TAM Demi-Fine/Fine Jewelry Market Share

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TAM Demi-Fine/Fine Jewelry Market Share

Key Takeaways

  • The global jewelry market in 2020 was valued at $228 billion, while the global online jewelry market is valued at $21.5 billion in 2020.
  • The online jewelry sales in the US amounted to about $7.6 billion in 2021 and $7.7 billion in 2022.
  • The US jewelry retail/store market share stands at 86.89%, amounting to $50.365 billion in 2021 (calculated).
  • The market share of online demi-fine jewelry is about 13.6%, while the global market share of retail demi-fine jewelry is 86.4% (calculated).

Introduction

We have provided the global and US market shares of the e-commerce jewelry businesses vs retail jewelry businesses, where are findings reveal that retail businesses continue to hold larger market shares than e-commerce. This includes the comparison in the global market share of e-commerce and retail businesses for demi-fine jewelry and fine jewelry. Due to data limitations, we were only able to estimate the overall e-commerce vs retail market shares for the US Jewelry market. We have provided details on the assumptions and triangulation we have made in the Research Strategy section below.

1. Global E-commerce vs Retail Market Shares for Demi-Fine/Fine Jewelry

  • The global jewelry market in 2020 was valued at $228 billion, while the global online jewelry market is valued at $21.5 billion in 2020.
  • The global online jewelry market is projected to reach $51.5 billion by 2026 and an estimated CAGR growth of 15.5%.

A- Fine Jewelry Market Share

  • The global fine jewelry market had a revenue of $61.9 billion in 2020, with $21.5 billion as the global online jewelry market value of the global jewelry market.
  • In 2022, the fine jewelry segment of the industry is projected to generate exponential returns.

Online Fine Jewelry Market Share
  • The market share of online fine jewelry is about 35%, based on the following triangulation and assumptions:
    • The global fine jewelry market was valued at $61.9 billion in 2021.
    • The market for online fine jewelry is supposed to reach $46.2 Billion by 2026 with a CAGR of 16%.
    • Therefore, the 2021 online fine jewelry market was around $21.99 billion (the figure was calculated using a CAGR calculator).
    • We triangulated the market share of online fine jewelry using the following formula: (the online fine jewelry market size / the fine jewelry market size * 100%).
    • Therefore, the market share of online fine jewelry is around 35% ($21.9 billion / $61.9 billion * 100%).
Retail Market Share of Fine Jewelry
  • Thus, the retail market share for fine jewelry is 100% -35% = 65%.


B- Demi-Fine Jewelry Market Share

  • Available industry valuation for demi-fine Jewelry is $178.7 million in 2020, while the market is projected to reach $510.5 million by 2026, with a CAGR of 16.0% from 2021 to 2026.

Online Demi-fine Jewelry Market Share
  • The market share of online demi-fine jewelry is about 13.6%, based on the following triangulation and assumptions:
      • The global demi-fine jewelry market was valued at $178.7 million in 2020.
      • The market for online demi-fine jewelry is supposed to reach $510.5 million by 2026 with a CAGR of 16%.
      • Therefore, the 2021 online demi-fine jewelry market was around $24.3 million (the figure was calculated using a CAGR calculator).
      • We triangulated the market share of online fine jewelry using the following formula: (the online fine jewelry market size / the fine jewelry market size * 100%).
      • Therefore, the market share of online demi-fine jewelry is around 13.6% ($24.3 million / $178.7 million * 100%).
Retail Market Share of Fine Jewelry
  • Thus, the retail market share for fine jewelry is 100%-13.6% = 86.4%.

2. The US E-commerce vs Retail Jewelry Market Shares

  • The US jewelry market's annual revenue in 2021 was $57.965 billion. The US jewelry market is forecast to witness a CAGR growth of 1.31% from 2021 to 2026, with a projected $61.868 billion in revenue by 2026.
  • Sales for online jewelry in the US amounted to about $7.6 billion in 2021 and $7.7 billion in 2022.
  • US Online/E-commerce Jewelry Market Share Calculation:
  • (online jewelry sales in the US/jewelry sales in the US) x 100% = ($7.6 billion/$57.965 billion) x 100% = 13.11% 
  • The market share of online jewelry sales in the US in 2021 is 13.11% of the US jewelry market.
  • The US retail jewelry business's market share calculation:
  • The market share for retail jewelry businesses is 86.89% (100%-13.11%), amounting to $50.365 billion.

Research Strategy

For this research on the global and US market shares of the e-commerce jewelry businesses vs retail jewelry businesses, we leveraged the most reputable sources of information available in the public domain, including McKinsey and Yahoo Finance. Due to data limitations on the share of online/retail in the fine and demi-fine jewelry market, we made some assumptions and triangulation. For instance, we arrived at the market of online fine jewelry based on the following triangulation and assumptions:
    • The global fine jewelry market was valued at $61.9 billion in 2021. The market for online fine jewelry is supposed to reach $46.2 Billion by 2026 with a CAGR of 16%. Therefore, the 2021 online fine jewelry market was around $21.99 billion (the figure was calculated using a CAGR calculator).
    • We triangulated the market share of online fine jewelry using the following formula: (the online fine jewelry market size / the fine jewelry market size * 100%). Therefore, the market share of online fine jewelry is around 35% ($21.9 billion / $61.9 billion * 100%).

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