SWOT Analyses, 3

Part
01
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Part
01

SWOT Analysis: Bespoke Post

BeSpoke Post has strengths including its high quality products making up diverse, themed boxes. Its weaknesses include strict return policies, and limited available packages.

Strengths


Weaknesses


Opportunities

  • Opportunities for BeSpoke Post include prospective, newly themed, diverse boxes. CEO Rishi Prabhu and his team test twenty prospective boxes a month based on the interests of persons around them. Upon doing this, they suggest different theme ideas to members based on their respective interests.
  • Bespoke Post recently added a wine club to their subscription box offerings through a partnership with Lot 18. Though their male-dominated customer base loves beer and spirits, their wine offering was positively received by consumers.
  • Bespoke Post has also partnered with Diageo and American Airlines, showing growing opportunities for the company.
  • With $8 million in funding, Bespoke Post’s investors include Walden Venture Capital, Scout Ventures, and Kiwi Venture Partners.
  • The company has over 100,000 subscribers in America and Canada, with the possibility of further growth.
  • Bespoke is also launching its own brands and creating its own products for men.
  • The company’s first brand launch was Base Light, which creates grooming products for men. This brand further expanded into face washes, scrubs, and moisturizers, shampoos, conditioners, body wash, and beard oil products. This creates increased opportunity for the company.
  • Bespoke Prove subscription boxes are currently sent to users in the USA and Canada leaving room for global growth.

Threats


Research Strategy

To conduct our research, we visited consumer and business review websites as well as blog pages. Consumer review websites including AskMen, and The Unbox, provided us with some strengths of Bespoke Post. The blog website, Photofeeler, also added to this portion of the research. The revenue of the company, as well as the number of employees, was found on Zoom Info.

We used the Bespoke Post website to identify the weaknesses of the company. To complete this information, we also used the blog, The AdultMan, and the Better Business Bureau. The second of these provided us with some complaints made by customers about the company’s products. The opportunities of Bespoke Post were found on TechCrunch, as well as Tech Week. Elanders also provided information on opportunities for Bespoke Post. Zoom Info as well as Bespoke Post’s annual report highlighted some competitors and other threats to the company. Urban Tastebud, also presented some other male-targeted subscription companies, directly competing with Bespoke Post, as well as other threats to the company.
Part
02
of ten
Part
02

SWOT Analysis: Clare

Clare is the first direct-to-consumer paint company that has disrupted the global paint industry. The company was founded by Nicole Gibbons in July 2018 and has its headquarters in New York City. A SWOT analysis of Clare is presented below.

Strengths

  • Clare was founded by the acclaimed interior designer Nicole Gibbons. Her work has been featured by noted media outlets like The Oprah Winfrey Network, Elle Decor, HGTV, Good Morning America, Business Insider, Forbes, and many others. Hence, there is a lot of expertise in the founding of the company.
  • Clare is backed by the same investors that have invested in top startup companies like Warby Parker, Casper, Peloton, and Harry's. Hence, the company's immediate future is secured.
  • Instead of featuring thousands of paint shades that lead to choice-fatigue among consumers, the user-friendly website of Clare features only 56 different curated shades that make shopping easier for customers. They provide complementary paint stirrer, paint can opener, and a paint guide with every purchase. Customers can also order primer and painting equipment from the Clare website itself, thus eliminating needless trips to other websites or hardware stores.
  • Clare's website features innovative tools like Clare Color Genius Quiz, a quiz that provides personalized color recommendations to customers, and Paint Calculator, an online tool that estimates the approximate amount of paint needed to paint a room. Customers of Clare can also order cheap peel-and-stick adhesive paint swatches to decide on which shade they want for their homes.
  • Clare sells zero VOC water-based paints and colorants. Their products do not have toxic carbon-based solvents that are found in other paints. Hence, Clare products are safe for use, do not pollute the air inside homes, and do not cause health risks.
  • Clare's paints and colorants are GREENGUARD Gold certified. Their paints are tested for hazardous chemicals and more than 360 VOCs as per the guidelines set by the world's most stringent emission standard. This top tier certification ensures that Clare products are free from toxic air contaminants (TACs), EPA chemicals, and hazardous air pollutants (HAPs). Their paints are also compliant with the US Green Building Council certified LEED regulations for green buildings.
  • Clare's ultra-low odor, ultra-premium quality paints are self-priming and apply evenly on walls and other surfaces giving a smooth, durable finish that is resistant to dirt, grime, and mildew.
  • Clare's focus is on energy-efficiency and environmental sustainability. Their factory follows the principles of reduce, reuse, and recycle. Their paint containers, liners, and trays are made from recycled materials. Even their cardboard and packaging are made from recycled materials.

Weaknesses

  • Currently, Clare only operates as an e-commerce business in which customers can purchase only using Clare's website. They do not have any brick-and-mortar stores.
  • Clare's distribution is only limited to USA, except the states of Alaska, Puerto Rico, and Hawaii. They do not have any international presence.
  • As per Clare's website, they delay shipping of their products during extreme weather bouts. This may deter customers living in extreme weather areas from buying their products.
  • Clare charges a $7 per gallon restocking fee on paints as part of their return policy. They do not refund shipping charges to their customers for any products. This may deter some customers from trying out their products.
  • Even though Clare have not declared how many employees they have, both LinkedIn and Crunchbase database estimate that they do not have more than 10 employees. This indicates that the company is very small and does not have a huge presence in the paint industry.
  • The company website does not provide a phone number for customers that may need direct assistance from a company representative. Instead, only general email addresses are given. This communication channel might not be useful for customers in need of an immediate response.
  • Even though Clare has established social media presence, they have very few followers on social media platforms like Facebook (2,758 followers), Twitter (376 followers), and Pinterest (2.27k followers). They need to ensure a wider social media reach if they want to establish themselves in the paint industry.

Opportunities

  • The global paint and coating industry was valued at $153.94 billion in 2019. It is expected to become a $199.88 billion market in 2024, a CAGR of 5.4%. Being the first company to disrupt the established paint industry, there is tremendous potential for Clare to establish its presence in the coming years.
  • With Clare's Affiliate Program and the Clare Trade Program in which they encourage members of the public to partner with Clare to learn from them, they have the potential to spread their name in the coming years.
  • With growing customer consciousness for environmentally sustainable, zero VOC paints that do not release toxic emissions, Clare has a great potential to establish itself as a leading brand for such types of paints in the coming years.

Threats

  • Clare is a fairly new company, founded only in July 2018, in a paint industry that has behemoths like Akzo Nobel, PPG Industries, Nippon Paint, RPM International Inc., and others.
  • Statistics have shown that 50% of startups fail within their first five years of operation. How Clare manages to survive in the paint industry will depend a lot on the vision of their founder Nicole Gibbons.
  • As of current date, Clare founder Nicole Gibbons has only managed to raise $2 million total funding from her investors. In a volatile market and faced with huge established companies, she has to raise a lot more investment if Clare wants to become a global presence.
  • Clare's greatest threat comes from their immediate rival Backdrop, a similar paint industry disruptor founded in November 2018. Backdrop offers similar products and services as Clare but their products and shipping cost a little less than Clare's. This price difference can be reason enough to sway customers away from Clare.

Research Strategy

We began our research by trying to find SWOT analysis of Clare by third-party reviewers like Forbes, Business Insider, Elle Decor, and others. However, such a ready SWOT analysis is not available in the public domain. Then, we reviewed Clare's website for their products, customer service, customer and media reviews and searched third-party reviews of Clare. We found a great deal of information which helped us to frame a robust SWOT analysis of Clare. Being a small private startup that has yet to establish its presence, information like their annual revenue and number of employees are not available in the public domain. However, it is clear that whereas Clare's products are their biggest strength, their limited social media and physical presence and stiff competition in the established paint industry provide them with a lot of challenges.
Part
03
of ten
Part
03

SWOT Analysis: Dering Hall

Dering Hall was acquired by Chairish in 2019, and its strengths include its interior designers' community of 20,000 people, while its main weakness is its lack of digital app. The company's opportunities come from its acquisition and being able to expand through digital adoption, while its main threats are its competitors.

Strengths

  • Dering Hall is a leader in online discovery platforms for design services and contemporary furniture mostly used to find inspiration, interact with interior designers, and find furniture.
  • Thanks to the company's acquisition and merge with Chairish and DECASO, they've become one of the largest online platforms for high-end home furnishings in the United States.
  • Its website has a visitors' traffic of 153,900 per month and, after the acquisition, they've received more than 2.5 million visitors per month.
  • Through its acquisition by Chairish, the company´s network of more than 20,000 pre-vetted designers can now acquire the furnishing products.

Weaknesses

  • One of its weaknesses is that, although the company has a successful website, they are yet to create a digital app to compete in the digital world.
  • In the past years, the company has had a market share decrease of 11.76%.
  • The company recently lost its name, changing its website name from deringhall.com to a section within the Chairish eCommerce platform through its acquisition by Chairish Inc. in 2019, and is going through changes in leadership.
  • According to Chairish's website, Dering Hall's distribution is only national in the continental US territory and excluding Hawaii and Alaska
  • Dering Hall's original discovery-only model was unsustainable in the US market as it has almost reached its cap of certified designers in its paid community with 20,000 members. According to the Bureau of Labor Statistics, there are 56,000 in the country, and only 13,500 registered in the American Society of Interior Designers.

Opportunities

  • Chairish's acquisition of Dering Hall will bring the company the opportunity to expand its market and products to a catalog of 450,000 pieces, create new opportunities through digital adoption, make technology advancements, get support from an accomplished leadership team, expand its buyers and sellers, operational scale, and marketing power.
  • As furniture is the fastest growing industry in US eCommerce, Dering Hall has the opportunity to grow its market size and share by expanding its marketplace platform to a mobile platform.
  • Through the combination of both companies, Dering Hall will have access that Chairish's 13 years of mobile experience, which will help the company grow its monthly audience.

Threats

  • One of its threats are its competitors which include Trouva, LuxDeco, Stadium Goods, and Nuji.
  • After being acquired by Chairish and starting in the furnishing retail industry, the previous Dering Hall company will face the challenge to adapt under new leadership and compete in a new industry territory.
Part
04
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Part
04

SWOT Analysis: Flaviar

Flaviar, a craft liquor subscription company based in New York, NY, offers its members quarterly samples of craft liquor from around the world, as well as one full-size bottle of craft liquor, while providing what it hopes to be an elite experience of world culture through the sensation of taste. The company has become the largest craft liquor distributor in the United States, and its partnerships with different distilleries span the globe. Partner distilleries are located in North America, South America, Europe, Asia, Australia, and New Zealand. However, in terms of distribution scope, it is currently limited to the United States, and Europe, specifically members of the European Union (EU).

Strengths of Flaviar

  • Flaviar prides itself in assembling personalized samples, as well as complimentary bottles, of rare and original spirits from around the globe.
  • Flaviar also invites its members to events focused on tastings.
  • Flaviar assists micro-distilleries from all over the globe in getting products out to people who may otherwise be out of reach. Thus, the company helps these micro-distilleries in increasing their profits.
  • The company's presence ranges across several continents, which are listed on its easily navigable website.
  • Flaviar provides a unique, and oftentimes different, experience of craft alcohol for consumers rooted in the modern day "speakeasy" movement. This movement first began in the 1980s and has continued to the present day, with an emphasis on modern-day "spins" on cocktails featuring exotic ingredients; for example, the Lost in Translation, which is a take on Manhattan's use of Japanese whiskey, craft vermouth, and mushroom-flavored sugar syrup.
  • There is some evidence that bartenders and bar owners do not view this as a threat. Rather, this type of subscription liquor service may produce excitement about liquors making individuals more likely to go to a bar and have a cocktail.
  • In regard to advantages over its competitors, much of the research encountered may be available for purchase.
  • One advantage of Flaviar is that it offers liquor customized for the consumer that originates from all over the world. Also, it concentrates on various types of liquor, not just whiskey or wine, which the majority of companies focus on.
  • Another advantage is its membership benefits, which include: 1) a tasting box of three, 1.5 oz bottles per quarter, as well as a one full-size bottle, 2) free shipping, 3) free live tasting events, 4) member pricing on its online shop, 5) a refer-a-friend program, 6) cancellation at any time.

Weaknesses of Flaviar

  • The company is not Better Business Bureau (BBB) accredited, an accreditation which would demonstrate a commitment to the ethics and integrity of the business, as well as make it easier to resolve conflict among consumers.
  • As stated on the BBB website, it received a "C" rating. This rating is based on several criteria, including 34 complaints against the company in the last six months, the length of time the company has been operating relative to the amount of complaints, and one complaint filed against the company that was not resolved.
  • Flaviar has had a total of 20 resolved complaints in the past 12 months and 34 within the past 6 months. Its customer satisfaction is 1/5, likely due to complaints related to delivery issues and product or pricing concerns.
  • It appears that its top competitors in the market are other subscription websites, not necessarily liquor subscription sites. This data suggests that the company is not making as much in revenue as its competitors.
  • Its revenue dropped from $9 million in Q1 2019 to $6 million in Q1 2020. Its mobile monthly download presence is -9.1% for its mobile app.
  • The top four reasons that a business would lose to its competitors are sited as follows: shoppers are no longer purchasing within that particular category, pricing has caused them to become dissatisfied, the product disappoints consumers, or the treatment they receive is deplorable.
  • According to BBB statistics, consumers provided a low rating for Flaviar, and the consumer complaints were largely centered around product or delivery issues. It is unlikely that consumers are no longer buying the product given that a 2017 report noted that the distilled spirits industry has experienced rapid growth over the last decade.
  • Another review of Flaviar specifically pointed out an increase in pricing as an issue, stating that it increased monthly membership from $39.99 per month for a tasting of five spirits to $60 per quarter for three spirits. There are many alternatives to Flaviar that may offer lower pricing, receive better reviews, and have better discounted offers.
  • Flaviar is distributing for other companies, and so it agrees to the "acceptable quality" of the product and shipment, which is a vague term that is not specifically defined in its terms and conditions.

Opportunities for Flaviar

  • Flaviar was able to acquire another whiskey subscription business named Casker. It is now the largest craft liquor distributor. However, the company has not yet acquired more liquor distribution businesses, which would likely assist it in increasing its revenue.
  • Flaviar raised $639.9 K in seed funding, but it has not been able to raise more funding. This is likely difficult due to the limited amount of investors it has (nine).
  • The distilled liquor industry's target demographic is "millennials", who account for 32% of craft liquor consumption. This group is inclined to using social media and mobile apps, both of which Flaviar utilizes.
  • Comparisons to other alcohol subscription companies suggest that Flaviar also hasn't used coupons or offers as much as its competitors.
  • There is no evidence available that the industry poses a threat to bars, and some evidence suggests that bar tenders and owners don't consider it a threat.
  • Also, there is no evidence to suggest it has partnered with bars, other than tasting events, which are held infrequently. However, avoiding partnerships with bars may help maintain the marketing approach of being a "unique" and "exclusive" club that allows people to explore the far reaches of the world through rare distilled spirits.
  • Flaviar has engaged its members through its in-person events. Member-only events may not be an effective marketing strategy and may be limiting its scope and ability to generate revenue in the face of multiple subscription-based competitors.
  • Flaviar is not taking advantage of the technology available to it, such as Apple Pay, Google Pay, or prepaid debit cards that its competitors are using, which could potentially lead to more consumers.

Threats to Flaviar

  • Flaviar is subject to international trade laws, which can change over time according to economic trends.
  • Currently, an immediate economic threat is the COVID-19 pandemic, which is going to effect the world economy and result in an estimated $1 trillion loss. Flaviar and other businesses could feel this impact on their sales and revenue.
  • Although the threat of a 2020 economic recession in the United States has been debunked by economists, some economists are still stating the economy will "tread water" and predict weak consumer spending. As with the COVID-19 virus, this event could have a direct impact on Flaviar and most other businesses.

Part
05
of ten
Part
05

SWOT Analysis: Knot Standard

After scouring media publications and news releases such as Forbes and Business Insider, company databases such as Craft and Bloomberg, and company press releases and reports. We were unable to find any significant opportunities or threats to the company currently. The company's strengths include strong tech development in the omnichannel custom offering space and in customer analytics and investments. Because the company is private and is a leader and pioneer in the market, there are very few competitive opportunities or threats that are publicized. Details of the company's strengths, weaknesses, and an overview of opportunities and threats have been provided below.

Strengths

  • Knot Standard pioneered the omnichannel selling process called "digital bespoke" which revolutionized made-to-measure custom offerings in the online market.
  • According to the CEO, John Ballay, the company is strongest in customer analytics and investments. Both areas are strengthed by the company's partnership with Provenance.
  • The company claims to live by a higher standard than their competitors. The standard they advertise is, "We believe that every man should look his best at all times, wearing clothing that is custom-made for him alone. Clothing made to superior standards, with the finest and most versatile fabrics available, utilizing cutting-edge technology and unparalleled skill at every turn."
  • In 2019, the company expanded their showroom offerings by opening 4 new locations across the United States totaling 10 in the company. The showrooms combine online shopping and in-store service to provide customers with a unique custom experience.
  • According to Glassdoor, the company has a 4.5 star rating from 44 reviews with a 87% recommendation rate for employment. In addition, the company boasts philanthropy and corporate rewards for employees.

Weaknesses

  • In 2019, the company saw a decline in size by employees totaling 132 employees, a .75% decline year-over-year.
  • According to past employee reviews, the company management on the retail level lacks structure and employee recognition. All negative reviews mention that there was poor management or organization in lower level positions.
  • The company has a very narrow target market focused mainly on middle-aged men with high income. In addition, showrooms are only available by appointment.

Opportunities

  • The company has the potential to take their omnichannel business model and evolve it to cater to a larger market such as expanding their offerings beyond suites to include a more diverse line of clothing, or even increase the target market. The company, however, plans to grow organically, expanding to more diverse markets is not currently in their business plan.

Threats

  • The company faces upcoming competition in the technology driven customization market from companies like Alton Lane, which recently invested in customization technology development, and Indochino, which recently received funding to further their development.
Part
06
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Part
06

SWOT Analysis: Myro

Launched in 2017, Myro offers subscription box service for natural, refillable, and recyclable deodorant sticks in the US. Myro has received a total funding of $9.1 million and has partnered with Target stores to sell its products. The most common issue reported by Myro's customers is the melting of deodorant sticks at warmer temperatures. A growing market opportunity is seen due to increasing awareness about the toxicity of synthetic ingredients and gaining popularity of natural products. Low barriers to entry and acquisition of smaller players by established brands will increase the competition in the natural deodorant segment.

Strengths

Weaknesses

  • The natural deodorants by Myro can take a few weeks to act and reduce the odor efficiently. The body takes time to adjust with chemical-free products, requiring more applications during the early days of use.
  • Myro offers a lower choice of scents in comparison to Native, i.e., 6 vs. 21 fragrances. Additionally, Native offers distinct fragrances for men, women, teen girls, and teen boys, unlike Myro's unisex fragrances.
  • Myro's offering is limited to deodorants only. Other companies like Native and Humankind offer a range of personal care products like bath gels, shampoo, swabs, toothpaste, soaps, mouth wash, among others.
  • The company offers less flexibility for reordering refills. For example, the subscription-only service provides three-pack delivered quarterly.
  • According to Highya, some concerning ingredients found in Myro deodorant include isohexadecane, limonene, and stearic acid.

Opportunities

Threats

Part
07
of ten
Part
07

SWOT Analysis: Phat Buddha Wear

Although Phat Buddha Wear has some good selling points for its products, it might not be as distinctive as it needs to be in order to stand out from the competition. The company could benefit from more strategic social media management as well as an expanded product line.

Strengths

  • Phat Buddha Wear focuses on seamless active wear that is both stylish and functional. The clothing is made from organic materials with a patented stretch technology that fits the person who's wearing the outfit.
  • Additionally, all the company's outfits integrate an ultraviolet protection factor (UPF) that is ideal for persons who are working out outside.
  • The company has also established its reputation with the top retail stores as well as social media influencers and fitness professionals.
  • It's advantageous that the company ships locally as well as internationally.
  • Persons who have worked with Phat Buddha Wear have rated it highly as a great place to work with a relaxed atmosphere.

Weaknesses

  • Even though the company has gotten social media influencers involved in marketing its products, the Phat Buddha Wear Facebook page only has a little over 5,000 followers. They seem to post content on a fairly regular basis, but it's not reaching as many people as it could. In comparison, one of the company's competitors, Beyond Yoga, has over 100,000 followers on its Facebook page.
  • There are also some concerns with the quality and suitability of the Phat Buddha Wear products. According to recent customer reviews, some tops were thinner or shorter than expected. Products that were advertised as the same color had different shades when received. Since potential shoppers rely heavily on customer reviews to make a purchase, these reviews could have a negative impact on the company's sales.
  • While the company received some good reviews from employees, there were others that had concerns about the lack of hands-on experience while there.

Opportunities

  • On its website, the Phat Buddha Wear company states that its products are 'one size fits all' but the pictures on its website and Facebook page only feature women of certain sizes. If the company included images of different sized women, this would help to relay their message.
  • With an increase in the number of plus sized women practicing yoga, there is an opportunity for Phat Buddha Wear to expand its line to incorporate this demographic. That would open up opportunities for a larger customer base and more sales.
  • The company may have a Facebook page, but it may not be using it effectively to grow its followers and market its products to a specific demographic. It would be best for Phat Buddha Wear to assess how to make better use of the existing page.
  • Another social media platform that the company is under utilizing in Instagram. The company currently has over 16,000 followers, but other active wear companies like Lululemon have upwards of 3 million. An assessment of Lululemon's Instagram page shows that it has strategy of highlighting its members and the work it does in the community. If Phat Buddha Wear has any programs it would like to feature on social media, it would help to build recognition for the brand.

Threats

  • Phat Buddha Wear may have a number of selling points that will attract customers, unfortunately, they are not the only ones that have these features.
  • For example, other brands like Patagonia and Earth Yoga are also made from organic materials. Where UPF protection is concerned, this is also offered by brands such as Lululemon and Naviskin are just a few competitors offering the same thing.
  • To remain competitive in this market, it would be good for Phat Buddha Wear to find other ways to differentiate itself further from the competition.
Part
08
of ten
Part
08

SWOT Analysis: Rowing Blazers

Although Rowing Blazers benefits from their preppy/vintage blended style and collaborations with successful brands like Sperry to produce impressive American made menswear products, the company's high priced clothing and narrow consumer awareness represent significant weaknesses and threats.

Strengths

  • Rowing Blazers pride themselves on making their products in America. With their flagship in New York, their blazers and ties are made in Manhattan's garment district that builds brand value.
  • They have developed strong collaborations with "notable" brands that share the same "preppy" style like Sperry, US Rowing, the Annapolis Cup, and the Varsity that bring a nostalgic feel to their clothing. They offer many lines of clothing like blazers, button-down shirts, hoodies, sweaters, polos, trousers, shoes, and vintage clothing in the US and International markets.
  • Streetwear is becoming very popular, and Rowing Blazers has developed impressive styles and collaborations with unique brands such as Willy Spiller and Dylan Decker.
  • They have created a high-quality line of specialized blazers for rowing, rugby, social clubs, and institutions.

Weaknesses

  • Online presence of fewer than 80,000 followers in the combined social networks of Facebook, Instagram, LinkedIn, and Twitter.
  • Via Similarweb, there is not enough online traffic to determine online strength vs. competitors like Southern Tide.
  • Over the past 12 months, most of the online searches were consolidated to mainly New York, Massachusetts, and New Jersey, limiting their market share mostly to these three states.

Opportunity

  • Rowing Blazers has strong consumer brand awareness in the Northeastern US and could study these specific demographics to map across other areas and consumers in the US to identify marketing opportunities online or specific markets with similarities for retail stores.
  • Rowing Blazers' online presence can improve, given that e-commerce shopping is now driving retail sales in the US as well as globally.
  • Another way Rowing Blazers could boost market share would be investing in their online social media presence across all platforms, with social media influencers spreading their "made in America" values.
  • They could offer their high-quality, specialized blazer line specifically to all social clubs and institutions in America to increase their profit margin.

Threats

  • With higher manufacturing costs than their competitors, expensive New York retail space, and only $3,300,000 in private funding, sustainable cash flow, and profitability without increasing their market share may be unsustainable long term.
  • According to businessoffashion.com, more mature and well-known competitors like Louis Vuitton and Kering are moving quickly into the menswear space, investing in male attire, and have recruited successful designers like Off-White founder, Virgil Abloh.
  • With Rowing Blazer's limited market share and high priced items, the menswear market is only expected to grow at a rate of 5.7% through 2025, and their focus on growing within rowing teams and clubs will not support sustainable sales growth.


Part
09
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Part
09

SWOT Analysis: Tushy

SWOT Analysis: Tushy

Tushy is a direct product-to-consumer brand that markets to Millennials. While its environmental appeal is strong, its products offer fewer features and are more expensive. Tushy bidets are currently sold out due to the Coronavirus-spurred toilet paper shortage. If the company can gain access to funds to scale rapidly, it can meet the demand and increase its market share and if it cannot it risks losing relevance with a small product line.

Strengths

  • Tushy is an affordable and easy-to-install bidet for any home as Tushy bidets fit all standard toilets. The base model is $79 and installs in just 10 minutes.
  • Tushy bidet products ship for free within the US and for a fee internationally. Tushy also sells adapters.
  • Tushy is a long-term money-saving option. The bidet requires no electricity to operate and with an average American using 132 toilet paper rolls a year at an average cost of 0.84 cents per roll, after paying for a Tushy, just one person can save $31.88 their first year.
  • Tushy's return window is 60 days, twice as long as its competitors.
  • Unlike its competition, Tushy markets to Millennials through a highly interactive website with beautiful pictures, fun user stories, ability to easily connect through all social media channels, live chat, blog posts and videos, and the transparent and truthful slogan: "for people who poop".
  • All Tushy models have 9 color options.
  • Since its incorporation in 2014, Tushy averages $12 million a year in revenue.

Weaknesses

  • Currently, the product is only available online through pre-order.
  • There are 4 alternative bidet brands boasting more features at a lower price. The closest competitor is Lux which offers a base model with the same features for $59.95.

Opportunities

  • With the Coronavirus outbreak and stores running out of toilet paper, people are turning to bidets. Tushy's sales tripled in the past week. If Tushy can increase production to meet the demand, the company can continue to experience record-breaking growth.
  • Since 2012, bidet seats have grown in polarity, increasing sales by double digits every year.
  • Tushy is the only direct product to consumer bidet brand and the pandemic offers an opportunity to turn panicked buyers into bidet converts.
  • While Bidets are primarily marketed to baby boomers who traveled to other countries and had a bidet experience, Tushy taps into a new market- the environmentally-conscious Millennials- through advertising a bidet as a way to reduce toilet paper use by 75%.

Threats

  • Tushy is currently on its second round of financing, having raised 2.6 Million in 2 years which is not enough to meet the Coronavirus-spurred demand. The company is not shipping new bidets until April 20th. If the company cannot increase its production capacity quickly, its competition will use the crisis as an opportunity to get more market share which will be harder to reclaim in the future as a bidet is a long-term purchase.
  • Currently, the company holds only one patent for its base model and will need to diversify its offering in order to compete.
  • Tushy positions itself as someone who "will fight the global sanitation crisis". Projecting itself as a game-changer while not having the market share, the funds, or the legal structure to lead in progressive change can tarnish the company's reputation early on.
Part
10
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Part
10

SWOT Analysis: Zest Tea

Zest Tea's unique value proposition, a wide range of flavors, and extremely powerful connection with the millennial are its key strengths. The company is, however, not suitable for consumers with caffeine sensitivity. The growing caffeinated tea market and high addiction to caffeinated tea in European countries are some opportunities that the brand can look forward to leverage.

Company Overview

Zest Tea produces and markets high caffeine teas. Zest caffeinated tea is a blend of black tea, fruit, and caffeine. The company was founded in 2014 and is based in Baltimore, Maryland.

Strengths

Weaknesses

  • One of the key weaknesses of the company is its limited target market. The company's advertisements and promotions are primarily targeted towards millennials and lack appeal for the other generations, which obstructs the growth potential and connectivity for the brand.
  • The company faces challenges in positioning itself as an energy drink and simultaneously referring itself as a tea. The company faces pressure where the messaging of the tea brand is unclear, especially at retail stores.
  • The product is not suitable for consumers with caffeine sensitivity, which restricts the demand for the brand.
  • Zest Tea provides high-caffeine tea that contains an equivalent level of caffeine as available in one cup of coffee and about three times the levels of traditional tea, which restricts the sales growth and connectivity with decaffeinated tea drinkers.

Opportunities

Threats

  • The tea space is highly competitive, and the company faces a threat from various established global brands, including Nestle, Davids Tea, Unilever, and Starbucks.
  • The high cost of the raw materials in producing organic flavored tea and the increasing cost of the agriculture inputs may hinder the growth of the tea market.
  • Global companies, such as Nestle S.A., PepsiCo Inc., and Red Bull GmbH, are entering the emerging caffeinated beverage market, which poses a threat to the company.
  • Rising demand for energy and caffeinated drinks has led to constant product innovation, thereby increasing market pressure on the brand.
  • Caffeinated drinks have been linked with adverse health effects, such as insomnia and stomach ache, which could have a detrimental impact on the energy drink market. Consumers are becoming aware of the impact of high consumption of caffeine, which may hinder the growth of the brand to some extent.
Sources
Sources

From Part 04
Quotes
  • "Not only do we send out personalized samples & complimentary bottles, we give people access to rare and original spirits, invite them to great events, and keep them educated & entertained with booze-themed content"
  • "99% of these [microbrewery produced] drinks are just as unreachable as they were 90 years ago"
  • "We forage the World of Spirits for the finest, rarest and most unique expressions out there and pack it all into a 21st century Members Club"
Quotes
  • "A movement was born: Bartenders became superstars and cocktail menus expanded with new drinks featuring exotic ingredients, like the Lost in Translation – a take on the Manhattan using Japanese whiskey, craft vermouth and mushroom-flavored sugar syrup – or the Dry Dock, a gin fizz made with cardamom bitters, lavender-scented simple syrup and grapefruit."
Quotes
  • "Most Recent Customer Complaint Complaint Type: Problems with Product/Service"
Quotes
  • "contains graphs and information on competitors and revenue "
Quotes
  • "They die, or are no longer buying in your category They are unhappy with the price They are unhappy with the product They are unhappy with the way that they are treated.”"
Quotes
  • " Previously, Flaviar cost $39.99 per month for a tasting pack with 5 different spirits. Now, Flaviar costs $60 per quarter for a tasting pack with only three vials of spirits. The new membership plan also includes online content, shipping discounts on bottles purchased through the Flaviar site, and access to exclusive bottlings, but, for me, I don’t think this is enough to justify the hefty increase in price"
Quotes
  • "contains a chart of alcohol subscription competitors and ratings"
Quotes
  • " the more adventurous and educated drinkers become, the more likely they will be to continue seeking out new things, expanding their palates and gaining interest in all things booze and cocktail related, both at home and at the bar."
Quotes
  • " Here are some key takeaways: Millennials are a key target market for craft spirit producers because of their preference for unique and varied alcoholic beverages. As the number of craft distilleries has grown, the industry's employment footprint has increased as well, more than tripling between 2014 and 2017"
Quotes
  • "You and the recipient (in case Flaviar is your gift to someone) are at least 18 years old and of legal minimum age for purchasing alcohol in your country of residence."
  • "Products and services available on our website are sold by a network of independent vendors, retailers, manufacturers and other licensed parties (vendors) that we rely upon. Each product or service listed on Flaviar website is not an offer to purchase such product or service but an invitation to make an offer."
Quotes
  • "While the past century has seen a major shift toward free trade, many governments continue to intervene in trade. Governments have several key policy areas that can be used to create rules and regulations to control and manage trade."
Quotes
  • "Apart from the tragic human consequences of the COVID-19 coronavirus epidemic, the economic uncertainty it has sparked will likely cost the global economy $1 trillion in 2020, the UN’s trade and development agency, UNCTAD, said on Monday."
Quotes
  • "Despite the low interest rates and progress in trade talks, a number of independent economists still say the economy won’t pick up much momentum. Many see it treading water next year, with a modest uptick in business investment offset by weaker consumer spending."
Quotes
  • "When you become accredited by the Better Business Bureau, you show that your company supports the BBB’s efforts to promote truth in advertising and integrity in business. Your BBB Accreditation permits the BBB to offer your customers and community important dispute resolution and inquiry services. BBB Accreditation also offers your company many important benefits."
Quotes
  • "Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements."
From Part 06
From Part 10