Sweepstakes Vendors

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Sweepstakes Vendor Pricing

The vendors Promosis Inc., Dream Local Digital, and Marketing Visions Inc. require that potential clients fill a form at the official websites to request for sweepstakes services pricing. Therefore, they do not disclose the cost of their sweepstakes publicly.

SWEEPSTAKES VENDOR PRICING

  • Promosis Inc., Dream Local Digital, and Marketing Visions Inc. do not disclose the cost of their sweepstakes publicly, including through the official websites. This because each sweepstakes project is a unique project and require different resources; as a result, the companies advice potential clients to contact them for quotes.
  • Multiple publications, including The Content Factory, and BigCommerce divulge that sweepstakes "are relatively low-cost marketing promotions method," or "cost-effective advertising techniques" with very high impact for building a business or growing an audience.
  • According to Brent Danberg, VP of Business Strategy at ShortStack — a platform that enables companies to create and run sweepstakes, the expense of operating such a contest online includes paying for domain registration, web hosting, web design, web development, and ads (if running on a social media platform like Facebook).
  • That is roughly between $6,905 and $21,023 — domain registration ($0-1), web hosting ($0-8), web design ($400-1,500), and web development ($6,505-19,514), before we even regard advertising costs ($7.19 per thousand impressions (CPM)).
  • Although the price of sweepstakes services from the vendors cannot be determined, this form of marketing is highly effective at building an audience. For example, when the Day Spa hired Dream Local Digital as their sweepstakes administrator, the company gained over 3,700 entries using Facebook ads, a click-through rate of 3.64% and added 38,000 to its Facebook audience.

RESEARCH STRATEGY

We began our search by looking for the prices of sweepstakes services from Promosis Inc., Dream Local Digital, and Marketing Visions Inc. in their official websites. The team focused on the pages related to the services to locate their prices but quickly observed that they do not disclose pricing information there. We also explored the "case study" pages available on these websites to determine the amount of money they could have charged for earlier projects. Other than the objectives of the projects, challenges, elements, solutions, and results, nothing about the price was obtainable. Nevertheless, the research team identified that each sweepstakes project is a unique project and require different resources; as a result, the companies advice potential clients to contact them for quotes.

Next, we identified some companies, such as Jet Blue, Day Spa, Excedrin, and more, that they've created and administered sweepstakes promotions for in the past. The team intended to find out if the sweepstakes clients might have revealed through their official websites and press publications, as well as financials the related expenses incurred when the vendors offered the sweepstakes services. We found unrelated information about the sweepstakes contests like the number of entries received, Facebook users reached via ads, and the click-through rate on those ads for the case of Day Spa, for example. Nothing about the incurred costs were forthcoming.

Finally, we sought credible media sites and advertising databases that make mention of these sweepstakes vendors. This included searching through Mainebiz, Press Herald, Bangor Daily News, BigCommerce, and more — the team's last effort at trying to determine what the vendors charge for their sweepstakes services. This strategy did not yield fruit but provided other helpful findings. For example, sweepstakes are, in general, relatively cheap and cost-effective, as well as a rough estimate of what they could cost.
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