Sustainable Trends in Homeware and Tabletop Markets

Part
01
of four
Part
01

Green Homeware Market - US

After an exhaustive search through credible sources, it appears that information on the size of the green or eco-friendly/sustainable homeware market in the United States is unavailable in the public domain.

Helpful Insights

  • The homeware market is shaped by the lifestyles of consumers, while the consciousness of healthy eating has influenced how consumers decide prepare and consume food.
  • Eco-friendly impulses are bolstering the expansion of food storage in the United States. The company Lifetime Brands acquired Filament brands in 2018, helping it to develop a diverse portfolio of home products, including tableware and kitchenware.
  • West Elm, which is a part of Williams-Sonoma, prioritizes handcrafted products that are sustainable. It is also devoted to expanding its fair trade products to 40% in 2019, significantly higher than 2017 (20%).
  • One of the key trends driving the home furniture market in United States is the swelling demand for eco-friendly furniture as the concept is anticipated to gain momentum due to the increasing demand for sustainable offerings.
  • According to Business Insider, some of the key players in the home furniture market in United States are Ashley Furniture HomeStore, La-Z-Boy, IKEA, Williams-Sonoma, etc.

Global Homeware Market: Additional Insights

  • According to research by Fact.MR’s, between 2017 and 2022, the global homeware market is projected to grow at a CAGR of 5.5%, eventually reaching a value of $180.1 billion.
  • Some major players in the global homeware market include Zepter International SA, Avon Products, Inc., International Cookware SAS, SEB SA, Tupperware Brands Corporation, Lock & Lock Co Ltd, ARC International SA, Libbey Inc., Pacific Market International, and Conair Corporation.


Research Strategy:

Our research began by searching for industry reports on the homeware market in the United States on sites like Euromonitor, Research and Markets, IBIS World, among others. We wanted to find reports containing data on the revenues from different segments and the market size of sustainable products. With this strategy, we found information on the homeware market in the United States. However, there was no information on the revenues generated from the sustainable homeware market, and the reports were behind paywalls. We believed this strategy would work as industry reports typically publish information on various markets and could have provided useful information.

Next, we explored the websites of furniture/homeware associations in the United States, including the American Home Furnishings Alliance, National Furniture Association, BIFMA, among others. We aimed to see if they published reports, articles, etc. on the homeware market, including the market size of the green homeware segment. However, this strategy was not fruitful as there were no such publications available. We believed this strategy would work as these sources support business to business initiatives surrounding the furniture/homeware industry in the United States.

Afterward, we searched for media publications and articles on sites like Sustainable Furnishings, Green and Simple, The Greenhub Online, among others. The idea here was to find publications on the homeware industry featuring commentaries by industry experts, company spokespersons, etc. that we could use to devise such information. However, this strategy was not useful as there was no such information available. At most, we found information on companies that provide eco-friendly furniture, etc. We believed this strategy would work as these sites present news, analysis, and articles on various markets and could have provided relevant data.

Finally, we checked the annual reports and press releases of some key players in the Homeware market in the United States such as Ashley Furniture HomeStore, La-Z-Boy, Williams-Sonoma, among others. The idea behind this strategy was to use those sources to find the companies' revenue from the sustainable homeware market segment and provide the information as a proxy. This strategy failed to produce results as the companies did not provide revenue data specific to the segment, and some of them are private and did not publish revenue information.
Part
02
of four
Part
02

Green Tabletop/Tableware Market - US

After an extensive search through industry-related reports, analyses, and news or media publications, details about the size of the green (or eco-friendly/sustainable) tabletop/tableware market in the US do not appear to be available in the public domain. However, the research team was able to gather valuable insights about this topic.

Global Green Tableware Market

  • The global green tableware market size was valued at $33.9 million in 2018.
  • Europe was the largest regional market, representing a 36.3% share of the overall revenue of green tableware industry in 2018. US followed and accounted for second highest market share.
  • Wood, husk, paper, and biodegradable plastic are the most common raw materials used for manufacture of green tableware.

US Tableware Market

  • The market size of the tableware market in the US is expected to reach $12.7 billion in 2021.
  • Plastic, metal, glass, ceramic, and wood are the most common raw materials used for manufacture of tableware in the US.

Major Players

  • Chivet, a segment of Huhtamaki that serves disposable tableware products in the US, had a net revenue of $1.18 billion in 2018.
  • Other major players in the green tabletop/tableware market in the US include Dart(Solo), Dixie, International Paper, Hefty, Lollicup USA, Solia, and Natural Tableware.

Research Strategy:

In order to identify market size and CAGR of green (or eco-friendly/sustainable) tabletop/tableware market in the US, we commenced our research by looking through credible industry/market reports in sources such as IBIS, Transparency Market, Globe News Wire, Businesswire, Prnewswire, Researchandmarkets, IHS Markit, among others. The reports either covered the Global biodegradable tableware segment or the tableware segment in the US. The content of these reports were locked behind a paywall and has been used for reference. None of the reports particularly looked into the green (or eco-friendly/sustainable) tabletop/tableware market in the US.

Next, we tried to look for the market share of the US in the global green tableware industry. The idea was to find the market size and CAGR of green tabletop/tableware market globally and further attempt to triangulate the US market size using the US market share. While we were able to identify the global statistics, we thoroughly looked for the US market share as a percentage in white papers and industry analyses published by major consultants such as Deloitte, PWC, BCG, McKinsey, and KPMG. However, no information was found pertaining to the US market share.

As our third strategy, we attempted to find the market size of tableware industry in the US by product category and to further triangulate by identifying the revenue split between sustainable and non-sustainable products. We looked up in news and media publications covering the upcoming trends in sustainable/eco-friendly market in sources such as Forbes, Business Insider, Reuters, NY Times, WSJ, CNBC, and CNN. The media coverage mainly provided information on the reasons behind the public's inclination towards eco-friendly or sustainable tableware products in the US, but the market split between sustainable and non-sustainable product used in tableware was not found.

As our fourth strategy, we used the revenues of leading players in the green or sustainable tabletop/tableware market as proxy. We used the revenues of major players identified in Biodegradable Tableware Market Analysis published by Reuters. We also used an article by Green Home to corroborate that biodegradable is an alternate term for eco-friendly and therefore, the found players are appropriate for our request. We then looked for websites, press releases, and investor reports of the market players. While some players, such as Dixie and Dart (Solo), were private and their financials were not disclosed publicly, others, such as International Paper, had multiple product offerings and their revenue information on public platform included product offerings like homeware and packaging along with tableware. We also scoured through industry databases such as Hoovers, Crunchbase, Zoominfo, Craft.co, and many others, but the required revenue information was not available for the required companies. Therefore, the information found was not appropriate to evaluate the proxy market size of the green (or eco-friendly/sustainable) tabletop/tableware market in the US.

After these results, we can conclude that no research agency has covered this topic in detail. Also, most of the key players of the green tableware industry in US are not public and their financials are not publicly available.
Part
03
of four
Part
03

Sustainability in Homeware

Two key retailers in the homeware market are Walmart and Costco. Costco's sustainability efforts include a commitment to source the wood products that it sells such as furniture from certified and well-managed forests. Walmart has a Deforestation Policy aimed at ensuring that its products are sourced with zero net deforestation. Detailed information is in the next section.

Key Retailers in the Homeware Market

  • According to Statista, in 2018, the two key retailers in the homeware market were Walmart, which had the highest houseware sales of $20.9 billion, and Costco which was second with $14.2 billion in sales.

Costco's Sustainability Efforts

Walmart's Sustainability Efforts

  • Walmart has a 'Deforestation Policy' whose goal is to ensure that its products are sourced with zero net deforestation. To this end, the company works in partnership with its suppliers to forests are protected using innovative technology and sourcing strategies that increase transparency and accountability of its supply chain. The company has secured commitments from its key suppliers to reduce the negative impact their operations have on the environment.
  • Another sustainability effort for Walmart is that it supports regional efforts and certifications put in place to reduce the loss of forests and deliver sustainable products.
  • The company has also set up the 'Forests pillar of Project Gigaton' and asks its suppliers to commit to different ways of engagement, depending on the scope, type of goal, and timeline of each supplier. Examples of goals that suppliers are encouraged to set include sourcing "all timber products using either 100% recycled content and/or certified virgin fiber by 2020."
  • According to Quartz, "Walmart’s supplier-focused product sustainability strategy has been influential" as the retailer was cited at the top in driving suppliers' product sustainability efforts. The retailer was identified as being influential by 79% of other companies.
  • In 2017, the retailer re-directed 78% of its global landfill waste and found ways to re-use, recycle, or even sold the garbage.

Research Strategy

To explain what key retailers in the homeware market are doing in the green or sustainability front, our first strategy was to find information on key retailers in the homeware market in the US. We found a report by Statista that provided two key retailers in the homeware market by housewares sales as Walmart and Costco. Our second strategy was to search for information on what the two retailers are doing in the green or sustainability front. This strategy led us to a report on Quartz and the sustainability pages of the two retailers, which provided relevant information that was included in our findings.
Part
04
of four
Part
04

Sustainability in Tabletop/Tableware

Three key brands in the United States tableware market are Corelle Brands, Pfaltzgraff Co., and Libbey Inc, all of which have made strides into the sustainability front. In addition to offering re-usable food storage containers, Corelle has announced facility upgrades that will lead to a more sustainable manufacturing process. Pfaltzgraff Co. offers bamboo products that are a sustainable alternative to wood or plastic. Lastly, Libbey Inc. has utilized combustion technology to decrease emissions during the manufacturing process.

Corelle Brands

  • Corelle Brands is a leading American tableware company headquartered in Rosemont, IL. Corelle has been producing cookware since 1915 with their release of the heat-resistant glass cookware, Pyrex.
  • In February 2019, Corelle announced plans for a $16 million dollar facility upgrade that will take place later this year. The upgrade will replace out-of-date equipment and technology with new technology that will allow the company's production process to operate more efficiently and sustainably.
  • Among the equipment slated for renovation are the furnace, forming machines, and the glass delivery system. New technology will be installed for each that will allow the furnace to last longer and run more efficiently. This upgrade means that the company will be operating more sustainably because it will reduce material waste by requiring less frequent furnace replacements while also reducing energy waste by operating a furnace that uses less energy for the same amount of work.
  • Snapware, a Corelle brand, offers a sustainable alternative for food storage with its re-usable containers. The company marketed it as part of their #CorelleBrandsGoGreen effort in June 2019. While the marketing efforts targeted the Asian market, the products are available in the United States as well.
  • Corelle's estimated annual revenue is $36.8 million.

Pfaltzgraff Co.

Libbey Inc.

  • Founded in 1818, Libbey Inc. is an Ohio-based company that is a global leader in tableware manufacturing.
  • In 2017, the LIFE program, a European Union group that supports "environmental, conservation and climate action projects", granted Libbey Inc. and partner, Praxair, a 2.3 million euro grant for their OPTIMELT TCR system.
  • This new system substantially reduces carbon dioxide emissions by 45 to 60 percent and nitrogen oxide emissions by 30 to 40 percent. It does so by recovering waste heat and incorporating it into the combustion process for a more efficient use of energy.
  • Libbey Inc.'s annual revenue is estimated at $786.6 million.

Research Strategy

To determine the key players in the United States tableware market, we identified key United States companies listed in a 2019 global tableware market report. Of those listed, we highlighted Corelle, Pfaltzgraff, and Libbey Inc because they were also highlighted in these reports. Because specific data about each company was locked behind paywalls, we tried to locate the United States tableware market share in the hope of calculating each company's share of the market. However, a search of industry reports and news articles showed that US market share data was also locked behind paywalls. In a last attempt to establish the importance of these companies in the United States market, we located the annual revenue for each company.

Once we identified three key companies, the research team conducted a public search for information on processes and products aimed at sustainability for each company. This search was successful.
Sources
Sources

From Part 03
Quotes
  • "Costco is committed to sourcing its wood products from certified well-managed forests, which can include certifications from the Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI) or Programme for the Endorsement of Forest Certification (PEFC). "
  • "After a 10-year moratorium on teak, in 2015 we began selling a limited amount of outdoor teak furniture that was 100% Forest Stewardship Council (FSC) certified. Today, all teak sold at Costco is 100% FSC-certified."
Quotes
  • "Walmart has a Deforestation Policy with goals to source critical commodities produced with zero net deforestation."
  • "Walmart invites suppliers to join us in working to support our forests through innovative sourcing strategies and the use of technology to increase transparency and supply chain accountability. We also support regional efforts and certifications to reduce forest loss and deliver sustainable commodities."
  • "Source all timber, paper or other pulp-based products using either 100% recycled content and/or certified virgin fiber by 2020."
Quotes
  • "This statistic shows the leading retailers of houseware products in the United States in 2018, by housewares sales. In 2018, Walmart had the highest houseware sales at 20.9 billion U.S. dollars, which was over six billion more than Costco in second place, who had sales of 14.2 billion U.S. dollars."
Quotes
  • "And last year, the company diverted 78% of its global waste from landfills, instead finding ways to recycle, reuse or even sell the garbage. Its goal is to eventually get to 50% renewables and zero waste in Canada, Japan, the UK and US by 2025."
From Part 04
Quotes
  • "“All of this will give us a competitive advantage,” he said. “We are incorporating technologies that will allow the new furnace to last longer, which means we will have to put less money into the furnace, and will give us more opportunities in the future for other equipment in the plant.""
Quotes
  • "For food storage, opt for glass containers like the ones from Lifefactory or Snapware."
Quotes
  • "Eat green. Go green. It’s good for you, great for the Earth, and a snap with Snapware. #Sustainable #CorelleBrandsGoGreen #CleanEating #CorelleBrandsAP"
Quotes
  • " Lightweight bamboo is easy to maneuver and because it grows so quickly, bamboo is also a sustainable resource. "
Quotes
  • "The sturdy, durable bamboo construction is a natural, eco-friendly product because this sustainable resource grows so quickly. "
Quotes
  • "For over 200 years the Pfaltzgraff brand has been associated with the highest quality ceramic products available for the home. The company grew from a modest-size pottery shop that produced simple earthenware, salt-glazed stoneware crocks and even flower pots into one of the best known designers and marketers of dinnerware, drinkware, ceramic accessories, giftware and other products"
Quotes
  • "The system is designed to support a capacity realignment plan that reduces carbon dioxide (CO2) and nitrogen oxides (NOx) emissions by approximately 45 to 60 percent and 30 to 40 percent respectively. "
Quotes
  • "Global Glass Tableware market competition by top manufacturers, with production, price, and revenue (value) and market share for each manufacturer; the top players including Libbey..."
Quotes
  • "The worldwide market for Tableware is expected to grow at a CAGR of roughly 2.3% over the next five years, will reach 44700 million US$ in 2023, from 39000 million US$ in 2017, according to a new GIR (Global Info Research) study."