Target Market Use Cases

Part
01
of eight
Part
01

Digital Workspace Use Cases (Real Estate Owners & Developers)

I've identified 4 different software solutions that offer collaborative features for Real Estate Owners & Developers. While many of the software solutions offer overlapping features, we've focused our write up on software with distinctive strengths and target groups.

Project Management (example Manage Places)
Finances (example Estate Master)
Property Management (example Propertybase)
Task Management and Document Collaboration (example Procorem)

Many CRMs in this industry attempt to automate many aspects of working with clients, identifying leads, publish listings, and maintain shared calendars with teams. The software listed was selected based on their ability to offer more specific tools or audiences for collaboration in the real estate industry.

Manage Places

This software is dedicated to helping monitor and anticipate the frustrations for construction and property owners. Project Management is the focus of this software which allows teams to track and monitor construction, land use, and installation projects. In effect, it is best used for planning heavy operations that offer tons of moving parts and teams/individuals. Managing teams is easy as users can be assigned various levels of tasks, documents, and information. From its core project planning function, it's grown to include tracking and features for finances, KPIs, tasks, and documentation.

Estate Master

Financing construction projects is no easy feat. Estate Master is a tool used to help track and monitor various financial impacts of an estate. Consider looking at this sample report to see what the software is capable of. The software can provide input, forecast projections, stock summaries, financing information, and just about any cost association from construction to interior design. The software is advertised towards developers promising them a one stop solution to accurately track and share costs with multiple users to help stay on top of deadlines, projections and more.

PropertyBase

Labeled one of the top 12 tech companies disrupting the real estate sector, this software is a robust, highly rated software for real estate owners and developers alike. It's been rated easy to use and is built for at least a minimum of 4 users per plan. While it is a broad application, it seems to be one at the top of the list for digital solutions given the extremely positive feedback from its users. It's aimed at helping much of well-known management aspects and offers a collaborative front for a management team to monitor listings, email campaigns, calendar events, as well as tracking analytic information generated from the software.

Procorem

Procorem is focused on supporting and maintaining much of the human based connections that make business happen. The company describes its product as a "cloud-based tool for collaborative business. In one secure and easy-to-access place, your company can set up deal rooms, manage compliance activities, perform due diligence, safely share sensitive information with clients and partners, and more." One of the biggest draws here is the software's ability to share documentation with an unlimited numbers of Guests. While the main users of the software are able to upload, edit, and share documentation the number of users who have access to view these documents is unlimited making it a great tool to work with external vendors and customers.

Conclusion

Four companies with successful implementations of digital workspace solutions in the Real Estate Owners & Developers space are Manage Places, Estate Master, PropertyBase and Procorem. The use cases have each been documented in your spreadsheet.



Part
02
of eight
Part
02

Digital Workspace Use Cases (Real Estate temporary offices [e.g. Regus, Weworks])

WeWork, Cowork.io, Nexudus and Greetly are digital workspace solutions offering use cases for the temporary office industry.

Your requested information is also available for you in columns A-F, “Real Estate Temp Ofcs” tab of the attached spreadsheet.

Below you will find a deep dive of my findings.

Use CASE Studies

We found a total of 9 use cases for the digital workspace solutions targeting the temporary office rentals market:

WeWork
• Professional networking including job listings, findings clients and product launches
• Booking meeting spaces
• Building alerts for professional community events

• Workplace management solution
• Real-time access of working space availability
• Central platform for administrative tasks

Nexudus
• Billing management
• Printing

Greetly
• Visitor management

Their goal and solution statements, as well as metrics and sources are provided for you in columns A-F, “Real Estate Temp Ofcs” tab of the attached spreadsheet.

CONCLUSION

To wrap it up, we found a total of 9 use cases for the digital workspace solutions WeWork, Cowork.io, Nexudus and Greetly for the temporary office industry.

Your requested information is also available for you in columns A-F, “Real Estate Temp Ofcs” tab of the attached spreadsheet.
Part
03
of eight
Part
03

Digital Workspace Use Cases (Movie Studios)

I identified 2 software use cases for digital workspace solutions in the film industry. Since I was unable to find options for different use cases, I expanded the search to general workspace use cases, which allowed me to find 5 additional solutions. I provided information on each one in the provided spreadsheet. The list includes the following use cases:

-Scriptwriting tool (example WriterDuet)

-Project management tool (example Studio Binder)

-Media center (example Made in NY Media Center)

-Financing (example Seed and Spark)

-Film incubator (example Stage 18)

-Teaching film studio (example CSU Film Studio)

-Business office locations (example Walter 330)

Some of the data I used is older than two years, however as they are still relevant, I have included them in the brief.

MAIN FINDINGS

I was able to find 7 workspace use cases for movie studios, but only two of them refer to software applications. Of these, there are two main types. The first one is for writing scripts and screenplays with several writers and readers. The specialized software allows several writers to work simultaneously and several options for collaboration (view notes, communicate through text, video, or audio, etc.) are built into the software. The second one is for project management. Software in this space allows users to track processes and activities, to generate reports, call lists, shooting schedules, story lists, and much more. Several users can be assigned tasks and have access to different tools depending on their main roles. The specific information was included in the spreadsheet. Please note there are several examples for both categories but I only selected as an example the ones most commonly recommended by experts.

The remaining 5 use cases refer to alternative workspace solutions. For example, the NY Media Center is a collaborative physical workspace that aims at bringing together filmmakers and technology companies. Members become part of a "community" where they have access to projection rooms, learning courses, and networking events to help them realize their projects. The main goal is to develop digital art and media in the New York area.

Similarly, in Chicago Cinespace Film Studios opened Stage 18, a film incubator to help develop local talent (associated with performance schools like Second City). Stage 18 allows filmmakers to have office space and also to use a sound stage for film production. It organizes events and networking sessions for new filmmakers and provides special prices for production services. Another studio workspace is available at the Clayton State University. It is mainly used for teaching but is also available for students to work on their own projects and have practical experience.

Finally, there are two more commonly known workspace use cases. One of them focuses on financing projects through crowdfunding. However, this is a specialized service that serves only filmmakers. The company reviews film projects and uploads it to a crowdfunding platform. Individuals can then fund campaigns or subscribe to a streaming service where the project is available. The second one is a co-working space specifically for film and TV professionals in Manhattan. It is often used by productions for short-term office space.

CONCLUSION

The main use cases for digital workspace software solutions are collaborative script writing and production project management. I was unable to find additional software use cases but I found other workspace solutions, including media centers, film incubators, and shared studios, which are also relevant to the movie industry. The information for each use case was included in the spreadsheet.
Part
04
of eight
Part
04

Digital Workspace Use Cases (independent film companies)

Overview

There is not much information regarding digital workspace use cases for independent film makers, nor specific examples of companies or digital technologies that independent film makers are using. We were not able to find many case studies within Wonder's usual two-year limit to provide a significant sample.

Most of the information available relates to how independent film makers are using digital platforms in regard to distribution. Rather than relying on theatrical releases or DVD sales for distribution, independent filmmakers are increasingly turning to streaming services, such as Amazon and Google, with an existing audience base for distribution.

Although the use of digital cameras is increasing for independent film makers, according to one source dated 2015, a significant proportion of independent films are still shot on tape due to budgetary constraints.

There are many affordable specialized software available to film makers that can aid them in all aspects of film making from raising funding, to writing scripts, maintaining schedules, production and beyond. Most of the software has collaborative aspects built into it. There was very little information on the specific take up of this software by independent film makers specifically.

Conclusion

There are a wide range of ways digital workspace solutions have been implemented in the independent film industry as it shifts towards greater digital collaboration and distribution. The details of each of the cases found have been included in the provided spreadsheet.
Part
05
of eight
Part
05

Digital Workspace Use Cases (industrial design)

The industrial design market is using a variety of digital workspace solution use cases including Fusion 360, PTC Creo, MangoApps, Wake, and Autodesk 360. Features of these use cases include cutting down on production time to allow faster product development, and improving communication across different members of the design team, who are operating at different stages in development.

Six case studies have been used here to demonstrate their use, from the DiMonte Group, College Park Industries, Kelly-Moore Paints, Sunkist Research, Artsy, and DGF Technologies.

conclusion

The use cases highlighted in the spreadsheet may be used to drive faster and more efficient product development and to improve company communication. Details on the goals for implementation, successful digital workshop solutions, and evidence of success are included in the tab "Industrial Design" within this spreadsheet.

Part
06
of eight
Part
06

Digital Workspace Use Cases (commercial architects)

Research shows that digital workspace use cases for commercial architects typically involve "field" solutions such as AutoDesk BMI and Dynamo for collaboration and consultation with engineers and contractors. Mainstream digital workspaces such as Bluescape and Prysm can still be useful if they have good visual collaboration features. One case study for Bluespace shows how it helped drive sales. Unfortunately, no use cases specific to commercial architecture using Prysm as a digital workplace is available in the public domain. Details of the use cases can be found in the included spreadsheet.

Defininition

A typical digital workplace solution often reflects a standard office setup, where you have meetings, back office tasks, and customer servicing. This is all well and good when all that is needed is a way to store office files, get in touch with team members on the fly, or brainstorm on ideas. However, a commercial architect has slightly different needs. They need powerful means of visual communication. While digital workplaces such as Prysm and Bluescape have impressive visual collaboration features that work well in client presentations, they are not powerful enough to take 3D modeling software in stride. Use cases for Dynamo and AutoDesk BIM illustrates the kind of computing power necessary for effective field collaboration. In other words, in order to help commercial architects improve communication and productivity in the field, specialized modeling software is necessary.

That said, digital workspaces such as Bluespace can still be useful. In one use case, it helped facilitate approval for designs, which translated to leads and revenue. Granted, the user was a design firm rather than a commercial architect, but the basic point is the same. They can help commercial architects and designers engage clients and build trust by showing rather than telling.

Use case summaries

Four use cases have been included in the spreadsheet to illustrate how the software provides a solution to a problem. Three of them used industrial modeling software, and one used a mainstream digital workspace.

Dynamo BIM — solved data flow and management issues regularly encountered by architecture and design firm Shepley Bullfinch in space planning

AutoDesk BIM — provided an all-in solution for overall management of the design and construction of an expansion project from a children's hospital carried out by Hoar Construction by solving issues from space inefficiencies to material waste (reducing material it from 10% to 1%)

Navisworks — improved efficiency and productivity (26% on average) by reducing the need for Requests for Information or RFIs by 72% through visual collaboration, overall resulting in $585,000 in savings

Bluespace — improved client engagement and trust by promoting transparency in the design process using the software's visual collaboration features, resulting in faster design approval and more leads and revenue

Conclusion

Powerful modeling software is the digital workplace of choice of commercial architects for practical reasons. However, mainstream digital workplaces can still be useful for commercial architects in driving sales if it has good visual collaboration features. Using these digital workplaces translate to real savings in time and money for commercial architect by improving communication and collaboration in the field as well as the marketplace. Details of the findings are found in the attached spreadsheet.

Part
07
of eight
Part
07

Digital Workspace Use Cases (large consulting firms)

To provide use cases relating to Digital Workspace Solution (DWS) for large consulting firms research was conducted to find the right consulting firms for the use cases. After narrowing the list of consulting firms more research was conducted into the DWS that each company employs to ensure a variety of use cases could be provided. Finally, three firms were chosen: Accenture, PricewaterhouseCoopers (PwC) and the Boston Consulting Group (BCG). These firms were selected as representative of some of the best management consulting firms both in the US and globally.

This selection also showed the variety of DWS use cases with each company employing a different DWS to meet different needs. Accenture chose Skype for Business to meet the demands of an extensive network of employees, contractors, partners and clients. PwC chose Spark from Jive technologies to provide a knowledge pool that fit the needs of an increasingly younger workforce. BCG had an application developed specifically to meet the needs of the staff at their New York City office. The use cases for the three consulting firms can be found on the consulting firm tab of this spreadsheet under the label Lg Consult Firms.

Part
08
of eight
Part
08

Digital Workspace Use Cases (outdoor retail brands)

We were able to find four use cases of outdoor retail brands implementing digital workspaces: Columbia Sportswear, Pacific Sunglasses, GoPro, and O'Neill. The details of each of these cases have been included in the provided spreadsheet.

Research

Unfortunately because such workspaces, and in particular the precise ways they have been implemented are proprietary, companies do not generally disclose anything like enough detail for this project. Therefore, we researched case studies of such implementations offered by third parties rather than the companies themselves, and this proved more fruitful. However, because of the scarcity of such case studies generally, and particularly when limited strictly to outdoor retail brands, we were not able to find enough case studies within Wonder's usual two-year limit to provide a significant enough sampling. In particular, the GoPro use case is from 2014. However, we believe that it nonetheless remains relevant today, partially because it seems to be by far the most famous example of the implementation of a digital workspace solution among outdoor retail brands, and was even named one of the 100 best supply chain improvement projects by Supply & Demand Chain Executive.

These cases cover several different types of implementation projects. Columbia sought to integrate their e-commerce solution with their broader IT environment to create a personalized omni-channel shopping experience and streamline supply chain management. Pacific Sunglasses needed to update their internal company portal which powered retail POS systems to make it more usable and flexible. GoPro needed to improve their supply chain management and increase their ability to deal with multiple distributors. Finally, O'Neill needed an improved workplace IT solution and a faster and more flexible suite of business apps. Each of these companies were able to find solutions to their problems as detailed in the spreadsheet, frequently by increasing integration between different departments, stores, or both.

conclusion

There are a wide range of ways digital workspace solutions can be implemented, however among the most frequent benefits they provide are increasing automation, increasing integration, and increasing flexibility. They can also increase ease of use of IT solutions for both employees and customers. Four companies which have had successful implementations of digital workspace solutions in the outdoor retail space are Columbia Sportswear, Pacific Sunglasses, GoPro, and O'Neill, as detailed in the spreadsheet.





Sources
Sources