tattoos have increased by 2401%, indicating this is a strong trend right now.

White Ink

  • White ink tattoos have been trending for a while and are expected to continue to trend through 2019 and beyond.
  • White ink tattoos are popular for their unique look, but may fade faster and depending on skin tone, may not show up well.
  • Flowers, hearts, and birds are popular white ink tattoo designs.

Minimalist Tattoos

  • Minimalist tattoos are simple and use geometric shapes, fine lines and simple illustrations to make a statement.
  • Minimalist tattoos are appreciated for their ability to be hidden easily, but also make a bold statement when displayed.
  • A popular minimalist tattoo in the LGBTQ community is an equal sign, signifying equal love.
  • Some couples wear minimalist tattoos around their ring finger in place of traditional wedding rings.

Side Boob/Under Boob

Research Strategy

In order to identify tattoo trends, we searched for articles from reputable sources related to the types of tattoos that are trending or most popular in 2019. We found many articles with information on the top tattoo trends of 2019 from a variety of sources, including tattoo artists, fashion magazines and mainstream media sources. We then identified the 7 trends that were listed across at least 3 sources, resulting in the list outlined above.
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Most Popular Tattoo Designs - US

Ten of the most popular tattoo images/shapes include landscapes and nature, insects, matching tattoos, school spirit, flowers, pets, infinity symbols, hearts, inspirational words and quotes, and moons. Below is an overview of our findings.

Landscapes and Nature

  • Based on a list of the most popular tattoo designs compiled by Kelly Kapowski, a professional tattoo artist of five years in North Carolina, one of the most popular tattoo designs in the United States is landscapes and nature.
  • She states that, in North Carolina, some more popular designs include mountains and trees.
  • In fact, tattoo artists in the major cities of New York, Austin, Chicago, Los Angeles, and Miami compiled a list of the most popular tattoo designs in their cities, and a majority of their most popular tattoos are landscape or nature themed.
  • Some of the most popular tattoos in Miami are palm trees and peonies.
  • In New York City, tattoo artists agree that nature is a popular theme among tattoos.
  • In addition, in Los Angeles, some of the most popular tattoos include bees with flowers.

Insects

  • Another popular tattoo designs cited by Kelly Kapowski was insects.
  • Kelly claims that the ones she completes most often are bees, butterflies, moths, and lightning bugs.
  • As stated above, one of the most popular tattoo designs in Los Angeles includes bees.
  • In fact, popular insect tattoos on Pinterest back up this claim, with an album of pictures that mostly include bees, butterflies, moths, and lightning bugs.

Matching Tattoos

  • Another popular tattoo designs that Kelly sees often is matching tattoos.
  • This also seems to be a trend in New York City, tattoo artists in the area agree.
  • Both Kelly and the New York City artists claim these designs are so popular because people are looking to show their love for one another and create a bond.

School Spirit

Flowers

Pets

  • The next popular tattoo design that Kelly cites is pet/pet portrait tattoos.
  • She states that the most common pet tattoo requests she receives are paw prints resembling the pet's paws.
  • She also claims that pet parents also commonly come in to get infinity symbols with their pet's paw print in it to prove that they will love their pets forever.
  • In addition, the tattoo artists in Austin have also seen a growing trend in pet portraits among those coming in to get tattoos in their shops.

Infinity Symbols

  • Kelly says that she has seen an uptick of infinity symbols in her time as a tattoo artist.
  • She states that a lot of times, mothers and daughters will get matching infinity symbols to commemorate their love for each other, as well as pet parents getting infinity symbols with their pet's paw print in it.
  • Artists in Chicago have also seen an increase in interest in linework tattoos, which the infinity symbol would fall into.
  • This is because linework is mild enough for someone who may not be able to sit too long while getting a tattoo.

Hearts

  • Kelly states that another popular tattoo she has encountered are hearts.
  • They are most commonly placed on an individual's hip or behind their ears.
  • As mentioned above, New York City tattoo artists have seen an interest in small, delicate designs, which hearts fall into.

Inspirational Words and Quotes

Moons

  • The last design that Kelly states is one of the most popular tattoo designs is moons.
  • She states that the most common type of moon she sees is crescent moon that often hold the meanings of "life, death, and change".
  • Feminine moon designs are also popular in Austin, artists in the area agree.
  • They cite that a majority of the clients they have that receive these designs are looking to embrace "feminine energies".

Research Strategy

In order to determine the most popular tattoo images/shapes in the United States, we made use of statements and lists from professionals in the industry throughout the United States of the tattoos they see/complete the most often. Based on these lists/statements, we were able to compile a list of 10 tattoo designs that professionals throughout the country all agree are some of the most popular tattoo images/shapes.
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Most Popular Tattoo Designs - Global

The most popular tattoo images/shapes include images of angels, dragons, hearts, arrows, infinity signs, stars, wings, the sun, the moon, and birds.

1) Angels

  • An angel is a symbol of devotion, relationship with God, and spirituality.
  • Angel tattoos are most famous among women and are used as a figure for protection and guidance.

2) Dragon

  • The dragon tattoo is a symbol of fierceness and power.
  • The tattoo is most common among men and can be placed on the entire arm, the back, or the leg.

3) Hearts

  • According to PopSugar, the image of hearts is one of the most popular tattoo images that have been used in "virtually every shop on Earth".
  • Hearts symbolize "affection, love, and care for their dear ones."

4) Arrows

  • According to PopSugar, the image of arrows is one of the most popular tattoo images that have been used in "virtually every shop on Earth".
  • Arrows are used to symbolize directions.

5) Infinity Signs

  • According to PopSugar, the image of the infinity sign is one of the most popular tattoo images that have been used in "virtually every shop on Earth".
  • The infinity symbol can mean infinite love, limitless possibilities, remembering someone or something forever, or cosmic infinity.

6) Stars

  • Stars are used as symbols of hope and truth. Stars can also symbolize goal accomplishment. This is because stars shine in the darkness.
  • Stars may be five-pointed, six, or seven depending on meanings. They can be on the legs, fingers, or behind the ears.

7) Wings

  • Wings tattoos are most common among women. Wings symbolize freedom, speed, aspiration, and elevation.
  • The designs "are often infused with spiritual or inspirational significance".

8) The Sun

  • The sun is a symbol of "fertility, strength, passion, courage and eternally renewed youth, light and knowledge".
  • The sun symbolizes "royal and divine powers adopted by both secular and religious authorities".

9) The Moon

  • The moon is a symbol of purity, eternity, and divine powers. Many religious authorities adopt the moon as a symbol of divine powers.
  • According to StyleCraze, phases of the moon tattoo is famous among women.

10) Birds

  • Most popular bird tattoos are blue birds, eagle, and phoenix. These are most popular in men. The phoenix "defines the solid reputation of Japanese tattooing traditions".
  • The eagle is a symbol of a free spirit. The bluebird is a popular sailor tattoo.

Research Strategy

We started by searching through articles, blogs, and publications relating to tattoos globally. Our primary focus was on the most popular tattoo images/shapes. In compiling this information, we examined research, professional and experts opinions on popular tattoos.

After finding a large list of articles and blogs with information on the most popular tattoo images/shapes, we sorted out these articles and blogs in terms of relevance and consistency. We then listed out the most common.

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Specific Tattoo Placements - US

Neck, face, hand and ear tattoos are all current trends in tattoo placement. Faces tattoos are not the stereotypical rapper face tattoo, but simple smaller designers like stars, beauty marks and freckles. Designs all of these areas are simplistic and small in scale.

Tattoo Insights

Ear Tattoos

  • Ear tattoos are becoming more common, with people moving away from jewelry and replacing it or incorporating it into the design.
  • Due to the limited space and more difficult area, most ear tattoos are drawn free hand and are relatively simplistic in design.

Face Tattoos

Neck Tattoos

  • Website searches for "Side neck for guys" placements are up 953% in 2019, while "throat tattoos for women" is up 671%.
  • Back of the neck tattoos have increased in popularity. JonBoy, a New York based celebrity tattoo artist saw this particular trend in the summer.
  • Neck tattoos have become more popular alongside the trend of fine needle art.

Hand Tattoos

Finger Tattoos

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Specific Tattoo Placements - Global

Face tattoos have become more popular around the globe. In countries like Hong Kong, there has been a rise in people choosing to get hand, face and neck tattoos as a way of breaking the stigma around tattoos.

Face Tattoos

  • In the United Kingdom, face tattoos searches for women have increased 144%.

Visible Tattoos

Ear Tattoos

  • People are choosing to get ear tattoos as they are easy to hide and easy to show off. Hair can be moved over the tattoo if a situation calls for it to be hidden.

Tattoo Freckles

Traditional Facial Tattoos

Finger Tattoos

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Tattoo Placement Trends - US

Seven trends in the placement of tattoos in the United States are in-ear, rotator cuff, spine, side breast, lower leg, hand, and peekaboo body placement. Pinterest searches for side breast tattoos have increased 2,337% in 2019.

US Trends in Tattoo Placements

  • Tattoo artists have seen an increase in people requesting tattoos in-ear. Hannah Kang of New York's Nice Tattoo, described this as a new trend with more and more clients requesting this placement. Miley Cirus and Rihanna are celebrities that have embraced this trend.
  • Laura Martinez, a New York based tattoo artists is seeing people ask for rotator cuff tattoos, particularly women. With the trend of more organic designs, she predicts this style will continue to be a trend.
  • Spine tattoos have become a trend, with more clients requesting simple or complicated designs. Celebrities like Lady Gaga and Halle Berry have shown off their spine tattoos.
  • Side breast design searches have increased 2,337% in 2019. JonBoy, a New York tattoo artist states that this is the most requested placement he sees.
  • Lower leg web searches have increased 1,625% in 2019.
  • 2019 has seen an increase in top of hand tattoos. The designs are simplistic in style. Tattooist Guy Waisman, stated that he sees the trend continuing as it is considered mainstream.
  • JonBoy, a New York based celebrity tattoo artist has seen a trend in requests for peekaboo body placements. In the summer, particularly he saw an increase in customers requesting tattoos on their hips, that can be shown off in bathing suits.
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Tattoo Placement Trends - Global

Global trends in tattoo placements include ear tattoos, hand and finder tattoos, full-sleeve tattoos and lip tattoos.

Global Tattoo Placement Trends

Ear Tattoos

  • Isaac Jeffs, a Vancouver, Canada, based tattoo artists has seen an increase in customers asking for ear tattoos.

Hand Tattoos

Finger Tattoos

  • While some tattoo artists are reluctant to tattoo fingers, due to the designs fading quicker, a trend in Europe is finger tattoo placements.

Full-sleeves

Lip Tattoos

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Tattoo Acceptance in the Public Sector - US

There have been multiple studies and surveys that attempt to figure out perceptions regarding tattoos in the workplace. After considerable research, it seems that there are multiple factors that come into play including quality and placement of tattoos along with the industry they are working in. Except for the military, the public sector enjoys the most freedom when it comes to tattoos and acceptance at work.

Tattoo Statistics

  • Pew Research indicates that almost 40% of people between the ages of 18 and 40 have tattoos, a 400% increase over prior generations.
  • Women are more likely than men to be judged for having a tattoo according to a 2018 survey.
  • Neck, head, and face tattoos carry the most stigma.
  • A Salary.com survey completed in 2018 found that only 12% of respondents indicated they had a visible tattoo on display at work. Interestingly, only 4% stated they had faced discrimination due to their tattoos.
  • Traditionally tattoos had a negative connotation. They were associated with gangs, prisoners, and bikers. Today, tattoos are mainstream and acceptable.

Legal Implications

  • There are very few laws protecting things such as tattoos, and only in small local governments. No states have laws protecting tattoos in the workplace.
  • Employers usually win any lawsuits brought on by employees regarding tattoo by using the defense that they are protecting their conservative image. This is because employees are free to adopt dress codes that reflect their company image. Rules can range from banning tattoos, requiring them to be covered, or complete acceptance. These are all legal and acceptable as long as it does not discriminate against the employee.

Conflicting Studies

  • A newer study by the University of Miami and the University of Western Australia indicates that the perception of tattoos in the US workforce has changed dramatically and is no longer linked to employment or earnings discrimination. The study indicated the differences in wages and employability between tattooed and non-tattooed workers was negligible. They also found that men with tattoos were 7% more likely to be employed than those without and also that men and women with tattoos worked more hours per week.
  • Colorado State and California State conducted a study in 2018 that had drastically different results. They indicated there are still hiring and wages biases against the tattooed workforce. The findings of the study indicated that hiring managers would offer tattoos employees a lower starting wage, and if the tattoos were extreme they were less likely to be hired at all. The extreme tattoos made them perceived as less competent and committed than applicants without tattoos. They also discovered that the amount of tattoos the hiring manager had directly correlated with whether they would hire an employee or not.

Consumer Perceptions of Tattoos in the Workforce

  • In one survey, customers (61%) indicated they would remove their business if they found that employees were being discriminated against because of their tattoos.
  • 97% of consumers indicate they would not change their current shopping behaviors if an employee had visible tattoos or piercings, but public perception surveys consistently indicate that the general public has a negative image of tattoos.
  • 29% of people surveyed in a Harris Poll indicated they had tattoos. A trend was noticed that the younger the person, the instance of tattooing increased. When you take in to account that most people that are in charge of hiring are older, this would indicate that in time practices should change. 86% of younger professionals believe that piercings and tattoos do not reduce the chance of getting a job.
  • 76% of the people surveyed in the Harris Poll felt that tattoos and piercings affect an applicant's change of being hired, and 39% felt that they reflected poorly on the employer.
  • 42% of people surveyed in the Harris Poll indicated that visible tattoos are always inappropriate at work, and 55% felt that way about body piercing.
  • Consumers tend to prefer front line staff to be non-tattooed.

Employer Perceptions

  • According to Career Builder, 60% of employers state they will not hire candidates with tattoos or body piercings. This is the third most common reason employers state for not hiring (31%). It is interesting that bad breath is just ahead of tattoos as a reason to not hire someone.
  • Unfortunately, people still sometimes view tattoos as making the person more "impulsive, rebellious, untrustworthy and unreliable". When you take into account the limited information a hiring manager has when interviewing a potential employee, a tattoo could make the difference between landing the job or losing it to someone without a tattoo.
  • The business world, overall, has moved to being a more inclusive, diverse environment. Some think it is counterproductive to judge an employee on something that has no effect on their ability to do a job.
  • In a survey conducted by Workopolis, they asked 327 employers how they felt about tattoos. 14% stated they would be less likely to hire, 23% said it did not matter, and the rest said it depended on the number and location of tattoos along with the role needing to be filled. 77% of those surveyed stated that tattoos could play a part in whether they hire someone or not.

Tattoo Acceptance in the Public Sector

  • The United States Marines has a tattoo policy where they can not be on the neck, hands, feet, or within two inches of the wrist, elbows or knees. The tattoo must not promote racism or drug use. Any tattoo that is exposed must be smaller than a circle that is 5 inches in diameter. They loosened their regulations in 2007. Any visible tattoo were banned up until that point.
  • Both the UK and US military as a whole has reduced their restrictions, although it is notable that their restrictions are much stricter than those of the corporate arena.
  • The government, which is over the police, fire, and sometimes medics, has the least restrictive regulations on tattoos, indicating they are much more acceptable. Interestingly, even though they are lenient, only 8% report they have tattoos. Take for instance in 2012, a candidate to become a Liqour Enforcement Officer with the Pennsylvania State Police was rejected due to a tattoo. Their policy was to review each tattoo on a case by case basis. In this case they wanted it completely removed. The candidate sued the state police and lost. The courts ruled that having a tattoo is not a fundamental right. Today, this would most likely not be an issue as long as the tattoo was not offensive.
  • The social service sector has relaxed their views on tattoo. Twenty years ago, Richard Bailey worked as a civil servant. He states that back then he was given odd looks for his tattoos, whereas today he no longer has that issue.

Current Advice From Human Resource Departments

  • It is recommended to choose a small, non-controversial design.

The Choice of Tattoo and Placement Matters

  • There is a large difference in perceptions of small, professional, quality tattoos versus a face tattoo or a poorly done full sleeve.

Regional Acceptance in the US

  • Where you live can affect whether a tattoo is viewed negatively. South Carolina, Oklahoma, and Florida have the highest percentage of tattoo discrimination. Montana, Colorado, and California are the most tattoo friendly.

Part
14
of 39
Part
14

Tattoo Acceptance in the Public Sector - Global

There have been multiple studies and surveys that attempt to figure out perceptions regarding tattoos in the workplace. After considerable research, it seems that there are multiple factors that come into play including quality and placement of tattoos along with the industry they are working in. Except for the military, the public sector enjoys the most freedom when it comes to tattoos and acceptance at work. When looking at this from a global perspective, most western European, eastern European, and south Americans have the same general views as the US. In countries such as Iran, Japan, Turkey, North Africa, and North Korea, tattoos have a very negative connotation and would not be encouraged in any form.

Tattoo Statistics

  • Pew Research indicates that almost 40% of people between the ages of 18 and 40 have tattoos, a 400% increase over prior generations.
  • Women are more likely than men to be judged for having a tattoo according to a 2018 survey.
  • Neck, head, and face tattoos carry the most stigma.
  • A Salary.com survey completed in 2018 found that only 12% of respondents indicated they had a visible tattoo on display at work. Interestingly, only 4% stated they had faced discrimination due to their tattoos.
  • Traditionally tattoos had a negative connotation. They were associated with gangs, prisoners, and bikers. Today, tattoos are mainstream and acceptable.

Legal Implications

  • There are very few laws protecting things such as tattoos, and only in small local governments. No states have laws protecting tattoos in the workplace.
  • The UK's Equality Act does not protect being tattooed.
  • Employers usually win any lawsuits brought on by employees regarding tattoo by using the defense that they are protecting their conservative image. This is because employees are free to adopt dress codes that reflect their company image. Rules can range from banning tattoos, requiring them to be covered, or complete acceptance. These are all legal and acceptable as long as it does not discriminate against the employee.

Conflicting Studies

  • A newer study by the University of Miami and the University of Western Australia indicates that the perception of tattoos in the US workforce has changed dramatically and is no longer linked to employment or earnings discrimination. The study indicated the differences in wages and employability between tattooed and non-tattooed workers was negligible. They also found that men with tattoos were 7% more likely to be employed than those without and also that men and women with tattoos worked more hours per week.
  • Colorado State and California State conducted a study in 2018 that had drastically different results. They indicated there are still hiring and wages biases against the tattooed workforce. The findings of the study indicated that hiring managers would offer tattoos employees a lower starting wage, and if the tattoos were extreme they were less likely to be hired at all. The extreme tattoos made them perceived as less competent and committed than applicants without tattoos. They also discovered that the amount of tattoos the hiring manager had directly correlated with whether they would hire an employee or not.

Consumer Perceptions of Tattoos in the Workforce

  • In one survey, customers (61%) indicated they would remove their business if they found that employees were being discriminated against because of their tattoos.
  • 97% of consumers indicate they would not change their current shopping behaviors if an employee had visible tattoos or piercings, but public perception surveys consistently indicate that the general public has a negative image of tattoos.
  • 29% of people surveyed in a Harris Poll indicated they had tattoos. A trend was noticed that the younger the person, the instance of tattooing increased. When you take in to account that most people that are in charge of hiring are older, this would indicate that in time practices should change. 86% of younger professionals believe that piercings and tattoos do not reduce the chance of getting a job.
  • 76% of the people surveyed in the Harris Poll felt that tattoos and piercings affect an applicant's change of being hired, and 39% felt that they reflected poorly on the employer.
  • 42% of people surveyed in the Harris Poll indicated that visible tattoos are always inappropriate at work, and 55% felt that way about body piercing.
  • Consumers tend to prefer front line staff to be non-tattooed.

Employer Perceptions

  • According to Career Builder, 60% of employers state they will not hire candidates with tattoos or body piercings. This is the third most common reason employers state for not hiring (31%). It is interesting that bad breath is just ahead of tattoos as a reason to not hire someone.
  • Unfortunately, people still sometimes view tattoos as making the person more "impulsive, rebellious, untrustworthy and unreliable". When you take into account the limited information a hiring manager has when interviewing a potential employee, a tattoo could make the difference between landing the job or losing it to someone without a tattoo.
  • The business world, overall, has moved to being a more inclusive, diverse environment. Some think it is counterproductive to judge an employee on something that has no effect on their ability to do a job.
  • In a survey conducted by Workopolis, they asked 327 employers how they felt about tattoos. 14% stated they would be less likely to hire, 23% said it did not matter, and the rest said it depended on the number and location of tattoos along with the role needing to be filled. 77% of those surveyed stated that tattoos could play a part in whether they hire someone or not.

Tattoo Acceptance in the Public Sector

  • The United States Marines has a tattoo policy where they can not be on the neck, hands, feet, or within two inches of the wrist, elbows or knees. The tattoo must not promote racism or drug use. Any tattoo that is exposed must be smaller than a circle that is 5 inches in diameter. They loosened their regulations in 2007. Any visible tattoo were banned up until that point.
  • Both the UK and US military as a whole has reduced their restrictions, although it is notable that their restrictions are much stricter than those of the corporate arena.
  • The government, which is over the police, fire, and sometimes medics, has the least restrictive regulations on tattoos, indicating they are much more acceptable. Interestingly, even though they are lenient, only 8% report they have tattoos. Take for instance in 2012, a candidate to become a Liqour Enforcement Officer with the Pennsylvania State Police was rejected due to a tattoo. Their policy was to review each tattoo on a case by case basis. In this case they wanted it completely removed. The candidate sued the state police and lost. The courts ruled that having a tattoo is not a fundamental right. Today, this would most likely not be an issue as long as the tattoo was not offensive.
  • The social service sector has relaxed their views on tattoo. Twenty years ago, Richard Bailey worked as a civil servant. He states that back then he was given odd looks for his tattoos, whereas today he no longer has that issue.
  • Air New Zealand ended a ban on body arts this year in order to allow workers to express their "individuality and cultural heritage".

Current Advice From Human Resource Departments

  • It is recommended to choose a small, non-controversial design.

The Choice of Tattoo and Placement Matters

  • There is a large difference in perceptions of small, professional, quality tattoos versus a face tattoo or a poorly done full sleeve.

Global Acceptance/Issues

  • In the United States, where you live can affect whether a tattoo is viewed negatively. South Carolina, Oklahoma, and Florida have the highest percentage of tattoo discrimination. Montana, Colorado, and California are the most tattoo friendly.
  • In Japan, there are signs in public places saying "no tattoos allowed" at public bathing facilities, saunas, and gyms. These are longstanding aversions from long ago when the government made criminals be tattooed, and tattoos were a signal of the mafia.
  • Vietnam is similar to Japan, with tattoos signifying that someone is a criminal.
  • North Africa, with their Islamic influence, mostly views tattooing as taboo.
  • In North Korea, all tattoos must show praise of the Kim family or have an approved political purpose, thus making them an unpopular choice.
  • Turkey has become quite hostile towards tattooing lately, considering it a westernization of their culture.
  • Tattooing is quite popular in Berlin, Germany, with tattoo shops that are numerous.
  • Italy has the most tattooed people in the world, followed by Sweden and the US. Indicating tattoos are generally more accepted.
Part
15
of 39
Part
15

Tattoo Acceptance in the Corporate Workplace - US

There have been multiple studies and surveys that attempt to figure out perceptions regarding tattoos in the workplace. After considerable research, it seems that there are multiple factors that come into play including quality and placement of tattoos along with the industry they are working in. Regardless, the corporate world is much more accepting of tattoos than they were years ago.

Tattoo Statistics

  • Pew Research indicates that almost 40% of people between the ages of 18 and 40 have tattoos, a 400% increase over prior generations.
  • Women are more likely than men to be judged for having a tattoo according to a 2018 survey.
  • Neck, head, and face tattoos carry the most stigma.
  • A Salary.com survey completed in 2018 found that only 12% of respondents indicated they had a visible tattoo on display at work. Interestingly, only 4% stated they had faced discrimination due to their tattoos.
  • Traditionally tattoos had a negative connotation. They were associated with gangs, prisoners, and bikers. Today, tattoos are mainstream and acceptable.

Legal Implications

  • There are very few laws protecting things such as tattoos, and only in small local governments. No states have laws protecting tattoos in the workplace.
  • Employers usually win any lawsuits brought on by employees regarding tattoo by using the defense that they are protecting their conservative image. This is because employees are free to adopt dress codes that reflect their company image. Rules can range from banning tattoos, requiring them to be covered, or complete acceptance. These are all legal and acceptable as long as it does not discriminate against the employee.

Conflicting Studies

  • A newer study by the University of Miami and the University of Western Australia indicates that the perception of tattoos in the US workforce has changed dramatically and is no longer linked to employment or earnings discrimination. The study indicated the differences in wages and employability between tattooed and non-tattooed workers was negligible. They also found that men with tattoos were 7% more likely to be employed than those without and also that men and women with tattoos worked more hours per week.
  • Colorado State and California State conducted a study in 2018 that had drastically different results. They indicated there are still hiring and wages biases against the tattooed workforce. The findings of the study indicated that hiring managers would offer tattoos employees a lower starting wage, and if the tattoos were extreme they were less likely to be hired at all. The extreme tattoos made them perceived as less competent and committed than applicants without tattoos. They also discovered that the amount of tattoos the hiring manager had directly correlated with whether they would hire an employee or not.

Consumer Perceptions of Tattoos in the Workforce

  • In one survey, customers (61%) indicated they would remove their business if they found that employees were being discriminated against because of their tattoos.
  • 97% of consumers indicate they would not change their current shopping behaviors if an employee had visible tattoos or piercings, but public perception surveys consistently indicate that the general public has a negative image of tattoos.
  • 29% of people surveyed in a Harris Poll indicated they had tattoos. A trend was noticed that the younger the person, the instance of tattooing increased. When you take in to account that most people that are in charge of hiring are older, this would indicate that in time practices should change. 86% of younger professionals believe that piercings and tattoos do not reduce the chance of getting a job.
  • 76% of the people surveyed in the Harris Poll felt that tattoos and piercings affect an applicant's change of being hired, and 39% felt that they reflected poorly on the employer.
  • 42% of people surveyed in the Harris Poll indicated that visible tattoos are always inappropriate at work, and 55% felt that way about body piercing.
  • Consumers tend to prefer front line staff to be non-tattooed.

Employer Perceptions

  • According to Career Builder, 60% of employers state they will not hire candidates with tattoos or body piercings. This is the third most common reason employers state for not hiring (31%). It is interesting that bad breath is just ahead of tattoos as a reason to not hire someone.
  • Unfortunately, people still sometimes view tattoos as making the person more "impulsive, rebellious, untrustworthy and unreliable". When you take into account the limited information a hiring manager has when interviewing a potential employee, a tattoo could make the difference between landing the job or losing it to someone without a tattoo.
  • The business world, overall, has moved to being a more inclusive, diverse environment. Some think it is counterproductive to judge an employee on something that has no effect on their ability to do a job.
  • In a survey conducted by Workopolis, they asked 327 employers how they felt about tattoos. 14% stated they would be less likely to hire, 23% said it did not matter, and the rest said it depended on the number and location of tattoos along with the role needing to be filled. 77% of those surveyed stated that tattoos could play a part in whether they hire someone or not.

Tattoo Friendly Industries

  • Tattoos are popular and more accepted in the creative arts, sports, designing jobs, technology, construction, and in the culinary fields.
  • Tattoos are the most prevalent in the military (36%), followed by agriculture/ranching (22%), hospitality/tourism/recreation (20%), arts/media/entertainment (16%), retail (14%), finance and banking (13%), healthcare (13%), professional services (13%), education (12%), manufacturing (9%), engineering/design/construction (9%), IT (9%), and government (9%).
  • In a Harris Poll, people indicated they would be comfortable seeing a person with tattoos serve in many roles. The level of comfort was 86% for athletes, 81% for IT, 78% for chefs, 59% for teachers and judges, and even 58% for a presidential candidate.
  • Bouchard Communications Group stated if they did not allow tattoos, they would reduce their talent pool by 75%.
  • They are also acceptable in the not-for-profit and community service fields, where things tend to be a bit more relaxed.
  • Four Seasons VP Guy Rigby stated, “You can’t find a chef that doesn’t have a tattoo these days.”
  • Google, Quicken Loans, UPS, Target, and Amazon have a business casual dress code. Employees are allowed to have visible tattoos and piercings.
  • Starbucks eliminated policies about tattoos.

Industries Where Tattoos Hinder the Employee

  • In competitive industries where customer service is essential, tattoos tend to be viewed more negatively. The opposite tends to be found in office work where there is very little client/customer facing contact.
  • Walt Disney, AMC Theaters, Ross, Office Depot, and Denny's make their employees cover any visible tattoos.

Current Advice From Human Resource Departments

  • It is recommended to choose a small, non-controversial design.

The Choice of Tattoo and Placement Matters

  • There is a large difference in perceptions of small, professional, quality tattoos versus a face tattoo or a poorly done full sleeve.

Regional Acceptance in the US

  • Where you live can affect whether a tattoo is viewed negatively. South Carolina, Oklahoma, and Florida have the highest percentage of tattoo discrimination. Montana, Colorado, and California are the most tattoo friendly.

Part
16
of 39
Part
16

Tattoo Acceptance in the Corporate Workplace - Global

There have been multiple studies and surveys that attempt to figure out perceptions regarding tattoos in the workplace. After considerable research, it seems that there are multiple factors that come into play including quality and placement of tattoos along with the industry they are working in. Regardless, the corporate world is much more accepting of tattoos than they were years ago. When looking at this from a global perspective, most western European, eastern European, and south Americans have the same general views as the US. In countries such as Iran, Japan, Turkey, North Africa, and North Korea, tattoos have a very negative connotation and would not be encouraged in any form.

Tattoo Statistics

  • Pew Research indicates that almost 40% of people between the ages of 18 and 40 have tattoos, a 400% increase over prior generations.
  • Women are more likely than men to be judged for having a tattoo according to a 2018 survey.
  • Neck, head, and face tattoos carry the most stigma.
  • A Salary.com survey completed in 2018 found that only 12% of respondents indicated they had a visible tattoo on display at work. Interestingly, only 4% stated they had faced discrimination due to their tattoos.
  • Traditionally tattoos had a negative connotation. They were associated with gangs, prisoners, and bikers. Today, tattoos are mainstream and acceptable.

Legal Implications

  • There are very few laws protecting things such as tattoos, and only in small local governments. No US states have laws protecting tattoos in the workplace.
  • The UK's Equality Act does not protect being tattooed.
  • Employers usually win any lawsuits brought on by employees regarding tattoo by using the defense that they are protecting their conservative image. This is because employees are free to adopt dress codes that reflect their company image. Rules can range from banning tattoos, requiring them to be covered, or complete acceptance. These are all legal and acceptable as long as it does not discriminate against the employee.

Conflicting Studies

  • A newer study by the University of Miami and the University of Western Australia indicates that the perception of tattoos in the workforce has changed dramatically and is no longer linked to employment or earnings discrimination. The study indicated the differences in wages and employability between tattooed and non-tattooed workers was negligible. They also found that men with tattoos were 7% more likely to be employed than those without and also that men and women with tattoos worked more hours per week.
  • Colorado State and California State conducted a study in 2018 that had drastically different results. They indicated there are still hiring and wages biases against the tattooed workforce. The findings of the study indicated that hiring managers would offer tattoos employees a lower starting wage, and if the tattoos were extreme they were less likely to be hired at all. The extreme tattoos made them perceived as less competent and committed than applicants without tattoos. They also discovered that the amount of tattoos the hiring manager had directly correlated with whether they would hire an employee or not. They indicated they felt that western Europe would have the same results and that Eastern Europe and South America could see tattoos as more valued than other places.

Consumer Perceptions of Tattoos in the Workforce

  • In one survey, customers (61%) indicated they would remove their business if they found that employees were being discriminated against because of their tattoos.
  • 97% of consumers indicate they would not change their current shopping behaviors if an employee had visible tattoos or piercings, but public perception surveys consistently indicate that the general public has a negative image of tattoos.
  • 29% of people surveyed in a Harris Poll indicated they had tattoos. A trend was noticed that the younger the person, the instance of tattooing increased. When you take in to account that most people that are in charge of hiring are older, this would indicate that in time practices should change. 86% of younger professionals believe that piercings and tattoos do not reduce the chance of getting a job.
  • 76% of the people surveyed in the Harris Poll felt that tattoos and piercings affect an applicant's change of being hired, and 39% felt that they reflected poorly on the employer.
  • 42% of people surveyed in the Harris Poll indicated that visible tattoos are always inappropriate at work, and 55% felt that way about body piercing.
  • Consumers tend to prefer front line staff to be non-tattooed.

Employer Perceptions

  • According to Career Builder, 60% of employers state they will not hire candidates with tattoos or body piercings. This is the third most common reason employers state for not hiring (31%). It is interesting that bad breath is just ahead of tattoos as a reason to not hire someone.
  • Unfortunately, people still sometimes view tattoos as making the person more "impulsive, rebellious, untrustworthy and unreliable". When you take into account the limited information a hiring manager has when interviewing a potential employee, a tattoo could make the difference between landing the job or losing it to someone without a tattoo.
  • The business world, overall, has moved to being a more inclusive, diverse environment. Some think it is counterproductive to judge an employee on something that has no effect on their ability to do a job.
  • In a survey conducted by Workopolis, they asked 327 employers how they felt about tattoos. 14% stated they would be less likely to hire, 23% said it did not matter, and the rest said it depended on the number and location of tattoos along with the role needing to be filled. 77% of those surveyed stated that tattoos could play a part in whether they hire someone or not.

Tattoo Friendly Industries

  • Tattoos are popular and more accepted in the creative arts, sports, designing jobs, technology, construction, and in the culinary fields.
  • Tattoos are the most prevalent in the military (36%), followed by agriculture/ranching (22%), hospitality/tourism/recreation (20%), arts/media/entertainment (16%), retail (14%), finance and banking (13%), healthcare (13%), professional services (13%), education (12%), manufacturing (9%), engineering/design/construction (9%), IT (9%), and government (9%).
  • In a Harris Poll, people indicated they would be comfortable seeing a person with tattoos serve in many roles. The level of comfort was 86% for athletes, 81% for IT, 78% for chefs, 59% for teachers and judges, and even 58% for a presidential candidate.
  • Air New Zealand ended a ban on body arts this year in order to allow workers to express their "individuality and cultural heritage".
  • Bouchard Communications Group stated if they did not allow tattoos, they would reduce their talent pool by 75%.
  • They are also acceptable in the not-for-profit and community service fields, where things tend to be a bit more relaxed.
  • Four Seasons VP Guy Rigby stated, “You can’t find a chef that doesn’t have a tattoo these days.”
  • Google, Quicken Loans, UPS, Target, and Amazon have a business casual dress code. Employees are allowed to have visible tattoos and piercings.
  • Starbucks eliminated policies about tattoos.

Industries Where Tattoos Hinder the Employee

  • In competitive industries where customer service is essential, tattoos tend to be viewed more negatively. The opposite tends to be found in office work where there is very little client/customer facing contact.
  • In Canada, the Ottawa Convention Centre had a standoff with three employees because they would not cover their tattoos. They refused to let them work.
  • Walt Disney, AMC Theaters, Ross, Office Depot, and Denny's make their employees cover any visible tattoos.

Current Advice From Human Resource Departments

  • It is recommended to choose a small, non-controversial design.

The Choice of Tattoo and Placement Matters

  • There is a large difference in perceptions of small, professional, quality tattoos versus a face tattoo or a poorly done full sleeve.

Global Acceptance/Issues

  • In the United States, where you live can affect whether a tattoo is viewed negatively. South Carolina, Oklahoma, and Florida have the highest percentage of tattoo discrimination. Montana, Colorado, and California are the most tattoo friendly.
  • In Japan, there are signs in public places saying "no tattoos allowed" at public bathing facilities, saunas, and gyms. These are longstanding aversions from long ago when the government made criminals be tattooed, and tattoos were a signal of the mafia.
  • Vietnam is similar to Japan, with tattoos signifying that someone is a criminal.
  • North Africa, with their Islamic influence, mostly views tattooing as taboo.
  • In North Korea, all tattoos must show praise of the Kim family or have an approved political purpose, thus making them an unpopular choice.
  • Turkey has become quite hostile towards tattooing lately, considering it a westernization of their culture.
  • Tattooing is quite popular in Berlin, Germany, with tattoo shops that are numerous.
  • Italy has the most tattooed people in the world, followed by Sweden and the US. Indicating tattoos are generally more accepted.

Part
17
of 39
Part
17

Tattoo Psychographics - Generation Z

While more conservative than Millennials were at their age, Generation Zers are very individualistic and concerned with personal branding, a trait that extends to their tattoo choices.

Note that psychographic data about people with tattoos were not always available broken down by age or generation. Where necessary, we have used general data; consequently, there will be significant overlap in our briefs.

  • Generation Z is widely noted for being more conservative than Millennials were at their age, and this extends to their views on tattoos and body art "along with other typical elements of teenage rebellion such as drugs and binge drinking."
  • They are more likely than even Millennials to say that college is very important to their futures (41% to 32%).
  • Gen Zers are heavily influenced by their Gen X parents, who have passed on their own image: "autonomous, cynical, with looser reins."
  • The average Gen Zer is also more individualistic and "doesn't want to be defined by any brand other than their own."
    • Thus, rather than simply picking a tattoo design from a wall, 88% of Gen Zers "say they chose their tattoo(s) because they have emotional meaning."
    • This is likely tied to the fact that 89% are proud to show off their tattoo(s) and only 15% intend to have a tattoo removed someday.
  • The 15 top tattoo designs among Gen Zers are:
    • Animal / Insect
    • Flower(s)
    • Sun / Moon / Stars
    • Name / Initials
    • Quote
    • Bird(s)
    • Religious symbol
    • Mythical creature
    • Heart
    • Symbol from movie / TV show / book
    • Zodiac / Tarot
    • Word
    • Homage to family/relative
    • Awareness Ribbon
    • Lyrics
  • Tattoos have an emotional impact on those who wear them:
    • 33% say the tattoo makes them feel sexier and 32% say that it makes them feel attractive, up from just 21% in 2012.
    • 27% say the tattoo makes them feel more rebellious.
    • 20% say it makes them feel more spiritual.
    • 13% say the tattoo makes them feel more intelligent, 13% say it makes them more respected, 10% say it makes them feel more enjoyable, and 9% more healthy.
  • Generation Zers never knew a time without the internet and consequently devour information very quickly, preferably in visual formats.
  • Gen Zers are extraordinarily entrepreneurial and independent; 72% of current high school students intend to start their own business someday and 76% hope to make a living off of their hobbies.
  • They are less concerned about their customer experience than Millennials; e.g., only 62% "say their standard for their standard for customer experience is higher than ever," compared to 74% of Millennials.
  • Gen Zers, who grew up during the Recession, are more pragmatic than Millennials, even starting to save and invest early through apps like Mint and Acorn. "Thus, the most successful marketing toward Gen Z focuses on long-term value and smart investments."
Part
18
of 39
Part
18

Tattoo Psychographics - Millennials

Millennials are almost contradictory in their psychographic profile, simultaneously valuing self-expression, uniqueness, and passion but also being very collaborative and dependent on their peers as they evaluate their purchases, a trait that impacts their tattoo choices as well.

Note that psychographic data about people with tattoos were not always available broken down by age or generation. Where necessary, we have used general data; consequently, there will be significant overlap in our briefs.

  • Millennials are unusually "collaborative and dependent on peers" in their purchase journeys, but also value self-expression, uniqueness, and passion.
  • 61% of Millennials "think they're a special generation," far more than, for example, Gen Xers.
  • They are price-sensitive, with 60% willing to pay for a generic brand that is on-sale over their usual brand.
  • They are also "wellness fanatics" with 60% working out on a regular basis and 73% saying that their physical appearance is important to them.
  • Rather than simply picking a tattoo design from a wall, 88% of Millennials "say they chose their tattoo(s) because they have emotional meaning."
  • This is likely tied to the fact that 89% are proud to show off their tattoo(s) and only 15% intend to have a tattoo removed someday.
  • The 15 top tattoo designs among Millennials are:
        • Animal / Insect
        • Flower(s)
        • Sun / Moon / Stars
        • Name / Initials
        • Quote
        • Bird(s)
        • Religious symbol
        • Mythical creature
        • Heart
        • Symbol from movie / TV show / book
        • Zodiac / Tarot
        • Word
        • Homage to family/relative
        • Awareness Ribbon
        • Lyrics
    • Among those who regret their tattoos, the top reasons were (quoted verbatim):
      • Too young when they got the tattoo,
      • Personality changes/Doesn’t fit my present lifestyle,
      • Got someone’s name that I’m no longer with,
      • Poorly done/Doesn’t look professional, and
      • Isn’t meaningful.
    • Tattoos have an emotional impact on those who wear them:
      • 33% say the tattoo makes them feel sexier and 32% say that it makes them feel attractive, up from just 21% in 2012.
      • 27% say the tattoo makes them feel more rebellious.
      • 20% say it makes them feel more spiritual.
      • 13% say the tattoo makes them feel more intelligent, 13% say it makes them more respected, 10% say it makes them feel more enjoyable, and 9% more healthy.
  • Millennials have high expectations for customer experience and 75% will pay a premium to get it.
  • They are avid social media fanatics, having anywhere from twice to ten times the number of Facebook friends as the average for any prior generation, and look to the internet as much as family and friends for parenting advice.
Part
19
of 39
Part
19

Tattoo Psychographics - Generation X

Generation X is well-known for being cynical, fiercely independent, and yet flexible. Most are currently balancing careers with caring for both children and aging parents, making free time their most treasured luxury. While frustrated at being overlooked in favor of Millennials and Boomers, most don't see their generation as particularly special, nor do they demonstrate the level of interest in tattoos that Millennials have.

Note that psychographic data about people with tattoos were not always available broken down by age or generation. Where necessary, we have used general data; consequently, there will be significant overlap in our briefs.

  • As the generation of "latchkey kids," Gen Xers are "fiercely independent and self-sufficient." They are cynical but adaptive, having lived through a time of incredible technological changes, and are "known to be the most hardworking generation" and for their flexibility and leadership skills.
  • The Balance Careers notes, "Gen Xers appreciate the fun in the workplace and espouse a work hard/play hard mentality," but they also work to live rather than live to work.
  • Unlike Millennials, they don't think they're a particularly unique generation; in fact, only 41% even identify with the "Generation X" label.
  • Gen Xers are less likely to put their trust in large corporations or institutions due to growing up on a steady diet of scandals and failures.
    • Instead, Gen Xers are more likely to focus on family and are at a time in their lives where they must juggle careers with caring for both their own children and their aging parents.
    • This constant tug-of-war between priorities, often driven by "fear, obligation, and guilt," often leaves them feeling that they can't take time for themselves.
    • Gen Xers are more likely than other generations to always feel rushed (31% to 23%) but are also more likely to report being happy with their lives (31% to 28%).
  • Among those who regret their tattoos, the top reasons were (quoted verbatim):
      • Too young when they got the tattoo,
      • Personality changes/Doesn’t fit my present lifestyle,
      • Got someone’s name that I’m no longer with,
      • Poorly done/Doesn’t look professional, and
      • Isn’t meaningful.
  • Tattoos have an emotional impact on those who wear them:
    • 33% say the tattoo makes them feel sexier and 32% say that it makes them feel attractive, up from just 21% in 2012.
    • 27% say the tattoo makes them feel more rebellious.
    • 20% say it makes them feel more spiritual.
    • 13% say the tattoo makes them feel more intelligent, 13% say it makes them more respected, 10% say it makes them feel more enjoyable, and 9% more healthy.
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Tattoo Psychographics - Baby Boomers

Baby Boomers, due to having entered adulthood at a time of unparalleled home buying, are considered economically privileged by most. However, many Boomers suffer anxiety at the thought of retirement due to insufficient savings. Those who are prepared look forward to retirement as a time when they can do everything they always wanted to and don't consider themselves to be "aging."

Note that psychographic data about people with tattoos were not always available broken down by age or generation. Where necessary, we have used general data; consequently, there will be significant overlap in our briefs.

  • They also rejected and/or redefined traditional family values and led the move from cities to the suburbs.
  • While tattoos are not widespread among Boomers, they are becoming more so. Anecdotally, the most common motivations for Boomers getting a tattoo later in life are:
  • Among those who regret their tattoos, the top reasons were (quoted verbatim):
      • Too young when they got the tattoo,
      • Personality changes/Doesn’t fit my present lifestyle,
      • Got someone’s name that I’m no longer with,
      • Poorly done/Doesn’t look professional, and
      • Isn’t meaningful.
  • Tattoos have an emotional impact on those who wear them:
    • 33% say the tattoo makes them feel sexier and 32% say that it makes them feel attractive, up from just 21% in 2012.
    • 27% say the tattoo makes them feel more rebellious.
    • 20% say it makes them feel more spiritual.
    • 13% say the tattoo makes them feel more intelligent, 13% say it makes them more respected, 10% say it makes them feel more enjoyable, and 9% more healthy.
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Tattoo Demographics - Generation Z

Generation Z is currently split between high school and college. They are the most racially-diverse generation and though conservative for their age in some respects are progressive about social constructs. A little under half are interested in having a tattoo someday.

Gen Z General Characteristics

  • Generation Z is far more ethnically diverse than prior generations, with nearly half being non-White and 25% being Hispanic.
    • In the Western US in particular, Gen Z is as likely to be Hispanic (40%) as White (40%).
    • However, Hispanic teens are less likely than Hispanic Millennials to have been foreign-born (12% to 24%).
  • 31% of Gen Zers grew up with an unmarried parent, compared to 27% of Millennials and 24% of Gen Xers.
  • However, they grew up more prosperous than previous generations, with a median adjusted household income of $63,700, compared to $62,400 for Millennials and $52,800 for Gen Xers.
  • Generation Z is often described as more conservative than other generations; however, this really means that they are more conservative for their age, with political views comparable to Millennials.
    • Drug use, smoking, alcohol consumption, and teenage pregnancy are at their lowest levels in decades.
    • However, their conservatism does not extend to their views on sex and gender; for example, 35% personally know someone who uses gender-neutral pronouns and 59% say that forms and online profiles should include non-binary gender options.
    • 20% say they are not exclusively heterosexual compared to 10% of prior generations.
  • 76% of Gen Zers identify as religious, with 36% being Evangelical Christians (more than even Boomers and Gen X); however, "they are also the generation most open to a variety of themes not necessarily aligned with the broader beliefs of their declared religions."
  • Since half of Gen Z is still in high school, there is little data on their marital status or income; however, social scientists have expressed concern that "Generation Z has opted to stop dating entirely."
  • Similarly, it remains to be seen how many will finish college with a degree, but they are more likely than even Millennials to say that college is very important to their futures (41% to 32%).

Gen Z and Tattoos

  • Among adult Gen Z members, over 20% already have a tattoo.
  • Of those who don't yet have a tattoo, 27% of adult Gen Zers and 41% of teens are interested in getting a tattoo in the future.
  • Among all Americans, those in Rural (36%) and Urban (33%) areas are more likely to have tattoos than Suburbanites (25%); we expect that Gen Zers will follow a similar pattern.
  • Women are slightly more likely than men to get a tattoo (31% to 27% across all Americans).
  • Interestingly, political affiliation has almost no effect on how likely a person is to be tattooed.
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Tattoo Demographics - Millennials

Poised to soon become the most populous generation, Millennials are ethnically diverse and slowly becoming more prosperous, though they are behind previous generations in terms of wealth accumulation. Nearly half have at least one tattoo.

Millennial General Characteristics

  • Due to immigration, the US Millennial population is still growing and is expected to peak at 76.2 million in 2036.
  • About 55.8% of Millennials are White, 20.8% Hispanic, 13.9% Black, and 6.4% Asian, with the remainder being of First Nations descent or bi-racial.
  • The overwhelming majority (88%) live in metro areas.
  • Over a third have a college degree with nearly another third having at least some college education.
  • Millennial women are more likely to have at least a Bachelor's degree than their male counterparts (36% to 26%).
  • The mean income for a Millennial with a Bachelor's degree is $56,000, compared to $36,000 for those with only some college and $31,300 for those with only a high school diploma, for a median household income of $71,400. This is marginally better than prior generations with a median net worth of $12,500, compared to $20,700 for Boomers at the same age.
  • Only about 45% of Millennials have gotten married, which is likely related to the fact that only 61% feel they have become independent and self-sufficient. Another 35% aspire to become married one day.
  • Among registered voters, 59% of Millennials are affiliated with or lean towards the Democrat party compared to a more balanced split in prior generations.

Millennials and Tattoos

  • 47% of Millennials have at least one tattoo, 37% have at least two, and 15% have five or more.
  • Among those who don't yet have a tattoo, 27% are interested in one day getting one.
  • Among all Americans, those in Rural (36%) and Urban (33%) areas are more likely to have tattoos than Suburbanites (25%); we expect that Millennials follow a similar pattern.
  • Those with children are more likely than those without to have a tattoo (43% to 21% among all Americans).
  • Women are slightly more likely than men to get a tattoo (31% to 27% across all Americans).
  • Interestingly, political affiliation has almost no effect on how likely a person is to be tattooed.
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Tattoo Demographics - Generation X

Generation X, sometimes called the "sandwich generation" or forgotten generation, is smaller than either Millennials or Baby Boomers, but is rapidly growing in economic and social power as they enter their peak earning years. Only a little over a third of Gen Xers have a tattoo.

Gen X General Characteristics

  • Gen Xers' low numbers come out of being born "during the single most anti-child phase in American history" after the invention of birth control and the legalization of abortion.
  • They have an annual mean household spend of $73,681, compared to $60,815 across the US; average household income is just over $100,000, driven by being more likely to have two earners than other generations.
  • However, they also have greater financial responsibilities, with over 47% having both a retirement-age parent and a child to look after and 15% and growing actively providing financial support to their parents.
  • Though they comprise only 25% of the population, Gen Xers make 31% of the total US income.
  • 35% have a college degree.
  • Gen Xers are active on social media, with 81% having Facebook accounts, "which they use more for keeping up with news and their kids than for self-promotion," spending about 7 hours a week on social media.
  • However, they also still consume traditional media, with 48% listening to the radio, 62% reading newspapers, and 85% watching traditional TV.

Gen X and Tattoos

  • 36% of Gen Xers have one tattoo, 24% have more than one and 9% have five or more.
  • Among all Americans, those in Rural (36%) and Urban (33%) areas are more likely to have tattoos than Suburbanites (25%); we expect that Gen Xers follow a similar pattern.
  • Those with children are more likely than those without to have a tattoo (43% to 21% among all Americans).
  • Women are slightly more likely than men to get a tattoo (31% to 27% across all Americans).
  • Interestingly, political affiliation has almost no effect on how likely a person is to be tattooed.
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Tattoo Demographics - Baby Boomers

The Baby Boomer generation was long the largest in the US, but this year will be surpassed by Millennials. Most are prosperous, giving them an overwhelming percentage of the US total disposable income. Only 13% of Boomers have a tattoo, as most still have a negative view of them.

Boomer General Characteristics

  • Boomers are the most likely to be politically and socially conservative, with only half believing that the government should do more to fix problems or that ethnic diversity is good for society.
  • US Boomers are more likely to be patriotic, with 45% saying that the US is the best country in the world and another 48% saying that it's among the best (compared to 13% and 58% for Millennials).

Boomers and Tattoos

  • Only 13% of Boomers have even one tattoo, but only 6% have two or more and only 2% have five or more.
  • Among all Americans, those in Rural (36%) and Urban (33%) areas are more likely to have tattoos than Suburbanites (25%); we expect that Boomers follow a similar pattern.
  • Those with children are more likely than those without to have a tattoo (43% to 21% among all Americans).
  • Women are slightly more likely than men to get a tattoo (31% to 27% across all Americans).
  • Interestingly, political affiliation has almost no effect on how likely a person is to be tattooed.
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Tattoo Shops & Artists - South America

South America has an estimated 21,598 tattoo studios and 46,284 tattoo artists. Nearly half of these studios and artists are based in Brazil. Tattoos are more prevalent in Argentina (43%) than they are in Brazil (37%).

Number of Tattoo Shops and Artists

  • There are 21,598 tattoo studios and 46,284 tattoo artists in South America.
  • There are 10,248 tattoo studios and 21,961 tattoo artists in Brazil.
  • There are 2,477 tattoo studios and 5,308 tattoo artists in Argentina.

Insights

  • The popularity of tattoos has been driven by soul-searching and rebellious millennials globally.
  • South America is more culturally homogeneous than other continents like Asia.
  • While South America is culturally homogeneous, Argentina, Colombia, and Venezuela--among South America's top four most-populous countries--differ from the rest in that they are "highly masculine and indulgent, which makes them more exhibitionist, experimental and open to experiential experiences." Brazil, the most populous country in South America, is similar, but they are slightly more restrained (or feminine).
  • Dalia Research found that the penetration of tattoos was greater among women than men in both Brazil (41% vs. 31%) and Argentina (45% vs. 41%).
  • Thirty-four percent of individuals in Argentina and 23% in Brazil regret their tattoos.

Research Strategy

In order to find the number of tattoo shops and artists, we searched research reports, statistical databases, and media sources. The research reports we found were either global or US-focused. The global reports only provided an overview of the industry and did not provide any statistics relevant to our research. A report by Dalia Research did provide the percentage of individuals aged 14+ that have tattoos in Brazil and Argentina; however, there was no data published for South America as a whole. Statista, a statistical database, provided tattoo-related data for the United States, but not for other geographies. Data on Statistics Brain was also US-based and behind a paywall. The only relevant information we found in media sources was borrowed from Dalia Research's report. Given the unavailability of precompiled statistics, we triangulated an estimate for the number of tattoo shops and artists in South America and Brazil. The four-step triangulation has been explained below.

Number of Tattooed Individuals in the US

The population of the United States = 327,167,439
The percentage of the population in the US that is 20+ years old = (100%-13%-12%) = 75%
The percentage of the population in the US that is 10-19 years old = 13%
The percentage of the population in the US that is 14-19 years old (assuming uniform distribution of the population in the range) = (6/10) * 13% = 7.8%
Therefore the percentage of population in the United States 14+ years = 75%+ 7.8% = 82.8%
The population of the US that is 14+ years of age = 82.8% * 327,167,439 = 270,894,639
The percentage of the population aged 14+ years that has one or more tattoos = 46%
The number of tattooed individuals in the US = 46% * 270,894,639 = 124,611,534 (assuming that the population under the age of 14 is not tattooed)

Prevalence of Tattoo Studios & Artists in the US

The number of licensed tattoo studios in the United States = 21,000
The number of individuals employed at tattoo studios in the United States = 45,000
Therefore, there is one tattoo studio for every 5,934 (124,611,534/21,000) tattooed individuals in the US and one employed tattoo artists for every 2,769 (124,611,534/45,000) tattooed individuals.

Assumption

The tattoo industry is very fragmented (38,000 registered businesses in the US). It is assumed that the number of studios and artists will only depend on the demand for tattoos (or the number of people with tattoos). The tattoo industry has been assumed to be equally fragmented in the United States and South America.

Tattooed Population in Brazil and Argentina

The population of Brazil = 207,353,391
The percentage of Brazil's population that is 0-14 years of age = 22.33%
The percentage of Brazil's population that is 0-13 years old (assuming uniform distribution of the population in the range) = 22.33% -(22.33%/14) = 20.74%
The population of Brazil that is 14+ years of age = (100%-20.74%)*207,353,391 = 164,348,297
The percentage of the population 14+ years in Brazil that has a tattoo = 37%
Therefore, the number of individuals in Brazil that have tattoos =37%*164,348,297 = 60,808,870

Similarly,
The population of Argentina that is 14+ years of age = 44,293,293 * (100%-(24.59%-(24.59%/14))) = 34,179,552
The percentage of the population 14+ years in Argentina that has a tattoo = 43%
Therefore, the number of individuals in Argentina that have tattoos =43%*34,179,552 = 14,697,207

The percentage of tattooed individuals (across all ages 0+ years) in Brazil and Argentina = (60,808,870+14,697,207)/ (207,353,391+ 44,293,293) =30%

Assumption

Brazil and Argentina make up roughly 60% of South America's population. South America is culturally homogeneous, unlike other continents like Asia, which is very diverse. However, there are "significant nuances" that separate countries within South America. Argentina, Colombia, Venezuela are "highly masculine and indulgent, which makes them more exhibitionist, experimental and open to experiential experiences." While Brazil is equally self-indulgent, it is more feminine. World over, tattoos have gained popularity because of " rebellious, soul-searching millennials".

Argentina, Colombia, Venezuela, and Brazil are the most populous countries in South America; they make up three-quarters of the South American population. As 30% of Brazil and Argentina's cumulative population--a large portion of the total population-- is tattooed, and given that a very large proportion of South America's population is culturally similar, we have assumed that the percentage of individuals tattooed across South America is the same as that in Brazil and Argentina jointly.

Number of Tattoo Studios and Artists in South America, Brazil, and Argentina

The population of South America = 427,199,446
The percentage of the population in South America that is tattooed = 30%
The number of individuals in South America with tattoos = 30% *427,199,446 = 128,159,834

There is one tattoo studio for every 5,934 tattooed individuals in the US and one employed tattoo artists for every 2,769 tattooed individuals. These statistics have been assumed to be the same for South America too.

Therefore,
The number of tattoo studios in South America = 128,159,834/ 5,934 = 21,598
The number of tattoo artists in South America = 128,159,834/ 2,769 = 46,284
The number of tattoo studios in Brazil = 60,808,870/ 5,934 = 10,248
The number of tattoo artists in Brazil = 60,808,870/ 2,769 = 21,961
The number of tattoo studios in Argentina = 14,697,207/ 5,934 = 2,477
The number of tattoo artists in Argentina = 14,697,207/ 2,769 = 5,308

Note: the above calculations assume that the distribution of the number of tattoos among individuals with tattoos is the same in the United States and South America.




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Tattoo Shops & Artists - East Asia

There are currently about 300,000, and between 200 to 300 in China, and Hong Kong respectively. After an exhaustive and thorough search through the databases of tattoo industry regulatory agencies and associations, market reports, and media sources we could not locate preexisting information on the total number of tattoo shops and artists operating in East Asia or data points to triangulate a proxy.

Overview of Helpful Findings

East Asian Tattoo Shops and Artists

Japan

  • There were approximately 3,000 to 5,000 tattoo artists in Japan as of 2017.
  • In Japan, about three tattoo shops are currently listed on the Google map.
  • The tattoo industry in Japan is highly regulated by the government, licensed doctors, are the only ones legally permitted to perform tattooing.
  • Tattoo artists are not officially registered in Japan. Hence, no official register or records exist with details of tattoo artists operating in Japan.
  • The number of Japanese with a tattoo is estimated to be between approximately 500,000 to one million.
  • It is illegal to be tattooed by a tattoo artist in Japan except by a doctor.

South Korea

  • In South Korea, It is illegal to be tattooed by a tattoo artist in Japan except by a licensed medical doctor due to safety concerns.
  • There are approximately 3,000 tattoo artists in South Korea.
  • In South Korea, about 25 tattoo shops are currently listed on the Google map.
  • Between one to two million South Koreans get tattooed each year.
  • According to the Korea Tattoo Association (KTA), the group campaigning for the legal rights of tattoo artists in Korea and legalization of the tattoo industry, the tattoo industry, if legalized, would create about 220,000 jobs and generates about one trillion won for the country.

Research Strategy

To provide the requested information regarding the number of tattoo shops and artists in East Asia, your research team began by searching through market reports and reputable media sources like IBISWorld, Market Watch, Chosen Art Tattoo, Market Research, Korea Times, Straits Times, Global Times and Yahoo News for preexisting information on the total number of tattoo shops and artists in East Asia. Information regarding the total number of tattoo shops and artists operating in East Asia could not be even preexisting on the public domain after an exhaustive search through the sources above, not even in a paid report.

Next, we looked through the databases of regulatory agencies and associations, market reports and reputable media sources like the Korea Tattoo Association, IBISWorld, Market Watch, Chosen Art Tattoo, Market Research, Korea Times, Straits Times, and Global Times for information on the total number of tattoo shops and artists operating in countries that made up East Asia. While we were able to find information on the number of tattoo shops in China, Hong Kong as well as the number of tattoo artists in Japan, Korea, South Korea, Hong Kong, and Shanghai (China), information specific to Mongolia, North Korea, Taiwan, and Macau were not available on the public domain.

Your research team also consulted business directories like Hoovers, Crunchbase, Heepsy, and Datantify in an attempt to locate the total number of tattoo shops and artists in Mongolia, Taiwan, North Korea, and Macau as well as the number of artist in China. While we were able to locate the number of shops in Mongolia and Hong Kong, specifics regarding the total number of tattoo shops and artists in Mongolia, Taiwan, North Korea, and Macau were not available on the public domain. We could not also locate the total number of artists operating in China.

We then proceed to leveraged Google Maps to locate some tattoo shops in North and South Korea, Taiwan, and Macau. Limited availability of information specific to the total number of tattoo shops and artists operating in East Asia is a result of lack of official register or records as some of these East Asian countries (including South Korea and Japan) consider tattooing by non-medical profession as an illegal and punishable offense.
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Tattoo Shops & Artists - Europe

The total number of tattoo shops and artists in Europe couldn't be reliably determined. Regardless, the research found information on the number of tattoo shops in the UK, Germany, Italy and France.

UK

Germany

Italy

France

Other European countries

RESEARCH STRATEGY

The total number of tattoo shops in Europe couldn't be determined. There appears to be no available data for several Eastern European countries, Spain, Portugal, Belgium, Norway, Sweden and the remaining smaller countries such as Malta, possibly because the local entities haven't researched this subject. For most of the remaining European countries, available information are rough estimates.

We started our research by directly searching for reports on the number of tattoo parlors and professionals in Europe, aiming to locate pre-compiled information, in credible research sources such as Deloitte, McKinsey and MarketWatch. What we hoped to accomplish this way was either to find reports on how the number of tattoo parlors in Europe develops, or to locate mentions of the number of tattoo studios in Europe in local market reports, but we found that the available reports focus on the global level, hiding region-specific information behind paywalls.

We decided to search for the following two data points: [1] the number of tattoo shops and artists globally, and [2] the percentage of the global tattoo market Europe takes up. These data points would then be used to triangulate the number of salons and professionals in Europe. We aimed to find this information either in charts and market segmentations, or mentioned in reports on the topic, but we found that the only available segmentations were hidden behind paywalls in market research sources. The available information mentioned the percentage of Europeans who have tattoos (12%).

We attempted to manually calculate the number of tattoo artists and parlors in Europe. We searched for information on the number of tattoo parlors and artists for each European country individually, in local media publications and tattoo artist associations such as the Syndicat National des Artistes Tatoueurs and Sözcü Gazetesi. We came across a roadblock when we found that, for the majority of Eastern European countries, data on the total number of tattoo parlors wasn't available (such as Belarus, Romania and Latvia). In addition to this, relevant data wasn't found for Norway, Sweden, Spain, Portugal, Belgium and the remaining smaller countries.

Apart from this, information on the number of tattoo artists was scarce and we were only able to find this information for France, Italy and Germany. In order to calculate the number of tattoo artists by country, we searched for information on the average number of tattoo artists per tattoo salon, but we were only able to find the average revenue per tattoo shop, average profit, and similar financial benchmarks.

We resorted to examining business directories for each country, hoping to filter tattoo artists and find the total number by each country, but this approach only produced relevant information for Austria and Greece.
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Tattoo Shops & Artists - North America

After an exhaustive search, the number of tattoo artists and shops in North America could not be determined. There are about 21,000 tattoo parlors, and 47,832 reported tattoo businesses in the US. Additional insights are as presented in the next section.

Helpful Insights

US Artists $ Shops

  • In the United States, there are an estimated 21,000 tattoo parlors, including all licensed and registered body art studios, where tattooing is practiced.
  • Reports also indicate that there are about 47,832 reported tattoo businesses.
  • By revenue, the US tattoo artists market size is $1.7 billion in 2019.
  • The US tattoo Artists industry was projected to expand annualized growth rate of 6.1% between 2014 and 2019.
  • The cost of starting a tattoo parlor in the US is $27,000.

Canada's Artists & Shops

  • Yellow Pages has profiles of 1715 tattoo shops in Canada.
  • Steve Moore, David Glantz, James Acrow, and Nick Wasko are some top tattoo artists in Canada.
  • A tattoo artist in Canada earns an average salary of $65,282 per year.
  • Chronic Ink on Yonge, Okey Doke Tattoo Shop, Pearl Harbor Tattoo Shop, Speakeasy Tattoo, Tattoo People, Ink & Water, Imperial Tattoo, Seven Crowns Tattoo, and Passage Tattoo are some top tattoo parlors in Toronto, Canada.

Research Strategy

The total number of artists and shops in North America couldn't be determined. There appears to be no available data for North America, except for some little information on the number of tattoo businesses in the US and information on tattoo shops in Canada. We have presented some helpful findings found in the course of the research. Below are the strategies employed by the research team.

We started our research by directly searching for reports on the number of tattoo parlors and shops in North America, aiming to locate pre-compiled information from credible research sources such as Allied Research, Ibis World, and MarketWatch among others. We hoped to accomplish through this strategy was to find reports on the market size (by the number of artists and the number of tattoo parlors) and present the same. While we found some relevant reports, most were globally focused, and information on the regional segmentation (from which we could locate North America's) was behind paywalls such as in the case of research published on MarketWatch. The closest we came was information on the number of tattoo business, and the value of the tattoo artists industry (by revenue) in the US (included as helpful findings), from a report published by Ibis World.

As an alternative strategy, we attempted to find data points such as the number of tattoo shops and artists globally, and the percentage of the global tattoo market North America takes up. These data points would then be used to triangulate the number of parlors and artists in North America. We aimed to find this information either in charts and market segmentation or mentioned in reports on the topic, but we found that the only available segmentation was hidden behind paywalls in market research sources. We only found market projections of the industry between 2020 and 2024, with estimates hidden behind paywalls.

We also tried to find the number of artists and shops for each of the North American countries (the United States and Canada) and use the same to manually calculate the number of tattoo artists and parlors in the region. Our team searched for information on the number of tattoo parlors and artists for each of the countries individually, from industry sources such as local media publications and research sites such as The Wall Street Journal and Ibis World among others. The WSJ report only mentioned the attractiveness if the tattoo industry to millenials and nothing on the number of artists or shops in the US. The Ibis World report provided the number of businesses in the US but had no information on artists. In the case of Canada, Yellow Pages provided data on 1715 shops on the website. Still, we could not find another source to corroborate and verify that the number is exhaustive and includes all tattoo shops in the country. Other industry publications only provided information on some of the best parlor shops and artists in specific Canadian cities.

We concluded that relevant information on the number of artists and shops in North America is not available in the public domain. Most of the data is available as region-specific information in the global market reports that are paywalled.
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Tattoo Shops & Artists - Global

Currently, there are roughly 1.7 million tattoo shops and more than 5 million tattoo artists worldwide.

Tattoo Shops Globally

  • On average, there are 4,500 tattoo artists for 20 million individuals. Currently, there are 7.7 billion people worldwide. This implies that there are roughly 1.7 million [(7.7 billion * 4,500)/20 million] tattoo shops worldwide.
  • These tattoo shops have about 3 to 4 tattoo artists on average. This means that there could be over 5 million tattoo artists (1.7 million*3) globally. This figure does not include tattoo artists that work from home or work independently.
  • The US alone has 47,832 tattoo shops, and almost 55,000 tattoo artists employed in these shops.
  • Tattoos are most popular in Italy, Sweden, the US, Australia, Argentina, Spain, Denmark, the UK, Brazil, and France respectively.
  • On average, millennials worldwide are more likely to get tattoos than baby boomers or Gen Zers.
  • Based on data provided by Google Trends, searches for the word "tattoo" are most common in the Philippines, US, New Zealand, Australia, the UK, Canada, and Germany.

Research Strategy

In order to determine the total number of tattoo shops and tattoo artists worldwide, we first turned to market research reports on the global market for tattoos. We found reports by Ibisworld and Market Watch focused on the global tattoo market. However, these reports only mentioned the largest tattoo shops worldwide. Specific figures on the number of tattoo artists and tattoo shops were obstructed by paywalls.

Our next strategy involved data intelligence platforms like Statista for any mention of the total number of tattoo shops or tattoo artists worldwide. There, we only found data on why people get tattoos and how many tattoos they have on average.

Next, we scoured news publications like Forbes for any mention of this data. Again, this was a dead end. These publications only offered the number of tattoo shops in the US. Due to the lack of data on this topic, we have offered an estimate.
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Tattoo Removal Market Size - South America

Our research found that the market size and growth rate of the South American tattoo removal industry is not publicly available. We have provided some helpful information below.

Brazil

Argentina

Additional Global Insights

Research Strategy

Since the request asked to provide an estimate for the market size and growth rate of the South American tattoo removal industry, we started our search from sources that provided reports on the market size and growth rate. These sources included reports published by agencies such as Markets and Markets, Marketresearch, Mordor Intelligence, and Grandview Research. We also looked into aggregator sites including Prnewswire, Businesswire, and Globenews wire. The second category of sources were looked into as they often publish summaries of reports published by market research agencies. Initially, we looked for direct information from these sources for South American and Brazilian tattoo removal industries focusing on size and growth. However, these sources did not provide the direct data. Therefore, we attempted to triangulate the required number from the global size. We looked for the global tattoo industry size and the global tattoo removal industry size in order to find out their ratios. Our aim was to then apply this ratio on the individual country-wise market size of the tattoo industry of countries like Brazil and Argentina to get their industry size for tattoo removal. This way, we could then extrapolate the total size for the region looking at the average market size to population ratios of these countries and extrapolating the average for entire region's population. However, the global tattoo industry size was not available, although the tattoo removal industry size was there. Owing to this challenge, we could not calculate the required numbers.

Subsequently, we the looked into the providers in this industry in terms of those who provide tattoo removal lasers such as Hologic Inc. (Cynosure), Syneron Medical Ltd, Lumenis, LUTRONIC, Cutera, Lynton Lasers, and Fotona. We also looked into centers for tattoo removals active in the South American market and are listed in sources such as mymeditravel.com, 123.clinic, and the yellowpages. From the technological providers' sources our aim was to find out independent market studies that these providers may have done and published to understand the regional market sizes open for them. We also looked for their revenue which could be then applied to the South American tattoo enthusiasts' number. We also tried to find out revenue per tattoo removal center which could be applied to the number of centers in order to get the market size. However, apart from a global rate of average tattoo removal cost which varied between $200 and $500, no other figure could be found in these sources such as how much revenue these centers make or how many people they serve on an average daily or yearly basis per center for tattoo removal. Owing to the small sizes and fragmented nature of the market, which was largely privately held, the required numbers could not be found to estimate the final requisite.

Finally, we did a news scan including that of business and culture in the region of South America. These included sources such as Business News Americas, Gringos, Latin Business Chronicle, LatinNews.com, and Mercopress. These sources were looked into with two specific reasons: first, to find out articles that would discuss tattooing as a cultural exercise providing information on whether its penetration was increasing within the region or not, and whether any country stood out in terms of growth and size among others. This sort of information would have provided us with the option to conduct a more focused search that would have helped us to get country-specific growth or size, if any. Secondly, we also looked for articles which could provide information from a business point of view. This would have included information on the market opportunities, revenues that some premier or key players in the segment are making, or practitioner/specialist's interviews providing his/her own assessment of the market. However, no such information could be found as the market is operated mostly by small centers or individuals and the maximum details we got was from here which provided estimates of people regretting their tattoos. However, since regret could not be equaled with the actual process of removal, we could not take this strategy forward.
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Tattoo Removal Market Size - East Asia

After an extensive search through industry reports, media articles, and company databases, details about the market size and growth rate of the East Asia tattoo removal industry do not appear to be available in the public domain. However, the research team was able to gather valuable insights about the East Asia tattoo removal industry.

East Asia Tattoo Removal Industry

  • Tattoo is defined as the temporary or permanent mark made on the body by inserting pigment or ink under the skin. It is associated with various sentimental and ritual values of people since ancient times.
  • Globally, the tattoo removal market was valued at $11,614 million in 2016, and is projected to reach $27,317 million by 2023, growing at a CAGR of 12.7% from 2017 to 2023.
  • In China the tattoo culture is more prevalent.
  • Japan and China are the leading countries in the East Asia region, which are the prime subjects of assessment to obtain the growth prospects of the East Asia tattoo removal lasers market.
  • In 2016, Japan was in second place for tattoo removal procedures, with 20,159, while the US came third, with 14,124.
  • The Asian market is expected to be the fastest growing market, owing traditions of tattooing in nations such as Japan, China and South Korea.
  • China and Japan have a historical and cultural connection with tattoos.

Research Strategy:

We were unable to find the market size and growth rate of the East Asia tattoo removal industry or any statistics specific to Japan, South Korea, the States of East Asia, including China, Mongolia, North Korea, Taiwan, and the Chinese special administrative regions of Hong Kong and Macau.

In order to find the requested information, our first strategy was to scour through various research reports on the tattoo industry in East Asia on sites such as MarketResearchFuture, Radian Insights, Allied Market Research, MarketBusiness Inside, and Euromonitor, among others. These industry reports are a primary resource for market size information and, at times, also provide market size information on different geographies. Our objective was to find any pre-compiled data from these reports. However, no specific report regarding the East Asia tattoo industry could be found. Most of the reports found covered the global tattoo removal industry, and did not provide any relevant data specific to East Asia, apart from just highlighting that the Asia Pacific region is estimated to have the fastest growing market, with a CAGR of 16.2%. The Market Insider business report mentions that Japan and China are the leading countries in the East Asia Region, which would be the prime subjects of assessment to obtain the growth rate of the East Asia tattoo removal market.

Our second strategy was to search through media articles in sources such as Forbes, Businesswire, Bloomberg, Reuters, and Digital Journal, and blogs such as Notey.com, Hasshe.com, and Getdrawings.com. All these are potential sources where the tattoo removal market of these regions is discussed. The sources mentioned that Japan has the second place in tattoo removal procedures. However, the market size information was not available.

Next, we tried finding the key players of the tattoo removal industry in East Asia by looking at company databases such as Hoovers, Crunchbase, Craft.io, and surveys from Pew Research, Nielsen, and Deloitte. Through this search, we hoped to find any information on the East Asia tattoo removal industry or any information specific to Japan and South Korea based on customer perception. Our objective was to find the revenue and market share of these players to calculate the market size of the industry. We could find two players operating in the East Asia region, Lutronic (South Korea) and Dimyth (China), but the information specific to their market share was not available. Additionally, we tried to look for specific information of other regions, such as China, Japan, Mongolia, North Korea, South Korea, Taiwan, and the Chinese special administrative regions of Hong Kong and Macau to try to calculate the industry's market size. However, there was no information available regarding each region's market size.

Our last strategy was to find information older than two years old. With this approach, we hoped to find slightly outdated but useful information in any past survey or research done regarding the market size or growth for the East Asia Region which we could use as a proxy to calculate the industry's current market size. However, no relevant past surveys or research reports could be located around the topic.
From our research, we concluded that a reason for the information to be missing could be the fragmented and unorganized nature of the industry, as well as the fact that there are limited players operating in East Asia.
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Tattoo Removal Market Size - Europe

From the calculations, the market size of the tattoo removal industry in Europe would be about $762.5 million in 2019. Germany, France, the U.K., and France would account for $141.8 million, $120.5 million, $114.4 million, and $94.6 million of the European tattoo removal market in 2019. Below is an explanation of the strategy and calculations, as well as an overview of the findings.
  • The size of the tattoo removal market in Europe was projected to reach $1.371 billion in 2023 growing at a CAGR of 15.8%.
  • The market size of the tattoo removal industry in Europe would be about $762.5 million in 2019. (calculated)
  • Germany, France, the United Kingdom, and Italy accounted for 18.6%, 15.8%, 15%, and 12.4% of the European tattoo removal industry in 2016.
  • The market size of the tattoo removal industry in Germany would be about $141.8 million in 2019. (calculated)
  • The market size of the tattoo removal industry in France would be about $120.5 million in 2019. (calculated)
  • The market size of the tattoo removal industry in the U.K. would be about $114.4 million in 2019. (calculated)
  • The market size of the tattoo removal industry in Italy would be about $94.6 million in 2019. (calculated)
RESEARCH STRATEGY
Our research to determine the market size and growth rate of the European tattoo removal market size and growth rate entailed searching through market research resources, media resources, industry-focused resources, and statistics sites, among others. From our research, we established that the most recent data on the subject was from research that was conducted in 2016. Actually, there were several reports but they were all from research conducted in 2016.

We also searched through the top players in the tattoo removal market such as Astanza, Cutera, Syneron, and Fotona, among others. This was in case they had provided analyses of their performance or that of the overall European market. The research team also considered global reports in case they had provided Europe's market share that we could use as a starting point in our calculations, but we could only find information on the projected growth.

Therefore, we decided to calculate the required information based on the available data from 2016. We also managed to calculate statistics specific to the U.K., Germany, Italy, and France. This was done with the assumption that their market shares remained constant or changed insignificantly between 2016 and 2019. Our calculations were as follows:

The size of the tattoo removal market in Europe was projected to reach $1,371,200,000 in 2023 growing at a CAGR of 15.8%. Using Easy Calc to calculate the market size before 2023, we determined that the market size of the tattoo removal industry in Europe would be about $762,546,913 in 2019.

Germany accounted for 18.6% of the European tattoo removal industry in 2016. Assuming that its market share did not change significantly then its market size in 2019 = 18.6% X $762,546,913 = $141,833,725.818
France accounted for 15.8% of the European tattoo removal industry in 2016. Assuming that its market share did not change significantly then its market size in 2019 = 15.8% X $762,546,913 = $120,482,412.254
The U.K. accounted for 15% of the European tattoo removal industry in 2016. Assuming that its market share did not change significantly then its market size in 2019 = 15% X $762,546,913 = $114,382,036.95
Italy accounted for 12.4% of the European tattoo removal industry in 2016. Assuming that its market share did not change significantly then its market size in 2019 = 12.4% X $762,546,913 = $94,555,817.212
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Tattoo Removal Market Size - North America

The 2019 market size for tattoo removal in the North American region is estimated to be valued at $601.37 million. The market is expected to grow with a CAGR of 16.3% for the forecast period of 2017 to 2023.

Tattoo Removal Market Size — North America

  • In 2016, the market size for tattoo removal in North America was valued at $382.3 million.
  • The North American region dominated the global tattoo removal industry in 2016 with a 39.6% market share.
  • The large market share is due to the increased number of tattoo parlors in the region.
  • According to a report by Market Research Future, the United States alone has about 12,000 tattoo studios.
  • It is estimated the 2019 market size for tattoo removal in North America as approximately $601.37 million.

Tattoo Removal Growth Rate — North America

Tattoo Removal Market Size and Growth — The United States

  • There were more than 20,000 tattoo parlors and studios in the United States as of 2018.
  • The US tattoo industry is experiencing a boom in the tattoo industry as a result of an increasing interest by millennials in the country and a growth in high disposable income of people in the region.
  • The Food and Drug Administration (FDA) reported that doctors of the American Society for Dermatologic Surgery (ASDS) in 2011, performed about 100,000 tattoo removal procedures.
  • This was an increase compared to 86,000 performed in 2010. The number increased by 52% between 2012 and 2013.
  • According to a 2018 report by The Guardian, the United States tattoo industry is expected to reach $1 billion by 2023.

Research Strategy

To identify the market size and growth rate of the North American, United States, and Canada tattoo removal industry, we found a market report by Market Research Future and a corroborative source by Market Watch on the market size and growth rate of tattoo removal in the industry. Unfortunately, we were unable to find similar statistics for the United States and Canada.

First, we began by searching for market/industry analysis about the United States & Canada tattoo removal market performed by research organizations, industry experts, such as IBISWorld and, top industry players from the region such as Cynosure, Inc., Candela Corp, Cutera, Inc., and Fotona d.o.o. lma Lasers. We searched through their websites for any data concerning both countries, but there was no information about both countries.

Next, we conducted a thorough search through the public domain for any news report, media publication, government parastatal in charge of the industry, and other publications by dermatology clinics about the tattoo removal market size for the United States and Canada. We searched through reliable sources such as The Guardian, Forbes, NewYork Times, and the Food and Drug Administration. Our search was futile as most of the reports we identify centered around the entire tattoo industry instead of tattoo removal. All attempt to find out the share of tattoo removal in the US tattoo industry proved abortive as there were no such reports available in the public domain.

Lastly, we tried to triangulate this value. Since we already know the current share of the North American region, we tried to find out the percentage share of the United States or Canada in the North American tattoo industry market size in order to use this value to calculate the market size for both countries. This strategy did not work as we were unable to identify the share of either of both countries. The report by Market Research Future only informed us that both countries had the largest market share in the region. We, therefore, concluded that this data was not available in the public domain.

Triangulation

The calculation for the current (2019) North American tattoo removal market size is estimated as:


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Tattoo Removal Market Size - Global

The global tattoo removal market is expected to grow at 12.5% from 2019 to 2025. The market is estimated at $13.28 billion in 2019.

Global Tattoo Removal Market

  • In 2018, the global tattoo removal industry was valued at $11.8 billion.
  • The 2019 global tattoo removal market size is estimated at $13.28 billion. (calculated)
  • The market is expected to register a CAGR of 12.5% between 2019 and 2025.
  • By 2025, the market is expected to reach $30.2 billion.
  • Cutera, Cynosure, Lumenis, Syneron Medical are some of the top players in the industry.
  • The Americas accounted for the bulk of market share and is projected to dominate the market over the forecast period.
  • By product type, the market is classified into three major segments; laser, surgical, and creams.
  • Availability of techniques and the presence of qualified surgeons are some of the factors driving the growth of the market.

Research Strategy

We estimated the 2019 market size using the reverse CAGR formula; FA = SA * (CAGR / 100 + 1)^n
  • where, FA = 2019 market size, SA = 2018 market size, CAGR = 12.5%, and n = years (2018-2019)
  • 2019 market size = $11.8 billion (12.5/100 + 1)^1 = $13.28 billion.

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Tattoo Industry Market Size - South America

While the market size of the tattoo industry in South America is not publicly available, there was information about Brazil's market size ($700 million) and a few other details about the larger continent's market that might be valuable. Below is an outline of the research strategies used to better understand why the information requested is publicly unavailable, as well as a deep dive into the findings.

Helpful Information

  • MyInk, a platform that connects tattoo artists and consumers, mentioned that Brazilian tech businesses were focusing on adding value to the tattoo industry. According to MyInk, over 30,000 tattoo artists work with very low technology penetration and professionalization.
  • The market size of the tattoo industry in Brazil is over $700 million.
  • Caio Tattoo and American Tattoo are the key players in Brazil and Argentina, respectively.
  • The temporary tattoo market is expected to see higher growth in the near future and greater CAGR between 2019 and 2026.
  • The temporary tattoo segment has the ability to become one of the most lucrative segments since factors related to this market, such as raw materials, affluence, financial stability, technological development, trading policies, and increasing demand, are boosting the segment's growth.
  • Mithra, Worldwide Tattoo Supply, DragonHawk, Eikon Device, CAM Supply, Kwadron, Body Shock, Superior Tattoo, Barber DTS, Sunskin, Powerline, Intenze Tattoo Ink, Electric Ink, Tommy's Supplies, Kuro Sumi, Millennium Colors, Eternal Tattoo Supply, SkinCandy Tattoo Ink, Alla Prima, and Dynamic Tattoo Inks are the key players in the South American tattoo market.

Research Strategy:

Despite the research team's best efforts, the information regarding the market size of the tattoo industry in South America is not available. The primary reason for the information to be missing can be its niche nature and the fragmented and unorganized nature of the industry in which many small players operate. To better understand why we determined the details are not available, we have outlined our strategies below.

Our first strategy was to scour through the various research reports on the tattoo industry in South America on sites such as MarketWatch, Advance Market Analytics, MarketBusiness Insider, Business Research Store and Euromonitor, among others. These industry reports are a primary resource for information on market size. However, there were no reports relating details about South America.

The team's second strategy was to scour through various media articles from Forbes, Business Daily Mirror, Businesswire, Bloomberg, Reuters, Digital Journal, etc. but the required details were absent from these sources as well. Next, we looked at key players of the tattoo market in South America in order to attempt to triangulate the market size using data from larger players in the market. We checked company databases such as Hoovers, Crunchbase, and Craft as well as surveys from Pew Research, Nielsen, and Deloitte. The idea was to check the revenue of local players in select countries and then to further find the market share of the players in order to calculate the potential market size of these industries. Although we were able to find some of the key players in the South American tattoo market, their market shares were not available. Thus, the triangulation strategy was not fruitful.

Additionally, we tried to look for the region-specific information for South America including Argentina, Brazil, and Colombia to check if separate market size information is available so that all could be grouped and the cumulative figure could be presented. We found market size information for Brazil in the LinkedIn profile of MyInk, a platform that connects tattoo artists and consumers. But information regarding the market size for other regions such as Argentina, Bolivia, Chile, Ecuador, Guyana, Paraguay, and Colombia was not available.

Lastly, the team attempted to broaden the scope of the research beyond the standard two-year date limit hoping to find slightly outdated but useful information about the market size or any CAGR available for the South American region which could be used as a proxy for the current market size. However, no relevant past surveys or research reports could be located.
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Tattoo Industry Market Size - East Asia

After an exhaustive search through credible sources, it appears that information on the market size and growth rate of the East Asia tattoo industry is unavailable in the public domain.

Useful Insights

  • There are about 3,000 - 5,000 total tattoo artists situated in Japan.
  • In Korea, about 1 million individuals have tattoos and more than 3,000 tattooists are currently registered with the Korea Tattoo Association.
  • The Patch Tattoo Studio's author, Jing Xi, claims that there are about 300,000 tattoo parlors in China.
  • Alla Prima, Skin Candy, Dynamic Tattoo Inks, Eternal Ink, Fantasia Tattoo Inks, etc. are some of the key players in the Asia-Pacific tattoo ink industry.
  • Mithra, Worldwide Tattoo Supply, DragonHawk, and Eikon Device, among others are some of the key players in the global tattoo market.
  • By type, the tattoo industry is segmented into tattoo machine and tattoo ink.

Research Strategy:

Our research began by seeking industry reports on the tattoo industry in East Asia on sites such as MarketWatch, Radian Insights, Research and Markets, IBIS World, and Euromonitor, among others. The idea here was to use these sources to find the requested information as such reports contain data on the revenue of various industries, along with growth rates, etc. With this strategy, we found reports on the global tattoo industry, but there was no data on the market size or growth rate for the East Asia segment. Also, the reports were behind paywalls and could only be accessed through a subscription. We believed this strategy would work as these sites tend to research various topics and could have provided the requested data.

Next, we searched for information through some key players in the tattoo industry found in industry reports by visiting their company websites. These included Mithra, Worldwide Tattoo Supply, DragonHawk, Skin Candy, and Dynamic Tattoo Inks. We scanned through their websites, annual reports, press releases, etc. to find information on the East Asia tattoo industry. We hoped that the companies researched the overall tattoo market and provided their findings to the public, which we could use to build a figure for the East Asia market. However, most of the companies only provided data on what they were doing in the field (tattoo industry), their revenues, etc. We believed that this strategy would work as key players in a market usually publish information on industry trends, growth figures, statistics, etc., which could have included market size information.

Finally, we searched for articles and regional, as well as international, media publications on sites such as Business Insider, Korea Times, Straits Times, Business Newswire, among others. The idea here was to look for comments from industry experts and company spokespersons to devise the requested information. This particular strategy provided us with information on the number of people with tattoos in Japan, Korea, etc. Nonetheless, there was no data available on the market size of the tattoo industry in East Asia. We believed that this strategy would work as these sites typically publish news on various markets and could have published relevant information. Also, regional news publications tend to provide information on their markets.

Due to the lack of available data, we were unable to provide or estimate the market size and growth rate of the East Asia tattoo industry.
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Tattoo Industry Market Size - Europe

While data on the market size and growth rate of the European tattoo industry wasn't directly available, our research team estimated that the European tattoo industry is worth about $2.8 billion in 2019.

European Tattoo Industry

  • The total volume of tattoo ink used in Europe in 2016 was 191.82 metric ton (MT).
  • The total volume of tattoo ink used in the US in 2016 was 136.59 MT.
  • The above suggests that the European tattoo market is 1.4 times the size of the US market (191.82 MT/136.59 MT).
  • Given that the US tattoo market (includes tattoo-related maintenance, design and modification services, but it does not include laser tattoo-removal services) is estimated at $2 billion in 2019, it suggests that the European market is worth $2.8 billion assuming every other variable in the tattoo industry in the EU and US market is proportionate.
  • Data on growth rate was unavailable, but the global tattoo ink market is expected to grow at a CAGR of 6.54% between 2018 and 2023. The European tattoo market growth rate is likely to be similar to that of the global tattoo ink market.

UK

  • The percentage of people with a tattoo in the UK is 40%.
  • The population of the UK is about 67.67 million, and this suggests that the number of people with tattoo in the UK is about 27.07 million (40% * 67.67 million).
  • If we assume similar per tattooed person value as in the US ($13.10), we would have that the UK tattoo industry is worth about $354.62 million ($13.10 * 27.07 million).

Germany

  • The percentage of people with a tattoo in Germany is 36%.
  • The population of Germany is about 83.63 million, and this suggest that the number of people with tattoo in Germany is about 30.11 million (36% * 83.63 million).
  • If we assume similar per tattooed person value as in the US ($13.10), we would have that the tattoo industry in Germany is worth about $394.44 million ($13.10 * 30.11 million).

Italy

  • The percentage of people with a tattoo in Italy is 48%.
  • The population of Italy is about 60.51 million, and this suggests that the number of people with tattoo in Italy is about 29.04 million (48% * 60.51 million).
  • If we assume similar per tattooed person value as in the US ($13.10), we would have that the tattoo industry in Italy is worth about $380.42 million ($13.10 * 29.04 million).

France

  • The population of France is about 65.19 million, and this suggests that the number of people with tattoo in France is about 23.47 million (36% * 65.19 million).
  • If we assume similar per tattooed person value as in the US ($13.10), we would have that the tattoo industry in France is worth about $380.42 million ($13.10 * 23.47 million).

Research Strategy

To understand the market size and growth rate of the European tattoo industry, we extensively searched media and industry sources such as Forbes, Business Insider, Wall Street Journal, EU Startups, Euro Monitor, among others. We also searched statistics and market research databases such as IBIS World, Market Research, Grandview Research, Euro Stat, among others. Our extensive search only revealed data on the US market size.

Next, we tried to find market research on the global tattoo industry, with the aim of finding the global market size and any report on the share of the global market that was due to Europe so we could triangulate the data. We searched in similar sources as above. Although we found market research on the global tattoo market size with regional breakdown (Europe included), the data is paywalled.

During our research, we found data showing that Europe consumed 191.82 MT of tattoo ink in 2016 and the US consumed 136.59 MT in the same year. This data suggest that the EU tattoo market is about 1.4 times (191.82/136.59) the size of the US market. If we assume that every other aspect of the industry is proportionate to that of the US and given that we already know that the US tattoo industry is worth about $2 billion, it would mean that the EU tattoo industry is worth about $2.8 billion.

We applied similar strategies as above to determine the market size and growth rate of the European tattoo industry, but we were unable to find the data either directly nor enough data to attempt similar triangulation.

However, we found data on the percentage of people in each country (UK, Germany, Italy, and France) that had a tattoo. We also found the same data for the US, Given that we already had data on the US market size, we decided to divide the overall US market with the number of people in the US with a tattoo to find the per person market value. The percentage of people in the US with at least a tattoo is 46%. This represents about 152.66 million given that the US population is 331.88 million (46% * 331.88 million). If we divide the market size of the US tattoo industry by the number of people with at least a tattoo in the US, it will mean that the per tattooed person value of the US market is about $13.10 ($2 billion/152.66 million).

We then assumed similar per tattooed person value in the US ($13.10) for the various countries and used the value to multiply the total people with a tattoo in each country.
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Tattoo Industry Market Size - North America

Based on the known size of the US tattoo market and similar patterns of receiving tattoos in Canada, we triangulate a $2.23 billion North American tattoo market, with $2 billion for the US market and $230 million for the Canadian market. This market has a projected compound annual growth rate (CAGR) of 6.1% for the next five years.

Triangulation Strategy

  • While the US tattoo industry is publicly available at a $2 billion market and a CAGR of 6.1%, we were unable to locate a similar report for either Canada or North America more generally, with reports on the global market lacking the needed information in their public abstracts.
    • Note: Due to the way IBISWorld handles incoming links, the above link may reroute to the homepage; if so, screenshots can be found here and the direct URL is https://www.worldometers.info/world-population/us-population/
  • However, polls show that similar percentages of individuals have tattoos in Canada (22%) and the US (21%); therefore, we can triangulate the Canadian market based on population sizes.
    • Note that the above was taken from an older source; however, we do not find a more current source that contradicts it and, on the face of it, it is logical the two close neighbors would continue to have similar numbers of tattoo devotes.
  • Dividing Canada's population (38 million, rounded up) into that of the US (329 million) gives us a population size, and therefore relative tattoo market, of 11.6%.
  • 11.6% of $2 billion is $231 million.
  • Therefore, the total North American tattoo market would be about $2.23 billion.
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Tattoo Industry Market Size - Global

Although the size of the global tattoo market is publicly unavailable and could not be calculated, the research team found that the market is projected to grow at a CAGR of 7.9% up to 2026.

Helpful Findings

Research Strategy

To provide the market size and growth rate of the global tattoo industry, your research team commenced with an exhaustive search through industry reports. We hoped to find a pre-existing data on the global size of the tattoo market. However, every publication related to this market was gated by a paywall.

Our next approach was to search for the market share of different segments of the global tattoo market. The reason for this search attempt was to determine the market share of any segmentation of this market which could be used to determine the size of the market. While we found the size of the U.S. tattoo market, there was no publicly available data on the share of the U.S. market to the global market. Therefore, we could not proceed with this strategy.

We switched focus to identify the key players in this industry. We hoped to use the global market share of these companies and their revenue to determine the size of the market. While we found a list of important players in this market, as well as their revenues, their share of the market is not publicly available. Hence, this triangulation attempt was impossible.

Furthermore, in the course of this research, we found that the global tattoo market is segmented by type as tattoo inks and tattoo machines. Therefore, we proceeded to search for the size of each segment which we could sum up to provide an estimate of the market. However, after an exhaustive search, we could only find publicly available data on the sizes of the global tattoo ink market but could not find public data on the tattoo machine market. Therefore, we could not proceed with this strategy.
Sources
Sources

From Part 04
From Part 13
Quotes
  • " You wouldn't doubt the professionalism of Google, Quicken Loans, and Amazon, but they have a business casual dress code. Dozens of Fortune 500 companies have employees coming to work in casual attire. Even if employee's have a business professional attire dress code, they can still have visible piercings and visible tattoos in the workplace, none of which change their qualifications or character."
  • "According to FOX News, 97% of American adult consumers wouldn't change current product shopping habits if employees had visible tattoos and piercings. As long as consumers felt they received the same quality and pricing they didn't care about staff covering piercings or covering tattoos for work. "
Quotes
  • "In fact, about 3 in 10 (29%) have a tattoo, according to a 2016 Harris Poll, with younger generations having them in increasing amounts. Nearly half of Millennials (47%) and over a third of Generation X (36%) have at least one, well above Baby Boomers (13%) and what Harris calls "Matures" (10%)."
  • "In time, hiring attitudes toward tattoos (and by extension piercings) should change, but for now a prejudice remains. That's probably because the people doing the hiring are likely to be older, but a 2013 Salary.com survey of 2,675 people showed that tattoos can hurt your chances of being hired."
  • "• 76% of respondents feel tattoos and piercings hurt an applicant's chances of being hired. • 39% of those surveyed believe employees with tattoos and piercings reflect poorly on their employers. • 42% feel visible tattoos are always inappropriate at work. • 55% feel the same way about body piercings. "
  • "Not surprisingly the survey found that older people were less tolerant of tattoos. That's good news in a sense -- this prejudice has likely lessened since the survey was conducted and will continue to go away as Generation X and Millennials increasingly take over positions of power in the work world."
  • ""
Quotes
  • "According to a study from the Pew Research Center, almost 4 of 10 people between the ages of 18 and 40 proudly sport one or more “tats,” a 400% increase from prior generations. One in 20 people have multiple body piercings (excluding ear lobes) from their head to the more intimate parts of their bodies. The explosion of skin decorations, punctures, and untamed hair colors and styles presents business owners and HR departments across the country with a challenge: “Can we trust these people if we hire them?”"
  • "Public opinion polls consistently show that the general public has a negative image of people with multiple, visible tattoos or extreme body piercings. It is one thing to have a dainty mushroom tattooed on the edge of your shoulder blade, and quite another to have a flaming skull glaring from your forearm, even though the skull is your college fraternity’s symbol."
  • "According to a study by CareerBuilder, 60% of employers will not hire candidates with tattoos or body piercings. The same study indicated that tattoos were the third most common reason used by employers not to promote an employee, just behind bad breath."
  • "Tattoos and piercings are popular in the creative arts – music, painting, writing, acting – as well as in athletic, design, and culinary fields. When asked whether tattoos would automatically eliminate a job applicant from kitchen employment consideration, Four Seasons Vice President Guy Rigby responded, “You can’t find a chef that doesn’t have a tattoo these days.” Technology companies wishing to project a hip image or a sense of edginess accept individualism better than Fortune 500 companies and other large employers."
  • "1. Choose a Small, Noncontroversial Design Large tattoos are expensive, require multiple sessions of painful needling, and are difficult to conceal. Start small and wait several months before adding a second one to be sure you’re comfortable with the result. Don’t get offensive words or pictures anywhere on your body – you will not be 20 forever. If you are ashamed to show the art to your mother, you are probably better off without it. "
Quotes
  • " Laws forbidding discrimination based on personal appearance exist in only a few local governments. The lawsuits that rise because of workplaces prohibiting tattoos are common, and the employers usually win based on the defense that they are preserving their conservative image. "
Quotes
  • "Employers are free to adopt dress codes and grooming requirements that reflect their company culture or promote a particular brand or look. For example, a law firm might require employees to dress in formal business attire, a restaurant might require servers to wear black pants and white button-down shirts, and a retailer might require employees to wear uniforms bearing the company logo. "
  • "Some employers also have policies about employee tattoos. For example, an employer might require employees to cover visible tattoos while working with customers or clients. Like prohibiting employees from wearing t-shirts or requiring employees to wear a uniform, an appearance policy requiring employees to cover tattoos is legal unless it violates laws prohibiting discrimination."
Quotes
  • "A new study shows that the perception of tattoos in the workplace has changed so much that even a visible tattoo is not linked to individual employment, wages, or earnings discrimination. Specifically, the study found wages and annual earnings of tattooed employees were statistically indistinguishable from those without them."
Quotes
  • "Do job applicants and employees with tattoos suffer a penalty in the labor market because of their body art? Previous research has found that tattooed people are widely perceived by hiring managers to be less employable than people without tattoos. This is especially the case for those who have visible tattoos (particularly offensive ones) that are difficult to conceal. Given this backdrop, our research surprisingly found no empirical evidence of employment, wage or earnings discrimination against people with various types of tattoos. "
  • "In our sample, and considering a variety of alternative estimation techniques, not only are the wages and annual earnings of tattooed employees in the United States statistically indistinguishable from the wages and annual earnings of employees without tattoos, but tattooed individuals are also just as likely, and in some instances even more likely, to gain employment. These results suggest that, contrary to popular opinion as well as research findings with hiring managers and customers, having a tattoo does not appear to be associated with disadvantage or discrimination in the labor market."
Quotes
  • "However, there are some employers who do not really entertain and accommodate individuals with tattoo in the workplace. However, the approach of employers depends on the type of business these employers are in and personal preferences at times. More conservative and traditional workplaces often adopt different attitude towards tattoo in the workplace."
  • "The type of the job you chose makes a big difference whether to show your tattoos or not. If you are working as a laborer in a particular company, you might just be required to remove piercings and jewelries however, tattoos can be acceptable. If you opt for jobs that requires managing other people or working with the public, you have to cover your tattoo or as much as possible have it removed."
  • "31% of HR managers sat tattoos are the reason for limiting the employee’s potential. Only bad breath (34%) and body piercings (37%) exceed tattoos as a negative. Most HR managers say that with all other things equal, the more clean cut applicant will be chosen. "
Quotes
  • "“Based on my personal experience, I believe the not-for profit world (and perhaps community service-related organizations in general) may be a bit more accepting [than other professional fields],” McAllister said. “It’s all about the culture of the organization.” The high-profile companies frowned upon visible tattoos, he explained, whereas Lilliput Families, a nonprofit agency in California, only asks that “visible tattoos be modest and appropriate.”"
  • "Bouchard and McAllister agree that workplace tattoos aren’t as big of an issue as they were, say 10 or 20 years ago, and Danes believes that employee diversity is important for building a better tomorrow. “I believe that this is a non-issue and most likely will fall to the wayside as the new generation takes on the working world,” he said."
  • "From an HR perspective, the answer would be a big, ‘no’ for any visible tattoo,” he said. “But in all fairness, it may not be as big of a deal depending upon the student’s future career aspirations and potential employers.” Don’t assume your dream company will loosen their body art policy by the time you graduate just because creative expression is in style right now."
  • "Graduate Devin Brehmer has experienced both ends of the spectrum. “I work at a construction company called Peterson Contractors Incorporated as an equipment operator and they do not have any tattoo policies. I am also in the United States Marine Corps Reserves and they do have a tattoo policy, which doesn’t allow any tattoos above the neck, on your hands and feet, or anywhere else within 2 inches of the bend of your wrists, elbows or knees. Tattoos promoting racism, drug use and more are not tolerated. Tattoos in exposed areas that aren’t specified are to fit within a circ