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What is the TAM of content management systems (CMS) aka web content management platforms? And how has the market grown over the last 5-10 years?
Hello, and thanks for your request for the Total Addressable Market (which in this case, is the market size) for web content management systems, including the growth rate of the sector over the last 5 to 10 years. The short version is that the TAM for this sector stood at $4.91 billion in 2017, and the market has grown at a Compound Annual Growth Rate of 12.87% since from 2012 to 2016.
Below is a deep dive of my findings.
METHODOLOGY
The research explored various software industry related websites as well as industry research sites to gather relevant data on web-based CMS. The information obtained was outlined in a discussion format, with appropriate subheadings, followed by a summary of findings.
FINDINGS
MARKET SIZE
''The Web Content Management (WCM) market size is estimated to grow from USD 4.91 Billion in 2017 to USD 10.63 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%,'' states the industry research group. MarketsandMarkets, in a report that also reveals that the market is dominated by major players including OpenText Corporation (Canada), IBM Corporation (US), Oracle Corporation (US), Adobe Systems Incorporated (US), SDL Plc (UK), Microsoft Corporation (US), Episerver, Inc. (US), and Sitecore Corporation (Denmark) among others.
In addition, the entertainment and media industry is the largest consumer of web content management systems worldwide, while digital marketing management remains ''the largest revenue generating solution in the global web content management market.''
In geographical terms, North America is the largest market on earth for web content management, with 57% of market share. Europe is second with 29%. The APAC region is the fastest growing market for WCM systems.
NUMBER OF COMPANIES
There are hundreds of companies across the world developing content management systems. Industry comparison site Capterra lists 360 main content management systems. Buyers of web content management systems are looking for tools that can help them to manage the digital information on their websites through the creation of content even without the knowledge of HTML and programming languages.
Furthermore, ''the business organizations are increasingly adopting web content management (WCM) solutions, such as mobile and social content management, experience management and content analytics, which helps business enterprises to allow the multiple employees to collaborate and work on similar issues,'' states an industry source.
INDUSTRY GROWTH RATE
The research found no freely published data on the market size of the Web Content Management Systems market prior to 2015, but found data projecting the industry's Compound Annual Growth Rate (CAGR) to be 12.87% from 2012 to 2016. Thus, back-of-the-envelope calculations of historical growth estimates based on the current market size of $4.91 billion are as follows:
KEY MARKET DRIVERS
Among the key market drivers of this space are the rapidly rising demand for content management systems by small and medium-sized businesses, and the continued emergence of Software as a Service (SaaS) content management systems.
Additionally, ''the rising web-based activities and accelerated penetration of online marketing have encouraged organizations to implement WCM solutions and services.... Another major factor driving the market is the growing demands for the seamless digital experience,'' states industry site, CMS Connected.
MAJOR PLATFORMS
Wordpress
Joomla
Drupal
Magento
Blogger
Shopify
Bitrix
SUMMARY
The Total Addressable Market for web-based content management systems stood at $4.91 billion in 2017, and the market has shown rapid growth, at a CAGR of 12.87% from 2012 to 2016. Major platforms include Wordpress, Joomla, and Drupal.
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